UNIVERSITY OF
CENTRAL PUNJAB
PRINCIPLES OF MARKETING
PRODUCT MIX OF PEL COMPANY
SUBMITTED BY :
Name
Sana Riaz
Roll No : 86117
Section : 1A
Class :
MCOM
SUBMITTED TO:
Professor Jahanzeb
SUBMISSION DATE:
21st December 2012
HISTORY OF PEL
In 1948, the Saigols migrated from Calcutta and initiated their business in Lyallpur (later named to as
Faisalabad), the textile city of Pakistan, under the banner of Kohinoor Industries Limited.
Kohinoor Textile Mills :The Saigols set up the first major textile unit – The Kohinoor Textile Mills
under the umbrella of Kohinoor Industries Limited. The Kohinoor Textile Mill has state-of-the-art
quality control from raw material to finished product manufacturing. Its laboratory is top rated amongst
the best laboratories in Pakistan for testing of textile raw materials, other inputs and yarn.
In 1978, the Saigol Group of Companies purchased major shares of Pak Elektron Limited. At that
juncture, the company was only manufacturing transformers and switchgears. With the Saigols in
management. Today, PEL has become a household name. Its products are not only in great demand in
the local market but the Company has started exporting its appliances division produc
VISION STATEMENT
“To excel in providing engineering goods and services
through continuous improvement.”
MISSION STATEMENT
To provide quality products & services to the complete satisfaction of our customers and maximize
returns for all stakeholders through optimal use of resources. To focus on personal development of our
Human Resource to meet future challenges. To promote good governance, corporate values and a safe
working environment with a strong sense of social responsibility
Divisions of PEL:
1.Appliances Division
2.Power Division
Appliances Division:
Appliances division has the products of refrigerator,air conditioner,microwave oven,water
dispensers,diesel and petrol, washing machines.
Power Division;
PEL Power Division manufactures transformers,switchgears,compact stationand share capacitor banks
etc.All these follow international standards.They play a vital role in power generation.
PRODUCT LINE OF PEL
Water
Dispenser
Transformers
Refrigerator
Washing
Machines
PRODUCT
LINE OF PEL
Energy Meters
Generators
Air
Conditioners
Microwave
Ovens
Switch Gear
PEL REFRIGERATORS
LENGTH OF PEL REFRIGERATOR
1.
2.
3.
4.
5.
6.
7.
PEL Refrigerator - Desire More
PEL Refrigerator - Desire
PEL Refrigerator - Arctic
PEL Refrigerator - Xpression
PEL Refrigerator - 6 Series
PEL Refrigerator - Delux Series
PEL Refrigerator - Smart Series
 PEL Refrigerator - Desire More
Depth of Desire More
PRDM -(150-160)
1. Model PRDM-155 .Its capacity is 325 Ltrs . Its price is Rs.37,600
2. Model PRDM-150 .Its capacity is 380Ltrs . Its price is Rs.40,800
3. Model PRDM-160 .Its capacity is 420Ltrs . Its price is Rs.43,100
 .PEL Refrigerator – Desire
Depth of Desire
PRD - (100-130)
1.
2.
3.
4.
Model PRD-100. Its capacity is 200 Ltrs . Its price is Rs.27,200
Model PRD-110. Its capacity is 220 Ltrs . Its price is Rs.28,700
Model PRD-120. Its capacity is 240 Ltrs . Its price is Rs.30,100
Model PRD-130. Its capacity is 260Ltrs . Its price is Rs.31,300
PRD - (135-155)
1. Model PRD-135. Its capacity is 260Ltrs . Its price is Rs.33,500
2. Model PRD-145. Its capacity is 295Ltrs . Its price is Rs.34,500
3. Model PRD-155. Its capacity is 325Ltrs . Its price is Rs.35,700
PRD - (140-160)
1. Model PRD-140. Its capacity is 360Ltrs . Its price is Rs.37,100
2. Model PRD-150. Its capacity is 380Ltrs . Its price is Rs.39,.300
3. Model PRD-160. Its capacity is 420Ltrs . Its price is Rs.41,600

PEL Refrigerator – Arctic
Depth of Arctic
PRA - (135-160)
1.
2.
3.
4.
5.
6.
7.
Model PRA-135. Its capacity is 260Ltrs . Its price is Rs.32400
Model PRA-145. Its capacity is 295Ltrs . Its price is Rs.33,500
Model PRA-155. Its capacity is 325Ltrs . Its price is Rs.34,300
Model PRA-140. Its capacity is 360Ltrs . Its price is Rs.36,000
Model PRA-150. Its capacity is 380Ltrs . Its price is Rs.31,900
Model PRA-157. Its capacity is 400Ltrs . Its price is Rs.39,400
Model PRA-.160. Its capacity is 420Ltrs . Its price is Rs.40,200
 PEL Refrigerator – Xpression
Depth of Xpression
Model : 20185 Xp
Capacity
Price Xpression(Rs.)
Price Smart Galaxy(Rs.)
Price Smart(Rs.)
420 Lts. (Approx)
39,700
37,900
37,400
Model: 20175 Xp
Capacity
Price (Rs.)
Price Smart Galaxy(Rs.)
Price Smart(Rs.)
400 Lts.
(Approx)
38,500
37,100
36,500
Model: 20145 Xp
Capacity
Price (Rs.)
Price Smart Galaxy(Rs.)
Price Smart(Rs.)
360 Lts. (Approx)
35,400
34,500
33,900
Model; 20165 Xp
Capacity
Price (Rs.)
Price Smart Galaxy(Rs.)
Price Smart(Rs.)
380 Lts. (Approx)
37,000
36,000
35,500
 PEL Refrigerator - 6 Series
Depth of -6 Sesies
Model: PC 6400
Capacity
Price Delux (Rs.)
Price Smart Galaxy (Rs.)
Price Smart (Rs.)
325 Lts. (Approx)
34,400
33,800
33,100
Model: PC 6300
Capacity
Price Delux (Rs.)
Price Smart Galaxy (Rs.)
Price Smart (Rs.)
295 Lts. (Approx)
33,600
33,000
32,100
Model: PC 6200
Capacity
Price Delux (Rs.)
Price Smart Galaxy (Rs.)
Price Smart (Rs.)
260 Lts. (Approx)
32,400
31,900
30,700
 PEL Refrigerator - Delux Series
Depth of Delux Series
Model:2500 Delux
Capacity :260 Ltrs(Approx) , Price(Rs.):30,100
Model:2300 Delux
Capacity:250 Ltrs (Approx) , Price (Rs.) 29,100
Model:2100 Delux
Capacity:220 Ltrs(Approx) , Price(Rs.) 27,600
 PEL Refrigerator - Smart Series
Depth of Smart Series
Model:2500
Capacity
Price (Slim Line Smart Galaxy) (Rs.)
Price (Slim Line Smart) (Rs.)
260 Lts. (Approx)
29,600
29,100
Model:2300
Capacity
Price (Slim Line Smart Galaxy) (Rs.)
Price (Slim Line Smart) (Rs.)
250 Lts. (Approx)
28,500
27,900
Model:2100
Capacity
Price (Slim Line Smart Galaxy) (Rs.)
Price (Slim Line Smart) (Rs.)
220 Lts. (Approx)
27,100
26,600
Model:2009
Capacity
Price (Smart Galaxy) (Rs.)
Price (Smart) (Rs.)
200 Lts. (Approx)
25,700
25,300
PEL AIR CONDITIONERS
Length of PEL Air Conditioners
1. PEL Split Air Conditioners
2. PEL Floorstanding Air Conditioners
PEL Split Air Conditioners
PEL presents Cool life Split AC which is a technologically advanced model especially designed for
Pakistani market. This masterpiece from PEL provides maximum cooling even at very high
temperatures while minimizing electricity consumption.
Depth of Split Air Conditioners
Silverline (Q)
1. Price 2 Ton
Rs. 49,000
2. Price 1.5 Ton
Rs. 38,100
3. Price 1 Ton
Rs. 31,000
Xpression
1. Price 2 SF
Rs. 49,000
2. Price 1.5 Ton
Rs. 38,100
3. Price 1 Ton
Rs. 31,000
PEL Floorstanding Air Conditioners
PEL presents Cool life Split AC which is a technologically advanced model especially designed for
Pakistani market. This masterpiece from PEL provides maximum cooling even at very high tempera
Depth of Floorstanding Air Conditioners
FS 600 - 5 Ton
Retail Price 5 Ton (H&C)
Rs. 143,850
Retail Price 5 Ton
Rs. 133,250
FS 480 - 4 Ton
Retail Price 4 Ton (H&C)
Rs. 111,150
Retail Price 4 Ton
Rs. 104,050
FS 300 - 2.0 Ton
Retail Price 2..0 Ton (H&C)
Rs. 78,300
Retail Price 2.0 Ton
Rs. 72,900
PEL WASHING MACHINES
Length of PEL Washing Machines
1. PEL Washing Machine Fully Automatic
2. PEL Washing Machine Semi auto
3. Laundry Ball
PEL Washing Machine Fully Automatic
PEL washing machines are extremely durable and include cutting edge features that help reduce
washing time, save detergent and give your laundry a high quality finish. PEL washing machines comes
as Full and Semi Automatic with excellent features and remarkable performance which makes washing
easy. It saves Time & Detergent and produce Magnificent laundry.
Depth of PEL Washing Machine Fully Automatic:
PEL EcoM 9000
Capacity : 9.5 kg , Retail Price (Rs.) 28,750
C apacity: 6.5 kg , Retail Price (Rs.) 22,000
PEL
Washing Machine Semi auto
PEL washing machines are extremely durable and include cutting edge features that help reduce
washing time, save detergent and give your laundry a high quality finish. PEL washing machines comes
as Full and Semi Automatic with excellent features and remarkable performance which makes washing
easy. It saves Time & Detergent and produce Magnificent laundry.
Depth of Washing Machine Semi auto :
PEL EcoM 6000
Capacity
Retail Price (Rs.)
6 Kg
11,500
Laundry Ball
PEL washing mashines come with a FREE laundry ball which saves water, power and money smartly.
The laundry ball enhances the life of the clothes and washing machine.
Cool Features:
Saves 70% of the Detergent. Removing germs and bacteria. Soften the Hard Water, which
prevent cloths from getting rough, dull and wrinkled. Prevent discoloration and maintains the
elasticity of clothes. Reduced water usage (less rinsing is required).Remove Odor. Reduced use
of Energy.
PEL MICROWAVE OVENS
Length of PELMicrowave Ovens
1. PEL Silverline Ovens
2. PEL Microwave Ovens
3. Xpression
PEL Silverline Ovens
PEL the trustful company name in home appliances all over the country, now introduced all new models
of "PEL Silverline" Microwave Ovens.Now PEL customers can have different models of PEL
Microwave Ovens in which they can enjoy the grilling feature as well. PEL Microwave Ovens are
available in different sizes and inner cavities (steel & painted).
Depth of Silverline Ovens
PMO 1042 B8
PMO 1042 TG/DG:
Capacity 42 Ltrs , Price 11,200
PMO 1042 T
Capacity 42 Ltrs , Price 10,700
PMO 9036 B8
PMO 9036 TGS:
Capacity 36 Ltrs , Price Rs. 10300
PMO 9036 TG:
Capacity 36 Ltrs , Price Rs. 9600
PMO 9025 B8
PMO 9025 TGS:
Capacity 25 Ltrs , Price Rs. 9500
PMO 9025 TG:
Capacity 25 Ltrs , Price Rs. 9000
PMO 9025 T
Capacity 25 Ltrs , Price Rs. 8600
PMO 8021
PMO 8021 T:
Capacity 21 Ltrs , Price Rs. 7900
PMO 8021 M:
Capacity 21 Ltrs , Price Rs. 720
PEL Microwave Ovens
PEL the trustful company name in home appliances all over the country, now introduced all new models
of "PEL Silverline" Microwave Ovens.Now PEL customers can have different models of PEL
Microwave Ovens in which they can enjoy the grilling feature as well. PEL Microwave Ovens are
available in different sizes and inner cavities (steel & painted).
Depth of Microwave Ovens
PMO 8019 SD
Capacity 20 Ltrs , Price Rs. 5900
PMO 8019 SM
Capacity 20 Ltrs , Price Rs. 6,700
Xpression
PEL the trustful company name in home appliances all over the country, now introduced all new models
of "PEL Xpression Microwave Ovens".Now PEL customers can have different models of PEL
Microwave Ovens in which they can enjoy the grilling feature as well. PEL Microwave Ovens are
available in different sizes and inner cavities (steel & painted).
Depth of Xpression
PMO 2030 Grill
Capacity 30 Ltrs , Price Rs.9,600
PMO 2025 Grill
Capacity 25 Ltrs , Price Rs. 8,400
PMO 2020 XP Solo
Capacity 20 Ltrs , Price Rs. 7,200
WATER DISPENSER
Length of Water Dispenser
1. Silverline Water Dispenser
2.
3. Life Stream Water Dispenser
Silverline Water Dispenser
Water dispensers are a welcome addition to PEL range of home appliances. Our Silverline and LifeStream water dispensers make life a little easier and fridge space a bit more plentiful. While Cold water
refreshes your mood in burning summer, Hot water on demand is great in the office for packets of soup,
instant coffee and tea.
Depth of Silverline Water Dispenser
Retail Price
Rs. 13,900
PLS 681 SL
Life Stream Water Dispenser
Depth of Life Stream Water Dispenser
PLS 801
Price (PLS 801 White)
Rs. 12,600
PLS 691
Price (PLS 691 Silver)
Rs. 14,100
PLS 528S
Price (PLS 528S)
Rs. 14,200
PLS 326
Price (PLS 326)
.
Rs. 12,500
TRANSFORMERS
LENGTH OF TRANSFORMERS
1. Power Transformer
2. Distribution Transformer
3. Dry Type Transformer
Power Transformer
Extensive experience and success in manufacturing distribution transformers led to the establishment of
power transformer division in 2005. Since its birth the division has produced transformers of ratings
31/40MVA, 20/26MVA, and 10/13MVA for ratings up to 132 KV. In order to provide its customers the
best of technology and products of international competence, PEL has combined its technical expertise
with GANZ, a renowned and experienced Hungarian transformer
Distribution Transformer
PEL made distribution transformers’ range includes oil immersed core type transformers, Dry type (VP
impregnated) transformers and autotransformers. These transformers are tailor made for various ratings.
IEC or national standards are followed. We offer distribution transformers voltage up to 33 kV and
ratings up to 30 MVA
Dry Type Transformer
There are primarily two main manufacturing techniques for dry type transformers; Cast Resin and
Vacuum Pressure Impregnated (VPI) with their own typical features. The main difference is their
insulation class; Cast Resin is Class F (155°C) and VPI is Class H (180°C). The Vacuum Pressure
Impregnated transformers not only offers in-build safety feature but there are many other advantages of
using these transformers such as improved reliability, reduced losses, minimal maintenance, enhanced
overloading capability etc.
ENERGY METERS
LENGTH OF ENERGY METERS
1. Single Phase Static Energy Meters
2. Single Phase Electromechanical Energy Meters
3. Poly Phase Static Energy Meters
4. Poly Phase Electromechanical Energy Meters
Single Phase Static Energy Meters
Single phase static energy meter used for measurement of active (kWh) energy for Domestic &
commercial consumers. The meter complies with the IEC 62052-11, IEC 62053-21.
Ratings:
Rated Voltage (Un) V
.........................
Basid Current (lb) A
...........................
Maximum Current (lmax) A
.................
230, 240
10
30,40
Single Phase Electromechanical Energy Meters
Single Phase Electromechanical Energy Meters Single phase active energy meter is used by house hold
and small commercial customers. The meter complies with the IEC 62052-11 and IEC 62053-11.
Ratings:
Rated Voltage (Un) V
.........................
Basid Current (lb) A
...........................
Maximum Current (lmax) A
.................
230, 240
10
30,40
Poly Phase Static Energy Meters
Three phase multi-rate TOU/TOD meters are used for measurement of active (kWh) & reactive (kvarh)
energy in the three phase four wire and three phase three wire network for residential , commercial &
industrial consumers.
Ratings:
Description
Rated Voltage (Un) V
.........................
Basid Current (lb) A
...........................
Maximum Current (lmax) A
.................
Whole Current Meter
LT & HT Type Meter
3x230/400
3x230/400, 3x63.5/110
10, 20, 30
1, 5
60,80,100
6, 10
Poly Phase Electromechanical Energy Meters
Poly–Phase Energy Meters are specifically designed to address the needs of consumers for low voltage
networks with load conditions up to 120 A. The modern double disc technology together with carefully
monitored manufacturing processes put these amongst the best meters available in electromechanical
technology.
Ratings:
Description
Rated Voltage (Un) V
.........................
Basid Current (lb) A
...........................
Maximum Current (lmax) A
.................
Whole Current Meter
Direct Connected
LT & HT Type Meter
CT Operated
3x230/400
3x230/400, 3x63.5/110
10, 15, 20
1.5, 5
60,90,120
6, 10
SWITCHGEAR
LENGTH OF SWITCHGEAR
1. MV Equipments
2. LV Equipments
MV Equipments




Air insulated, single bus bar system
Protection to IP4X (enhanced degrees as option)
Maintenance- free VCB/ SF6 breakers
Interchangeability of similar rated breakers
Flexibility
Adaptable to various types of switching devices (vacuum contractor/ disconnect switches etc.)
 Technical Specification
Rated voltage
Rated current
Rated short time current
Protection class
CB Type
up to 17.5KV
630A - 2500A
up to 40KA
IP4X
Vacuum / SF6
LV Equipments
Following are some key products in LV category.
LV Distribution Panel
Indoor and outdoor type sheet steel fabricated, free
standing, front or rear accessibility, cable or bus duct
connections are supplied complete with air circuit
breakers, molded case circuit breakers, load break
switches, necessary meters, relays and instruments
etc. Breakers of either fixed or draw–out versions
can be supplied as required. Switchgears Panels are
extensible
on both sides:
Technical Specification
Rated voltage
Rated current up to
Rated S.C. Current
up to 690/750V
6000A
up to 100KA
PEL GANARATORS
LENGTH OF PEL GANERATORS
1. Domestic Generators
2. Commercial Generators
Domestic Generators
Portable Generators (Stand by)






Portable 5.2 KVA Diesel Generators
Capacity 1.1, 2.5, 3.3 KVA
Recoil Start
Wheel Mounted
Efficient Working
Automatic Voltage Regulator
Over Head Valve of Smooth Running






Wheel Mounted
Key/Auto Start
Sound Proof Enclosure
16 Liters Fuel Tank
8 Hours Prime Operation
Free Installation for 5.2KVA Generator
Portable 5.2 KVA Generator (Stand by)
Model
PG 5040 D
Rated Watts
4500
Type
Diesel
Retail Price
Rs. 84,000
Dealers List
Portable 3.3 KVA Generators (Stand by)
Model
PG 3800 T
Rated Watts
3000
Type
Petrol
Retail Price
Rs. 40,000
Portable 2.5 KVA Generators (Stand by)
Model
PG 2500 T
Rated Watts
2000
Type
Petrol
Retail Price
Rs. 32,000
Portable 1.1 KVA Generators (Stand by)
Model
PG 1300 P
Rated Watts
900
Type
Petrol
Retail Price
Rs. 16,000
Commercial Generators







Built-in AMF
Skid Mounted Control Panel
Base Fuel Tank for 8hrs. operation
Easy Installation
Sound Proof Canopy (Optional)
ATS Panel (Optional)
Self Excited Alternator
REFERENCES
1. http://www.pel.com.pk/refrigerator.html
2. http://www.pel.com.pk/air_conditioner.html
3. http://www.pel.com.pk/oven.html
4. http://www.pel.com.pk/washing-machine.html
5. http://www.pel.com.pk/washing-machine.html
6. http://www.pel.com.pk/power-tr.html
7. http://www.pel.com.pk/distribution-tr.html
8. http://www.pel.com.pk/drytype-tr.html
9. http://www.pel.com.pk/energy-meter.html
10. http://www.pel.com.pk/switchgear.html
11. http://www.pel.com.pk/genset-domestic.html