19th International Product Development Management Conference
June
17-19, 2012
Manchester Business School
Manchester, U.K.
Program
Version 3
Sunday June 17, 2012
17.0019.00
Welcome Reception: Manchester Museum.
Welcomes by Professors Michael Luger (Director, Manchester Business School), Christer Karlsson and Helen Perks
Monday June 18, 2012
Conference day 1
07.4508:45
08:4509:15
Registration: University Place lobby
09:1510:30
Keynote addresses:
10:3011:00
Coffee break: University Place, Eats Restaurant
Opening & Welcome : University Place, Theatre A
Chairman of the Organizing Committee: Professor Christer Karlsson
Local Host and Conference Chairperson: Professor Helen Perks
Introduction to Innovation at the University of Manchester: Professor Luke Georgiou, Vice-President, Research & Innovation Director, University of Manchester
Delivering Innovation in a Global Corporation, John McLean , Vice President, IBM WebSphere Development and Hursley Laboratory Director
Transformational Routines: an Oxymoron? Professor Gina Colarelli O’Connor, Rensselaer Polytechnic Institute, New York, US
Parallel sessions: MBS East
Monday
11:0012:30
Room :
Room :
Room :
Room :
Room :
Room :
Room :
Room :
Theme
C.Product/service
development strategy
& performance
Theme
G.Networks and
alliances in
product/service
development
Theme
I.Product/service
development process
Theme
A.Organizing for
product/service
development
Theme
P.Emerging
methodologies in
innovation
management
research
Theme
N.Open innovation
Theme
E.Creativity and
design
management and
business
performance
Theme
C.Product/service
development
strategy &
performance
Abbie Griffin
Paul Coughlan
Erik-Jan Hultink
John Christiansen
Jose Luis Munuera
Koenraad
Debackere
Tom Hustad
OPEN INNOVATION
AND
CROWDSOURCING IN
SMALL TO MEDIUM
SIZED ENTERPRSES.
BREAKING THE
DILEMMA
BETWEEN
ROBUSTNESS
AND
GENERATIVENESS
; AN
EXPERIMENTAL
ASSESSMENT OF
SERVITIZATION:
INNOVATION
ISSUES FACED BY
MANUFACTURING
FIRMS
DEVELOPING
SERVICE
OFFERINGS
TRACK CHAIRS:
Tommaso Buganza
PERFORMANCE
MEASURES AND
SUSTAINABILITY
STRATEGIES IN NEW
PRODUCT
DEVELOPMENT
MANAGEMENT: AN
EMPIRICAL STUDY
THE ROLE OF
ORGANIZATIONAL
KNOWLEDGE
INTEGRATORS IN
LARGE R&D
PROJECTS
BULATHSINHAL
A NADIKA
METTE PRÆST
MANAGING
CREATIVITY FOR
ABSORPTIVE
CAPACITY: HOW
ORGANIZATIONS
ADOPT OPEN
APPROACH TO
INNOVATION
COKPEKIN ÖZGE
THE ROLE OF
SOCIAL CAPITAL
IN INTERNAL
KNOWLEDGE
ACQUISITION: A
QUANTITATIVE
STUDY OF NEW
PRODUCT
DEVELOPMENT
KNOWLEDGE
CREATION IN
CLINICAL
PRODUCT
DEVELOPMENT
MANAGEMENT
RESEARCH
KARLSSON
ANDERSON
ROBERT
WILLIAM
NURAN ACUR,
GIANNETTI
RICCARDO
ALESSANDRO
MARELLI
TENSIONS AND
INTERPRETIVE
PROCESSES IN
SUSTAINABLE NEW
PRODUCT DESIGN: A
MULTI-LEVEL
PERSPECTIVE
ANDRIOPOULO
S
CONSTANTINE
ADAM
LINDGREEN,
MANTO GOTSI,
FRANCOIS
MAON
Monday
11.0012.30
continue
d
STRATEGY
ARCHETYPES OF
COLLABORATIVE
INNOVATION: THE
MEDIATING ROLE OF
STRATEGIC
ORIENTATION
TOWARDS
INNOVATION
BADER
KAROLINE
ELLEN ENKEL
TEAMS
ABDOLLAHI
SHAHPAR
KNUDSEN
CHRISTER
MARTIN
SKÖLD
JONATHAN
CORNEY
A NEW
SOFTWARE
DESIGN SUITE
ARRIGHI
PIERREANTOINE
PASCAL LE
MASSON
BENOIT
WEIL
FROM ECOLOGY TO
MANAGEMENT
SCIENCES : TOWARDS
A MODELING OF THE
DYNAMICS OF
STAKEHOLDERS IN
AN INNOVATING
ECOSYSTEM
AGOGUE
MARINE
ELSA
BERTHET,
SOPHIE
HOOGE
COLLABORATIVE
IDEATION
PERFORMANCE
INVESTIGATING
INTERACTION
PATTERNS AND
COMPOSITIONS IN
GLOBAL DISTRIBUTED
IDEATION
BJÖRK JENNIE
MATS
MAGNUSSON
MAGNUS
KARLSSON
DOES SERVICE
INNOVATION MIRROR
PRODUCT
INNOVATION
PROCESS? A MULTIMETHOD STUDY WITH
SUCCESSFUL SERVICE
INNOVATION
EVIDENCE FROM
TURKEY
BERBER AYKUT
ISIL PEKDEMIR
YASEMIN SEN
YASIN
ROFCANIN
PATENT-BASED NPD:
THE CASE OF
STMICROELECTRONIC
S
CESARONI
FABRIZIO
ALBERTO DI
MININ ANDREA
PICCALUGA
BROKERAGE BY A
PROJECT
MANAGER
ACROSS A NEW
PRODUCT
DEVELOPMENT
PROJECT
BRØDE
JEPSEN
LISBETH
ANNA LUND
JEPSEN
PERTTU
DIETRICH
COLLABORATING
WITH
PROFESSIONAL
SERVICE FIRMS
FOR IMPROVING
STRATEGIC
DECISIONMAKING
CALABRETT
A GIULIA
GERDA
GEMSER
NACHOEM
WIJNBERG
PAUL
HEKKERT
A REVIEW OF
LONGITUDINAL
RESEARCH IN
THE PRODUCT
INNOVATION
FIELD, WITH
DISCUSSION OF
UTILITY AND
CONDUCT OF SE
QUENCE
ANALYSIS
PERKS
HELEN
MARGARET
DEBORAH
ROBERTS
STATE OF THE
ART: THE USE OF
CASE STUDIES IN
INNOVATION
MANAGEMENT
RESEARCH
RICHTNER
ANDERS
KEITH
GOFFIN
PÄR
ÅHLSTRÖM
THE ROLE OF
PUBLICLY-FUNDED
COLLABORATIVE
PROJECTS IN
IMPLEMENTING OPEN
INNOVATION
COLOMBO
GABRIELE
PAOLO
LANDONI
ROBERTO
VERGANTI
ENRICA
MONTICELLI
REWIRING
EMPLOYEES
THROUGH
INNOVATION
COMMUNITIES INVESTIGATING THE
ANTECEDENTS OF
SOCIAL CAPITAL
DUMBACH
MARTIN
FRANK
DANZINGER
KATHRIN M.
MÖSLEIN
MEASURING
CUSTOMER
EXPERIENCE
QUALITY IN
SERVICES
BELTAGUI
AHMAD
MARINA
CANDI,
JOHANN
RIEDEL
DESIGN THINKING
AS A CATALYST
FOR INNOVATION
LIMA FILIPE
FERNANDES
ANTONIO
STORY
VICTORIA
RADDATS,
CHRIS
BURTON,
JAMIE
ZOLKIEWSKI,
JUDY
RESTRAINING
FACTOR OF
MODULARIZATIO
N IN AUTOMOBILE
DESIGN
YOSHIKAWA
HIDEKI
SHUZO
FUJIMURA
TECHNOLOGY
ACQUISITION IN
FAMILYCONTROLLED
FIRMS: A
LONGITUDINAL
ANALYSIS OF
SPANISH
MANUFACTURING
FIRMS
FRATTINI
FEDERICO
JOSIP
KOTLAR,
ALFREDO DE
MASSIS,
MATTIA
BIANCHI,
HANQING
FANG
12:3013:30
13.3014.15
Lunch: University Place, Eats Restaurant
Keynote Address: University Place, Theatre A
A progress report on democratizing innovation, Eric von Hippel, T Wilson Professor of Innovation Management and Professor of Engineering Systems, MIT, USA.
Parallel sessions: MBS East
Monday
14:3015:30
Room :
Room :
Room :
Room :
Room :
Room :
Room :
Room :
Theme
C.Product/service
development strategy
& performance
Theme
F.Product/service
development in a global
context
Theme
I.Product/service
development process
Theme
D.Leadership &
creativity in
product/service
development
Theme
K.Marketing,users
and
product/service
development
Theme
N.Open innovation
Theme
M. Product/service
development in
SMEs
Keith Goffin
Faith Hatani
Ann Ledwith
Andrew James
Christer Karlsson
Tomoko Kawakami
Theme
E.Creativity and
design
management and
business
performance,
O. Teaching
innovation
Koenraad
Debackere
EMPIRICAL
INVESTIGATION OF
AGILE PROJECT
MANAGEMENT
PRACTICES, ENABLERS
AND COMPETENCES
IN INNOVATIVE NPD
ENTERPRISES
UNDERSTANDING
THE MYTHS
ABOUT
CREATIVITY INTERNAL WORK
& EXTERNAL
IMAGE
HOW MARKETING
DEPARTMENTS
AND EXTERNAL
DESIGN AGENCIES
COLLABORATE IN
THE NPD
PROCESS: A
DYADIC
APPROACH
DESIGN FOR
EMOTION: AN
ANALYSIS OF
SMES IN THE IRISH
CREATIVE
INDUSTRY
TOWARDS A
FRAMEWORK OF
SUCCESS FACTORS
FOR CLINICAL TRIALS
BUONANSEGN
A ERIKA
SØREN
SALOMO ANJA
M. MAIER
JASON LI-YING
CARSTEN
SCHULTZ
PRODUCT
INNOVATION AND
FOREIGN
COMPETITION: A
REAL-OPTION
PERSPECTIVE
FISCH JAN
HENDRIK
EMANUEL
VARGA
CONFORTO
EDIVANDRO
FABIAN ARIEL
SALUM SÉRGIO
LUIS DA SILVA
DANIEL
CAPALDO
AMARAL RAONI
HENRIQUE DE
FARIA PEREIRA
LUIZA GRISOLIA
OLIVEIRA
NETTO SOARES
LUIS
FERNANDO
MAGNANINI DE
ALMEIDA
LINSE
CHARLOTTA
ANNA
JERBRANT
NEW PRODUCT
SUCCESS
THROUGH
EXPERIENTIAL
AUGMENTATIO
N
CANDI
MARINA
MARIELLE
CREUSEN
GERDA
GEMSER
ALLIANCE PORTFOLIO
DIVERSITY AND
PRODUCT
INNOVATION
DIVERSITY: TOWARD
A CAPABILITY-BASED
PERSPECTIVE
FAEMS DRIES
ULRICH
LICHTENTHALE
R
HEMONNETGOUJOT
AURELIE
MANCEAU,
DELPHINE
Roberto Verganti
CORMICAN
KATHRYN
MAEBH
COLEMAN
Monday
14.3015.30
Continued
PERFORMANCE
IMPLICATIONS OF
MARKET
ORIENTATION AND
INNOVATION
ORIENTATION IN
NEW SERVICE
DEVELOPMENT:
THE ROLE OF
SERVICE
CHARACTERISTICS.
HOW DIVERSITY
MANAGEMENT
PRACTICES
INFLUENCE
INTERNATIONAL
INNOVATION TEAMS
LETTICE FIONA
E.
MUSTAFA
OZBILGIN
CALABRETTA
GIULIA
TOR W.
ANDREASSEN
15:3016:00
BOUNDARYSPANNING
EMPLOYEES’
DEEPENING AND
BROADENING
CUSTOMER
KNOWLEDGE IN NEW
SERVICE
DEVELOPMENT
THE DELICATE COEXISTENCE OF
STANDARDIZED
WORK ROUTINES
AND INNOVATION
LUND
KATARINA
MATS
MAGNUSSON
PERCEPTION AND
VALUE OF USERGENERATED
BRANDS –
CONSUMERS
APPRECIATION OF
BRAND ORIGIN
DENNHARDT
SEVERIN
DA MOTA
PEDROSA ALEX
VERA
BLASEVIC
BRAND LOYALTY AND
ITS IMPACT ON
CONSUMERS’
INNOVATION
COMMUNITY
ENGAGEMENT
FÜLLER
JOHANN
KATJA HUTTER
JULIA HAUTZ
LEARNING
ENVIRONMENTS
AND
PEDAGOGICAL
MODEL OF AN
ENGINEERING
DESIGN DEGREE
PROGRAM
TORCATO
RICARDO
ANTONIO
GOMES,
RICARDO
TORCATO,
SORAIA ALA,
VERA
AFREIXO
LIVING LABS: A
NEW APPROACH
TO INVOLVE
USERS FOR
INNOVATION
DELL'ERA
CLAUDIO
PAOLO
LANDONI
Coffee break: MBS East
Parallel sessions: MBS East
Room :
Room :
Room :
Room :
Room :
Room :
Room :
Room :
Theme
C.Product/service
development
strategy &
performance
Theme
G.Networks and
alliances in
product/service
development
Theme
B.Knowledge and IT
resources in
product/service
development
Theme
A.Organizing for
product/service
development
Theme
K.Marketing,users
and product/service
development
Theme
P.Emerging
methodologies in
innovation
management research
Theme
H.Radical
product/service
innovation
Theme
M.
Product/service
development in
SMEs
Khaleel Malik
Christer Karlsson
Antonio Fernandes
Gina Mcnally
Monday
16:0017:30
FORMAL
INTELLECTUAL
PROPERTY
ACTIVITIES AND
FIRM
PERFORMANCE:
DOES FIRM SIZE
MATTER?
FAEMS DRIES
PETRA
ANDRIES
Pascal Le Masson
REPAIRING TRUST IN
INTERORGANIZATIONAL
PRODUCT
DEVELOPMENT
COLLABORATIONS
BRATTSTRÖM
ANNA
MARTIN
CARLSSONWALL MAGNUS
MÄHRING
Silvia Massini
THE EFFECT OF
INFORMATION
TECHNOLOGY TOOL
USE FREQUENCY ON
NPD TASK
PROFICIENCY: AN
NPD PHASE-BASED
EMPIRICAL TEST
DURMUSOGLU
SERDAR
GLORIA
BARCZAK
TOMOKO
KAWAKAMI
INTUITION IN
FUZZY FRONT END
DECISION
MAKING: A
THEORETICAL
FRAMEWORK AND
RESEARCH
AGENDA
ELING
KATRIN
ABBIE
GRIFFIN
FRED
LANGERAK
PAY ATTENTION TO
(DESIGN) DETAIL DESIGN
VARIATIONS AND
COMMERCIAL
SUCCESS OF
PRODUCTS
FRITZMANN
KATRIN
KATRIN
TALKE
USING A
PROCESSUAL CASE
STUDY TO REVEAL
IMPLICATIONS FOR
MANAGING NPD
PROCESS: AN
EMPIRICAL STUDY
CHOU HSIN-HUI
Erik-Jan Hultnik
John Christiansen
WHEN MEANING
DRIVES
INNOVATION - A
STUDY OF
INNOVATION
DYNAMICS IN THE
ROBOTIC
INDUSTRY
HOW PRODUCT
ADVANTAGE
INFLUENCES
NEW PRODUCT
PERFORMANCE
IN SMES: AN
EMPIRICAL
INVESTIGATION.
ÖBERG ÅSA
ROBERTO
VERGANTI
HEALY
BRIAN
DR. ANN
LEDWITH
DR.
MICHELE O'
DWYER
EXPLORING THE
IMPACT OF R&D
OUTSOURCING ON
PRODUCT
INNOVATION
PERFORMANCE: AN
EMPIRICAL
ANALYSIS ON
SPANISH
MANUFACTURING
FIRMS
FRATTINI
FEDERICO
CROCE,
ANNALISA,
MATTIA
BIANCHI,
ANTHONY DI
BENEDETTO
Monday
16.0017.30
continued
THE IMPACT OF
WORD-OF-MOUTH,
INFORMATION
CREDIBILITY, AND
NETWORK
EXTERNALITIES ON
THE PERCEIVED
USEFULNESS OF AN
INNOVATION
KAWAKAMI
TOMOKO
MARK E.
PARRY,
KAZUHIRO
KISHIYA
20:0023.00
OVERCOMING THE
DARK SIDE OF TEAM
EXPERIENCE AND
TECHNOLOGICAL
TURBULENCE IN
CUSTOMER
INVOLVEMENT
PROJECTS: THE ROLE
OF LEAD USERS
CARBONELL
PILAR
ANA I
RODRIGUEZESCUDERO
KNOWLEDGE
SHARING,
IDIOSYNCRATIC
INVESTMENTS AND
RESOURCE
COMPLEMENTARITY
IN EUROPEAN
MACHINE TOOL
BUYER-SUPPLIER
RELATIONSHIPS.
EFFECTS ON
INNOVATIVENESS
AND PERFORMANCE
CHARTERINA
JON
IMANOL
BASTERRETXEA
JON LANDETA
JON BARRUTIA
MOTIVATIONAL AND
ENVIRONMENTAL
INFLUENCES ON THE
ABSORPTION OF
EXTERNAL,
TECHNOLOGICAL
KNOWLEDGE AND
INNOVATION
GERSTLBERGER
WOLFGANG
ALEX DA MOTA
PEDROSA
CLAUDIA
JASMAND IAN
STAMPE
AN INVESTIGATION
OF CONCEPT
GENERATION IN
FACE-TO-FACE,
VIRTUAL, AND
HYBRID TEAMING
SITUATIONS
KAHN KENNETH
EXPLORING
FRONTLINE
EMPLOYEES AS A
DRIVER FOR
SERVICE
INNOVATION
ENGEN
MARIT
PETER
MAGNUSSON
HOW IS SERVICE
INNOVATION
ORGANIZED IN
KIBS-FIRMS?
TOWARDS A
TYPOLOGY OF
SERVICE
INNOVATION
PRACTICES
JAAKKOLA
ELINA
HALLIN,
ANETTE ,
ANNA
JERBRANT
Conference dinner: Whitworth Hall
Pre-dinner cash bar available at Christies Bistro (next to Whitworth Hall) from 19.15
WE MADE IT! DOES
CUSTOMER CODESIGN ENHANCE
CUSTOMERPRODUCT
ATTACHMENT AND
CUSTOMERCOMPANY
IDENTIFICATION?
GRISSEMANN
URSULA
KARIN
TEICHMANN
NICOLA
STOKBURGERSAUER
WHAT REALLY
HINDERS
INNOVATION
ADOPTION –
EXPLORING
COGNITIVE AND
SITUATIONAL
RESISTANCE TO
INNOVATIONS
HEIDENREICH
SVEN
DETERMINING
CUSTOMER NEEDS
USING THE
EMERGING
RESEARCH
METHODOLOGIES
SZWEJCZEWSKI
MAREK
KEITH GOFFIN,
DAVID BAXTER
THE CHALLENGES OF
"STICKING TO THE
PLAN" IN THE
SERVICE
INNOVATION
PROCESS
VON KOSKULL
CATHARINA
TORE
STRANDVIK
CORPORATE
SOCIAL
RESPONSIBILITY
AS A CATALYST OF
INNOVATION
CAPABILITIES
COSTA
CLAUDIA
BICHO,
MARTA,
PAULA
HORTINHA
THE INTERPLAY
OF
TECHNOLOGICAL
CAPABILITIES AND
ORGANIZATIONAL
PRACTICES IN
HIGHLY
UNCERTAIN
ENVIRONMENTS A COMPARATIVE
CASE STUDY OF
THE
DEVELOPMENT
OF ADSL
GEERTS
ANNELIES
KLAASJAN
VISSCHER,
PETRA DE
WEERDNEDERHOF,
BART VAN
LOOY
TECHNOLOGICAL
INNOVATION
CAPABILITIES IN
SME'S:A
SYSTEMATIC
REVIEW OF THE
LITERATURE
MUSTAFFA
BAKRY
FARIDAH
NURAN
ACUR,
KEPA
MENDIBIL
No Presentation
Tuesday June 19, 2012
Conference day 2
Parallel sessions: MBS East
Room :
Room :
Room :
Room :
Room :
Room :
Room :
Theme
C.Product/service
development strategy
& performance
Theme
G.Networks and
alliances in
product/service
development
Theme
I.Product/service
development
process
Theme
A.Organizing for
product/service
development
Theme
K.Marketing,user
s and
product/service
development
Theme
N.Open innovation
Gloria Barczak
Pascal Le Masson
Gina Mcnally
Claus Varnes
Tomoko
Kawakami
Tom Hustad
Theme
E.Creativity and
design
management and
business
performance
Soren Solomo
DEFINING AND
DESIGNING
PRODUCT SERVICE
SYSTEMS
Tuesday
9.00-10.30
KUIJKEN
BRAM
GERDA
GEMSER
NACHOEM
WIJNBERG
JEROEN VAN
ERP
SUPPLIER
INTEGRATION
AND NPD IN
DIFFERENT
DEVELOPMENT
CONTEXTS: INTO
THE ABYSS
DONMEZ
MEHMET
PAUL
COUGHLAN,
MARIE
KOULIKOFFSOUVIRON
DESIGNING
SERVICES WITH
MODEL-BASED
METHODS
TEIXEIRA JORGE
- LIA PATRÍCIO
LEONEL
NÓBREGA
LARRY
CONSTANTINE
RAYMOND P.
FISK
THE ROLE OF THE
SALES FORCE IN
NEW PRODUCT
FORECASTING:
PRELIMINARY
RESULTS FROM A
CROSS-INDUSTRY
SURVEY
KAHN
KENNETH
FRANK
FRANZAK
EMOTIONAL
MEASUREMENT
IN NEW
PRODUCT
DEVELOPMENT
A CASE STUDY
IN THE CAR
INDUSTRY
HERBETH
NATHALIE
FLORENCE
CHARUEDUBOC
DELPHINE
MANCEAU
DEMOCRATIZING
STRATEGY: WHAT
STRATEGISTS CAN
LEARN FROM
INNOVATION
MANAGERS
MATZLER
KURT
DANIEL
STIEGER,
JOHANN
FÜLLER
COMPLEX
ADAPTIVE
SOCIOTECHNICAL
SYSTEM (CASS)
– AN
APPROACH FOR
CAPTURING
AND
ANALYZING
COMPLEXITY IN
NPD
KALLENBO
RN OLIVER
FLORIAN A.
TÄUBE
DEVELOPING
COLLABORATIVE
PRODUCT
DEVELOPMENT
CAPABILITIES: THE
CASE OF FAST
FASHION
OPEN
INNOVATION:
WHAT INTERNAL
IMPACT AFTER A
FEW YEARS
FABBRI
JULIE
DELPHINE
MANCEAU
MAHNKE
VOLKER
YEN TRAN
EXPLORING
SERVICE
INNOVATION: AN
ORGANIZATIONAL
ROUTINE-BASED
PERSPECTIVE
ERRICHIELL
O LUISA
FRANCESCO
ZIRPOLI
GIULIO
MAGGIORE
VALIDATING AND
REFLECTING ON
MARKET
INFORMATION
PROCESSING IN
REALLY NEW
PRODUCT
DEVELOPMENT:
WHEN TO USE
WHAT OUTBOUND
TEAM STRATEGY
KOK ROBERT
ARMAND
SMITS
RAJA
JAWWAD
DOROTA
BOURNE,
KEITH
GOFFIN,
MEHMET
CAKKOL,
MARK
JOHNSON
MODELLING THE
PRODUCT
DEVELOPMENT
PROCESS TO
UNDERSTAND
DECISION
MAKING IN REAL
PROJECTS: THE
RIM CASE STUDY
SHARING
KNOWLEDGE:
EXAMINING THE
ROLE OF PRODUCT
DESIGN BRIEFS IN
CROSSFUNCTIONAL NEW
PRODUCT
DEVELOPMENT
UTILITARIAN,
HEDONIC AND
PSYCHOLOGICA
L DRIVERS OF
NEW PRODUCT
ADOPTION. THE
CASE OF EBOOK READERS
TORCATO
RICARDO
RICARDO J.
SANTOS,
MADALENA
M. DIAS,
PARKMAN IAN
KEVEN
MALKEWITZ,
GERARD
ATHAIDE,
RICHARD
Tuesday
9.00-10.30
continued
ESTIMATING
PRODUCT AND
TECHNOLOGY
DEVELOPMENT
PERFORMANCE
AND FUTURE
OPTIONS AFTER
PROJECT
COMPLETION
MARTINSUO
MIIA
PETRI
No presentation
IDENTIFYING
KEY
ATTRIBUTES OF
SOLUTIONS:
SATISFYING
CUSTOMER
NEEDS AND
UNDERSTANDIN
G THE
RELATIONAL
DYNAMIC
RODRIGUE
Z PINTO
JAVIER
CARMEN
ANTÓN
MARTÍN
CARMEN
STUDYING THE
SOLVER’S
MOTIVATION IN
PARTICIPATING TO
A CONTEST: THE
CASE OF
UNIVERSITY
CONTESTS
PELLIZZONI
ELENA
BUGANZA
TOMMASO,
COLOMBO
GABRIELE
DISENTANGLING
OPEN INNOVATION
PRACTICES, THE
USE OF INTERORGANIZATIONAL
RELATIONSHIPS
AND THEIR
MUTUAL IMPACT
ON INNOVATION
PERFORMANCE
PRAEST
KNUDSEN
METTE
ANA LUIZA DE
ARAUJO
THE ROLE OF
PREDEVELOPME
NT ACTIVITIES
AND TEAM
CHARACTERISTI
CS IN SME’S
NEW PRODUCT
PERFORMANCE
MORENOMOYA
MARÍA
JOSÉ LUIS
MUNUERA
ALEMÁN
IMPLEMENTING
DESIGN
THINKING IN
LARGE
ORGANIZATION
S
RAUTH
INGO
LISA
CARLGREN
, MARIA
ELMQUIST,
SUOMALA
AND JUHO
KANNIAINEN
10.30-11.00
RICHARD
ROTH,
ANTÓNIO
AUGUSTO
FERNANDES
KLINK
CAMARER
O
IZQUIERDO
BURCHARTH
AND HELLE
ALSTED
SØNDERGAA
RD
Coffee Break: MBS East
Parallel sessions: MBS East
Room :
Room :
Room :
Room :
Room :
Room :
Room :
Theme
C.Product/service
development strategy
& performance
Theme
G.Networks and
alliances in
product/service
development
Paul Coughlan
Theme
I.Product/service
development
process
Theme
A.Organizing for
product/service
development
Theme
J.Development in
software and
services
Theme
M.
Product/service
development in
SMEs
Marina Candi
Theme
H.Radical
product/service
innovation
Deborah Roberts
Tuesday
11.00-12.30
SUCCESS ENABLERS
FOR THE
DEVELOPMENT
AND
COMMERCIALISATI
ON OF
COMBINATION
PRODUCTS: AN
EXPLORATORY
STUDY
MASTERSON
FIONA
KATHRYN
CORMICAN
PREDICTING NEW
PRODUCT SUCCESS
WITH PREDICTION
MARKETS IN
ONLINE
COMMUNITIES
MATZLER
DRIVERS OF
INNOVATION
MANAGEMENT 2.0
AND EMPLOYEEBASED
INNOVATION
COMMUNITIES
HUTTER
KATJA
JOHANN
FÜLLER, RITA
FAULLANT
THE EFFECTS OF
UNIVERSITY
INDUSTRY
COLLABORATION
ON FIRM
PERFORMANCE
KOCK
Ludwig Bstieler
Claus Varnes
THE IMPACT OF
FRONT END
SUCCESS ON
PROJECT
PORTFOLIO
SUCCESS
PROCESS
MANAGEMENT
FROM A
KNOWLEDGE
CREATION AND
BROKERAGE
PERSPECTIVE
KOCK
ALEXANDE
R
WILDERICH
HEISING
JULIANE
TELLER
HANS
GEORG
GEMÜNDEN
CHANGE OF
PARADIGM:
PRODUCT
DEVELOPMENT
IN HIGH-TECH
DRIVEN
ORGANISATIONS
RITTINER
FLORIAN
ANJA
SCHULZE
STEFANO
BRUSONI
DON’T TRUST
TRUST- A DYNAMIC
APPROACH TO
CONTROLLING
OUTSOURCED
ENGINEERING
SMETS LYDIE
Keith Goffin
BRIDGING THE
PRODUCT
CONFIGURATIO
N GAP
BETWEEN PLM
AND ERP – AN
AUTOMOTIVE
CASE STUDY
BATCHELOR
JOY
HENRIK REIF
ANDERSEN
DEVELOPING
NEW
SPONSORSHIP
DEALS: A NEW
SERVICE
DEVELOPMENT
PERSPECTIVE.
PRODUCT
ADVANTAGE
AND NEW
PRODUCT
PERFORMANC
E PRACTICES
IN IRISH SMES:
A MULTI-CASE
STUDY
ANALYSIS
HEALY
BRIAN
DR
MICHELE
O DWYER
DR ANN
LEDWITH
A DEAD END
OR A WAY TO
PROSPERITY?
EFFICIENT AND
EFFECTIVE
STRATEGIES
TOWARDS
Antonio Fernandes
RISK MANAGEMENT
STRATEGIES IN A
HIGHLY UNCERTAIN
ENVIRONMENT:
UNDERSTANDING
THE ROLE OF
COMMON
UNKNOWN
KOKSHAGINA
OLGA
PASCAL LE
MASSON,
BENOIT WEIL,
PATRICK
COGEZ
PROJECT
MANAGEMENT AND
NEW BUSINESS
DEVELOPMENT:
REUSING OR
RENEWING RULES?
EVIDENCE FROM A
KURT
CHRIS
GRABHERR,
JÜRGEN
HUBER,
JOHANN
FÜLLER
IMITATION
PROCESSES AND
THEIR APPLICATION
FOR BUSINESS
MODEL
INNOVATION: AN
EXPLORATIVE
STUDY
MEZGER
FLORIAN
ELLEN ENKEL
12.30-13.30
ALEXANDER
JAN-PHILIP
SCHNEIDER
CARSTEN
SCHULTZ
SÖREN
SALOMO
WHAT MAKES A
CLUSTER WORK? A
NARRATIVE
ANALYSIS
MCNALLY
REGINA
RAFFAELE
FILIERI
MICHELE
O'DWYER
LISA
O'MALLEY
BRIAN HEALY
STEPHEN
MURPHY
BEFORE AND
AFTER THE
TECHNOLOGY
FEASIBILITY
POINT
VAN
OORSCHOT
KIM, FRED
LANGERAK
KUNZ VEIT
DOMINIK
LORRAINE
WARREN
THE IMPACT OF
OVERCONFIDEN
CE ON THE
EVALUATION OF
INNOVATIONS
LUEDTKE
JAN-PAUL
CHRISTIAN
LUETHJE
EFFECTS OF
CONTROL
MECHANISMS AND
DEDICATED
INNOVATION
FUNCTIONS ON
INNOVATION
ACTIVITY AND
PERFORMANCE OF
HOSPITALS
SVOBODA
SVEN
GISO
LABITZKE
CARSTEN
SCHULTZ
ATHANASO
POULOU
PINELOPI
ELENA
SARLI,
JOHN
DOUVIS
SUSTAINABILIT
Y IN DESIGN
DRIVEN
SWEDISH
SME´S
AN
INVESTIGATION
OF INDIVIDUAL
DYNAMIC
CAPABILITIES
AND
PERFORMANCE
IN NEW
SERVICE
DEVELOPMENT
EFFECTS OF
OPENNESS ON
QUALITY OF
INNOVATIONS
IN FINNISH
SMES
BANJONGP
RASERT
JANTIMA
HELEN
PERKS
NYSTRÖM
THOMAS
MATS
WILLIAND
ER
RILLA
NINA
ROBERT
VAN DER
HAVE
CASE-CONTROL
STUDY BASED ON
HISTORICAL CASES
LE MASSON
PASCAL
SYLVAIN
LENFLE, B.
WEIL
INNOVATION
THROUGH
CONSTRAINTS: A
FRAMEWORK FOR
USING ROADBLOCKS
TO FOSTER
CREATIVITY
TUCKER
MARION
GORDON
ADOMZA MARC
MEYER
Lunch: University Place, Eats Restaurant
Parallel sessions: MBS East
Tuesday
13:30-15.00
Room :
Room :
Room :
Room :
Room :
Room :
Room :
Theme
C.Product/service
development strategy
& performance
Theme
G.Networks and
alliances in
product/service
development
Gloria Barczak
Theme
I.Product/service
development
process
Theme
A.Organizing for
product/service
development
Tommaso Buganza
Theme
B.Knowledge and
IT resources in
product/service
development
Keith Goffin
Theme
L.Entrepreneurship
and product/service
development
Ken Kahn
Theme
K.Marketing,user
s and
product/service
development
Ann Ledwith
WHY AND HOW
COMBINING
WEAK TIES AND
STRONG TIES
WITHIN A
SINGLE
INTERORGANIZ
WHO ARE YOU TO
JUDGE?
EXPLORING
USERS’
APPROPRIATENES
S FOR JUDGING
NEW
AMBIDEXTERITY IN
DYADIC NPD
RELATIONSHIPS
DESIGNING THE
MARKETING
MIX WHEN
LAUNCHING A
TECHNOLOGICA
L RADICAL
INNOVATION
THE ROLE OF
CONCEPT
EVOLUTION
AND VISCERAL
UNDERSTANDIN
G IN
EXPLAINING
SURVIVAL AND
GROWTH OF
HIGH TECH
KNOWLEDGE
INTENSIVE FIRMS:
THE IMPACT OF
THE VOC IN
Petra de WeerdNederhof
ENABLING
PERFORMANCE
THROUGH
STRATEGIC
SYNERGIES
PALADINO
ANGELA
TABEAU
KASIA
DR. G.
GEMSER,
Ludwig Bstieler
DARREN
FORD
ATIONAL R&D
COLLABORATIO
N
OUTPERFORMS
OTHER
NETWORK
STRUCTURES
MICHELFE
LDER INGO
JAN
KRATZER
INNOVATION IN
TEAMS - INDUCING
ACTION BY
IDENTIFYING
CHALLENGES AND
INDICATORS
CUSTOMER
RELATIONS IN
THE FRONT END
OF SERVICE
BUSINESS
INNOVATION
RITZÉN SOFIA
SUSANNE
NILSSON,
MAGNUS P
KARLSSON
NENONEN
SANNA
MIIA
MARTINSU
O
CHANNELLING THE
POWER OF SOCIAL
MEDIA FOR NEW
PRODUCT LAUNCH
NEW PRODUCT
CODEVELOPMENT:
ACQUIRING
AND
IMPLEMENTING
NEW
TECHNOLOGIES
ROBERTS
DEBORAH
MARINA
CANDI
ORTIZGALLARDO
VICTOR
VICTOR
ORTIZ
DAVID
PROBERT
ROBERT
PHAAL
PRODUCT/SERVIC
E IDEAS
MAGNUSSO
N PETER
ERIK
WÄSTLUND
JOHAN
NETZ
DESIGN FOR
AESTHETICS:
MOTIVATIONS
AND
CONSTRAINTS AT
THE
FUNCTION/FORM
INTERFACE
PATRICIA
MAHER,
PAUL
COUGHLAN
INTEGRATION OF
ENVIRONMENTAL
ASPECTS IN
PRODUCT DESIGN
AND
DEVELOPMENT:
AN INTERVIEW
STUDY OF
VEHICLE
MANUFACTURERS
IN SWEDEN
POULIKIDOU
SOFIA
SARA
TYSKENG,A
NNA
PROF. MR.
DR. N.
WIJNBERG,
PROF. DR.
H.J. HULTINK
SCHUHMA
CHER
MONIKA
SABINE
KUESTER
THE IMPACT OF
CUSTOMER
INVOLVEMENT
ON NEW
SERVICE
SUCCESS
LARBIG
CHRISTINE
CHRIS
STOREY
CAROLINE
WIERTZ
NEW VENTURES:
THE PROJECT-LEVEL
DIMENSIONS OF
INTERMITTENT
NON-CONTINUOUS
RESOURCE
INVOLVEMENT
TUCKER
MARION
SEBASTIAN K.
FIXSON
PORTFOLIO
GOVERNANCE,
PORTFOLIO
INNOVATIVENESS
AND FIRM
PERFORMANCE
URHAHN
CHRISTIAN
PATRICK
SPIETH
NEW PRODUCT
TESTING AND
THE
UTILIZATION OF
USER
EXPERTISE:
EVIDENCE
FROM THE
PHARMACEUTIC
AL INDUSTRY
SMED
MARIE
SØREN
SALOMO,
CARSTEN
SCHULTZ,
KENNETH
A. GETZ
THE EFFECTS OF
PRIOR
KNOWLEDGE,
NETWORKS
AND COGNITIVE
STYLE ON
INDIVIDUALS'
ABSOPTIVE
CAPACITY
LOWIK
SANDOR
JEROEN
KRAAIJENB
RINK AARD
GROEN
VALUE CHAIN
MARKETING
AND THE
ACCEPTANCE
AND
IMPLEMENTATI
ON OF
SUPPLIER
INNOVATIONS
THE IMPACT OF
INFORMATION
TECHNOLOGY,
CAPABILITIES,
AND
INNOVATION
CULTURE ON
INNOVATIVENE
SS
TOTH
STEPHANI
E
CHRISTIAN
LÜTHJE
OSKARSS
ON
GUNNAR
EIRIKUR
HILMARSS
ON
BUSINESS
PLANNING
ENGLIS
PAULA
BASIL
ENGLIS,
TIAGO
RATINHO,
AARD
GROEN
BUSINESS MODEL
DESIGN IN
EMERGENT HIGHTECH FIRMS
SMULDERS
FRIDO
WIETSKE
KOERS;
MEIKE
BREHMER
A QUALITATIVE
STUDY OF THE
CHALLENGES
RELATED TO THE
DEVELOPMENT
OF PRODUCT
ENABLED
SERVICES IN
TECHNOLOGY
DRIVEN STARTUPS
TANEV
STOYAN
SOREN
PEDERSEN,
ZHENG MA,
BJÖRKLUND,
PER
WENNHAGE
15.00-15.30
Tuesday
15:30-16.30
CHIHCHENG LIN
Coffee Break: MBS East
Parallel sessions: MBS East
Room :
Room :
Room :
Room :
Room :
Room :
Room :
Theme
C.Product/service
development strategy
& performance
Theme
G.Networks and
alliances in
product/service
development
Ken Kahn
Theme
I.Product/service
development
process
Theme
J.Development in
software and services
Theme
N.Open
innovation
Theme
E.Creativity and design
management and
business performance
Soren Salomo
Keith Goffin
Theme
K.Marketing,user
s and
product/service
development
Erik-Jan Hultnik
Jose Luis
Munuera
Petra de Weerd-Nederhof
RELATIONSHIP
FORMATION IN
COLLABORATIV
E NEW
BUSINESS
SERVICE
DEVELOPMENT
THE EARLY STAGE
OF
IMPLEMENTING
LEAN CONCEPTS
INTO PRODUCT
DEVELOPMENT
PRACTICE
AN EMPIRICAL TEST
OF THE IMPORTANCE
OF KNOWLEDGE
EXCHANGE FOR NEW
SERVICE
DEVELOPMENT IN
SWEDISH
PHARMACIES
HEMPHÄLÄ JENS
Deborah Roberts
DEVELOPMENT
STRATEGY TO
MANAGE
UNCERTAINTIES OF
TECHNOLOGY AND
MARKET:A CASE
STUDY ON THE
DEVELOPMENT OF
OLED DISPLAY
SATO AYUMU
SHUZO
FUJIMURA
RUSANEN
HELEN
SÖDERBER
G BJÖRN
LARS
TRYGG, LISE
AABOEN
USERS IN
PERSISTANT
ACTION
VARNES
CLAUS
JOHN K.
CHRISTIAN
SEN
MARTA
GASPARIN
INA
KATHRINA
AUGUSTIN
RESISTANCE
TO RECEIVING
AND SHARING
KNOWLEDGE:
HOW
ATTITUDES
PREVENT THE
ADOPTION OF
OPEN
INNOVATION
AND HOW
THEY MAY BE
AVOIDED
MOBILE SERVICE
EXPERIENCE - A
QUANTITATIVE STUDY
SARMENTO
LOPES TERESA
LIA PATRÍCIO
SONDER
GAARD
HELLE
ALSTED
ANA
LUIZA
BURCHA
RTH
METTE
PRÆST
KNUDSE
N
THE BALANCED
SCORECARD AND
THE NEW IT
APPROACH TO THE
CUSTOMERINITIATED
CONTACT: HOW
INTERESTED
No presentation
SERVICE DESIGN FOR
SUSTAINABILITY:
DEVELOPING
TRANSFORMATIVE
CONSORTING
WITH
CONSUMERS:
AN
DO CLUSTERS
AS OPEN
INNOVATION
ECOSYSTEMS
PRODUCT
ATTRACTIVENESS:
PERCEIVED
INSTRUMENTALITY,
MILITARY
PROCUREMENT
MAN AGEMENT
SEDYSHEVA
MARITANA
ARE FIRMS
REALLY IN
CUSTOMER
INNOVATION
CONTRIBUTION
S?
URBAN
KATHRIN
KATRIN
TALKE
University Place Theatre A
Closing Session:
16.45-17.30



Best paper and best PhD student paper awards
Outlook to 2013 Conference
Closing
SERVICES FOR HOME
ENERGY
CONSUMPTION
VIANA RITA
LIA PATRÍCIO
EXAMINATION
OF PRODUCT
DEVELOPMENT
MANAGERS’
RELATIONSHIPS
WITH THEIR
TARGET
CONSUMERS
WILNER
SARAH
ENHANCE
FIRMS'
INNOVATIVE
PERFORMANC
E
TERSTRI
EP
JUDITH
CHRISTIA
N
LÜTHJE
AESTHETICS, AND
SYMBOLISM OF
PACKAGING AND
PURCHASE INTENTIONS
VILNAI-YAVETZ IRIS