User Centred Development
UCD Werkcollege blok 1 week 7
Slide 1
Agenda
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Opdracht 3: Desktop Research for HvA
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Eindopdracht
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Eindopdracht Werkgroep Afspraken
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Persona Construction
Slide 2
1. Opdracht 3: Desktop Research
for HvA
Slide 3
Opdracht 3: Desktop Research
for HvA
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How do users get information?
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What does the competition do?
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What is HvA doing wrong?
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What is your advice to HvA?
Slide 4
Opdracht 3: Desktop Research
for HvA
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Feedback from students
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Feedback from teacher
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Please send opdrachten to your teacher
Please follow instructions
Slide 5
Beoordelingssheet
2. Eindopdracht
Slide 7
The stages of a UCD process
Slide 8
Eindopdracht
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Aim
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Use knowledge about UCD concepts, techniques and methods
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Analyse the manner in which specific target groups use a
product/service
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Develop solutions to improve product/service experiences for a specific
target groups
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Deliver and communicate solutions and recommendations to a client
Slide 9
Eindopdracht
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Work in duos
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Your original teams
Work together to produce the eindopdracht
“Make it work” (Project Catwalk’s Tim Gunn)
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Grading
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Marks between 0 and 10
Worth 50% of your final UCD grade
Marks below 5.4 = Onvoldoende
Fail Eindopdracht = Fail UCD (overall)
Herkansing
Slide 10
Eindopdracht
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YOU are the user experience consultant
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Your CLIENT is:
Choose ONE client with a specific product/service
Slide 11
Eindopdracht
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What to do
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Identify the User
Perform User Research
(Observation + Desk Research + Interviews)
Develop a Scenario
Develop a Persona
Develop a User requirements list
Give your client clear advice on ways to improve the product/service
Give your client clear advice on how the improvement/s will enhance
user experiences
1.
2.
3.
4.
5.
Slide 12
Eindopdracht
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What to submit
1.
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Film
3 minutes in length
FLV format
Give advice to your client (detail & depth required)
1.
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Evidence supporting your advice
Summarise your entire research process
Slide 13
Eindopdracht
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Deadlines
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Submission 1: Week 9
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Evidence of your completed research
Persona + Scenario
User requirements List
User experience improvements
Film storyboard
Submit digitally to your tutor. Look online for deadlines in schedule
Make an appointment to present these items with your tutor in Week 9
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Submission 2: Week 10
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Submission 1 plus Final Film
Submit digitally to your tutor Look online for deadlines in schedule
Make an appointment to discuss your Eindopdracht mark in Week 10
Slide 14
3. Eindopdracht werkgroep
Afspraken
Slide 15
Eindopdracht werkgroep
Afspraken
 Submission 1: Week 9 meet with your tutor
 Submission 2: Week 10 meet with your tutor
 Attendance is compulsory
 Schedule your meeting dates today, with your tutor
Eindopdracht Afspraken Schedule
Slide 16
Eindopdracht werkgroep
Afspraken
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5 minutes read “Opdracht Instructions”
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Site and location for Eindopdracht submission
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Questions?
Slide 17
4. Persona Construction
Slide 18
Persona Construction
 Research (collects data)
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Data (is translated into information)
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Information (builds persona/s)
Personas
Slide 19
Persona Construction
Personas =
 Demographic Information
 Behaviours
 Goals
 Other relevant information: habits, hobbies
Slide 20
Persona Construction Exercise
1. Review the four user briefs
1. Complete the Persona Matrix
 Identify:
Demographic Information
Behaviours
Goals
Other relevant information: habits, hobbies
Slide 21
Persona Construction Exercise
 Review the Matrix for Patterns
 Construct the Persona based on Patterns
that you observe
 What/Who is our Persona?
Slide 22
Reminders:
• Eindopdracht – there are 2 deadlines
• Afspraken – make today with tutor
• 19th Oct – 23rd Oct Herfst Recess
• Good luck and ‘happy research’
Slide 23