LinkedIn for Alcoans
K I O R A CR E SCENT
Y E NNO R A , NE W S O U T H WA L E S , A U S T R A L IA
29 A UG UST 20 1 4
S U E E L L SON B B U S A I MM MA HR I
I NDE PE NDE NT L I NK E DIN S P E CI A LIST
Sue Ellson
• Joined LinkedIn 21 December 2003
• Over 5,000 Connections
• Top 1% of viewed profiles in 2012
• Averaging 900 profile views per 90 days
• Sourced career, work and business opportunities
• Created www.linkedinaustralia.com August 2013
• Background in banking, recruitment, marketing – practical results
What has changed in the last 25 years?
• Hidden job market (previously 70%, now 86%)
• Recruitment processes (reduction in recruitment agents)
• Online job alerts (automatic updates, targeted content)
• Value of your network (not security of your job)
• Rate of change of technology (keep up to date or be left behind)
• Importance of keywords (in house and online)
• Brand YOU (manage your own profile and career)
Hidden Job Market
• If 86% of jobs are NEVER advertised – don’t rely on advertisements
• Niche job boards – Industries, Professions, Companies
• LinkedIn Recruiter – Headhunted only – follow the Company
• Not what you know, not who you know but who refers you
• Be proactive
• Today – skills to find a job (not do a job)
• Consider several options (that include your non-negotiables)
Not applying for jobs online then…
• Networking
• Referrals
• Voluntary Work in your Industry or Profession
Two Hours Per Day, Five Days per Week, Multiple Concurrent Strategies
LINKEDIN statistics
• Established 5 May 2003
• Over 300 million members worldwide
• Over 6 million members in Australia
• Around 50% earn more than $100,000 per year
• Expanded into China this year
• Encouraging students to join
• Highly optimized in search engines – Google your name…
LINKEDIN For you
…….What are you trying to achieve with LinkedIn?
LINKEDIN for You
• Resume on steroids – publish, publish, publish – dot points
• Build your network
• Maintain your friendships
• Maximise your chance of being found
• Collect recommendations
• Apply for jobs
LINKEDIN for You
• Complete – 7 times more likely to appear in search results
• Photo – 11 times more likely to be viewed
• Feed the beast – good behavior is rewarded
• Measure – ROI, time allocation, results
Privacy is dead – Identity is not – Manage Yours
BEFORE YOU START EDITING
• Export to PDF a copy of your LinkedIn profile
• Export all of your connections into a CSV file
• Keep a record of your statistics – views per 90 days,
connections, recommendations, endorsements
• Diary to do this every 90 days - MAINTENANCE
Keywords and frequency of keywords
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Headline
Summary
Experience title
Experience
Skills and expertise
Interests
Advice for contacting
Projects, publications, certifications, education etc etc etc
Three Most Important Parts
• Smiling
• Representative
• Clear
Photo
Headline
• Keywords
• If room,
something
unique
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Contact details
Contact reason
Keywords
Dot Points
Summary
Let’s complete some updates
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Turn off Activity Broadcasts (turn back on when finished)
Update Public Profile URL
Change Headline
Update – Advice for Contacting
Complete rest of updates in your own time (allow 10 hours
over several days – suggest one section per day)
START YOUR NETWORKING
• Expand Your Network (Old and New)
• Find Mentors
• Feed the LinkedIn Beast
• Monitor Your Results
THANK YOU FOR YOUR PARTICIPATION
Complete
Everything
Any Questions?
Sue Ellson
http://au.linkedin.com/in/sueellson
sueellson@sueellson.com
+61 402 243 271
Add Connections
Endorse Recommend
Like, Comment, Share
Keywords
Keyword Frequency
All Sections
Feed the
Beast
Network
Online and
Offline
Reconnect
Mentor
Multiple Concurrent
Strategies