Shopping for a watch!
Activity 1: When looking to buy any product it is important that you look at the different options available to you, the lists below give you an idea of the
different brands and types of watches available for you to purchase. The second box lists all the types of watches that are available to you, make enquiries
about the types you have never heard before. In the third box list the outlets that you would be able to go to while look for your watch.
Watch Brands:
Tissot
Seiko
Omega
TAG Heuer
Rollex
Fossil
Jag
Swatch
ORIS
Bvlgari
Pulsar
Swiss Army
Guess
Raymond Weil
Longines
Kenneth Cole
TIMEX
Police
Pierre Cardin
Cartier
Breitling
Dior
Baume and Mercier
Elite
Calvin Kline
Casio
Lorus
Citizen
Orient
Types/styles:
Digital
Divers
Chronographs
Dress watch
Sports watch
Fashion watch
Mechanical
Automatic
Eco-Drive
Quartz (battery operated)
Analogue
Pocket (FOB watch)
Internet Websites:
http://www.mydivewatch.com/
Other:
Stores/ Online Shops:
Retail Outlets:
Type of watch
Example: Divers Watch
Possible
brand/model
options
Seiko Divers
Watch
Description/Functions/W
ater Resistance Rating/
Warranty
Kinetic
movement/stainless
steel/rubber strap/200m
water resistant (Diver
rated)/screw down
crown/date
display/Japanese made/ 3
year warranty
Model Image
RRP
$600
Omega
Seamaster
Automatic
movement/stainless
steel/rubber strap/
sapphire scratch resistant
glass/ 600m water
resistant/date display/
Swiss made/
$4500
Citizen Eco-Drive
Professional Dive
Watch
Solar-powered
movement/stainless
steel/rubber strap/ 180
day power reserve/
300m water
resistant/date display/
Japanese made/Japanese
made/ 5 year warranty
$295
Internet
Vendor
and Price
Three factors that will affect my
decision to purchase
(finance/price/marketing/age/gender
/convienience/service/environment)
mydivewa
1. Price – competitive price in
tch.com
comparison with omega and
$371
citizen
2. Convenience - Seiko after
service is quite speedy and
efficient and are available at
most jewellers/watchmakers
3. Personal preference – I have
had a number of Seiko
watches and they have been
very reliable
Amazon.c
1. Price – I don’t think I can
om $3395
afford to pay this much
2. Finance – finance is available
on this watch
3. Omega watches are very high
quality
Mydivew
atch.com
$221.25
1. Price – cheapest option
2. Environment –solar powered
3. Marketing – highly marketed
product
Activity 2: Decide on the type of watch that you believe will best suit your needs. Using the internet, catalogues or store visit, complete the table below by
comparing different brands/styles/prices/etc.
Type of watch
Possible
brand/model
options
Watch
Description/Functions/W
ater Resistance Rating/
Warranty
Model Image
RRP
Internet
Vendor
and
Price
Three factors that will affect my
decision to purchase
(finance/price/marketing/age/gender/
convienience/service/environment)
Activity 3: Answer the following questions
Choose the watch that you would buy and justify your reasons for this purchase.
Did you find it difficult to do this exercise? Why or why not?
What advantages/disadvantages were there in looking on the internet for this type of product?
Two of the watches that have been sent around the classroom is a fake? Which one do you think it is? How can you tell? What are the legal and ethical
delimmas associated with buying and selling such products?
List and explain three things that you have learnt from this exercise.