Cisco Nexus 7010
Bundles
 Common Equipment Bundle offers
Equipment Price Reduction
 Corresponding SMARTnet Bundle
offers Services Price Reduction
Cisco Nexus 7010 bundles
(N7K-C7010-BUN + CON-xxxx-C701BN)
offer more value than the competition at a comparable price
Partner Presentation
Presentation_ID
© 2009 Cisco Systems, Inc. All rights reserved.
Cisco Partner Confidential
1
The Cisco Nexus Switching Family
 Complete switching portfolio
 Consistent operating system across all platforms
 Infrastructure scalability, transport flexibility
and operational manageability
Nexus 7010
Nexus 7018
Nexus 1000V
Virtual Switch
2008
1K
Nexus 2000
Fabric
Extender
Nexus 5010
Nexus 5020
Cisco Nexus 1000V
x86
NX-OS Operating System
Data Center Network Manager
Presentation_ID
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2
Cisco NX-OS
NX-OS&&Nexus
Nexus7000
7000
Broad
and
Wide
Customer
Adoption
BroadPlatform
PlatformSupport
Support
and
Wide
Customer
Adoption
Q1CY08
Q2
NX-OS 4.0
Q3
Q4
Q1CY09
NX-OS 4.1
Q2
Q3
Q4
NX-OS 4.2
NX-OS: Mature Operating System
Over 1100 Nexus 7000, Nexus 5000, and Nexus 2000 Customers
Wide Adoption Across all Customer Bases and Geographies
Public Reference Case Studies
Presentation_ID
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Cisco Partner Confidential
3
Cisco Nexus 7000 Series
Data Center Class Switching
 Device Consolidation
 Virtual Device Contexts
 Efficient physical and power design
Manage
Capacity
 Zero Service Disruption design
 Graceful systems operations
 Integrated lights-out management
Operational
Continuity
Presentation_ID
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Infrastructure
Scalability
 Dense 40GbE/100GbE ready
 Unified fabric
 Layer 2 Scalability in Virtualized DCs
4
Cisco Nexus 7000 Series Overview
15+ Tbps Capable Platform
Modular NX-OS
Hitless ISSU Capability
Nexus 7010
Nexus 7018
8 I/O Slots + 2 Supervisor Slots
16 I/O Slots + 2 Supervisor Slots
Front to Back Airflow
Side to Side Airflow
256 10GbE/64 Line-rate 10GE
512 10GbE/128 Line-rate 10GE
384 10/100/1000 Ports
768 10/100/1000 Ports
Cisco NX-OS Multi-protocol Operating System
Data Center Network Manager (DCNM)
Presentation_ID
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5
Cisco Nexus 7000
Designed for High-Availability
In-Service Software Upgrade
Hitless software upgrade
Zero Packet Loss
Modular Operating System
Fault-containment, stateful process restart
Graceful System Operations
Enables simplified operations and links
all protocol layers
Fully Redundant Architecture
No Single Point of Failure
Hitless ISSU = Zero Packet Loss
Presentation_ID
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Cisco Partner Confidential
6
10GE Port Shipments in 000's
Market Transition from 1GE to 10GE
10 GE Port Shipment Forecast
14,000
 6M+ 10GBase-T by 2013
12,000
10,000
 2 – 3 years timeframe for new
server migration to 10GBase-T
8,000
6,000
4,000
 Greenfield DC’s must support
high density 10GE capacity
2,000
0
2007
2008
2009
2010
FIbre Ports
2011
2012
2013
Copper Ports
Dell Oro Forecast Jan 2009
Key Technology Drivers for 1GE to 10GE Migration
Server/NIC Technology
10GBase-T Interface LOM standard by
2010 – 2011
Reduction in price points and power
usage of 10GE Interfaces in servers
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Nexus 7000 is optimized to support
high-density 10GE
7
Nexus 7000 Pricing Announcement
What was Announced?
 New common equipment bundle with base configuration for the
Nexus 7010 platform: 36% Savings
 New price for the 48-port 10/100/1000 RJ45 Module: 44% Savings
 Lower SMARTnet Pricing for these new Nexus 7000 options
When were the New Prices in Effect?
 Aug 24, 2009
Presentation_ID
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Cisco Partner Confidential
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Nexus 7000
Common Equipment Bundle
Offers 36% Reduction of Base Config
Individual components in the Bundle SKU: N7K-C7010-BUN
Part Number
N7K-C7010
N7K-SUP1
N7K-C7010-FAB-1
N7K-AC-6.0KW
Description
10 Slot Chassis, No Power Supplies,
Fans Included
Nexus 7000 - Supervisor, Includes
External 8GB Log Flash
Nexus 7000 - 10 Slot Chassis 46Gbps/Slot Fabric Module
Nexus 7000 - 6.0KW AC Power Supply
Module
Unit List
Price
Quantity
Extended
List Price
$20,000
1
$20,000
$25,000
1
$25,000
$6,000
3
$18,000
$6,000
2
$12,000
SUM
$75,000
New Nexus 7010 Common Equipment Bundle
Part Number
N7K-C7010-BUN
Description
Nexus 7010 Bundle
(Chassis, SUP1, (3) x FAB1, (2) X AC-6KW PSU)
List Price
$48,000
Nexus 7010 common equipment bundle SKU offers savings of 36%
Presentation_ID
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Cisco Partner Confidential
9
Nexus 7000 Pricing Bundles for Base Config
SMARTnet 8x5xNBD Example
These SMARTnet SKUs would need to be applied when not using the bundle
Part Number
Description
CON-SNT-C7010
SMARTnet 8X5XNBD 10 Slot Chassis, No
Power Supplies, Fans
CON-SNT-N7SUP1
SMARTnet 8X5XNBD Nexus 7000 Supervisor, Includes Ext
CON-SNT-N7FAB
SMARTnet 8X5XNBD Nexus 7000 - 10 Slot
Chassis
Unit List
Price
Quantity
Extended
List Price
$800
1
$800
$1,000
1
$1,000
$240
3
$720
$2,520
SUM
CON-xxxx-C701BN
SMARTnet for Nexus 7010 Common Equipment Bundle: New SMARTnet Pricing
Part Number
CON-SNT-C701BN
Description
SMARTnet 8x5xNBD, Nexus 7010 Bundle
(Chassis, SUP1, (3) x FAB1, (2) x AC-6KW PSU)
List Price
$1,920
Additional SKUs available for other SMARTnet service levels with comparable changes
Presentation_ID
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Cisco Partner Confidential
10
Nexus 7000 48-port 10/100/1000 Module
Offers 44% Price Reduction
Nexus 7000 48-port 10/100/1000 Module: New List Price
Part Number
N7K-M148GT-11
Description
Current
List Price
New
List Price
Nexus 7000 - 48 Port 10/100/1000, RJ-45
$27,000
$15,000
SMARTnet for Nexus 7000 48-port 10/100/1000 Module: New List Price
Part Number
CON-SNT-N748G
Presentation_ID
Description
Current
List Price
New List Price
SMARTnet 8x5xNBD
$675
$375
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11
Cisco Competitive Advantages:
SMARTnet Service delivers award-winning support
Category
Technical Assistance Centers
Cisco
Juniper
10
8
4:3
TAC engineers
1,400
~200
7:1
Field engineers
10,000
~125
100:1
~150-200
4:1
Parts depots
900
With more than 900 depots, Cisco can deliver parts in as little as 2 hours.
 Juniper can only meet 4 hour turnaround in select areas
 The Cisco TAC is available 24 hours a day, 365 days a year in multiple
languages via the Web, email, or telephone.
 Each engineer averages 5 year of industry experience
 1,030+ CCIE® professionals, broad expertise in Cisco technologies,
ownership of complex issues, commitment to high quality customer
experience -- rapid issue resolution
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Target Customer
Server Access Applications in Ethernet Networks
Target Customers
 Customers presenting Greenfield 10 GbE and/or unified
fabric opportunities
 Customers looking to transition from 1GbE to 10 GbE
capability and/or unified fabric capability
The Nexus 7010 bundle provides maximum configuration
flexibility at highly competitive product and service price points for
both 1GbE and 10GbE deployments
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13
Cisco SMARTnet Award Winning Service
Cisco Services has been recognized year after year
for world-class technical support
SMARTnet Includes:
 24x7 global access to the Cisco Technical Assistance Center (TAC)
 Access to the extensive Cisco.com knowledgebase and tools
 Hardware replacement options include 2-hour, 4-hour, Next-businessday (NBD)
 Ongoing operating system software updates
 Proactive diagnostics, real-time alerts on Nexus 7000
with Smart Call Home
Visibility into your network through diagnostic reports
Automatic generation of Cisco service requests to Cisco technical engineers
Personalized Web-based portal to review Call Home messages,
detailed diagnostics, recommendations, and inventory
Gain higher availability – resolve issues before performance is affected
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Key Differentiators
Nexus 7010 SMARTnet Bundle
Greater Value than Juniper J-Care Efficiency
Nexus 7000 and Cisco SMARTnet Service Support Lower TCO
 Cisco’s expertise and proven capabilities help
customers achieve lower total cost of ownership (TCO)
by helping to avoid network downtime and resolve
problems quickly when they do occur
 Nexus 7010 bundle has lower price for SMARTnet
services
SMARTnet offers proactive diagnostics, alerts, and remediation
advice to resolve potential issues before performance is affected
Comparable in price to J-Care Efficiency but Cisco has exceptional
service and support.
 Reduced SMARTnet pricing for the Nexus 7010
 Reduced SMARTnet pricing for 48 port 10/100/1000
RJ45 line card
Presentation_ID
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Cisco Partner Confidential
15
Nexus 7010 Bundle
Lower SMARTnet Pricing
J-Care Efficiency
EX8200
Cisco SMARTnet
Nexus 7010 bundle
 $32,360
 $30,852
 Base level support
 Base level support
 Proactive diagnostics
 Smart Call Home (proactive
 Network collection tool
diagnostics, alerts, and device
information collection)
 Price comparison on a 4 chassis 32 line rate, 10GE redundant system
shows SMARTnet bundled pricing is comparable to J-Care Efficiency
 J-Care Essential ($21,160) is base level support and does not offer the
level of support needed by data center customers
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More Information
 Read the Quick Reference Guide
 View the Presentation
 For questions please email ask-datacenter-services@cisco.com
 Visit the following web pages for more information:
Cisco Nexus 7000 Series, Nexus 7000 Product specs
Cisco SMARTnet Service
Smart Call Home proactive diagnostics and alerts
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N7K-C7010-BUN Part Number
with CON-xxxx-C701BN
 The SKU N7K-C7010-BUN is a configurable SKU
Use the kit with additional modules and components to fill out the
configuration
Can not remove or replace any parts of the actual kit
 The N7K-C7010-BUN can be sold to any customer/
partner without restrictions
 No restrictions on quantity of kits sold
 Nexus 7010 can still be ordered and configured with
individual components
Lower common equipment price will only be applicable to SKU bundle
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N7K-C7010-BUN Part Number
with CON-xxxx-C701BN
 The SKU N7K-C7010-BUN will be a configurable SKU
One can add modules and components to the bundle at list price
One cannot remove or replace any parts of the bundle
 The bundle can be sold to any customer/partner without
restrictions
 No restrictions on quantities of bundles sold
 Nexus 7010 can still be ordered and configured as individual
components as originally available
Lower common equipment price will only be applicable to the
bundle N7K-C7010-BUN SKU
Presentation_ID
© 2008 Cisco Systems, Inc. All rights reserved.
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19
Common Equipment Kit
Orderability Details
 The common equipment kit is orderable as of August
24, 2009
 Cisco Configurator tool will support the new part
numbers starting August 24, 2009
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