TYPOGRAPHY
&
FONTS
What is Typography?
Typography is the Art of Print.
It exists in virtually everything we
see that has words or letters.
Careful thought and skill go into
creating good Typography.
Typography
Kerning in Type
• Kerning is the adjustment of space between pairs of letters.
• Good kerning brings the characters within the word
together into a single unit, so it is more readable.
• When encountering too much or too little space between
characters within a word , it causes the reader's eye stumble.
• Most page-layout software has automatic kerning, but
adjustments are almost always required to achieve
good balance and harmony in your design.
Typography
Measuring Kerning
Character Spacing
Kerning is
the space
between
characters.
0%
25%
75%
200%
Typography
Serif vs Sanserif Typefaces
Serif:
A stroke is
added to the
beginning or end
of the letter’s
main strokes
Typography
Serif vs Sanserif Typefaces
Serif:
• Serif types are useful to help distinguish individual letters
and lead the eye along the line of type.
•Primarily used in print where legibility is most important
(books, magazines, newspapers)
• Traditional and professional appearance.
Typography
Serif vs Sanserif Typefaces
Sans Serif:
No strokes
are added,
“without serifs”
Typography
Serif vs Sanserif Typefaces
Sans Serif:
• Serif is good for emphasis and cases that call for a sense of
clean uniformity and modern appeal.
• Serif fonts are used online and on handheld devices because
serifs detract from readability on low resolution displays.
Display Fonts
•BAUHAUS
• STENCIL
• SPRINT
•ALGERIAN
Typography
Display fonts
• Display fonts are used primarily for decorative purposes and
have highly distinctive designs.
• These fonts can incorporate pictures and effects within the
type to convey their personality.
•Use these where the characteristics of the font compliment
the design or the text. Add artistic flare and design elements.
FONTS
• There are literally thousands and
thousands of fonts available all over the
internet. Fonts are designed by designers
and sold as a package. If you buy a font
package, you get several different
versions of numeric and alphabetical fonts
along with other extras.
The font you choose reflects the
personality of your content.
• BOLD straight font, rigid and orderly personality.
Calling for attention through size and volume.
• A small font, small spacing, reflects a shy yet
clean, more introverted personality.
• Swirling font with exaggerated serifs shows
more creativity, opening of right brain, releasing,
free.
• A large font, large space between letters and
use of ALL CAPS signifies outgoing, loud and
calling for attention through style or fashion.
• Use of serifs and italics brings warmth and
openess to the personality of text.
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A few places to find fonts
www.dafont.com
www.1001fonts.com
www.fontfreak.com
www.bancomicsans.com
• http://www.sporcle.com/games/xxDUNE/fa
bulous_fonts
• http://www.sporcle.com/games/xxDUNE/fa
bulous-fonts-ii
• http://www.sporcle.com/games/rockgolf/sa
n-serif-is-not-a-triple-a-team