Communications Plan
Laura Marin
Project Manager JPIAMR
Swedish Research Council
JPI AMR Secretariat
The JPIAMR secretariat is hosted by
the Swedish Research Council in Stockholm, Sweden.
JPI AMR Activities (1)
- Communications
Leader: SRC, Sweden
 Focus on Website upgrade
 Starting to develop a “Strategic External
Communications Plan”
 Submitted Sessions to:
 ESOF2014 “Science building bridges” 21-26
June, Copenhague: Antibiotic resistance – a
ticking time bomb. Take global action now!
 Awareness and PR presentations
JPI AMR Activities (1)
- Communications
 Awareness and PR presentations:


03.10.2013 London, UK: Chatham House Conference “Antimicrobial
Resistance, Incentivizing Change towards a Global Solution”

09.10.2013, Annency, France: “Global Research Collaboration for
Infectious Disease Preparedness”

17.10.2013 Brussels, Belgium: “Workshop on expanded cooperation
between ESFRI Research Infrastructures, Joint Programming
Initiatives and pertinent ERAnets in the field of Biological and Medical
Sciences”

22.10.2013 Berlin, Germany, World Health Summit at the session:
“Current Challenges in Combating Antimicrobial Resistances”

18.11.2013 Brussels, Belgium: “European Antibiotic Awareness Day
2013: Everyone is responsible”
etc
JPI AMR Activities (2)
- Website Evaluation
Leader: SRC, Sweden




Website evaluation report developed
Web adminstrator identified
Summer upgrade of the website
December website V2
JPI AMR Activities (3)
- Communications: Newsletter
Leader: Israel
 First preliminary newsletter (April – online)
After June MB:
 New responsibility: Social media
Leader: Secretariat
 Second newsletter (September)
As a start:
Facebook – news
highlights with topic
‘threads’ matching the
main WP (the difference
between LinkedIn and
Facebook are in the
audience types.
Facebook is general
public. LinkedIn is a
professional and
organisational
networking tool)
JPI AMR Activities (4)
- Social Media Strategy
Leader: Israel
To
Tw
itter
Traditional and new media news outlets, citizen journalists and news orientated citizen
journalist networks and communities. Used by professional news media to source breaking news and
update stories with headlines and drive audiences to online news for further details.
Lin
kedIn
Professional networking with a focus on Groups and Special Interest topics. Often used to
help promote technical publications and events such as conferences and seminars. Used by many as an
online CV to help personal branding.
Fa
cebook
Podcasts, videcasts and
webinars (could be via
YouTube or simply
posted on the website)
– interviews with
consortium members
and others on specific
topics
Audiences
ol
Previously used only by the public for social networking, keeping in contact with friends
and family. It size (in excess of 500 million worldwide) and addition of Group/Company Pages and
other functionality have attracted business and organisations users. Strong use by NGO and Not-ForProfits/Charities for Cause Related awareness and fundraising. Now increasing seen by organisations
as a way to get information and advice to networks quickly.
Po
Used by members of the public, educationalists and professionals as a useful source of
dcasts,
information and knowledge. Used in both audio and video formats. Increasingly been accessed via
videocasts and
‘smartphones’. Used internally by many organisations for Continuing Professional Development. Used
webinars
by many academic institutions to showcase their resources and skills to potential sponsors and
students. Many traditional print media organisations now use podcasts to expand their reach. Radio
news often uses podcasts as a way of updating the story after the news broadcast has occurred.
Broadcast media also uses blogs to provide an online written update of their news reports and special
interest programs.
JPI AMR Activities (5)
- Communications: Materials
 Flyer
 Poster
 …
JPI AMR Activities (6)
- Communications strategy
Rationale/Objectives:
 To develop an external communications strategy
 To identify key audiences
 To develop tools for dissemination, e.g. website, a newsletter,
information material
 To arrange public relations activities, e.g. events for media and
politicians
 To organize conferences on themes of strategic relevance to
the JPIAMR
 To explore social media technologies
JPI AMR Activities (6)
- Communications strategy
Who are we communicating to? Key audiences
JPI AMR Activities (6)
- Communications strategy
Initiation of a broader communications plan:
Step 1: Establish a project communications advisory board (to establish key
messages and identify case studies)
Step 2: Map outreach opportunities (conferences, track current topics in social
media and the press)
Step 3: Develop tool kits and other material to have as much material as possible
ready for immediate dissemination
Step 4: Identify spokespeople within the project and media train them. Create an
internal communications network for further dissemination on a national level.
Step 5: Day to day communication. Organise workshops and sessions, write and
place stories, promote calls, keep web and social media up to date, track media,
evaluate communication impact. Set up databases for communication (partners,
external news list via the website, media list)
Thank you
More information at:
http://www.jpiamr.eu/