Starter
What is a concept?
NO 1: Learning outcomes
• All understand the meaning of the term:
concept photography.
• Research, identify and analyse concept
photographs – (evidence: blog/A3
paper).
Activities
• 2 Group starter activities to aid
understanding of term ‘concept’.
• Examine concept photographs in groups
and individually + Quiz.
TASK 1
• BLINDFOLD activity
REVIEW
• When the mind makes a generalization such as the
concept of tree, it extracts similarities from
numerous examples; the simplification enables
higher-level thinking.
• A diagram illustrating graphically the generalization
process, using trees.
REVIEW
• concept - an abstract or
general idea derived from
specific feelings or instances
• A concept is a generalized idea
of a thing or class of things.
Test -WHICH WORDS ARE
CONCEPTS?
FUN
LOVE
HAPPINESS
SPEED
DEPRESSION
BEAUTY
FRIENDSHIP
SADNESS
TOAST
PORRIDGE
TASK 2
• Teacher gives out paper with concept/word on
it.
• Look at word/concept – then screw up paper.
• Draw an image that represents the word.
• Show it to someone else – test if they guess
what concept it is?
A concept
• A concept is a general idea or
expression made up of several specific
occurrences.
• A concept is an idea that is often
communicated using symbols or
abstract images.
INTRO TO CONCEPT PHOTOGRAPHY
WHAT CONCEPT ?
WHAT CONCEPT ?
WHAT CONCEPT ?
WHAT CONCEPT ?
WHAT CONCEPT ?
WHAT CONCEPT ?
WHAT CONCEPT ?
ANSWER
STRENGTH, LINKS
ANSWER
Money, Finance, Business,
Wealth, Prosperity, Success
ANSWER
Ideas, Creativity,
Solutions, Inspiration
ANSWER
Confusion, Solutions,
Complexity.
Summary- what is a concept?
1. A concept is a general idea made up
of specific instances or occurrences.
2. Something formed in the mind; a
thought, idea or notion.
3. A plan-a theme: a concept album, a
concept car
Q. Can you think of where, or
when, conceptual photography
is used?
• Conceptual photography is
used everyday by magazines,
The Internet and newspapers
to illustrate ideas or convey
messages to an audience.
SHOOTING CONCEPT PHOTOGRAPHS
IDEA -
The idea comes first.
MESSAGE -
Analyse the “message” you want to convey.
SYMBOLS -
Conceptual photography makes use of
graphical symbols.
AUDIENCE -
Concept shooting involves careful consideration
of your Audience. How will your message touch
them most powerfully.
EMOTIONS - Concept shooting is centred on emotions, and
the telling of a story in its message.
Place on blog TASK 3
Research Activity
Go to Internet site
40 Outstanding Examples of Conceptual Photography
Plenary
• Review understanding: Red, amber, green?
NO 2: Starter
• Create a new category called
Concept Photography on your Blog.
Learning Outcomes
• Must further explore and analyse concept
photography.
• Should identify and make notes on 2 concept
photographs adding images. (blog)
• Could make notes on how at least 2 concept
photographs reflect the approach of concept
photography i.e. they consider: Idea, audience,
message, symbols, emotions. (blog)
IN CONCEPTUAL PHOTOGRAPHY
There is some level of
abstraction, thus, in a
conceptual photo: the image
is a general expression of the
idea.
IN CONCEPTUAL PHOTOGRAPHY
THE IDEA COMES FIRST
In Conceptual photography the idea
comes first.
A conceptual photographer is trying to
bring a message to the viewer, it might
be a political or social message.
USE OF SYMBOLS
Conceptual photography makes use of
graphical symbols to show ideas, movements
or moods that the photographer might want
to include in the message of their photograph.
Symbols with strong, well-established
connotations are usually used, from racy red
lipstick, a bleeding heart, a red apple to a
twenty pound note.
Conceptual Photographer - Jessica Mejias
Conceptual Photographer - Jessica Mejias
Conceptual Photographer - Jessica Mejias
RUUD VAN EMPEL
DAWN
REFERENCES
RUUD VAN EMPEL
ruudvanempel.nl/
The intention of the photographer is to create
an image from his imagination.
He takes each part of the image as a separate
photograph and puts them together. Each
image is shot in the same detailed very bright
light. This creates a strange surreal or
superreal /hyperreal look.
reference
TASK-Go to a site called LENSCULTURE
An interesting example
http://www.elizabethheyert.com/proj
ects/the-travellers
TASK 1
• Should identify and make notes on 2 concept
photographs adding images. (blog)
• Could make notes on how at least 2 concept
photographs reflect the approach of concept
photography i.e. they consider: idea,
audience, message, symbols, emotions. (blog)
EXT MATERIALS
Murat Süyür images
Consuelo Parra: Photo Manipulator
Diwan Manna
Jessica Mejias
Tom Hunter – Artist
photography by gregory crewdson. ... |
MATT STAWSKI.
plenary
• Review what has been achieved?
• Next step: own ideas..and photoshop skill
development.
• Teacher to put up student choice of examples.
No 3: Starter:
• View student choice from last
lesson. Conceptual Photography
LESSON 3: Outcomes
• Must know conceptual photography brief
and deadlines. Upload brief to your blog.
• Must create thumbnails sketches for a
concept photograph on subject of choice
(evidence: A3 paper, sketchbooks - blog).
• Could create thumbnails sketches for
more than 1 concept photograph.
• Ext Activitiy:Identify what skills you will
need? Start to shoot.
Alma Haser ‘cosmic surgery’
Michelle Rodgers
Geoffrey Milstein
Lucie and Simon: scenes of life
Brief and deadlines
AS/A2 Media –Advanced Production: Skills Development Projects.
9th June
Intro to A2 Advanced Production options.
Intro to Conceptual Photography Project ( 2 weeks) ( Photoshop )
16th June
Conceptual Photography Project ( 2 weeks) ( Photoshop )
23 June
Deadline Conceptual Photography Project ( Photoshop )
30th June
Intro to 1 minute Experimental Film Project and I page layout for magazine on your
experimental film. ( Premiere and InDesign)
7th July
1 minute Experimental Film Project. ( Premiere and InDesign)
14th July
Deadline for 1 minute Experimental Film Project. ( Premiere and InDesign)
Short evaluation write up
TASK 1:
Create own thumbnail
sketch/sketches for concept
photograph on A3 paper.
Finish uploading to blog for
your idea development after
lesson.
plenary
• Review what has been achieved?
• Next step: own ideas… photoshop skill
development?
OUTCOMES - 4
• STARTER- Go to LENS CULTURE – View photos.
• Must research 2 conceptual photographers
and provide evidence for this on blog ( 1:1
teacher help) Why? See AO’s for A2 on
handout.
• Should use conceptual photo criteria to
develop own photo ( evidence blog/drawings
+ notes ( 1:1 teacher help)
• Could shoot images and use Photoshop.
Research example
• See the work of RUUD VAN EMPEL in the Art
Photography book.
• Use this information to make research notes
for your blog
RUUD VAN EMPEL
DAWN
SHOOTING CONCEPT PHOTOGRAPHS
IDEA -
The idea comes first.
MESSAGE -
Analyse the “message” you want to convey.
SYMBOLS -
Conceptual photography makes use of
graphical symbols.
AUDIENCE -
Concept shooting involves careful consideration
of your Audience. How will your message touch
them most powerfully.
EMOTIONS - Concept shooting is centred on emotions, and
the telling of a story in its message.
Place on blog TASK 3
Plenary
• Red, amber, green on own photo idea
• Research ?
OUTCOMES - 5
• STARTER- Go to LENS CULTURE – View photos.
• All to understand principle of using masks in
Photoshop. (Teacher demo)
• Should be able to use masks in Photoshop.
• Ext Activity: Photoshop CS6: Working with
masks | lynda.com tutorial
• For colour effects