pressrelease
Wednesday 2nd April 2014
LONDON
ITV Studios Global Entertainment announces
major new Village People® apparel deal
Cooneen & Misirli licensed to produce adult nightwear, underwear and socks for UK & Eire
ITV Studios Global Entertainment (ITVS GE) has announced a major new licensing agreement with C&M Licensing,
who will develop a range of Village People men's and women’s nightwear, underwear and socks for the UK and
Ireland. C&M Licensing is a joint venture between Cooneen, a leading character nightwear designer and supplier,
and Misirli UK Ltd, a respected leader and supplier of inspirational trend-driven garments. This new license
agreement in the key fashion category complements existing licensee Trademark, who are launching adult fashion tshirts and leisurewear this summer.
These funky Village People ranges are anticipated to hit retail by late spring/early summer 2014 and will be available
across a wide range of high street, chain, department stores and online retailers.
Trudi Hayward, SVP, Head of Global Merchandising, ITVS GE, says: “This range brilliantly brings together highquality apparel and one of the most recognisable names in dance music. We’re sure disco fans and lovers of fun
clothing will be thrilled with the C&M Licensing Village People range.”
Mike Coles, Director, Cooneen Group, says, “We are delighted to be working with a brand that is firmly associated
with fun, excitement and great music. These colourful ranges will offer fans the chance to dance, sing or just sleep
the night away in the company of one of the biggest disco sensations ever.”
Village People is THE iconic 70’s disco band and the creative treatments and graphics from the comprehensive style
look book are bang on trend and bring a touch of humour, fun and retro Village People dash to the C & M men’s and
ladieswear ranges.
ITVS GE represents the Village People brand in the UK and has been appointed by PGS HK Limited to bring the
iconic name behind some of the world’s biggest disco anthems and their instantly recognisable image to the UK
market. Further retail launches are planned for Q4 2014. Key category targets include apparel, gifting, homewares,
stationery, back to school, video games, figurines, accessories, electronics and apps. Products are deliberately
funky and fun with colours and graphics that capture the vibrant excitement of the disco era synonymous with The
Village People.
pressrelease
About ITV Studios Global Entertainment
ITV Studios Global Entertainment is one of the world’s leading international TV distribution and consumer products
businesses. The consumer products division brings together home entertainment, promotions, licensing and
publishing under one umbrella, with the merchandise and publishing operation bringing brands to life off screen,
working with licensed partners and retailers to bring quality products to consumers. ITVS GE’s successful and
diverse portfolio includes ITV Studios brands like Thunderbirds Are Go and Thunderbirds Classic and third party
properties such as Cut The Rope, Digimon, Super 4, Playmobil®, Village People® and Matt Hatter Chronicles.
Part of ITV PLC, which includes the UK’s largest commercial broadcaster, ITV Studios Global Entertainment has
offices in London, Hong Kong, Los Angeles and Sydney.
For further information please contact :
Jane Garner & Sallie Deary
jgarner@kilog.co.uk / sdeary@kilog.co.uk
kilogrammedia
bury barn
brent pelham
hertfordshire
united kingdom
sg9 0au
t + 44 ( 0 ) 1279 778 919
f + 44 ( 0 ) 1279 778 929
e hello@kilog.co.uk
w kilogrammedia.com