Ankit Anil Chothani
1809, Marina Diamond 4, Al Marsa Street, Dubai Marina
Tel: +971 52 267 5748 E-mail: ankit.chothani85@gmail.com
Summary:
Highly committed and focused Marketing & Corporate Communications professional with over 9 years of
experience across Financial, Corporate, Leisure and Real Estate sectors.
Work Experience:
Edelweiss Financial Services Limited
Chief Manager – Marketing & Corporate Communications
June 2013 till November 2015
Corporate Communications:
 Managed the external and internal communications for the Edelweiss Group, Edelweiss Tokio Life
Insurance and EdelGive Foundation, the philantrophic arm of Edelweiss
 Developed the Brand Identity Document which lays the brand guidelines for all brand decisions
 Finalized the theme for Annual Report 2015 and ensured end-to-end execution of the project
 Supported the EdelGive Foundation for all fund raising initiatives and events like Palette – Art for a
Cause, EdelGive Social Innovation Honours, etc.
 Worked on various awareness and employee engagement campaigns (Antifraud, SHIELD, Campus Hire
Programs, EdelHealth, etc.) to promote a compliant culture within the organization
 Promoted Edelweiss Titans, an annual awards night telecasted live across 100 offices of Edelweiss
Marketing:
 Coordinated with creative, media and event agencies to carry out various ATL and BTL campaigns and
provide complete brand and collateral support to all businesses
 Managed the entire Public Issue of NCD campaign (Digital/ Outdoor/ Print media)
 Coordinating with internal stakeholders and media agency to publish all Statutory Results Ads for the
Edelweiss and other notice ads for Asset Management business within the Group
Hilton Shillim Estate Retreat & Spa
Manager – Marketing & Corporate Communications
December 2012 till June 2013
 Played an integral role to set up the Mumbai office
 Formulated the launch plan along with the advertising and PR agency and managed to execute the same
 Promoted the retreat by arranging media and blogger trips
 Managed other ongoing tasks including updating the content on OTAs, Twitter, Facebook and
interacting with employees by developing the employee newsletter
Aditya Birla Money Limited
Manager – Corporate Communications
June 2012 till December 2012
Responsibilities:
 Planning and executing PR activities for Aditya Birla Money and MyUniverse – a personal finance
management portal
 Liaising with PR and Advertising agency for creation of press material and newsletter
 Profiling company spokespersons in key media – Electronic, Print and Online
Edelweiss Financial Services Limited
Manager – Corporate Communications
June 2010 – June 2012
Responsibilities:
 Executed PR activities for the whole of Edelweiss Group - Corporate profiling, Business-wise profiling
and Philanthropy
 Managed various media engagement activities like press conference, knowledge sharing workshops,
get-to-know meetings and events to promote various business verticals
 Increased visibility and share of voice in target media by sending out press releases, white-paper stories,
sharing research with media
 Other operational aspects of PR (MIS, Content updating on website, managing intranet, newsletter,
monthly coverage reports, etc.)
Adfactors Public Relations
Client Servicing - Senior Executive
August 2007 – June 2010
Responsibilities:
 Have undertaken all PR activities for clients like ICICI Prudential AMC, Motilal Oswal, Bombay Stock
Exchange, Axis Bank, LIC Housing, AEGON Religare Life Insurance, etc.
 Managed the launch of Purple – The Private Wealth Management Arm of Motilal Oswal in media
 Manage Press/ Analyst Conferences, Road shows, events for clients across India
RNA Builders (AA)
Assistant Manager - Marketing
November 2006 – June 2007
Responsibilities
 Managed marketing activities for the launch of new projects and supported the sales team
 Agency Management included coordination with creative and content agency to maintain the website,
media agency to place ads and event agency for various activations
 Conducting the Site-Audits and preparing reports on the same
ABN AMRO Central Enterprise Service (ACES)
Officer Investment Banking Operations
July 2006 – November 2006
Responsibilities:
Matching Current Deal Information (CDI)Spot deals, Money market trades, FOREX trades and getting them
confirmed through Clients.
Key Strengths
 Executing strategies for establishing greater awareness about products
 Analyzing communication feedback to develop marketing intelligence for formulating plans (both
strategic as well as tactical) for the brands
 Relationship management
EDUCATION
Management Graduate (BMS) with specialization in Marketing from S.I.E.S. college Sion with distinction.
PERSONAL DETAILS
Date of Birth
: 28 October 1985
Marital Status
: Married
Languages known : English, Hindi, Marathi, Gujarati, Kutchi