MIDLANDS GIVES
Informational Session
WELCOME
Skip Wilson
Mayor
Presenter:
Nancye Bailey
Midlands Gives Coordinator
AGENDA
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The Basics
Results
The Details
What Next
Q&A
The Basics
WHO?
Q. Who is Central Carolina Community
Foundation
A. The Foundation is the Midlands expert on
philanthropy. We are a nonprofit organization that
links charitable people and businesses with areas
of need in our community.
WHAT?
Q. What is Midlands Gives?
A. Midlands Gives is a 24-hour online
giving event to benefit nonprofits in the 11
counties served by the Central Carolina
Community Foundation.
WHEN?
Q. When is Midlands Gives?
A. Midlands Gives will take place on
Tuesday, May 3, 2016, beginning at
12:00:01 am and will end at 11:59:59 pm.
WHERE?
Q. Where is Midlands Gives?
A. Midlands Gives is an online event taking
place on the www.MidlandsGives.org
website.
WHY?
Q. Why should my nonprofit organization
participate in Midlands Gives?
A. Midlands Gives is an opportunity for
your organization to increase awareness,
donors and dollars.
HOW?
Q. How can my nonprofit organization
participate in Midlands Gives?
A. If your organization meets the eligibility
requirements you can sign up today at
www.MidlandsGives.org.
Eligibility Requirements for Participation:
• Must be a 501(c)3 in good standing
• Must have a profile on GuideStar
• Must have an office located in Calhoun,
Clarendon, Fairfield, Kershaw, Lee,
Lexington, Newberry, Orangeburg,
Richland, Saluda or Sumter counties
Additional Requirements for Participation:
• Must complete Participation Agreement
• Must attend one Midlands Gives
Campaign Training Session in March
• Must commit to donor outreach using the
steps outlined in the nonprofit resources
provided by the Foundation as a guide
• Must provide 24-hour staff or volunteer
coverage for May 3 event
RESULTS
2014 RESULTS
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$704,932 raised
150 participating nonprofits
5,186 gifts made by 3,747 donors
$194,000 in incentives, bonuses and prizes
56% of donors gave on line for the first time
22% of donors had never given to chosen NPO
449 Tweets reached 800,000 Twitter feeds
167,936 TV viewers were reached
2015 RESULTS
$1.5 million raised
252 participating nonprofits
11,300 gifts made by 7,000 donors
7th in the nation for dollars raised
MORE FUN FACTS
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175 npos with budgets less than $750K raised $827,165
$324,000 in incentives, bonuses, prizes
46% gave to a nonprofit they had not supported in the
past
3.2 million television views
5,500 Tweets
Midlands Gives was trending on Twitter
First Hand
Experience
Chapin We Care
Justin Pepper Foundation
The Details
WHAT IS THE SCHEDULE?
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Registration is open until February 29
SCANPO Training Webinars, Jan-Feb
MG Campaign Training, mid-March
Profile Completion by March 31
Major marketing and outreach in April
Midlands Gives Day – May 3
HOW MUCH CAN YOU RAISE?
Average amount raised in 2015 was $5,866
This includes donations, prizes (if awarded), bonus pool
money (if awarded), and matching funds (if applicable)
ADDITIONAL FUNDS
• Prizes
• Matching Dollars
• Bonus Pool
Prizes
A variety of prizes are offered each year to all participating
organizations.
Examples from 2015:
• Power Hours
• Golden Egg
• C-Note
• Social Media Challenges
• 50/50
• County
• First 100
Prizes are awarded to the nonprofit, not the donor
Bonus Pool
Bonus pools are additional funds offered by the Foundation’s
partners for the benefit of organizations in specific geographic
regions.
2016 bonus pools already secured:
• Chapin: Greater Chapin Community Endowment
• Orangeburg-Calhoun: Orangeburg-Calhoun Community
Foundation
• Sumter Community Foundation
• Kershaw County Endowment
Bonus pool sponsors determine who is eligible and how the money
is distributed.
Matching Dollars
Participating organizations are encouraged to seek matching dollars
for Midlands Gives
Suggested matching dollar resources:
• Your board
• Local businesses
• Dedicated donors
• Staff
Matching dollars must be received in The Foundation office with
instructions on how to apply them no later than April 29.
Sign up for SCANPO Webinar on February 9, 2016: Securing Challenge
and Matching Grants for Giving Day: Offer Your Donors Motivation
DONOR ACQUISITION
• Nonprofits will receive contact
information for all donors who gave to
them on May 3
INCREASED AWARENESS
Collective efforts of the community increases
awareness for all participating organizations:
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Media all play
Power of social media
Word of mouth
Dinner table conversations
WHAT DOES IT COST YOU?
Central Carolina Community Foundation
underwrites the following:
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KIMBIA – the giving day software
Majority of the SCANPO Training Webinars
MG Campaign Training
Prizes
Marketing/PR Campaign
Nonprofits are responsible for:
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$25 SCANPO Training Webinar Fee (optional)
Credit Card Fees (average 3%)
KIMBIA Fee (2.99% per transaction) NEW in 2016
Staff time
Promotion costs
The credit card and KIMBIA fees are deducted from the total raised by
the nonprofit before the grant check is issued.
Average estimated cost for a nonprofit
raising $3,000 from 50 gifts:
• $25 Social Media Training Fee
• $90 Credit Card Fees
• $14.95 KIMBIA Fee
How does that compare with average
Donor Acquisition Costs?
DAC= $ spent on new donor acquisition/ # of new donors acquired
Capital Campaign/Major Gifts $ .05 to $ .10 per dollar raised.
Corporations and Foundations (Grant Writing) $ .20 per dollar raised.
Direct Mail Renewal $ .20 per dollar raised.
Planned Giving $ .25 per dollar raised and a lot of patience!
Benefit/Special Events $ .50 of gross proceeds.
Direct Mail Acquisition $ 1.00 to $ 1.25 per dollar raised.
National Average $ .20
Midlands Gives average DAC = $.01
HOW MUCH DOES THE
FOUNDATION MAKE?
ZERO
TRAINING
underwritten by
• SCANPO Training Webinars – Optional
• MG Campaign Training - Required
SCANPO Training Webinars
Optional but highly encouraged
Organizations that participate in social media training for giving days are more
successful that those that do not.
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Offered by SCANPO
Presenters: Kivi Leroux Miller and John Haydon
Cost for Midlands Gives participants $25 (all others $150)
Convenient webinar format
Easy sign up at www.midlandsgives.org
Topics include:
• Understanding your audience
• Social media basics – 101
• Social media taking it up a notch - 201
• How to secure matching funds
• Stewarding online donors
• Engaging board members in fundraising
MG Campaign Training
Required for all Midlands Gives Participating Nonprofits
At least one person from your organization must attend.
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Offered by Central Carolina Community Foundation
Presenters: Nancye Bailey, Heather Sherwin, Cherise Arrendale
Choose from two session times
Topics Include:
• Putting your social media strategy to work
• Prize/Matching Dollars and how they work
• Day of logistics
• What The Foundation is doing to promote the event
• Engaging your board and volunteers
• And MUCH, MUCH more!
RESOURCES NEEDED
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Board support and engagement
Staff/volunteer support
Social media account
Donor email/mail list
A goal
Campaign strategy
TIME COMMITMENT
• Average is 30-50 hours throughout the
campaign
• The more you put into it, the more you
get out of it
HOW WILL WE HELP YOU?
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Email/phone support
Nonprofit toolkit
Suggested timeline
Campaign training
Day-of support
What Next?
REGISTER TO PARTICIPATE
www.midlandsgives.org
Click on the REGISTER button at the
bottom of the page.
COMPLETE REQUIREMENTS
• Guidestar
• Participation Agreement
• Attend Campaign Training
A LITTLE ABOUT GUIDESTAR
• Guidestar.org
• Why we require this
• New or exsisting account
AND…
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Consider SCANPO Training Webinars
Develop strategy to engage your board
Develop strategy to reach out to donors
Access nonprofit toolkit and adapt for
your use
FINALLY…
Make sure your KIMBIA profile is accurate
and complete.
Check for:
• Spelling
• Grammar
• Correct links, county, etc.
RESOURCES
WHERE DO I FIND HELP?
• www.midlandsgives.org, click on I AM A
NONPROFIT
• Join the Midlands Gives Facebook Group and
ask your peers
• Email MidlandsGives@yourfoundation.org
• Call 803.254.5601 and press #4
WHERE DO I FIND THESE SLIDES?
Step 1: Go to www.midlandsgives.org
Step 2: Click on I AM A NONPROFIT
Step 3: Look in the menu bar on the right
under Midlands Gives and click on
Resources for Nonprofits
Q&A