Thursday
January 29, 2009
Agenda
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HOMEWORK STRIKE SYSTEM IN EFFECT (3):
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Warm up: “Animal Testing: Necessary or
Immoral?”
Discussion
PP Notes: Methods of Persuasion
Non-Fiction stories
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Composition notebook, 1 sheet of paper, and
pen/mechanical pencil
Video: PETA and Animal Testing
“I Acknowledge Mine”
Video: Vaccinations and Animal Testing
“Animals and Biomedical Research”
Culminating Activity:
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Write a letter for or against animal testing
Objective(s):
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Compare and contrast
persuasive techniques
by reading “I
Acknowledge
Mine”/“Biomedical
Animal Research” and
Important Dates:
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1/30: Film Club Viewing
(4pm-6pm)
1/29/2009 [5 min]
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W
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Whether you realize it or not,
animal testing occurs everyday.
Sometimes this testing is
harmless--other times, it ends in
the death of the animal. We test
on animals for many reasons,
mostly for research into cures
for diseases—HIV, AIDS, etc—or
testing beauty products before
they are used on humans.
Do you think we should test on
animals—knowing that it might
cure a disease and/or kill the
animal? Why do you think this?
Explain your answer in as much
detail as you can.
Timer
Today…
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• We’ll be practicing your compare and
contrast skills AND your ability to detect
persuasive elements.
• We’ll be doing this by watching two videos
and reading two articles—each one is for
animal testing and against animal testing.
• We’ll start with notes first and then watch
the videos/read the articles.
Breaking Down Arguments
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• Claim
– The writers position (for or against)
• Support
– Evidence that helps justify the position.
• Counter-argument
– A brief argument that the “other side” is likely
to rise.
Persuasive Techniques
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• *Bandwagon: “everyone’s doing it”
• “Plain Folks”/“Farmer Joe”: ordinary
people are on your side.
• *Testimonial: endorsement from satisfied
customers or celebrities.
• Transfer: connects the idea/product with a
positive image
Persuasive Techniques
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• “Plain Folks”/“Farmer Joe”: ordinary
people are on your side.
Case Study:
During the 2008 Presidential
election, “Joe the Plumber” was
used by John McCain to tell the
American people that an
ordinary person thought good
things about John McCain’s race
to be President.
Persuasive Techniques
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• Transfer: connects the idea/product with a
positive image
Case Study:
The Swastika: Originally a symbol for
health and well-being, the Nazi’s turned
it into a power symbol for the German’s
superiority over the Jews.
Appeals
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• Logos (logical): the evidence “makes sense”
• Pathos (emotional appeal): the evidence
makes you feel fear, pity, or self-conscious.
Appeals
• Logos: logical appeal
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– “Save money with Geico!”
Appeals
• Pathos: emotional appeal
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– “Help feed starving children now.”
For each video/story
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• Ask yourself: what kind of persuasive
techniques are they using? How are they
appealing to me—emotional or logically?
Does it work? Why or why not?
Let’s Watch/Read
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PETA Video
“I Acknowledge Mine”
Animal Testing Video
“Animals and Biomedical Research”
Let’s Discuss
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PETA Video
“I Acknowledge Mine”
1. Claim: What is their position?
2. Support: What evidence do they give to
support their claim?
3. What kinds of persuasive techniques were
used? Do they use emotional or logical
appeal? Does it work?
Let’s Watch/Read
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Animal Testing Video
“Animals and Biomedical Research”
1. Claim: What is their position?
2. Support: What evidence do they give to
support their claim?
3. What kinds of persuasive techniques were
used? Do they use emotional or logical
appeal? Does it work?
Culminating Activity
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• Write a persuasive letter to Mr. Hampton that
tells me if you are FOR or AGAINST animal
testing. Did you change your mind since your
warm up? Why or why not? If you are FOR or
AGAINST animal testing, list as much support for
your position, including what you personally
think, as well as from the articles that you read
today.
• Required length: 1 page