Name: ____________________________________________ Day & Block: ________ Unit 2.01 Create a Magazine Cover in Adobe Photoshop Objective: The student will successfully demonstrate the ability to create an attractive, well-designed magazine cover that demonstrates a variety of raster editing techniques. Key Concepts Utilized: The students will demonstrate the ability to work with layers, apply transformations, create and modify text layers, add adjustment layers, and apply layer styles. The students will also utilize the Principles of Design when creating this project. Procedures: You are a graphic designer who has been hired to create a magazine cover about an international arts university, college or institute. The magazine is being produced to highlight the strenghts of the university to assist in recruiting new students. 1. Collect Information: Gather information about the international arts university, college or institute, the target audience, and design goals by using the internet. Social Media is now a vital part of the student recruitment process. Look up your university’s Facebook , Twitter or other social media site. You might want to follow your university’s account to get a feel about the university and/or look at their recent posts. This is an example of USC’s Twitter homepage with their hash tag. a) Determine the technical requirements for the design project: i) The magazine cover dimensions are 8.5” x 11”. The resolution should be appropriate for print. The cover will be printed in full color. ii) The magazine cover should have a well developed masthead and minimum of five (5) cover lines. A masthead lists the publisher, other data and may include staff names of publication. Remember, newspapers and magazines sometimes call their nameplate their masthead. It may include the name and logo of the publication. Name: ____________________________________________ Day & Block: ________ 2. Brainstorm: a) Research existing magazine cover samples for design and layout inspiration. b) Develop a minimum of three (3) possible names for the magazine. c) Develop a list of possible ideas for cover lines (stories) that help paint a broad picture of the strengths of the university. d) Create a rough sketch that includes: the main image, magazine cover name, and size and placement of the cover lines. Sketches and/or rough drafts must be teacher approved. 3. Experiment: Using Adobe Photoshop, develop a cover design to be shared with your class. You may use the technical guide on the next page to guide your design. You may also want to review these power points: Unit 1.01 Multiuse Principles of Design, Unit 1.01 Typography, Unit 1.02 Graphic Design Features, Unit 1.02 Graphic Design Layout Options, 4. Proofread: Have a fellow classmate proofread your work. Make corrections based on their feedback. 5. Revise: Revise the design based on their feedback. Name: ____________________________________________ Day & Block: ________ Technical Guide: 1. Create a new file in Adobe Photoshop with the dimensions of 8.5” wide x 11” tall, at on screen only resolution. Name it ‘Magazine Cover Project – your name’ 2. Find an image to be used as your cover photo for your magazine. Pay attention to the type of images often used on the cover, which allows areas around the edges for cover lines without detracting from the important parts of the image. 3. Move it to your cover file, scale and place it to maximize the design of the cover. Color correct if desired using an adjustment layer. 4. Using the type (text) tool, create a masthead and cover lines (article titles). You may consider downloading a font for the title if your computer allows. One free font site is www.dafont.com, but there are many more. The masthead may partially overlap the photo. Change the type attributes (character pallette), which may include font size, leading, kerning, horizontal scale, etc… to ehnace the design. 5. Use type colors that correlate to colors in the photo if possible. 6. Apply layer styles (drop shadows, strokes) to the type to enhance design and readability. 7. Look for additional details to include such as a UPC or reverse type. 8. Using Adobe Photoshop, save the file as [LastName]Magazine.psd Checklist: Dimensions Image Scaled Masthead Layer Styles Adj. Layer Font Choice Articles Main Image Date Line Details Sampled Colors File Types Name: ____________________________________________ Day & Block: ________ Unit 2.01 Create a Magazine Cover Questionnaire International University, College or Institute Name: Address: Phone: What is your University’s Mission Statement? Example: The mission of the University of South Carolina English Programs for Internationals (EPI) is to provide high-quality English language instruction to international students, whose goals may be academic, professional or personal, and to meet the University's English language needs in instruction, assessment, and resources, thereby increasing the University's capacity to recruit top students. How long has your university been in existence? List and rank six or seven strength’s of the university that you would like to highlight for this project. Who is your primary target audience? Please list any information you think may be relevant such as age, gender, income, education level, ethnicity, primary language, religion, location, etc. List three to five adjectives which describes this university. Are there any visual elements or styles that MUST be used such as a logo, key phrase, or typeface. If there is a logo, please paste a copy below. The symbolic elements of the University of S.C. logo relate to the heritage and statewide impact of our eightcampus university system. The gates represent the opportunities provided by higher education and are a direct architectural link to the original campus Horseshoe. The tree represents knowledge and stability. What's more, the palmetto is an obvious tie to the state of South Carolina and underscores our position as the state's flagship institution with locations throughout the state. The use of the 1801 founding date emphasizes a proud heritage as we continue in our third century of service. Name: ____________________________________________ Day & Block: ________ What is your preferred color scheme for your design? Hex Codes? Please describe: • Complementary color scheme – any 2 colors directly opposite each other on the color wheel ▫ Examples: Red/Green, Purple/Yellow • Analogous color scheme - any three colors which are side by side on a 12 part color wheel ▫ Example: yellow-green, yellow, and yellow-orange. Usually one of the three colors predominates. OR • Monochromatic color scheme - uses variations in lightness and saturation of a single color. ▫ Produces a soothing effect ▫ Easy on the eyes; however, can be difficult to highlight important elements Are there any designs that have a look and feel you admire? If so, please include links, references, images, and/or identify the particular features you find most appealing. http://www.sc.edu/toolbox/design_elements.php Name: ____________________________________________ Day & Block: ________ List of International Universities Examples to choose for your project 1. Miami International University of Art & Design – Miami, FL 2. University of Oxford – Oxford, The United Kingdom 3. University of Cambridge – Cambridge, The United Kingdom 4. Royal College of Art – London, The United Kingdom 5. San Francisco Art Institute, San Francisco, CA, USA 6. Universite Paris Sorbonne, Paris, France 7. The School of Art and Design Berlin, Berlin, Germany 8. New York University, New York, NY, USA 9. University of Madrid, Ciudad Universitaria/Spain 10. Parsons The New School for Design, New York, NY, USA 11. The Academy of Fine Arts Prague, Prague/Czech Republic 12. UCLA, Los Angeles, CA, USA 13. Yale University, New Haven, Conn., USA 14. Ilya Repin St. Petersburg State Academic Institute of Fine Arts, Sculpture and Architecture, St. Petersburg, Russia 15. Warsaw Academy of Fine Arts Poland, Warszawa, Poland 16. Hungarian Academy of Fine Arts, Budapest/Hungary 17. Accademia Belle Arti Bologna, Bologna/Italy 18. Moscow State University, Moscow, Russia 19. The University of Notre Dame, Notre Dame, Indiana, USA 20. Carnegie Mellon University, Pittsburgh, PA, USA 21. Chelsea College of Art and Design, London, The United Kingdom 22. Vassar College, Poughkeepsie, NY, USA Magazine Cover Examples: