Improving IEEE's
Engagement with Industry
IEEE Section Congress 2011
Ashutosh Dutta
Chair, IEEE MGA Industry Relations
John Day
Director, Membership Development
Fred Mintzer
VP-Elect, IEEE Technical Activities
MGA Industry Relations
Strategy & Plan
IEEE Section Congress 2011
John Day
Director, Membership Development
Slide 3
Existing Charter – Are we delivering on industry’s
questions?
Existing Charter …
1.
Promote and inform the concept of IEEE
as a progressive technical information
provider to industry and its employees.
2.
Promote and inform the relevance of
support of IEEE in developing/ changing
technologies.
3.
Work with industry to establish an
understanding of their needs, to
determine their further needs and to
demonstrate how IEEE can help address
their needs.
4.
Encourage the establishment of
Leadership Training within the Regions
and Sections.
How are you ensuring
a pipeline of
engineers?
How does IEEE
improve
employee
skills?
How does IEEE
contribute to
shareholder
value?
Slide 4
Re-assessing Industry Engagement
How does collaboration with IEEE advance the mission,
goals, and values of industry?
How do we use an industry perspective in packaging
engagement opportunities with IEEE?
How would industry measure success?
Slide 5
Strategy Framework
MGA Industry Relations
Slide 6
Embracing Industry’s Interests / Objectives
Employee Development
Recruiting and retaining skilled employees
Increasing technical proficiency
Improving ‘soft’ and leadership skills
Employee
Development
Market Development
Expanding brand recognition
Increasing sales
Making a profit
Public Goodwill
Supporting the local community
Assisting government initiatives
Contributing to philanthropic causes
IEEE
Public
Goodwill
Market
Development
Slide 7
Integrating MGA Objectives
Member Development
Increasing technical proficiency
Improving ‘soft’ and leadership skills
Providing professional recognition
Encouraging service to the public
Market Development
Expanding IEEE brand awareness in
technical fields of interest
Recruiting and retaining members
Member
Development
Partner
Volunteer
Development
Volunteer Development
Recruiting and retaining talented individuals
to lead IEEE
Fulfilling IEEE’s mission to the public
Market
Development
Where Do Goals Intersect ?
Industry
Employee Development
Market Development
Public Goodwill
IEEE
Member Development
Volunteer Development
Market Development
Slide 9
Reciprocating Goals & Exchange (examples)
MGA Objectives
Industry
Objectives
Employee
Development
(recruitment, technical
and professional
development)
Key Contacts
Human Resources,
Personnel Depts.
Market
Development
(branding, product
awareness, sales)
Key Contacts
Marketing , or Public
Relations Depts.
Public Goodwill
(public relations,
philanthropic events,
community service)
Key Contacts
Govt. Affairs, Community
Relations Depts.
Member Development
Market Development
Volunteer Development
Encouraging employees to
attend an IEEE technical and
professional development
symposiums
Issues letters of
recommendation supporting
employee who aspire to IEEE
Senior Member grade
Co-sponsoring a job fair with
IEEE
Placing job listings with the
IEEE Job Site
Rewarding employees by
underwriting IEEE membership
dues
Encouraging employee
participation in IEEE’s Center for
Leadership Development
Encouraging employees to learn
communications skills by
becoming an IEEE Volunteer
Encouraging employees to hone
their leadership skills by
organizing an IEEE activity or
event
Sponsoring technical and
professional activities for IEEE
members
Extending product discounts to
IEEE members
Offering company executives as
speakers at IEEE events
Cooperative agreements that
introduce IEEE members to
company’s products, in return
for company newsletter
introducing its employees to
IEEE
Encouraging employees to serve
as judges for IEEE member
competitions
Financial underwriting for
awards and scholarships to
IEEE student members
Financially underwriting of
technological awareness,
literacy, and/or capabilities in
underserved locations
Providing financial underwriting
for member dues in
underserved communities
Supporting employee who
volunteer in IEEE humanitarian
or educational activities
Slide 10
Member Career Cycle
Industry
Objectives
Employee
Development
(recruitment,
technical and
professional
development)
Students
Recruiting interns and/or
employees at Student Branchsponsored job fairs
Young Professionals
Recruiting employees at IEEEsponsored job fairs
Mid / Senior Career
Recruiting employees at
IEEE-sponsored job fairs
Participating and/or sponsoring
student professional activities
programs
Encouraging employees to
participate in and/or help
coordinate an IEEE technical or
professional workshop
Markets
Development
Sponsoring competitions,
contests, and/or awards
Providing speakers at IEEE events
and activities
Providing speakers at IEEE
events and activities
(branding,
product
awareness)
Sponsoring student congresses
Sponsoring IEEE activities,
webinars, or events
Sponsoring IEEE activities,
webinars, or events
Advertising in newsletters and
publications targeting young
professionals
Advertising in newsletters
and publications targeting
mid to senior career
professionals
Provide speakers to workshops and
panel discussions on the application
technology in the local community
Provide speakers to
workshops and panel
discussions on the
application technology in
the local community
Public
Goodwill
(public relations,
philanthropic
events,
community
service)
Providing workshop speakers
Helping coordinate and/or
sponsoring pre-University
activities
Student Activities / Chapters
GOLD / Chapters
IEEE OU Leadership
Sections / Chapters
Slide 11
Implementation
Plan
Slide 12
Mobilizing the Team
Tools & Resources
Developing an Industry-relations Volunteer
support portal, and manual
Developing Industry-focused messaging,
and promotional fliers / brochures
Peer-to-Peer Collaboration
Creating a committee charter
Dedicated e-mail alias, “Industry Relations
Alert-All”
Assembling the industry relations Volunteer
team worldwide
Establishing virtual collaboration tools, and
scheduling periodic webcasts
Reporting / Evaluation
Developing a strategy / operations progress
report, and disseminating periodically to the
entire Industry-relations team worldwide
Peer-to-Peer
Collaboration
Tools &
Resources
Slide 13
Key Deliverables – 2011 / 2012
Tools & Resources
Industry-focused messaging, and promotional fliers /
brochures
Industry-relations Volunteer support portal, and manual
Peer-to-Peer Collaboration
Dedicated e-mail alias, “Industry Relations Alert-All”
Assembling the industry relations Volunteer team
worldwide
Establishing virtual collaboration tools, and scheduling
periodic webcasts
Reporting / Evaluation
Developing a strategy / operations progress reporting
framework, and disseminating periodically to the entire
Industry-relations team worldwide
Slide 14
thank you!
questions?
14
Engaging Industry
through Collaborative
Events
Ashutosh Dutta
Chair, IEEE MGA Industry Relations
Industry Days
(www.ieee-industry.org)
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IEEE Region 1 Industry Day 2009
http://ewh.ieee.org/r1/princetoncentraljersey/ieee_industry_day
.htm
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Pioneering Industry Day – February
2009
•
•
On the eve of 125th year anniversary of IEEE, first event of its
kind
IEEE Region 1 Industry Day – Southern Area
•
•
•
•
•
•
•
Dr. Howard Michel – Region 1 Director (2007- 2009)
Dr. Charles Rubenstein – Region 1 Director (1010-2011)
Dr. Durga Misra – Southern Area Chair
Hosted by Telcordia Technologies in front of IEEE HQ, sponsored
by Region 1
Extraordinary support from IEEE MGA and HQ
Program Chair – Dr. TK Srinivas
Industry Day dynamics
•
•
•
•
•
350 people attended
Dr. Lew Terman 2008 IEEE president presided
Featured in IEEE.tv
Green Track, Telecom Track, Panel Discussion
Governor of New Jersey Jon S. Corzine sent a letter or proclamation
Preview of IEEE TV - Region 1
Southern Area Industry Day
February 5, 2009
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IEEE Region 1 Industry Day 2009
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IEEE Entrepreneur’s Day 2010
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Motivation – Entrepreneur’s Day
•
•
Provide a high value event to IEEE
members
Southern Area and in particular NJ has
been hit hard by plant closings requiring
career transition for many.
•
•
•
•
Forum for networking and to leverage their
Entrepreneurship skills
Engage local Industries
Recruit new members and volunteers
Create a forum for many R1 sections to
work together
Agenda
Entrepre
neur’s
Day
TK Srinivas
23
Joseph DeLuca, Vice President,
Development & Product Management
Afternoon
Entrepre
neur’s
Day
TK Srinivas
24
Success Factors and Results
•
Stated Factors:
•
Attendee Reaction: 130+ people attended on a
Saturday (Mother’s Day Weekend); Used Phrases like
“Phenomenal” – Many stayed all the way till 5 PM
•
•
•
•
5 Entrepreneurs are meeting with one of the venture capitalists
for follow through on their venture ideas
On Budget execution – over 40% Refund (of surplus)
being executed
Create seed money for future programs – Not Possible
by IEEE Rules – Legacy instead is a successful model
for future program execution
Increase IEEE Membership: I know of one new IEEE
member that did so due to advertisement of this
program and a few that were sitting on the fence
decided to renew membership
IEEE North Eastern Industry Day
2010
Keynote
World Cafe
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Workshop
Overview Region 1 NEID 2010
Highlights
Main Theme
Enhancing collaboration
between industry and IEEE
by connecting
stakeholders, professionals
and solution providers in a
unique opportunity for
fostering business
relationships and thereby
advancing technology
•
•
•
•
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Attended by over 100
professionals
Several keynote speakers
World café, workshops and four
tracks
• broadband,
• energy,
• systems engineering,
• human computer interface.
Post conference online survey
on various aspects of the
conference including program,
speakers, topics, logistics, and
venue
IEEE Innovation Day 2011 – May 2011
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IEEE Region 1 Innovation Day
May 17 2011
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Region 10 - India Industry Day –
March 2011
One and a half day event; a collaborative effort:
– IEEE India Council, MGA , ComSoc
Free registration- meals were included
8 months in the planning, 1150 registered, 700 re-confirmed, 475 attended;
ten from abroad
20 different industries participated in presentations
150 plus industries, Government agencies and academic institutions
participated
Six keynotes, one Panel, one Dinner speaker, six tracks (two in parallel),
Banquet and networking
Approx 150 students attended, some sponsored by schools, few traveled 32
hours to attend
Internationally recognized Keynote speakers covered technology, social and
national issues: Kohli, Pruthi, Viswanandham, Narayana Mandaleeka, Byeong,
Ladid and more
One interactive session with the press; resulted in ten plus newspaper reports
IEEE new staffed office in India is appreciated
India- An Opportunity
Industrial Growth Rate 8.6%, Manufacturing
sector growth of 9.1%
11 million Broadband connections, 770 million
mobile connections, urban teledensity of 143%
34.6 % illiterates (260 million adults)
Young population: less than 30 years old
96.5% students (age 6-14) enrolled in schools,
71% in Government schools
Huge emphasis on education
Infrastructure- still in the making
25% of the next billion mobile users will be Indian
- Boston Consulting Group
India Industry Day-March 10-11;
Bangalore
(http://ieee-industry.org/india/)
IEEE Region 10 – India Industry
Day March 2011
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Take home and follow up
India is a fast developing region with a large group of young
members and volunteers that are under represented
– Opportunity to engage young members and student
volunteers
Lot’s of Good work on local issues and to serve the
underserved: Rural communication, vertical technology
applications- e.g. serving farmers needs, fighting illiteracy,
Potential to engage many aggressive small companies, a
few very large ones
Potential for partnerships on joint research work,
conferences, standards and social activities
Collaborate and expand our conference topics to address
Regional and local issues
Create student programs to support student initiatives and
their engagement
Plan an Industry Day in China/Brazil in 2011-12
Slide 36
IEEE Region 1 Central Area Industry Day
R1 CAID11 - October 21, 2011
Enhancing Collaboration between
Industry-Academia and IEEE
Asif Hassan, Chair <asif.hassan@ieee.org>
College of Nanoscale Science & Engineering
At The University at Albany
Albany, New York
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R1 CAID11 Conference Program
Region 1 Central Area Industry Day Presentations will highlight:
• Current State and Types of Academia – Industry Collaboration,
Expectations and Opportunities for Improvement, Role of IEEE
• Collaborative Work Leading to Accelerated Advances in
Technology
• Latest Challenges, Opportunities and Advances in Smart Grid
Standards and Solutions
• Views, Trends and Opportunities Fuelling an Impressive Growth
in Cloud Computing
• Requirements of Industry-Academia-IEEE Collaboration in
Educating Next Generation of Engineers
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R1 CAID11 Desirable Outcomes
Renewal of Commitment for Identifying Areas of
Collaborative Work for New and Improved Products and
Services
Recognition of Relevance of IEEE as Provider of
Information Resources and as Partner in the
Development of Standards
Development of Understanding of Needs of the Industry
and Formulation of Action Plan to Meet those Needs
Increase in the Number of Members of IEEE at the
College of Nanoscale Science & Engineering
Establishment of an IEEE Student Branch at the College
of Nanoscale Science & Engineering
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Slide 39
Upcoming Industry
Days
Region 1 Central Area Industry
Day, October 21, 2011
• Region 9 Brazil Industry Day
•
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Industry Day SWOT Analysis
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Slide 41
thank you!
questions?
41
Industry Relations
Opportunities & Challenges
Fred Mintzer
VP-Elect, IEEE Technical Activities
Slide 43
Opportunities
IEEE opportunities to serve industrial interests
Building pools of capable new employees
Building employee technical skills
Building employee leadership skills
Building a technological “world view” for the future
Building employee technical skills – in new areas of
interest
Industrial engagement
Better service to their IEEE-member employees
Better access to IEEE-nonmember employees
A synergy between corporate and employee interests
“Good projects” lead to corporate success
“Good projects” lead to employee success
“Good projects” often feature emerging future
technologies that will enter a corporation’s product
space or offer new efficiencies to its operation
Slide 44
Opportunities
Some examples of emerging future technologies
“Smart grid”* entering the power and energy space
“Computational biology” entering the pharmaceutical
space
“Cloud computing”* impacting the operation of many
compute-reliant businesses
The suite of emerging future technologies
Similarity for all participants in an industry – enables
industry-wide offerings
Benefits from broad IEEE technical scope
* Future Directions topics
Slide 45
Challenges
Different corporate interests
Building pools of capable new employees
Building employee technical skills
Building employee leadership skills
Building a technological “world view” for the future
Building employee technical skills – in new areas of
interest
Working with individual companies
Companies compete with each other. A close
relationship with Company A can inhibit a relationship
with its competitors
Need to be fair to all competitors in an industry
Scalable offerings that can serve all in an industry – a
special challenge for emerging future technologies
Slide 46
Challenges
Multidisciplinary suite of emerging technologies for an
industry
A challenge for TA … as the organizational leadership
tends to be technology-centric
Finding and attracting excellent speakers on emerging
future technologies
Many speakers are needed
S/C “Distinguished Lecturers” may not be the best fit
Incenting volunteers
Corporate competition limits the pool of speakers
Slide 47
Parting thoughts
IEEE Technology Time Machine
Symposium on Technologies Beyond 2020
Sponsored by IEEE Future Directions
June 1-3, 2011, Hong Kong
Cloud computing, Future wireless, Mobile and Silicon
technologies, Biomedical engineering and E-health,
Smart Grid, Energy Harvesting, Digital Content,
Carbon Nanostructures and the Internet of Things
“The conference organizers have assembled a set of
world renowned experts in all these fields making the
IEEE Technology Time Machine (IEEE TTM) a truly
unique opportunity to network with worldwide industry,
government, and academic leaders.”
Slide 48
Parting thoughts
the Future Directions booth
Information on current Future Directions topics
Information on the Technology Time Machine
Information on IEEE Technology Navigator
Slide 49
thank you!
questions?
49