Department:
World Languages
Course:
Chinese
Theme
Advertising and Marketing
Topic:
International clothing and accessories business
Learning
Scenario
Prepare to participate China international clothing and accessories
affair
9.1.1 Accurately and appropriately state information about self and others.
9.1.2 Exchange detailed information and opinions orally on a variety of topics.
9.1.3 Exchange detailed information and opinions in written on a variety of
topics.
9.2.2 Recognize words and characters, including stroke order and stroke count,
using Kana (Japanese) with pitch whenever applicable, Pinyin and
tone (Chinese).
9.2.4 Make educated guesses about meaning in unfamiliar written and spoken
contexts using radicals, Kana (Japanese),Pinyin (Chinese), and/or
familiar characters.
9.3.3 Produce and present creative material over a variety of topics. Examples:
Reports, plays, mock travel journal, etc.
9.3.4 Write words, sentences, and simple paragraphs using familiar characters.
9.4.5 Explain significant events unique to the target cultures.
9.4.6 Explain contributions from other cultures.
9.5.1 Make connections with other content areas through resources intended for
native speakers.
9.5.2 Design and share activities and materials that integrate the target language
and cultures with other content area concepts and skills. Examples:
Crosswords, puzzles, games, etc.
9.6.1 Use digital media and culturally authentic resources to build vocabulary
and improve receptive and productive language skills. Examples: RSS
feeds/Podcasts, streaming audio, streaming video, etc
9.7.1 Recognize and use words shared between English and the target language.
9.7.2 Recognize and apply differences in writing systems. Example: Characters
9.8.2 Investigate and share with other the influences of the target language and
cultures on the community. Examples: Architecture, special events, stores and
shops, careers using the target language, etc.
Standard(s):
Stage 1: Desired Results
Understandings The favorite color is in China.
Students can describe different clothes in different occasion.
The culture of business
Similar and different of clothes and color are between America and
China.
students can use Chinese money to buy clothes
students can bargain the price during shopping
Essential
Why the culture is important in the market?
Questions
How the students can bargain in market?
Skills / Functions
Knowledge
what students will know and be able to do
what students will need in terms of
vocabulary and structures to demonstrate
their knowledge
Vocabulary
Students can describe the color in target
language.
Students can describe what others wear
Students can do the bargain in Chinese
Grammar
Color
Clothing and
accessories
Money and exchange
rate
Students can use the culture skill in the
market.
GRAMMAR IS NEVER AN OBJECTIVE.
Stage 2: Assessment Evidence
Performance Task Summary
(Integrated Performance Assessment)
Reading and explaining the advertisement. They can make advertisement.
Interpretive
They can express which color they like or they can get information from
Interpersonal
the survey
They will present how can they sell and buy the clothing and accessories
Presentational in the market.
Formative Assessments
1.
2.
3.
4.
5.
6.
Flash card reading
Books reading
discussion
Homework exercise
Play the game
presentation
Other Summative Assessments
1. Question of the day, every class begin,
students should do the question of the day.
2. Every Tuesday, students will take a quiz.
3. End-of-unit or chapter tests
4. spoken Chinese recording
5. writing sentences
Stage 3: Learning Activities
Hook
Students will open their own clothing and accessories store. They
will do the market survey, design their logo and advertisement.
They will present how they sell their clothing and accessories.
Week 1: students will learn the color in Chinese. They can describe what is it color
in Chinese. They can make sentences in Chinese.
Week 2: Students will learn the clothes in Chinese. They can give the vocabulary list
of clothing and accessories. They will look for dictionary and find Chinese of the
vocabulary list. They can describe what the clothes and accessories the other
persons wear.
Week 3: students will learn the money in Chinese. They will know the price of the
clothes or the other stuff. They can bargain to the store owner.
Week4: they will do their project in their group, their will design the market survey
form, store logo, advertisement. They will do the presentation of open a clothes and
accessories store, the other group students will come to buy the stuff.
Resources
Fashion show in China.
http://www.youtube.com/watch?v=DfTSTB_-XCk
How Chinese people buy the clothes and bargain?
http://www.youtube.com/watch?v=8YsK7WbC8Z4