The Data-Driven University and Business Intelligence:
Agenda
9:00am – Kelly Doney (Georgetown University) - “Data-Driven University:
Changing the Conversation at Georgetown”
9:30am - Debbie Fulton (Virginia Tech) - “Data-Driven University Assembly
Required: The Role of the Business Intelligence Tool at VT”
10:00am – Todd Hill (University of Notre Dame) - “Business Intelligence Pain
Points”
10:30am - BREAK
11:00am - Tom Lewis (University of Washington) - “Tradition vs. Modernity:
Cultural Challenges to Becoming a Data-Driven University”
11:30am - Mark Chiang (UC Berkeley) - BI Demo
11:45am - Panel - What is the future of BI? What does the data-driven
university of the future look like and why?
12:00pm - BREAK for Lunch
1
Data-driven University:
Changing the Conversation at
Georgetown
Kelly Doney, AVP for Enterprise Systems
May 14, 2015
UNIVERSITY CHALLENGES
*US News
School
2013
Endowment*
Harvard
$32.7B
Yale
$20.7B
Princeton
$18.8B
Stanford
$18.7B
MIT
$10.9B
Notre Dame
$7B
Georgetown
$1.3B
VISION – DATA COLLECTION
Admissions
Student
Information
Learning Mgt
Advancement
Jane Hoya (C’96)
Post gradation, GU is unaware that…
Her first year roommate is now her business partner.
Sophomore year she organized a charity 5k run.
She volunteered at Catholic Charities her junior year.
Senior year she started her own company.
Her favorite professor was Dr. Burch. They still keep in touch.
WHAT OUR PROVOST WANTS TO KNOW
MAGIS MEASURES
Learning to Learn
Empowered as
independent learners,
with curiosity and
intellectual agility.
Integration
Develop interior
freedom and an
integrated sense of
purpose and
identity
Empathy
Openness and
ethical stance to
others, with a
global horizon
Well-being
Capacity for flourishing,
connectedness, selfawareness and selfefficacy.
Resilience
Ability to adapt
to change, take
responsible risks
and deal with
complexity
USING ENTERPRISE BI + CRM FOR DATA ANALYSIS
Data Warehouse/BI
CRM
Including
Advancement
Student
Finance
HR
Advancement
Learning Mgt
CRM + BI In Practice
THE ROLE OF IT
Education | Momentum | Governance | Tools
CRM PLAYBOOK
Informs
University-wide CRM
& Advancement
Project
CRM PRIORITIES VS. LONG-TERM ROADMAP
Engagement
CRM
Advancement
CRM Core
University &
Advancement
Requirements
Phase 1
Phase 2
Future Phases
WHAT’S NEXT AT GU
BI/Data Warehouse
Past
– Financial Reporting Environment
(PeopleSoft) - Voided by Workday
– Shadow systems
Phase 1 – Student and Finance
Phase 2 – Stabilization Phase 1, HR
Post Phase 2 – Advancement/CRM,
Learning analytics, facilities, faculty
data
CRM
Phase 1 – Requirements & Design
for CRM and Advancement
Phase 2 – Implementation of
Advancement and CRM
core
Challenges
Funding
Ownership Stakeholder Buy-In
Cultural Shift
Legacy 2.0
Technology
THANK YOU