Guerrilla Marketing
By Connor Freeman
Here are some examples..
Definition
O Guerrilla- a member of an unofficial military group
that is trying to change the government by making
sudden, unexpected attacks on the official army
forces.
O Marketing- a job that involves encouraging people to
buy a product or service:
O I don’t think that they haven’t chose their name
appropriately.
What is Guerrilla Marketing.
O Guerrilla is a new ingenious scheme of marketing
which uses brilliant ideas yet it makes people doubletake. To me it is like @whenyouseeit on instagram
because it makes you look for the surprise.
O It used by graffiti, sticker bombing and flash mobs
which make you spellbound. It is a lot like Dynamo
because you casually walk through town and see a
spectacle. To me, it gives the same effect.
O However, it does take time to create the actual
miracle.
4 Main Types of Guerrilla
Marketing
O Viral marketing – Marketing through E-mail and
exclusivity
O Presence marketing – Marketing through blogging
O Ambush Marketing – Marketing using flash mobs
O Experiential marketing – Marketing free of charge via
the Internet.
The Main Man
O Jay Conrad Levison (February 10, 1933 – October 10,
2013) is the genius mastermind behind Guerrilla the
company. In 1984,he released a book ironically called
“Guerrilla Marketing”.
O He has said some inspirational quotes for young
entrepreneurs. My favourite is “Marketing is not an event,
but a process… It has a beginning, a middle, but never an
end, for it is a process. You improve it, perfect it, change it,
even pause it. But you never stop it completely.”
Advertising Change
O In the early 20th century, the early signs of adverts
were Calendar posters. They originated in China and
had folk prints and colours that were Traditional
Chinese. Chinese people exchanged Calendar
posters for the new year.
O 20th century adverts were based on emotions and
feelings.
O British advertising had a lot of colours and comedic
drawings like….
Advertising Change (Continued)
O Here are some facts about modern advertising:
O A York University study revealed that U.S. pharmaceutical
companies spend twice as much on advertising as they do
on research.
O In a national survey, more than half of the children who
responded reported that buying certain advertised
products made them feel better about themselves.
O Advertisers appeal to several common psychological
themes to motivate people to buy their products. Some of
the most common psychological appeals are to selfpreservation, sex, self-esteem, fear, authority, and
imitation.
Thanks For Watching