La Femme
Kids Connection Expo
Moffett on Main Lifestyle Centre
12,13 & 14 November 2010
La Femme
LOGO
Event Partners
Media : La Femme
(Readership 500,000. Title Partners – Weekend Post, Herald, PE Express)
Event : Harwood Promotions
(Bridal Fair, Herald Cycle Tour - 20 years Expo experience)
Guarantee
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Annual Event
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Maximum Exposure Marketing Campaigns – Media & Promotional Material
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Moffett on Main Secured Exclusivity for Annual Event
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Moffett on Main - Secured Venue : Ongoing Annual Commitment
Venue Consideration
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Underground Parking recently held National Automotive Show successfully
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2000m2 - a lot of space and a further 2000m2 for a “Kids Action Area”
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Not weather reliant
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High visibility traffic zone perfect for brand awareness
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Central location - families don’t travel great distances
Marketing Campaign
► Media
/ Press / Editorials
R 204,000
500,000 Readership
► Promotional
Material
► Kids Connection Print & Web
► TOTAL
60,000
40,000
R 304,000
We have toiled for months, negotiated the VERY BEST DEALS and
secured unsurpassed support from suppliers.
This is the actual VALUE of exposure (not what they are charging) and
INCLUDED in the cost to Exhibit !
Marketing Campaign Details
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La Femme / Herald / other Titles Advert – at least ONCE a week starting
from AUGUST 2010 until the Event in NOVEMBER – Readership 500,000
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La Femme 8 Page SUPPLEMENT Business Card Size Advert, Editorial
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50% discount Kids Connection Sept Issue
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Free Expo Guide Listing – Kids Connection Sept Issue
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50% discount Kids Connection Dec Issue
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Website Landing Page Exposure – Expo Drive : 2,5 Million hits per year
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Website NEW Expo Category – free advert until next Expo in 2011
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Promotional Material : Posters, Flyers, Outdoor Branding – banners etc
Exhibitors Package
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“Share-a-Booth” acceptable
Shell Scheme + Facia Name + Electricity (Plugs & 2 x Lights)
Sell your product or take
bookings from your stand !
Advert - La Femme : 11 weeks prior to Expo
Consider additional Sponsor
Opportunities of Packets with
your logo or if you don’t want to
exhibit then sponsor and ensure
the public see your brand
Flyers - 5,000 : Ongoing from 6 weeks prior to event
Advert - La Femme : Business Card in Pull-Out-and-Keep
Posters - 200 : 6 weeks prior to event
All advertisements - No Graphic Design Fee
10m Banner on Moffett on Main Outside of building
Feather Banners cnr of 17th & Main Road Walmer
Exhibitors Wrist Bands
Security
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Consider the “Readers
Competition” with Entry
Forms & your LOGO in The
Herald
NMBT, MyPE Event Listing on sites etc
OPTIONAL
Advert - Kids Connection : Sept Issue 20% discount
Advert - Kids Connection : Sept Expo Guide - FREE
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Aimed at young families with
children aged 0 to 12 years old
Advert - Kids Connection : Dec Issue 50% discount
Therefore : 70% discount on Kids Connection Advertising
Why exhibit in a “down” economy
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Businesses cant afford R 304,000 marketing on their own
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Maintaining exposure is critical to ensure that you are still a choice to consumer
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Turn Browsers in to Buyers or Bookings
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Absence of your presence raises question "are they still in business?"
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Work with KC - trusted referral system in PE & Surrounds
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Meet YOUR DIRECT TARGET MARKET Face-to-Face
Why exhibitions WORK
Research from global markets - largest of which is the ABC Expo in Las Vegas with 9,000 exhibitors and 8 years running !
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Generates leads
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Direct sales & bookings from your stand on the Event days
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Build a database
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Educate potential customers on your product/service/venue
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Build relationships
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Launch your new offer, product, service, venue
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Build brand awareness
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Run a promotion or competition at Expo which will force feet through YOUR door
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Consider CLEVER “Expo-Specific” giveaways or vouchers
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Demonstrate your product
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Overcome unfavourable publicity
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Re-inforce favourable publicity
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Enhance word-of-mouth marketing
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Remain top-of-mind to parents
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Give your business a "shopfront" if you don’t have one
Our commitment to our Exhibitors
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We are passionate about ensuring a lasting POSITIVE association of your brand to the
public which will continue LONG AFTER the Expo is finished
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We support the small entrepreneur - we strive to assist in their growth & ultimate
success by guaranteeing most affordable advertising – SPEND v/s REACH
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We welcome national businesses to re-inforce their own brand awareness as well as
aiding to present a professional platform for smaller entrepreneurs
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Outcomes & Assessment Feedback Report AFTER Expo : we will learn how to do it
better next year - clients have a VOICE
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FULL SUPPORT from the event organizers - meetings, advise and tips for first-time
exhibitors - you are not alone !!
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We will donate 2% of any profits made to a CHILD-RELATED CHARITABLE CAUSE !
As an exhibitor you will be presented as a co-contributor to the cause
Some Exhibitors Ideas
Let your imagination run wild, it doesn’t have to cost you – use what you have
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Family Accommodation & Get-Aways
Display Photographs, communicate offers, market your venue
Playschools, Schools and Aftercares
Display photographs, communicate open days for 2011 intake, hand out information
Restaurants & Eating Establishments
Example Spur & KFC – promotional material stand with vouchers directing to nearby outlets at Fig
Tree & 17th Quarter Centre
Photographers
Display examples of photographs
Décor & Furniture
Make up a baby or child’s room at your stand or present photographs of furniture, show or sell
fabrics, accessories etc
Clothing & Accessories
Display racks, optional try-on booth, display items
Baby Extra-Murals or Classes
Example Educare, Moms & Tots/Babes, Toddlers Workshop, Baby Gym, Kindermusik etc – display
photographs of classes, hand out leaflets etc
Extra Murals – Sports, Creative Workshops etc
E.g. Aquatots, cricket, rugby, art classes etc – display photographs, display products of what can be
done in workshops etc, have coaches available to talk to parents, hand out information, free trial
lessons, display some sporting equipment etc
Some Exhibitors Ideas…more
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Medical
E.g. audiologists, optometrists, speech & language therapists, Medicross etc – have free screenings,
present immunization charts, interesting information, display promotional material, give always etc
Novel Gifts & Retail Shopping
E.g. Display items for sale, leaflets, offers etc
Health & Wellness
Display photographs, sell products, sell and give-away vouchers etc
Catering
Retail your treats, give free tasters, leaflets on offers
Party Suppliers & Venues
Display photos of your venue or your services, hand out leaflets, offers, clowns can face paint at their
booth etc
KIDS ACTION AREA at the Expo
Jungle Gym displays, Paintball, Sports etc see how fast you can bowl or kick for goals etc – these can
all be accommodated in the Action Area to keep kids entertained
DO DISPLAYS, DEMONSTRATIONS, SHOW PHOTOS, SELL
YOUR PRODUCTS, MAKE BOOKINGS, HAND OUT INFO
EDUCATE, INFORM, INTRODUCE, RUN COMPETITIONS,
GIVE-AWAYS, SELL & GIVE VOUCHERS OR DISCOUNTS ,
GIVE FREE TRIAL LESSONS and MORE…..
Rates
Remember ‘Share-A-Booth’ is acceptable
► 2m
► 3m
► 3m
► All
x 2m Stand:
x 2m Stand:
x 3m Stand:
R 2,600
R 2,950
R 3,450
Prices Exclude VAT
stands include the Exhibitors Package
► Expo
Date / Times : 12,13 & 14 November - Friday
: 10h00 to 18h00 / Saturday : 10h00 – 16h00 /
Sunday : 10h00 – 16h00
Please contact Wendy Beaufort 082 35 2168 email info@kidsconnection.co.za or Linda
Harwood at harwoodpr@worldonline.co.za for further clarity, information, support or
Booking Forms & Contracts