Getting Started on LinkedIn

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Join The Largest Online Professional Social Network
September 2011
September 2011 | Getting Started on LinkedIn
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Visualize Connections:
How are you and your
contacts connected?.
September 2011 | Getting Started on LinkedIn
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Be professional
Use a nice headshot or
something work related. No
pets!
September 2011 | Getting Started on LinkedIn
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Create Your Personal URL
This will help you better communicate
your name or business so that you
can use this link on your email or
blog. It can also reinforce your
personal or business’ branding.
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Who are you in 120 characters or less?
Christopher Harrold
VP, Business Development, Digital
Technologies Group at Mohawk Fine
Papers
Location
Albany, New York Area
Industry
Paper & Forest Products
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More about you.
“In 1985 I completed my MFA in Photography and was headed to fulfill my
aspiration to teach college level art/photography (and a little bit of print
making and art history)...only to find out that the few jobs available were
going to people with years and years of teaching experience. So, I began a
path in desktop publishing and photo finishing that led me to the paper
industry and a long fulfilling career with a company that has allowed me to
grow personally in an incredibly entreprenurial environment. Today we are
recognized leaders in the digital printing segment, innovating and helping
shape the changing photo and publishing segment and on the vanguard of
environmental sustainability. All in all, a pretty great ride...so far...plenty of
great things up ahead!”
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What you do best
Be as specific as possible about your
specialties. If you specialize, for
example, in printing for colleges,
make sure you incorporate the words
educational institutions, universities,
secondary schools, colleges, etc. into
your specialties area.
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Interests:
Groups:
Could be Sports &
Hobbies
Could be Associations
& Volunteer activities
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Joining Groups
Joining groups in which your
customers, prospects, suppliers or
vendors participate is a great way to
connect, answer questions and share
resources, expertise and events.
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Use Connections to Find
Groups
Join a group by simply
clicking the “Join” button
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Groups for you:
Find groups related to digital
printing and focus on your
interests.
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Build your network
Don’t forget to set aside time every
week to create and build your
network. It’s amazing what 30
minutes here and there can do.
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Add contacts, past and present
The more contacts you have…the
more contacts you’ll have access to.
Once you establish a contact, check
out who their contacts are. There
might be someone worth adding to
your network.
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You never know who you’ll find
LinkedIn can help you establish
yourself as a valuable resource, give
you insights into key industries, and
help you connect with prospects,
customers, vendor partners and
peers.
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We can help…
Mohawk MakeReady provides
practical tools and actionable
information for digital printers
like you.
Visit: www.MohawkMakeReady.com to browse content,
request a meeting, or join the community.
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