Windows 10 in the News
“The Bottom Line: Microsoft expects
Windows 10 to be familiar enough to
users, but will blow their minds once they
get acquainted with the new features that
are designed to maximize productivity.”
ALYSSA NEWCOMB, ABC News
2
Windows 10 Delights at the CIO Summit
CA CIOs
79%
EPG CIOs
CA CIOs
EPG CIOs
100%
OEM
CA CIOs
100%
OEM
77%
66%
Surface
45%
Surface
“I’m having an emotional crisis. I’ve
decided to break up with my iPad and
iPhone”
Kim Walker, Head of Global IT,
INTERGEN ENERGY
“Amazing products, you’ve come a long
way!!”
Gus Apostol, Director of Enterprise
Information, NORDSTROM
“The devices offer a clean fresh approach
that is consistent with where I am driving
our IT organization. I am looking forward
to evangelizing your products in my
company”
Noel Gayle, CIO
EURAMAX INTERNATIONAL
89%
EPG CIOs
89%
for Enterprise
Protection against
modern security threats
Managed for
continuous innovation
Be more
productive
Innovative devices
for your business
Device Guard,
Windows Hello*
and Passport
Enterprise
Data
Protection
Upgrade &
provisioning
Current
Branch for
Business
Microsoft
Edge, Office
Universal Apps
Continuum,
Pen,
Biometrics
IoT
Device Guard,
Windows Hello*
and Passport
Enterprise
Data
Protection
Upgrade &
provisioning
Current
Branch for
Business
Microsoft
Edge, Office
Universal Apps
Continuum,
Pen,
Biometrics
IoT
Device Guard,
Windows Hello*
and Passport
Enterprise
Data
Protection
Upgrade &
provisioning
Current
Branch for
Business
Microsoft
Edge, Office
Universal Apps
Continuum,
Pen,
Biometrics
IoT
Device Guard,
Windows Hello*
and Passport
Enterprise
Data
Protection
Upgrade &
provisioning
Current
Branch for
Business
Microsoft
Edge, Office
Universal Apps
Continuum,
Pen,
Biometrics
IoT
Device Guard,
Windows Hello*
and Passport
Enterprise
Data
Protection
Upgrade &
provisioning
Current
Branch for
Business
Microsoft
Edge, Office
Universal Apps
Continuum,
Pen,
Biometrics
IoT
 Increase the ROI from your infrastructure sales
 Enhance app profitability (IE and Win 32 app migration)
 Unlock device opportunities
 Accelerate cloud services attach
 Capture new licensing opportunities
Microsoft Confidential – For Internal Use Only
US Windows 10 Launch
11
1
•
•
100% sales & technical trained
US District and Regional Kickoffs & US Sub Airlift
2
•
•
Pre-Flight Summit, WPC, Partner Marketing Days and Technical Training Series
US partner webcast series, MPN and PMC build out
3
•
•
1st & 3rd party events, US launch events, webcasts & digital
25 First Wave customer references and 470 RDP accounts
4
•
•
Broad Windows 10 deployment
Targeted “Windows Update for Business” deployments
Microsoft Confidential – Shared under NDA
Pre-Launch
Deployment Masters
Series of virtual technical training focusing on
Windows 10 deployment and management
Pre-flight Summit
2-day, in-person conference for elite partners’ sales &
marketing and technical leads
App Acceleration Lab
3-day, in-person, hands-on workshop for top ISVs to
start building Windows 10 solutions (target 40%
completion)
12
7
Launch + 90 days
Commercial Launch
WW Partner Conference
(WPC)
Windows 10 Roadshow
Excite and activate US partners to invest in Windows
Windows 10 partner event in major cities across US.
Introducing new hardware, Surface Hub, HoloLens &
new feature demos
Channel Incentives
Partner co-marketing
Windows Accelerate. Windows Elite (P-seller) Program,
devices and deployment offers
MPN Competency
Updated competency, certification, training,
benefits/IUR and gamification for Windows 10
With- and Thru-partner Windows 10 Awareness and
Demand Generation campaigns
Partner case studies
Deployment and Solutions/Application development
success stories
Microsoft Confidential – For Internal Use Only
13
Windows 10 Campaigns & Programs
Enterprise Mobility Campaign Partner Marketing Center
FY16 Windows Accelerate Program: Windows as a Service PoC and Pilot
App-Dev
3-5/10-15 day
May/Q1
Windows 10
Enterprise PoC
3 day
IE Migration PoC
25 - 50 day
Sept
Windows 10 Pilot
July
5 - 15 day
Fall
Windows 10 Mobility PoC
3 day
Windows Phone
Productivity &
Management PoC
#modernbiz Campaign - http://aka.ms/modernbiz
Q1
5/15 day
Q1
Universal App-Dev PoC
Download the Windows 10 Technical Preview. Test compatibility and deployment.
Join the Windows Insider Program and provide feedback.
Leverage Windows 10 content on Partner Marketing Center (PMC)
Drive IE11 Migration, Windows 10 PoCs and new app creation