Talent Acquisition Tools:
Comparative Research on
Driving Quality of Hires
@
PEPSICO India
Objective
Objective
Identify talent acquisition tools to improve quality of hire
Study and research about the existing practices
Methodology
Performance with Purpose
Fun
Commitment
Trust
Conduct in-depth research on Talent Acquisition Tools used
by PepsiCo India & other Channels that are available
Review and understand the various roles/ job profiles that
PepsiCo hires for regularly, skills & qualifications they look for
Developing the criteria on which tools would be evaluated
Create & Present a detailed Analysis on the Best Talent
Acquisition Tools
Innovation
Responsibility
Sustained Growth
Global Reach
Empowered People
PEPSICO
Parameters Involved
Reliability
Validity
Cost
Time
Vendor Dependency
Customization
Categories Of Tools
Simulations
Psychometric
Assessment Centres
Interviews
Questionnaire
Language Proficiency Test
Paramete
rs
Time
 Time
to
be
invested
in
implementing
the
tool
–
customization or plug and play
 Also time taken to run the tool on
per instance basis
Reliability
 Reliability in terms of the ‘alpha’
value
 Or % of market share if available
Validity
PEPSICO
 Validity to ascertain that the tool
assesses in the intended direction
 Also to gauge whether it is
predictive or reactive
Cost
 Cost involved in using the tool and
for related activities
 Generally on per instance basis
 Also cost for procurement – fixed
cost
Customization
 Whether customization is possible
at the first place
 Ease & cost of customization
Vendor Dependency
 Can be used independently or
vendor assistance needed
 If vendor assistance required – to
gauge the extent of dependency
Simulatio
ns
Simulations
PEPSICO
Simulatio
ns
Electronic Assessment Simulation Exercise
Cost
Exercise can be completed in 2 hours which reduces the significant
investment in time, leading to lowering of the cost
Customization
Performance with Purpose
Fun
Commitment
Trust
Innovation
Responsibility
Sustained Growth
Global Reach
Empowered People
PEPSICO
Highly customizable, as it provides “real-life,” advancedlevel business exercises to gauge the competency levels,
decision making skills, and planning and organizational
abilities of current and potential top talent in your
organization
Advantages
Interactive executive assessment tool to detect, manage
and develop the potential and competencies of their future
leaders
Measures abilities and motivational drivers to benchmark
leadership potential
Ease’s Artificial Intelligence eliminates human bias – making
robust, reliable and objective predictions
Reliability and Customer Validation
Moderate to good reliability rating have been reported for the
EASE . The internal consistency reliabilities are on average 0.54
Simulatio
ns
HIRE
Cost
Depends on the no. of days simulation assessment process is done,
which can be half day to over a week.
Cost depends on the no. of simulations, some clients would want two
simulations while others would want four simulations
Cost ranges from $20,000 to millions depending on the role
Customization
Performance with Purpose
Fun
Commitment
Trust
Highly customizable, by the use of Performance Indicator
(PI) process to assist in identifying the key Simulation
Assessment needs for the specific role
Innovation
Responsibility
Sustained Growth
Global Reach
Empowered People
PEPSICO
Advantages
Reduces the risk of hiring by understanding key elements
of the role and organizational needs
Personalized approach for candidate’s recruitment and
selection, gives them an opportunity to get to know the
company
It can double accuracy simply by allowing hiring teams and
candidates to engage and make logical (not emotional) hiring
decisions
Reliability and Customer Validation
75% of clients utilize Hiring Simulation Assessment for Sales,
Sales Management, Inside Sales and other Customer facing roles
25% of clients use Hiring Simulation for Operational or other
critical hiring needs
Simulatio
ns
HRMC Acclaim
Cost
Assures that only the most suitable candidates are assessed
Minimizing the cost of including assessments in your talent
acquisition process
Talent acquisition Cost Calculator provided to help minimize
time and money for the firm
Customization
Performance with Purpose
Fun
Commitment
Trust
Flexible and scalable and can easily integrate and support
custom client-designed or third party assessments--from
personality to behavioural, and cognitive to culture fit
Innovation
Responsibility
Sustained Growth
Global Reach
Empowered People
PEPSICO
Advantages
Improve the candidate experience by including
assessments and simulations in a single-session candidate
engagement within the talent acquisition process
Deliver a 360-degree candidate snapshot
Automate the talent acquisition process
Reliability and Customer Validation
Self- Certify compliance with Safe Harbor AICPA
30 years of Business
Best new HR Product
Simulatio
ns
Manager Ready - DDI
Description
Participants engage in situations where they interact with team members, take action,
and solve problems. These real-world situations provide a highly accurate
measurement of a participant’s readiness for frontline leadership positions.
Manager Ready measures the nine competencies most critical for success in a frontline
leadership position: Coaching for Success, Coaching for Improvement, Managing
Relationships, Guiding Interactions, Problem Analysis, Judgment, Delegation &
Empowerment, Gaining Commitment, and Planning & Organizing
Time
Feedback reports, are generated
within two business days after a
participant completes the
assessment
Cost
Around $250 per person for volumes
of 300 or more
PEPSICO
Relevance
Can be used for manager level
(frontline leader assessment)
Customization
A built-in job analysis process
ensures that Manager Ready is
appropriate for client’s frontline
leader positions
Vendor Dependency
DDI conducts a brief orientation call
to help the client organization learn
how to use the system. Post that
independent execution
Psychom
etric
Psychometric
PEPSICO
Psychom
etric
POP Screen
Cost
Focuses on candidates who are most likely to succeed
Minimizing the cost of including assessments in your talent
acquisition process
Efficient and cost effective process to focus on candidates with
highest sales potential reducing both time and cost per hire
Customization
Performance with Purpose
Fun
Commitment
Integrates into any talent management solutions
Customizable for any organization
Trust
Innovation
Responsibility
Sustained Growth
Global Reach
Empowered People
PEPSICO
Advantages
Aassesses the inherent talent, effort history and fit to the
position which helps
•Hiring organization to rank candidates
•To focus the hiring resources on candidates with the
highest probability for success
Measures eight separate character traits which include
both the powerful and neutralizing aspects of personality
Improves the odds of hiring top performers as candidates
who lack essentials to be top performers are screened out
Reliability and Customer Validation
Validated in Life Insurance Business
Subset of the POPstate-of-the-art psychometric tool
Psychom
etric
Management Screen
Cost
24/7 online tool to manage large no. of targeted recruit
Minimizing the cost of including assessments in your talent
acquisition process
Customization
Performance with Purpose
Fun
Commitment
Customized to management and supervisory positions that
integrates structured interviewing with psychometric profiling
Trust
Innovation
Responsibility
Sustained Growth
Global Reach
Empowered People
Advantages
Uses management specific criteria to assess talent, work
history and probability of success
Provides data which can be measured and integrated with
selection, development and retention processes as the basis
for continuous improvement
Reliability and Customer Validation
PEPSICO
Uses a series of standardized, objective and validated questions
Psychom
etric
ISCORE
Cost
Affordable and easy to use
Reduces hiring cycle time and expenses
Customization
Performance with Purpose
Fun
Commitment
Can be customized to companies unique environment
Trust
Innovation
Responsibility
Sustained Growth
Global Reach
Empowered People
Advantages
Effective when recruiting large numbers
Determines basic skills (language, comprehension, math,
etc.) of potential recruits
Delivers a more productive work force
Reliability and Customer Validation
PEPSICO
Uses standardized questions to assess previous job experience in
plant or warehouse environment
Psychom
etric
Predictive Index
Cost
Cost efficient as it is easy to conduct, a test can be completed
in 10 minutes
Customization
PI is currently available in 64 languages plus Braille
Performance with Purpose
Fun
Commitment
Trust
Innovation
Responsibility
Sustained Growth
Global Reach
Empowered People
Advantages
Measures four primary and two secondary constructs
which are dominance, extroversion, patience and formality,
decision making and response level respectively
Improved employee selection, talent management, and
leadership development
User friendly
Reliability and Customer Validation
PEPSICO
Developed and validated in compliance with Equal Employment
Opportunity Commission (EEOC) Guidelines, as well as the standards
established by the American Psychological Association (APA)
An independent study by Dr. J. Perry and Dr. Philip W.Lavori describes
the excellent test-retest reliability of the PI, especially of the Self
factors, as would be expected since these measure natural behaviours
PI also possesses strong internal consistency reliability
Psychom
etric
Hogan Development Survey
Cost
Depends on the results reports, the order volume and the
number of participants
Customization
Performance with Purpose
Fun
Commitment
It is not possible to adjust the questionnaires individually for
statistical and test theory reasons, as this would affect the
evaluation codes and standard values
Trust
Innovation
Responsibility
Sustained Growth
Global Reach
Empowered People
Advantages
Identifies personality-based performance risks and
derailers of interpersonal behaviour that affect an
individual's leadership style and actions
Predicts performance at work, even over long periods of
time
Reliability and Customer Validation
PEPSICO
HDS internal consistency (Cronbach's α) is between .43 and .68 per
scale
Test-retest (TR) reliability with two to three weeks between tests is
between .69 and .87 per scale. If there are eight years between the two
measuring periods, then the TR reliability moves between .30 and .73
per scale
Coefficients of the convergent construct validity for the HPI are on
average between .30 and .69 per scale to Goldberg's "Big Five"
comparison scale
Psychom
etric
Kolbe Index
Cost
US$49.95 for taking Kolbe Index
Customization
Performance with Purpose
Fun
Commitment
It is not possible to adjust the questionnaires individually for
statistical and test theory reasons, as this would affect the
evaluation codes and standard values
Trust
Innovation
Responsibility
Sustained Growth
Global Reach
Empowered People
Advantages
Measures a person's instinctive method of operation, and
identifies the ways he or she will be most productive
Measures personal index in four areas
1)Fact Finder 2) Follow Thru 3) Quick Start 4)Implementer
Measures how naturally you DO things
Reliability and Customer Validation
PEPSICO
Backed by more than 30 years of research and practical applications.
Provides an amazingly accurate map of an individual's natural instincts,
or modus operandi (M.O.).
Has high test-retest reliability. A Report by Arizona State University
suggests that it is rare to find an assessment that yields such stability
over long time intervals between tests
Psychom
etric
16PF Psychometric
Cost
US$75 for interpretive report
Customization
Performance with Purpose
Fun
Commitment
It is not possible to adjust the questionnaires individually for
statistical and test theory reasons, as this would affect the
evaluation codes and standard values
Trust
Innovation
Responsibility
Sustained Growth
Global Reach
Empowered People
Advantages
Easy to administer and requires only 35 to 50 minutes to
complete
Difficult for the test-taker to deliberately tailor responses
to achieve a desired outcome
Complete picture by measuring personality in both the
professional and personal spheres
Reliability and Customer Validation
PEPSICO
Moderate to good reliability rating have been reported for the
16PF. Based on a sample of 10,261 individuals, Internal consistency
reliabilities are on average 0.76 for the primary scales and a range of
0.68 to 0.87 for all 16 scales. The test-reliabilities over a 2 week period
showed scores of 0.69-0.87 for all scales
Over 2,700 published research articles support the 16PF’s validity
Psychom
etric
MBTI Psychometric
Cost
US$15 for the MBTI career report
US $25 per team member (minimum of three) for the KGI Team
and Leadership Assessment; or $30 for individuals
Customization
Performance with Purpose
Fun
Commitment
It is not possible to adjust the questionnaires individually for
statistical and test theory reasons, as this would affect the
evaluation codes and standard values, but it gives
personalized feedback
Trust
Innovation
Responsibility
Sustained Growth
Global Reach
Empowered People
Advantages
Most trusted personality assessment test
Developing more effective work teams
Building stronger families
Creating more successful careers
Reliability and Customer Validation
PEPSICO
Validity of the MBTI instrument are performed n three categories: (1)
the validity of the four separate preference scales; (2) the validity of the
four preference pairs as dichotomies; and (3) the validity of whole types
or particular combinations of preferences
“The world's most widely used personality assessment", with as many
as two million assessments administered annually
CPP and other proponents state that the indicator meets or exceeds
the reliability of other psychological instruments and cite reports of
individual behaviour
Psychom Occupational Personality Questionnaire
etric
Cost
£195 + VAT for Standard Manager Report of Director,
Managers, Graduates, Professionals
Customization
Performance with Purpose
Fun
Commitment
Can be customized to your competencies language
Available for line managers, candidates and trained HR
professionals
Trust
Innovation
Responsibility
Sustained Growth
Global Reach
Empowered People
Advantages
Identify best-fit applicants against job competencies
Improve interview hit rates
Evaluate the talent pool following a merger /acquisition/
restructure
Predicting critical areas of job performance
Reliability and Customer Validation
It has good reliability credentials with median internal consistency of
0.79
PEPSICO
Psychom
etric
Mettl
Cost
USD 250 to $500 a month
Custom Quote for Enterprise available
Customization
Performance with Purpose
Fun
Commitment
Trust
Innovation
Responsibility
Sustained Growth
Global Reach
Empowered People
Can Myriad Psychometric tests available to Assess people
from Fresher level to Leadership profile. Mettl's Psychometric
Assessment suite has Role, Context specific and situational
tests
Customized Reporting: Mettl offers a flexible reporting
framework to generate reports depending on your use case for assessing Pre-Hires, Employees or Students.
Advantages
Real-life business problem similar to a managerial
interview
Map problems from any field - marketing, consulting, sales,
finance, operations, human resources
Automated evaluation of assumptions, problem analysis,
suggested solution & business decision
Reliability and Customer Validation
PEPSICO
Based on relevant contemporary theories (like Big Five Personality
model). These have high predictive validity correlation coefficient. The
results are based on different norm groups across industries and
verticals.
Psychom
etric
Simmons Personal Survey
Cost
Low cost with 7 different report option
Customization
Performance with Purpose
Fun
Commitment
Character qualities are compared to one of our standard job
norms or to a customized norm, in order to accurately predict
job performance in any job
Trust
Innovation
Responsibility
Sustained Growth
Global Reach
Empowered People
Advantages
Measures job-related emotional and behavioural
tendencies
Allows to predict job performance in any job, making the
Survey an excellent tool for selection, placement,
management, personal development
Reliability and Customer Validation
PEPSICO
Used by thousands of companies for last 28 years
“100% of the Surveys we have processed have been accurate and
were verified by other reliable information. The Survey has consistently
helped us hire good employees, reduce turnover, greatly enhance
performance, and increase customer satisfaction." Tom Howard, V. P.
Human Resources, Wang's International, Inc. Memphis, TN
Psychom
etric
DISC Psychometric
Cost
US $89.95 for the DISC psychometric profile
Customization
Performance with Purpose
Fun
Commitment
It is not possible to adjust the questionnaires individually for
statistical and test theory reasons, as this would affect the
evaluation codes and standard values, but it gives
personalized feedback and reports
Trust
Innovation
Responsibility
Sustained Growth
Global Reach
Empowered People
Advantages
To screen potential employees, with the thought that a
certain personality type would be better or worse in certain
jobs or positions
Profiles four primary behavioural styles (dominance,
influence, steadiness, and conscientiousness) each with a
distinct and predictable pattern of observable behaviour
Reliability and Customer Validation
PEPSICO
While the DISC assessment itself is valid (it accurately measures what
it says it measures), DISC is not a valid tool for job success.
If DISC is used for hiring employees, it should be used in conjunction
with other hiring tools
Question
naire
Questionnaire
PEPSICO
Question Business Attitude Questionnaire
naire
Cost
Mail response to query awaited
Customization
It is available in more than 25 languages
Performance with Purpose
Fun
Commitment
Trust
Innovation
Responsibility
Sustained Growth
Global Reach
Empowered People
Advantages
BAQ assesses 25 different dimensions of personality, which
help to predict how a candidate will behave in a professional
workplace
Identifies which candidates are most likely to fit and evolve
best within the culture of your organisation
Create an effective on boarding plan which focuses effort
on the employee’s development needs
Reliability and Customer Validation
PEPSICO
Reliability of the tool as a questionnaire is around 0.5
Question
naire
Harrison Assessment
Time & Cost Factor
Customization
Advantages
Reliability &
Validation
Eliminates up to 80% of
admin work by identifying
and sorting candidates
according to their overall
qualifications.
6500+ Job Success Formulas
to create comprehensive
assessments that fit specific
job success requirements.
Paradox Technology
helps solutions
effectively identify
exceptional strengths
and negative traits.
20 + Years of
Performance
Research
XML Integration Additional
assessment methods can be
integrated into Harrison
Assessments. Harrison
Assessments' solutions can
easily exchange data with
existing ATS.
Akzonobel Int’l
Paint, Deloitte,
Consistency/Lie
HCL Tech. Ltd,
Detection
Johnson &
Johnson ,
Evaluate over 175
L&T,
behavioural traits, while TimesJobs – HR,
most assessments in the Virtusa
industry only evaluate
10 to 20.
Career
Fit
Career Fit
PEPSICO
Career
Fit
Career Fit Indicator
Cost
Mail response to query awaited
Customization
Performance with Purpose
Fun
Commitment
It is customisable, the Career Fit Indicator can be modified
for specific profiles relevant to our organisation
Trust
Innovation
Responsibility
Sustained Growth
Global Reach
Empowered People
Advantages
Quickly detect candidates with the personality features,
motivational mindset and cultural preferences that match
their organisation
Simplified decision-making process via a pass/fail system
that compares each candidate’s profile with the ideal profile
for the vacancies
Accelerated process-The less suitable candidates are
scientifically removed before we invest the energy in
arranging interviews and extensive assessments
Reliability and Customer Validation
PEPSICO
Reliability of the tool as a questionnaire is around 0.5
Assessm
ent
Centre
Assessment
Centre
PEPSICO
Assessm
ent
Centre
DOOR
Description
Two types of tools – Assessment Centre & Psychometric Profiling
Assessment Centre consists of battery of tests to look into candidate’s readiness for
the role in terms of the required competencies.
Psychometric Profiling to reveal enablers and inhibitors in terms of profile traits.
Two options - DISC & Lumina Spark
DISC - adaptive testing - sharper validations - workplace management , leadership skills
etc as areas of drawing report
Lumina Spark - detail insights into 3 types of personas of individuals - everyday
behavior, under stress behavior & natural behavior
Time
Assessment Center – Group of 10 –
2 days while online method – 1 day
Cost
Assessment Center - Rs15000/person
Psychometric Profiling-Rs5000/person
PEPSICO
Relevance
Assessment Centre is generally used
for leadership levels but can be
customized
Customization
Customized as a set of behavioural
interviews, in-tray exercises, role
plays, presentations, situational
analysis etc as per requirements
Vendor Dependency
Assessment center requires vendor
assistance while on the other hand
its online version does not
Psychometric profiling is provided by
the vendor
BENCHMARKING DATA
Company Name
Category of Tools Used
Tool
Vendor
Dependency
Coca Cola
Interviews, Psychometric Tests
DDI, SHL
N/A
P&G
Psychometric, Analytical ability Test,
Interview
DDI
No
RB
Interviews, Assessment Center, GD
DDI
No
Microsoft
Interview
Hogan Assessments, DDI
N/A
Johnson &
Johnson
Interview, GD
Harrison Assessments
No
Philips
Video Assessment, Interviews
DDI
N/A
HUL
Interviews, Item response theory based
entrance test
DDI, SHL
Yes
Deloitte
Interview
DDI, Harrison
Assessments
N/A
Nestle
Interview
DDI
No