YAŞAR UNIVERSITY
FACULTY OF ECONOMICS AND BUSINESS ADMINISTRATION
DEPARTMENT OF TOURISM MANAGEMENT
2013 – 2014 ACADEMIC YEAR COURSE PROGRAMME
1. Semester
Code
FRESHMAN
Courses Name
Introduction to Travel and Tourism
Industry
Credits
BUSN 101
BUSN 103
Professional English for Tourism - I
Food and Beverage Services
Management
Introduction to Business - I
Calculus for Business and Economics - I
ECON 101
Introduction to Economics - I
THMN 101
THMN 103
THMN 105
TOTAL CREDITS
Code
Courses Name
Credits
THMN 102
Introduction to Hospitality Industry
5 (3,0)
3 (3,0)
THMN 104
Professional English for Tourism - II
3 (3,0)
5 (2,2)
THMN 108
Front Office Management
6 (2,2)
6 (3,0)
6 (3,0)
BUSN 102
ECON 102
Introduction to Business - II
Introduction to Economics - II
6 (3,0)
5 (3,0)
5 (3,0)
UFND ...
Foundation Course
2 (2,0)
UFND ...
Foundation Course
2 (2,0)
UFND 070
Social Responsibility Project
1 (0,2)
30 ECTS
3. Semester
Code
THMN 201
5 (3,0)
2. Semester
TOTAL CREDITS
SOPHOMORE
30 ECTS
4. Semester
Courses Name
Principles of Services Marketing
Product Management and
Diversification in Tourism
Credits
5 (3,0)
Code
THMN 204
Courses Name
Housekeeping Management
Credits
6 (2,2)
4 (3,0)
THMN 208
Hospitality Marketing
5 (3,0)
THMN 207
International Travel Destinations
4 (3,0)
STAT 200
Statistical Analysis
6 (2,2)
BUSN 201
Principles of Accounting – I
6 (3,0)
BUSN 202
Principles of Accounting - II
6 (3,0)
LAWS 155
Introduction to Law
4 (3,0)
SOFL
(012) German – II, (032) French – II ,
(062) Russian – II
3(3,0)
SOFL
(011) German – I, (031) French – I,
(061) Russian - I
3 (3,0)
UFND …
Foundation Course
2 (2,0)
UFND …
Foundation Course
2 (2,0)
HIST 012
Atatürk’s Principles and History of
Turkish Revolution-II
1 (2,0)
1 (2,0)
TURK 012
Turkish – II
1 (2,0)
THMN 203
HIST 011
TURK 011
Atatürk’s Principles and History of Turkish
Revolution – I
Turkish – I
TOTAL CREDITS
1 (2,0)
30 ECTS
TOTAL CREDITS
30 ECTS
5. Semester
Code
SOFL
Courses Name
(013) German – III, (033) French - III,
(063) Russian – III
JUNIOR
6. Semester
Credits
Code
3 (3,0)
THMN 302
UFND ...
Foundation Course
2 (2,0)
SOFL
TTRN 010
Placement (1st period)
5 ECTS
UFND ...
Field Electives (minimum)
+20
Total Credits –
30 ECTS
7. Semester
Code
THMN 407
Courses Name
Sustainable Tourism
Total Credits –
Code
THMN 406
Placement (2nd period)
Field Electives (minimum)
Total Credits –
2 (2,0)
+20
30 ECTS
Courses Name
Tourism Economics
Credits
5 (3,0)
(016) German – VI, (036) French – VI ,
3 (3,0)
SOFL
(065) Russian – V
TTRN 020
3 (3,0)
8. Semester
(015) German – V, (035) French – V ,
SOFL
Credits
5 (2,2)
(014) German – IV, (034) French – IV
,
(064) Russian – IV
Foundation Course
Field Electives (minimum)
SENIOR
Credits
5 (3,0)
Courses Name
Travel Agencies and Tour Operations
3 (3,0)
(066) Russian – VI
5 ECTS
+17
30 ECTS
Field Electives (minimum)
Total Credits –
+22
30 ECTS
FIELD ELECTIVES
Code
THMN 353
THMN 355
Courses Name
Purchasing for the Hospitality Industry
Economics of Tourism Sectors
Credits
5 (2,2)
4 (3,0)
Code
THMN 354
THMN 356
THMN 357
Destination Management and Marketing
4 (3,0)
THMN 358
THMN 359
Ticketing and Tariffs
5 (0,6)
THMN 360
THMN 361
Guiding Services in Tourism
3 (3,0)
THMN 362
THMN 365
Tourism Psychology and
Tourist Behavior
5 (3,0)
THMN 364
THMN 367
Sport Tourism
5 (3,0)
THMN 368
THMN 450
International Cruise Tourism
Management
5 (3,0)
THMN 453
Current Issues in Tourism Industry
4 (3,0)
4 (3,0)
THMN 461
Hygiene and Sanitation in Hospitality
Services
Hospitality Accounting
THMN 465
THMN 467
SOFL 011
(031, 061,
021,
041,071)
THMN 459
Courses Name
Legal Aspects of Tourism
Tourism Geography of Turkey
Quality Management in Services
Sector
Meeting and Congress Industry
Computerized Reservations
Systems
International Culinary
Cultures & Food Design
Archeology and
Mythology
Management Information Systems
in Tourism
Entrepreneurship in Tourism
Industry
Credits
3 (3,0)
4 (3,0)
THMN 456
Hospitality Finance
5 (3,0)
5 (3,0)
THMN 458
5 (3,0)
Anatolian Civilizations
3 (3,0)
THMN 460
Restaurant Management
4 (3,0)
THMN 462
International Hotel Management
Facilities Management in
Hospitality
Project Studies in Tourism
German I, French I, Russian I, Italian I,
Spanish I, Japanese I
3 (3,0)
THMN 464
Recreation and Animation
4 (3,0)
THMN 370
THMN 454
5 (3,0)
5 (3,0)
5 (3,0)
5 (2,2)
3 (3,0)
5 (3,0)
5 (3,0)
5 (3,0)
6 (0,6)
THMN 470
SOFL 013
(033, 063,
023, 043,
073)
German III, French III, Russian III, Italian
III, Spanish III, Japanese III
SOFL 012
(032, 062,
022,
042,072)
SOFL 014
(034, 064,
024, 044,
074)
ERAS 300
3 (3,0)
THMN 050
International Cruise Tourism
Marketing
5 (3,0)
German II, French II, Russian II,
Italian II, Spanish II, Japanese II
3 (3,0)
German IV, French IV, Russian IV,
Italian IV, Spanish IV, Japanese IV
3 (3,0)
Erasmus Placement
10 ECTS
ACEEPT Seminar
3 ECTS
Total Credits: Minimum 240 ECTS
FOUNDATION COURSES
CODE
COURSES
UFND 010-A
1
CREDIT
ECT
S
2-0
2
2-0
2
UFND 010-B
Human Sciences / Behavioral Sciences
Human Sciences / Semiology and Semantics
UFND 010-C
Human Sciences / History and Philosophy of Science
2-0
2
UFND 010-D
Human Sciences / Technology and Society
2-0
2
Human Sciences / Philosophy-Logics
2-0
2
2-0
2
UFND 010-G
Human Sciences / Entrepreneurship and Business Planning
Human Sciences / Leadership
2-0
2
UFND 010-H
Human Sciences / Environment
2-0
2
UFND 010-E
UFND 010-F
Human
Sciences
2
UFND 020
Research Culture
2-0
2
3
UFND 030
Design Culture
2-0
2
4
UFND 040
Aesthetics Culture
2-0
2
5
UFND 050
Ethic Culture
2-0
2
6
UFND 060
Project Culture
2-0
2
7
UFND 070
Social Responsibilities Project
0-2
1
DEPARTMENT OF TOURISM AND HOTEL MANAGEMENT
DESCRIPTION OF COURSES
FIRST YEAR (FRESHMAN)
Fall (Semester 1)
THMN 101 Introduction to Travel and Tourism Industry 5 (3, 0)
This course reviews the tourism industry in general and major areas of tourism industry. Historical development
of tourism and travel, early travels and travel motivators, sub segments and subsystems of tourism industry, and
the tourist business and the types of tourism establishments are analyzed in detail. The course emphasizes
tourism as a system and develops its general interrelated and interdependent elements. The tourism development
within the system, the organization, coordination and distribution systems are also examined. Introductory level
information about the general development of tourism industry in the whole world and its structure are covered
in this course.
THMN 103 Professional English for Tourism – I 3 (3,0)
The English language course introduces strategies of essay writing on various subjects and topics, including
essays of analyzing, defining, contrasting and comparing. Besides, the course aims to develop students’
grammatical competence and verbal skills in English Language.
THMN 105 Food and Beverage Services Management 5 (2,2)
The course covers; basics of the food and beverage industry, effective management techniques on different types
of operations ranging from coffee shops to room service, banquettes and restaurants, menu planning and analysis
in food and beverage operations.
Spring (Semester 2)
THMN 102 Introduction to Hospitality Industry 5 (3, 0)
This course studies the world of hotels and other accommodation or lodging establishments, organization
structures of these operations in detail. The important aspects like a brief history of lodging industry, size and
scope of the hospitality industry, factors influencing hotel development, hotel classifications, hotel industry
investments and financing, independent and chain hotel operations are also reviewed. Introduction to hotel
services which constitute the structure of hotel operations; Terminology, concepts and procedures of hotel and
management services; Function of different departments, established relationships between departments are
covered in the course.
THMN 104 Professional English for Tourism - II 3 (3, 0)
The course introduces strategies of essay writing on various subjects and topics; including essays of analyzing,
defining, contrasting and comparing. Besides, the course aims to develop students’ grammatical competence and
verbal skills in English are examined.
THMN 108 Front Office Management 6 (2, 2)
This course’s main objective is to present the students the functions of the front office, center of communication
distribution of information; room reservation, booking and registration check out procedures, room note pricing,
rate charges, luggage organization. The importance of front office services as starting point of hospitality
services, and its basic principles. An analysis and coordination of the operational areas of front office and back
of house management; strategy of development, forecasting effective guest relations, case studies. Front office
practices and procedures, including duties of room clerk, reservation clerk, cashier, night auditor and concierge.
Room assignment controls, reservations, confirmations, security controls and registration.
UFND 000 Foundation Course 2 (2, 0)
UFND 000 Foundation Course 2 (2, 0)
UFND 000 Foundation Course (Social Responsibility Project) 1 (0, 2)
SECOND YEAR (SOPHOMORE)
Fall (Semester 3)
THMN 201 Principles of Service Marketing 5 (3, 0)
In this course, the nature of services and services marketing; services and the vulnerabilities created by
customers; impact of the interdepartmental relationships on the services department; personnel and material
challenges in services; how to educate service personnel and enhancing customer satisfaction regarding with the
services are examined.
THMN 207 International Travel Destinations 4 (3, 0)
This course examines the development of the touristic areas of major travel destinations and attractions travelers
are journeying to and developments taking place on a worldwide basis. It provides the students a framework for
continuous study of world tourism geography. After the introduction of travel industry and overview of the
world, the course gives knowledge on major physical features, regions, and countries of each of the inhabited
continents.
THMN 203 Product Management and Diversification in Tourism 4 (3, 0)
Characteristics of tourist product and reasons for tourist product management and diversification will be studied.
Major types of tourism product and its diversification in terms of tourism industry (health tourism, nature based
tourism, religion tourism, eco-tourism etc.) will be the main objective of the course. Types of destinations and
development phases of destinations in relation to diversification will be observed. The functional relationship
between Special Interest Tourism (SIT) and tourism diversification will also be studied in the course.
SOFL 011 German - I, (031) French - I, (061) Russian - I 3 (3, 0)
These courses offer basic principles of German, French or Russian grammar vocabulary, oral and written
applications, systematic practice and principles in listening, speaking and writing skills of German, French or
Russian used in tourism, travel and hospitality management. The courses aim to enable the students to
understand and respond in German, French or Russian to an international clientele in a tourism establishment. A
detailed glossary of terms in tourism is covered.
TURK 011 Turkish – I 1 (2, 0)
The purpose of this course is to teach the students the fundamental characteristics of the Turkish language,
linguistics and grammar. Over the course by using some stories, novels and poems of Turkish writers, the use of
Turkish as a literary language will be illustrated. Additionally, the relationship between the Turkish language and
culture, and the significance of language in expressing and expending culture will be illustrated with various
examples.
HIST 011 Atatürk’s Principles & History of Turkish Revolution – I 1 (2, 0)
The reasons and forms of New Turkish Republic from Ottoman Empire, the revolutions related to New
Republic, the reasons that led Turkish Revolution and research of the important stages of Independence War,
baseline of Turkish Republic Government and scientific interpretation of the basic principles in Constitution are
examined in the course.
UFND 000 Foundation Course 2 (2, 0)
Spring (Semester 4)
STAT 200 Statistical Analysis 6 (3, 0)
Basics of probability and descriptive statistics; data analysis and statistical methods; means, medium and
proportions; analysis of variance; simple linear regression and correlation; analysis of categorical data are
studied in the course. Statistical thinking, describing data, tables and graphs of variables summarizing descriptive
relationships, probability, discrete and continuous random variables and probability distributions are also
examined.
THMN 204 Housekeeping Management 6 (2, 2)
Defining housekeeping services and its applications. Principles of housekeeping services will be given in theory
in-class. Applications of these services will be conducted. Operations of the rooms division departments in
hotels. The importance of interdepartmental relations and teamwork for housekeeping department. The
coordination between front office, sales, guest relations, technical services and housekeeping departments.
Analysis of related case studies.
THMN 208 Hospitality Marketing 5 (3, 0)
This course covers basic principles of marketing and applications in hospitality organizations. An application of
marketing principles and techniques to service operations. International tourism markets and their characteristics.
Specific marketing and sales techniques/tools at the service operational level are reviewed. A strategy of
marketing and the development in the tourism markets, having some comparative analysis with competitors of
Turkish Tourism Establishments in international tourism markets.
SOFL 012 German - II, (032) French - II, (062) Russian - II 3 (3, 0)
Principles of German, French or Russian grammar vocabulary, oral and written applications. These courses are
about the general grammar review and structure patterns of German, French or Russian language. Terminology
of tourism and new terms are studied in German, French or Russian .
TURK 012 Turkish - II 1 (2, 0)
The purpose of this course is to teach the students the fundamental characteristics of the Turkish language,
linguistics and grammar. Over the course by using some stories, novels and poems of Turkish writers, the use of
Turkish as a literary language will be illustrated. Additionally, the relationship between the Turkish language and
culture and the significance of language in expressing and expanding culture will be illustrated with various
examples.
HIST 012 Atatürk’s Principles & History of Turkish Revolution - II 1 (2, 0)
The revolutions which are actualized on political, legal, social, economical and cultural fields, foreign policy of
Atatürk’s period; determining the new economy policy; Armenian issue, domestic and foreign developments
between 1938-1945 and 1945-1950
UFND 000 Foundation Course 2 (2, 0)
THIRD YEAR (JUNIOR)
Fall (Semester 5)
TTRN 010 SUMMER TRAINING (First Period) 5 ECTS
Minimum 1 Month (as part of the total 75 wok days) of industrial training and submission of reports is required.
The training will be under supervision of the department.
SOFL 013 German - III, (033) French – III, (063) Russian - III 3 (3, 0)
Principles of German, French or Russian grammar vocabulary, oral and written applications. These courses
cover, advanced level grammar review, structural patterns of sentences in German, French or Russian, and the
principles of translation techniques. These courses help the students to develop their reading, writing and
comprehension skills in German, French or Russian at advanced level. Exercises are done on readings related to
tourism.
UFND 000 Foundation Course 2 (2, 0)
ELECTIVES (Minimum +20 ECTS)
THMN 353 Purchasing for the Hospitality Industry 5 (2, 2)
This course is about the selection and procurement for the hospitality industry. It contains three basic parts. First
part is about gaining a perspective on selection and procurement. Second part is about principles of selection and
procurement. The last part deals with selection and procurement of items like fresh produce, processed produce
and other grocery items, dairy products, eggs, poultry, fish, meat, alcoholic and non-alcoholic beverages, nonfood expense items, service, furniture, fixture and equipment. Concepts of purchasing and supplies management,
models of purchasing and supply analysis for hotel and restaurant business. Case studies in related areas are
performed by the students.
THMN 355 Economics of Tourism Sectors 4 (3, 0)
This course covers economics of basic tourism sectors, like hotel economics, hotel revenues and basic costs,
kinds of hotels, hotel room rates, economic analysis of hotel operations and future trends, restaurant economics;
fast-food restaurants, other type of restaurants, economic measures in restaurant operations, airline economics;
airline pricing, forecasting air demand, economic future of airlines and cruise line economics, travel agency
economics, theme park economics, camping ground economics and rail travel economics are also rviewed.
THMN 357 Destination Management and Marketing 4 (3, 0)
This course examines traditional disciplines, as well as new marketing approaches and tools to build a truly
integrated marketing campaign for a destination. This course also studies destination management which
includes land use planning, business permits and zoning controls, environmental and other regulations, business
association initiatives, and a host of other techniques to shape the development and daily operation of tourismrelated activities.
THMN 359 Ticketing and Tariffs 5 (0, 6)
Basic airline ticketing rules and regulations, geography and codes, reservation terms, domestic and international
ticketing procedures by referring to ABC World Guide, airline passenger tariff and similar topics are taught in
this course.
THMN 361 Guiding Services in Tourism 3 (3, 0)
This course is designed for students to plan careers in tour guiding or tour operations. Topics include; tour
operations, components of a tour management positions, characteristics of a professional tour guide, the
psychology of tour management and internal communications, regional and Anatolian tours.
THMN 367 Sport Tourism 5 (3, 0)
This course is designed to examine the increasing volume of sport-related travel and tourism worldwide. The
study of sport tourism reveals the vast number of specialized markets to explore in this area. A frequently used
variety of sport tourism are travel to play sports (active sport tourism), travel to watch sports (event sport
tourism), and travel to visit or show respect famous sport related attractions. Further sub-categories such as
resorts, participation activities, cruising, events and tours etc. and various sport tourism markets, including event
sport tourism, outdoor and adventure travel, health spa tourism and competitive sport travel exist as sub-sets of
the two major fields of tourism demand; leisure travel and business travel are also examined in this course
THMN 365 Tourism Psychology and Tourist Behavior
5 (3, 0)
This course is designed to examine tourist psychology at individual level and to understand tourist behavior
before and after the travel experience and to provide an overview of consumer behavior and psychology in
tourism industry. The course examines the factors influencing behavior; knowledge and involvement, attention
and comprehension, attitudes and intentions; decision‐making behavior; classical and operant learning; cultural
influences, reference groups.
SOFL 011 (031, 061, 021, 041,071) German I, French I, Russian I, Italian I, Spanish I, Japanese I 3 (3,0)
Principles of German, French, Russian, Italian, Spanish or Japanese grammar vocabulary, oral and written
applications. These courses cover advanced level grammar review, structural patterns of sentences in German,
French or Russian, and the principles of translation techniques. These courses help the students to develop their
reading, writing skills. Exercises are done on readings related to tourism.
SOFL 013 (033, 063, 023, 043, 073 ) German III, French III, Russian III, Italian III, Spanish III, Japanese
III 3 (3, 0)
Principles of German, French, Russian Italian, Spanish or Japanese grammar vocabulary, oral and written
applications. These courses cover, advanced level grammar review, structural patterns of sentences in German,
French or Russian, and the principles of translation techniques. These courses help the students to develop their
reading, writing and comprehension skills .Exercises are done on readings related to tourism.
Spring (Semester 6)
SOFL 014 German - IV, (034) French - IV, (064) Russian - IV 3 (3, 0)
These courses are about translations from German, French or Russian to Turkish and from Turkish to German,
French or Russian on topics as tourism such as economics, tourism management and general tourism. Courses
include verbal practices of German, French or Russian in tourism studies, basic principles of German, French or
Russian grammar vocabulary, oral and written applications.
THMN 302 Travel Agencies and Tour Operations 5 (2,2)
This course covers some operations in the classification of the travel trades. Tour operations and its functions on
a yearly term. Types of local tour operators and purchasing marketing of those operators. Services documents of
the travel firm. Studies of the travel agency business, how to get started in the business, the legal structures,
staffing the travel agency, training, promoting products.
UFND 000 Foundation Course 2 (2, 0)
ELECTIVES (Minimum +20 ECTS)
THMN 354 Legal Aspects of Tourism 3 (3, 0)
Principles of tourism related laws, legal regulation of tourism. Incentives for tourism investments and travel
agencies. Selected topics on the rules concerning hotels, coastal areas, yachting and related areas. General
principles of tourism related laws and regulations. International legal regulation of tourism. Law on
Encouragement of Tourism Establishments and Travel Agencies.
THMN 356 Tourism Geography of Turkey 4 (3, 0)
The course discusses tourism related demographics and regional allocation of tourism activities in Turkey with
an emphasis on natural, historical and archeological attractions along with their characteristics as a tourism
product. Development of the tourism areas of major travel destinations and attractions; worldwide tourism traffic
and geography. Discussions on importance provided by geographic position of Turkey and case studies.
THMN 358 Quality Management in Services Sector 5 (3, 0)
This course deals with the basic principles, guidelines and management of total quality applications in the
hospitality and travel industry. It also contains the steps, cultural and organizational changes the tourism
establishment needs to adapt and important considerations in order to apply total quality management. The
characteristics and the differences of total quality management, especially in service establishments, will be
emphasized with examples, which are currently in use. Quality management pertaining to the hospitality and
services sector, organizational restructuring process, means of setting and implementing quality goals team
work, quality improvement in hospitality.
THMN 360 Meeting and Congress Industry 5 (3, 0)
This course deals with the basics and principles of convention management. The success factors, the important
issues to consider and the trends in meeting industry are analyzed. Essentials of meeting development
establishing objectives, controlling budgets, programming the agenda, determination of place and site, planning
food and beverage, developing the meeting plan and evaluation are studied in detail.
THMN 362 Computerized Reservation Systems 5 (3, 0)
This course introduces the basic airline rules and regulations, geography and codes, reservation terms and
sequences, domestic and international ticketing by using CRS. Studies IATA traffic conference areas. Studies
fares, all kinds of special discount fares, mileage/kilometer calculation, and excess mileage/kilometer routing,
refunding and reissuing a ticket. Studies the Computerized Reservation System (Apollo, Sabre, Galileo, etc.)
which are used worldwide and their characteristics and the areas of usage of those systems.
THMN 364 International Culinary Cultures and Food Design 5 (2, 2)
This course examines the geographic, historical, cultural, religious, and economic influences that shape food
availability and consumption in various cultures and countries around the world, developes a broad
understanding of cultural food patterns and fosters an appreciation for various regions and cultural uniqueness of
the food patterns in nations, gives examples of some recipes from the countries around the glob and gives
students a sample of the food design and ingredients within a given region.
THMN 368 Archaeology and Mythology 3 (3, 0)
This course provides the detailed information on archaeological and historical sites of Turkey. It also includes a
basis for cultural and heritage tourism management. In addition, it provides students with in depth knowledge on
mythology. Especially Anatolia’s historical background, archaeological values and mythological characteristics
will constitute the basic subjects of this course. The other regions in the world that show archaeological and
mythological characteristics are studied.
THMN 370 Management Information Systems in Tourism 5 (3, 0)
Use of information systems in organizations. Tools for successful design, implementation, operation and
maintenance of MIS. Restructuring the report writing and decision making processes with the use of
management information systems.
ERAS 300 Erasmus Placement 10 ECTS
Internship at an establishment in a foreign country under the supervision of Erasmus Partner Universities and
Departments are accepted as foreign placement and evaluated as 10 ECTS if selected and successfully
completed.
SOFL 012 (032, 062, 022, 042, 072) German II, French II, Russian II, Italian II, Spanish II, Japanese II
3 (3, 0)
Principles of German, French, Russian Italian, Spanish or Japanese grammar vocabulary, oral and written
applications. These courses cover, advanced level grammar review, structural patterns of sentences in German,
French or Russian , and the principles of translation techniques. These courses help the students to develop their
reading, writing and comprehension skills .Exercises are done on readings related to tourism.
SOFL 014 (034, 064, 024, 044,074)German IV, French IV, Russian IV, Italian IV, Spanish IV , Japanese IV 3 (3, 0)
Principles of German, French, Russian Italian, Spanish or Japanese grammar vocabulary, oral and written
applications. These courses cover, advanced level grammar review, structural patterns of sentences in German,
French or Russian , and the principles of translation techniques. These courses help the students to develop their
reading, writing and comprehension skills .Exercises are done on readings related to tourism.
FOURTH YEAR (SENIOR)
Fall (Semester 7)
TTRN 020 SUMMER TRAINING (Second Period) 5 ECTS
Minimum 1 Month (as part of the total 75 wok days) of industrial training and submission of reports is required.
The training will be under supervision of the department.
THMN 407 Sustainable Tourism 5 (3,0)
This course studies the central role that organizations play in development and sustainability of the tourism
industry; each component and specific issues are studied. Locals attitudes and involvement at optimum
development of tourism and sustainability. Protection of national resources are analyzed in detail.
SOFL 415 German - V, (435) French - V, (465) Russian - V 3 (3, 0)
These courses cover the translations from German, French or Russian to Turkish and from Turkish to German,
French or Russian of commercial, economic and tourism related document. Oral skills of students in German,
French or Russian are developed in the lecture. The verbal and written discussions on up to date tourism topics
are emphasized. Principles of German, French or Russian grammar vocabulary, oral and written applications are
included.
ELECTIVES (Minimum +17 ECTS)
THMN 453 Current Issues in Tourism Industry 4 (3,0)
Changes in tourism industry with respect to the changes worldwide are examined. This course is also about the
updated issues of Turkish tourism industry, the new trends and challenges, and new markets to appeal. The
interesting topics on Turkish Tourism and latest developments of tourism industry are discussed and analyzed.
The situation of Turkish Tourism on international platform, its advantages and disadvantages, the effects of the
developments in regional competition to Turkish Tourism will be explained. Case studies on the tourism industry
are studied by the students.
THMN 450 International Cruise Tourism Management
5 (3,0)
The objective of this course is to examine the international cruise industry. Case studies on the tourism industry
are studied by the students. This course covers the topics of Introduction to the cruise industry, cruise lines, the
effect of cruise industry on environment, society, economy and culture, cruising and cruise ship terminology,
cruise routes, geography, ports of call, shipboard activities, Cruise Operations Management provides a
comprehensive and contextualized overview of hospitality services for the cruise industry. It provides a
background to the cruise industry but it also looks deeper into the management issues acting as a practical guide
for students. The principles of cruise ship tourism are examined and illustrated through case studies from around
the world. New trends, future issues and prospects for the cruise industry are also considered.
THMN 459 Hygiene and Sanitation in Hospitality Services 4 (3,0)
The objective of this course is to review basic hygiene and sanitation applications in hospitality organizations
and to examine general health concerns in hospitality industry.
THMN 461 Hospitality Accounting 5 (3, 0)
The objective of this course is to review basic hospitality accounting concepts, to provide accounting knowledge
for the hospitality industry and to familiarize the students with practices. Uniform system of accounts for
hospitality industry will be analyzed. The characteristics and the differences of the hospitality industry
accounting, tax applications in various sectors in different countries, and cost items will be analyzed.
THMN 465 Anatolian Civilizations 3 (3, 0)
This course aims at providing an integrate view of Anatolian Civilizations. The society, history, economics,
politics, media and culture of various civilizations. A survey of people and their cultures, focusing on the major
historical traditions in Anatolia. The varying political events, institutions, and cultures are highlighted.
Archaeological and historical sites of Turkey, and heritage tourism management are also examined in this
course.
THMN 467 Restaurant Management 4 (3, 0)
Presenting service both in restaurants and in hotels. Service types and history of service in the world. Evaluation
of restaurants. Menu planning, a la carte menu design, beverage services. Dish and cocktail service, bar
equipment.
SOFL 011 (031, 061, 021, 041,071) German I, French I, Russian I, Italian I, Spanish I, Japanese I
3 (3, 0)
Principles of German, French, Russian , Italian, Spanish or Japanese grammar vocabulary, oral and written
applications. These courses cover, advanced level grammar review, structural patterns of sentences in German,
French or Russian, and the principles of translation techniques. These courses help the students to develop their
reading, writing skills. Exercises are done on readings related to tourism.
SOFL 013 (033, 063, 023, 043,073 ) German III, French III, Russian III, Italian III, Spanish III, Japanese
III 3 (3, 0)
Principles of German, French, Russian Italian, Spanish or Japanese grammar vocabulary, oral and written
applications. These courses cover, advanced level grammar review, structural patterns of sentences in German,
French or Russian , and the principles of translation techniques. These courses help the students to develop their
reading, writing and comprehension skills .Exercises are done on readings related to tourism.
Spring (Semester 8)
THMN 406 Tourism Economics 5 (3, 0)
The aim of this course is to examine the economic impacts of tourism on a country or destination. The
characteristics of tourism demand and supply will be analyzed both on national and international level. Tourism
as a factor in economic development and its cultural and sociological effects are explored. The course also
covers the analysis of micro and macro economic aspects of domestic-international tourism with their impacts on
national economics of tourism sector and individual operations; the use of economically value added services in
tourism industry to reduce unemployment and enhance the bed capacity in the sector.
SOFL 416 German - VI, (436) French - VI, (466) Russian - VI 3 (3, 0)
Principles of German, French or Russian grammar vocabulary, oral and written applications. A review of theory
and practice in writing letters, contracts and related document in tourism world. Special attention is given to
practical applications and oral skills.
ELECTIVES (Minimum +22 ECTS)
THMN 454 Entrepreneurship in Tourism Industry 5 (3, 0)
This course relates to the conditions required managing the small size businesses regarding the differences
between small and big businesses in tourism industry. Entrepreneurship, the social and other conditions affecting
entrepreneurship, plans of management, source creation and its usage. Operating a small business, including
qualifications, choosing a location, capital, merchandising, control, credit and promotion. Strategies for the
implementation of business plans, in the process developing and acquiring the skills necessary to take an idea to
its commercial reality, the use of case method.
THMN 470 International Cruise Tourism Marketing 5 (3,0)
The objective of this course is to examine the marketing activities in the international cruise industry. Case
studies on the tourism industry are studied by the students. This course introduces basic knowledge in marketing
by means of an in-depth analysis of the cruise market. The students assess existing mass and niche market
products by using different tools such as portfolio analysis and the product lifecycle theory. Various types of
cruise vessels serve as examples for different target groups, a number of selected itineraries highlight the product
strategies. Other titles covered are: The range of passenger services. Internal and external factors that influence
passenger services. customer service systems for cruise lines profiles of cruise passengers, managing and
providing customer service, orientation for customer service, service and quality, how to handle guests with
high demands, tourist behavior, market research n cruise tourism and specific needs, cruise market trends
THMN 456 Hospitality Finance 5 (3, 0)
This course studies hospitality industry financial statements including consideration of the significant
relationships among the various accounts found in financial reports of the hospitality organizations. This course
also includes topics on tax environment, profit planning, budgeting and forecasting techniques in hospitality
operations.
THMN 458 International Hotel Management 5 (3, 0)
Developing trends and new applications in tourism and hotel management under the globalization process,
emergence of international hotels and chain establishments, political aspects of international tourism and lodging
industry international hotel investment, development and agreements, management principles and characteristics
of international hotels and other operations. Human resources and cultural diversity and international hotel
operations and competition.
THMN 460 Facilities Management in Hospitality 5 (3, 0)
The hospitality industry relies heavily on well-designed facilities as a key element of its business. Guests desire a
safe and a comfortable environment in which to conduct business, entertain, relax and sleep. That is why
facilities play an important role in meeting guests’ needs. This course studies the role, cost and management of
hospitality facilities, managing maintenance needs, facility systems, electrical, laundry and lighting systems,
safety and security systems, waste management, food service equipment, energy management, facility design
including both lodging and food service.
THMN 462 Project Studies in Tourism 6 (0, 6)
The project study is that the student can show his/her own talent, ability and knowledge to analyze a case or
situation in the tourism related fields to solve a problem under the supervision of an pre-assigned faculty staff.
This study executed by the student with using his/her own vision and also creativity will be presented to class
before the end of the year and report the study as a short dissertation to his/her supervisor.
THMN 464 Recreation and Animation 4 (3, 0)
History and concepts of leisure as to the individual and society. Operation of an enterprise related to profit
making recreation facilities. A detailed study of management techniques used in the management of resort
properties and their recreational facilities. Selection of program activities and guidelines for presenting and
developing them effectively, recreational package programs, dynamics of travel and tour operations, case
studies.
THMN 050 ACEEPT Seminar 3 (ECTS)
This is a seminar and project week program organized by ACEEPT (Association of European Training Centers
in Tourism) each year in a different country. Every year, one of the participating partners organizes a project
week in which students work in mixed groups from different nationalities on a particular theme. They work
under the guidance of lecturers and professionals. Students may also get an assignment prior to and after the
project week. Participant students evaluated and rated by their assigned supervisors. Successful students will
have 3 ECTS credits.
SOFL 012 (032, 062, 022, 042,072 )German II, French II, Russian II, Italian II, Spanish II, Japanese II
3 (3, 0)
Principles of German, French, Russian Italian, Spanish or Japanese grammar vocabulary, oral and written
applications. These courses cover, advanced level grammar review, structural patterns of sentences in German,
French or Russian , and the principles of translation techniques. These courses help the students to develop their
reading, writing and comprehension skills .Exercises are done on readings related to tourism.
SOFL 014 (034, 064, 024, 044,074)German IV, French IV, Russian IV, Italian IV, Spanish IV, Japanese IV
3 (3, 0)
Principles of German, French, Russian Italian, Spanish or Japanese grammar vocabulary, oral and written
applications. These courses cover, advanced level grammar review, structural patterns of sentences in German,
French or Russian , and the principles of translation techniques. These courses help the students to develop their
reading, writing and comprehension skills .Exercises are done on readings related to tourism.
FOUNDATION COURSES
UFND 010 Human Sciences 2 (2, 0)
Introduction to human science: sociology, social anthropology, psychology. Historical development, basic
terminology and theories of human sciences.
UFND 020 Research Culture 2 (2, 0)
Presentation techniques required to visually present a product idea. Presentation techniques for various designs
to customer or producer before implementation. Computer programs to assist this process and techniques to use
them.
UFND 030 Design Culture 2 (2, 0)
Interaction of designs like art objects, daily used objects and architectural structures with culture. Reflection of
cultural structures like mythology, religion , life styles and economy to art and design.
UFND 040 Aesthetics Culture 2 (2, 0)
Theories of aesthetics theorists like Socrates, Plato, Aristotle, Hume, Burke, Kant, Schiller, Hegel,
Schopenhauer, Nietzsche, Benjamin, Heidegger, Brecht, Adorno and their reflections to past and current art
UFND 050 Ethics Culture 2 (2, 0)
Study of basic theories of ethical philosophy of Plato, Aristotle, Augustine, Kant, Mill, Schopenhauer,
Nietzsche, Camus, Sartre and their reflection to today’s ethical problems.
UFND 060 Project Culture 2 (2, 0)
Stages of various products from idea to consumer and reflection of this process to design. Production techniques,
economics, target audience, marketing and their relationships to design
UFND 070 Social Responsibility Project 1 (0, 2)
Common course of all departments of Yasar University.