™
<DATE>

comScore Mission
by maximizing the value of their market investments, through accurate measurement, comprehensive solutions and actionable insights
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comScore is a Global Leader in Measuring the Digital World
NASDAQ
Clients
Employees
Headquarters
Global Coverage
Local Presence
SCOR
1700+ worldwide
900+
Reston, VA
170+ countries under measurement;
43 markets reported
32+ locations in 23 countries
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comScore Digital Business Analytics
Cross Platform Audience Measurement
Web Analytics
Vertical Market Solutions
Social Analytics
Copy Testing
Campaign Verification
Ad Effectiveness
Cross Media
Network Analytics & Optimization
Customer Experience
& Retention Management
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comScore’s Innovative Approach Revolutionizes Measurement
2 Million Person Panel
360 ° View of Person Behavior
PERSON -Centric Panel with
SITE -Census Measurement
Online
& Offline
Buying
Transactions
Web Visiting
& Search
Behavior
Online
Advertising
Exposure
Advertising
Effectiveness
Media & Video
Consumption PANEL
Demographics,
Lifestyles
& Attitudes
Mobile Internet
Usage & Behavior
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PANEL PAGE TAGS
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Unified Digital Measurement ™ (UDM)
Patent-Pending Methodology
Adopted by over 90% of Top U.S. Media Properties
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Broad Client Base and Deep Expertise Across Key Industries
Media Agencies Telecom/Mobile Financial Retail Travel CPG Pharma Technology
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Helping Industry Leaders Answer Top Business Questions
Media
Metrix
Ad
Metrix
Marketer
Social
Analytix
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Total
Universe
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comScore Recent Acquisitions (Elements of Transformation)
Nov 2009
 Extended
UDM
™ to
Latin America
 Enabled combined site analytics solutions
Feb 2010
 Added ad creative persuasion measurement
 Enabled end-toend cross media advertising analytics solutions
July 2010
 Strengthened offerings to mobile operators
 Added network optimization, customer experience
& retention mgt solutions
Sept 2010
 Extended
UDM to
Europe
 Accelerated global expansion to European markets
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Resounding Industry Support
…the company that makes progress in reconciling audience and onsite measurement may have the opportunity to become the standard for internet measurement , and in particular a hero to advertisers and media companies the world over.
- Joseph Stanhope, Forrester
“Smart acquisition”
Werner Vogels
CTO Amazon
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We have a new opportunity for web analytics where site-side measurement meets audience
(panel based) measurement. It’s the collision course that many have been talking about. And it sets the stage for propelling measurement into next generation devices, apps and mobile platforms
- John Lovett, Web Analytics Demystified

Full Integration of Web Measurement and Audience Demographics
Weighting and calibration
3 rd party data network
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Leveraging Audience Data to Grow Traffic and Revenue
• How does my target audience navigate around my site?
• Which demographic profiles have the strongest engagement?
• Is the content we’re creating a good match for our users?
• Is my core target audience converting on the new lead form?
• Can I increase my sell-through rate in my core content sections?
• Can I improve cost per impression sitewide?
Improve the bottom line with demographic data for your WHOLE site
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Leading Digital Brands Trust Digital Analytix
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™
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Atomix TM Technology Enables Next Generation Analysis
Unlock Your Data.
Deliver Results.
™
A unique and proprietary technology that provides on the fly access to disaggregated data which enables fast, nimble, and easy to access segmentation and reporting.
Power to answer your company’s critical business questions
Identify new analysis and business opportunities
Don’t have to contact anyone to set up new segments or cubes
Data is stored in its raw, unaggregated format and is always available
Granularity and Speed
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Easy Access to All Your Data In the Way You Want To See It
Focus on solving problems, not accessing your own data. Use our interface, MS
Office or other existing tools to seamlessly discover and communicate the insights you need to grow your business.
Page data
Traffic Streaming Mobile
Audience data
Demographics
External data
Data Lookup Data Merge
TM
Report Builder
Analyze
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MS Office API
Export
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Your Partners
Integrate
Flexibility and Accessibility

Digital Analytix: Key Differentiators

Our easy implementation can leverage the UDM tag structure on your website(s) to
, which reduces support costs and page weight

Enables
within a single interface without the need for add-on tools, vendor involvement, or additional costs

Supports
, removing any reliance on predefined data cubes or predetermined data aggregation

Seamlessly integrates
by leveraging comScore’s methodology to provide enhanced demographic profiles of site browsers

Grants a
that drive your business
(web, video, and mobile) and allows for direct integration of your external data sources
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Apply rich segmentation to report items
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Cross Platform Measurement

Build Report Items from Scratch and Filter by Parameters
Browsers
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Granularity and Speed

Custom Variable Labels to Match Your Business
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Granularity and Speed

Easy access to all your data in the way you want to see it
Testing
A/B and Multivariate
Audience
SEM
Ad Tracking
Streaming
SEO
Email
Marketing
Mobile / Applications comScore’s RING Integration Program
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Synergy of Audience Metrics and Site Measurement
Digital Analytix lets you see and understand the breadth of your audience.
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Audience Demographics

Campaign Measurement: Attribution and Engagement Insights
Attribution Modeling
Detailed measurement of browser behavior; flexible attribution tool links action to conversion. We have 10 models to match business processes and targets.
Campaign and Site Engagement
Easily measure your campaign and engagement across the metrics that match your business’s key performance indicators.
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Campaign Insights

Measure All of Your Content, Across Platforms
Mobile and Apps
Get a fully integrated view of your crossplatform content. Digital
Analytix can seamlessly incorporate your mobile and app data from iOS , Android , and RIM .
*Custom support available for other platforms —ask your account manager.
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Cross Platform Measurement

Measure All of Your Content, Across Platforms —US
Video and Social
Digital Analytix can track and analyze your video content as well as integrate metrics from YouTube, Facebook , and Twitter .
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Cross Platform Measurement

Easy to Deploy and Even Easier to Maintain
• One tag, two systems
• No need to retag
• Easier tag management
• 90+ days of historical data immediately available
Audience
Measurement
Digital Analytix
Measure and analyze current and historical data seamlessly with UDM
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Digital Analytix: The Five Architectural Principles
Implement
Easily
Open
Architecture
Scalable
Platform
Access ALL of Your Data
Create New
Dimensions
On the Fly

Data storage partitions allow the handling of massive amounts of data

Unlimited label and dimension creation

Integration with familiar tools and platforms via Office Link, API, RING
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Next Steps
Know your audience
Unrivaled integration of demographics
Powered by Atomix technology
Fast and easy access to all of your data
Serviced by comScore
World-class reputation
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More information:
<account manager email address>
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