Accelerated Media
Multi ITV Advertising Platform
ITV Capabilities Overview
Accelerated Media Confidential and Proprietary
ITV and Media Platforms
ITV Enabled Platforms:
- Satellite, Telco and “Over the Top”
Platform
ITV Technology
Reach TV HHs
TV Widget
Y! & Widget Platforms 15M
DirecTV
NDS
19M
DISH Network
Open TV
14M
Mediafly
Combination
Up to 25M*
Verizon
Widget Platform
3.2M
AT&T U-verse
MS Mediaroom
3.1M
TIVO
TIVO
3M
*Over the top devices and mobile
Reach Over 80M TV HHs
ITV and Media Platforms
ITV Enabled Platforms:
- Cable Systems
Platform
ITV Technology
Reach TV HHs
Canoe
EBIF
25M
Comcast
EBIF
15M
Time Warner Cable
EBIF
3M
Cablevision
EBIF + Internal
3.1M
Cox
EBIF
3M
Charter
EBIF
3.2M
Reach Over 80M TV HHs
DirecTV ITV Example
Commercial Media
DirecTV Active User Interface
Ford Edge
Enter to Win!
GO, SEE, DO.
Check out the Ford Edge
Press the “Active” Button now!
DISH Network ITV Example
Commercial Media
DISH Network ITV Showcase
GO, SEE, DO. Check out the Ford Edge
Press Select now!
0:30 Second Commercial Timeline
Canoe Platform
Canoe Platform:
• Footprint consists of several Cable MSOs
•
•
•
•
•
Comcast
Time Warner
Charter
Cablevision
Cox
• Canoe Enabled Networks
•
•
E!, Style, G4 available now
10-12 networks by Q1 2011
• Enhance National Media on Canoe Enabled Networks
• RFI Capability Available now
• Voting and Polling by Q1 2011
Canoe ITV Example
First Interactive
Screen is
Presented
To Viewer
Viewer
Navigates and
Selects answer
(Y or N)
Viewer is asked
To confirm
use of PII
“Thank You”
Screen is presented
Yes
Yes
No or Cancel
Is selected
Can we use your name and address
To enter you into the contest?
GO, SEE, DO.
Check out the Ford Edge
Want to Win a Free Vacation?
Yes
Back to
Normal
Video
No or Cancel
Yes
Thank You!
Your Entry
is Confirmed
No
No
:00
:05
:15
:25
0:30 Second Commercial Timeline
:30
Comcast ITV Example
Commercial Media
Comcast ITV Showcase
Press Select to Learn More
about GM
0:30 Second Commercial Timeline
Comcast VOD Example
VOD Menu
Target VOD Catalog
Target Video
9
CableVision ITV Example
Commercial Media
CableVision ITV Showcase
0:30 Second Commercial Timeline
Verizon FiOS ITV/Widget Example
Commercial Media
Verizon ITV/Widget Showcase
Press Select to receive a
FREE brochure
0:30 Second Commercial Timeline
TIVO ITV Showcase Example
Commercial Media
TIVO ITV Showcase
0:30 Second Commercial Timeline
Platform Overview: AT&T U-verse
Commercial Media
AT&T U-verse ITV/Widget Showcase
 Full micro-channel capability
 RFI capability
 VOD
Press the Select button
to receive a FREE brochure
Video Gallery
Features
Request a Brochure
Sign Up to Drive One
Locate a Dealer
Enter Sweepstakes
Connected TV/Widget Example
Lincoln MKX “Sidebar”
Enter to Win Free Vacation
Exterior/Interior
Safety & Security
&
Features, Specs, My Touch
Brochure or Contact
Connected TV “Telescoping” Example
Trivia Quiz: What’s the favorite feature on the new Fiesta?
Press the blue button to play
The TV viewer presses the “Blue” button on the remote to
launch the Ford Fiesta TV widget
Connected TV Platform Architecture
Applications
- (Similar to web sites)
App Store
- (which web sites are available)
Application Framework
- (Similar to a browser)
Hardware
Hardware and Operating System
- (Similar to a PC)
Platform Overview: Mediafly
Mediafly delivers video to over “over the top” and other consumer devices
Banner and pre-roll ads available on vertical
channels, broadcasting video podcasts and
short videos. Available channels include:
Cars
Technology
Travel
Parenting
Sports
Publish once, leverage everywhere concept
CONNECTED TV
0:30 Second Commercial Timeline
Mediafly Devices
iPad
Roku
players
Onkyo
RSS
iPhone app
Android
Popcorn Hour
Seagate
FreeAgent
Chumby
Zune
Palm WebOS
BlackBerry
Western
Digital WDTV
Boxee
VuNow
Logitech
Squeezebox
iPods
Mediafly
SynchClient
Creative
Zen
Sansa
Connected TVs
iTunes
MediaFly: Media Examples
- Business & finance
- Education
- Learn a language
- Relationships
- Sports
- Cars
- Fashion & luxury
- Music
- Science & nature
- Technology
- Comedy
- Health & fitness
- News & politics
- Showbiz news
- Travel
- Cooking & drinks
- Kids & cartoons
- Parenting
- Society & culture
- Video games
Connected TVs / Mediafly
• Easily provide Media and Applications to multiple
devices, connected TVs, over the top STB, & mobile
• Media asset “transcoding”
• Compatible for Internet TV and mobile devices
• E.g. iPhone/iPad multimedia apps must now support Http
Live Streaming (HLS) video
• ITV Application
• SW design and tested across all devices
•
•
•
•
Secured with DRM and encryption
Integration with authentication systems
Detailed usage tracking & reporting
Co-marketing coordination with device partners
Contacts at Accelerated Media:
Doug McGary
Lesa Bannon
Doug.McGary@aimitv.com Lesa.Bannon@aimitv.com
Ph: 303-906-5161
Ph: 303-915-7191
John Wettersten
John.Wettersten@aimitv.com
Ph: 847-571-6768
Art Cohen
Art.Cohen@aimitv.com
Ph: 914-565-1931