Presented by NYSFAAA’s
Technology & Innovation Committee
New York State Financial Aid Administrators Association, Inc.
1
Agenda
 Facebook
 Why Facebook?
 Statistics
 Definitions
 How to create and manage your page
 Twitter
 What is it?
 Definitions & functions
 LinkedIn
 Uses of LinkedIn
New York State Financial Aid Administrators Association, Inc.
2
Facebook
New York State Financial Aid Administrators Association, Inc.
3
Why Facebook?
 With the advent of smartphones, Facebook is a must
for all organizations.
 Virality: Your constituents can easily share your
information with people they are connected to on
Facebook.
 Facebook pages also show up high in search engine
results, and are viewable by everyone.
New York State Financial Aid Administrators Association, Inc.
4
Stats
 There are 955 million monthly Facebook users.
 There are more than 543 million active users currently
accessing Facebook through their mobile devices.
 The average Facebook user is connected to 60 pages,
groups and events.
 People spend over 500 billion minutes per month on
Facebook.
Statistics from Facebook press office.
New York State Financial Aid Administrators Association, Inc.
5
Email is Becoming Old School
 About 17% of students use their school email.
 Only 16% of students claim they frequently read
targeted email messages.
 12% of students check email on a mobile device.
New York State Financial Aid Administrators Association, Inc.
6
Terminology
 Friend - someone you allow access to your Facebook profile
 Friending and unfriending - Friending is the act of accepting a
Friend Request from an individual. Unfriending is the act of
removing someone from your friend list
 Fan Page - Facebook fan pages allow you to network and
connect with those outside of your immediate circle of Facebook
friends, without necessarily revealing a lot of your personal
information
 Status Update - allows users to post messages for their friends
to read, comment on, or share
New York State Financial Aid Administrators Association, Inc.
7
Terminology
 Notification - a message that alerts you to friend/fan
activity on your post or page
 Event - fans can be invited to occasions such as lectures,
parties, information sessions
 Like - Giving a group or post the “thumbs up” of approval.
 Wall - Place where all information is posted for Friends or
Fans to view
New York State Financial Aid Administrators Association, Inc.
8
Terminology
• Insights – Fan page metrics
• RSS - an auto-updating RSS Feed that alerts you of
important things on Facebook involving your account (ex:
posts, photo tags etc.)
• News Feed - highlights information that includes profile
changes, upcoming events, and birthdays, among other
updates
New York State Financial Aid Administrators Association, Inc.
9
Terminology
 Group - provide a closed space for small groups of
people to communicate about shared interests
 Check In – Allows you to inform others of your
current location
 Chat – online conversation with friends on a one-to-
one basis, or with multiple friends simultaneously
through the groups feature
New York State Financial Aid Administrators Association, Inc.
10
New York State Financial Aid Administrators Association, Inc.
11
New York State Financial Aid Administrators Association, Inc.
12
New York State Financial Aid Administrators Association, Inc.
13
In Preparation
 Be sure to check within your organization’s leadership
before starting a Page
 Understand the organization’s hierarchy with social
media, if applicable
 Obtain any logos or branding materials so you will be
consistent with the rest of your organization
 Seriously consider policies & procedures, for page
management and photos
New York State Financial Aid Administrators Association, Inc.
14
NYSFAAA’s Photo Policy
ISSUE: Use of Images of NYSFAAA Members and Functions
POLICY: This policy is designed to address the use of images of NYSFAAA members that
may be taken at various formal and informal NYSFAAA events. Generally, the use or display
of such images in various NYSFAAA media is permitted without prior approval of the person
where the person appears in the background of an image where he/she is not the topic in
question or where they have actively posed for the image. In the case of a candid image where
the person is of subject interest, permission to use the image will be assumed.
PROCEDURES:
1. The following should appear on all NYSFAAA membership materials: “In applying for
membership, I understand that my image may be attained and utilized in various NYSFAAA
media”.
2. The following should appear in all conference or other event registrations: “Please note that
photographs may be taken at this event and displayed in various NYSFAAA media. Those
participants that pose for photographs are permitting the use of their image in this way”.
New York State Financial Aid Administrators Association, Inc.
15
Page Administrators
 Per your organization’s policy/hierarchy and your
preference, designate a Page owner
 The Page owner will need a personal Facebook account
first
 Suggestion: The Page owner should check the account
daily, so select someone who is capable of this
responsibility
 Note that your personal page will not be linked to your
organization page in any way that someone who is not
your personal Friend can see
New York State Financial Aid Administrators Association, Inc.
16
Getting Started
 From the Pages heading on the left side toolbar on
your Wall, click “More”. Next, click “Create a Page.”
 Choose the category of page it will be. You will likely
select “Company, Organization or Institution.”
 Name the page, you will want to be as specific as you
can (ie. Macri University Financial Aid Office).
 Review the Terms and click Get Started
 Add a profile photo.
New York State Financial Aid Administrators Association, Inc.
17
New York State Financial Aid Administrators Association, Inc.
18
Create Your Presence
 Attach your organization’s website to the page so
people can find out more about you.
 Describe what your organization is about.
New York State Financial Aid Administrators Association, Inc.
19
Getting Fans
 Invite your friends to the page. Perhaps you already
have several friends that will enjoy and share your new
page. You can invite them through Facebook, or
import your contact list to send them a message about
the new site.
New York State Financial Aid Administrators Association, Inc.
20
New York State Financial Aid Administrators Association, Inc.
21
Content
 You do need to become a fan of your page and put up a
few comments or other posts in order for your page to
go public.
 Post status updates frequently to get people interested.
 When the post shows up in your own News Feed, you
can Like it to make it share on all your friends’ News
Feed.
New York State Financial Aid Administrators Association, Inc.
22
Policy & Procedure
 Have an established social media policy in place.
 Also have established procedures for administering the
site.
 Be sure this is aligned with your organization’s goals
and ideals.
New York State Financial Aid Administrators Association, Inc.
23
NYSFAAA’s Social Media P&P
ISSUE: Social Media
POLICY: All materials posted become the property of NYSFAAA and the right is reserved to
remove any content that is deemed inappropriate. All sites must always clearly reflect
NYSFAAA’s mission and project a professional and proper representation of the association.
Professional opinions and information sharing is strongly encouraged while personal
communication is considered inappropriate. Posts should not show bias toward or against any
political, parties, figures or institutions. Members should not post or discuss information which is
confidential, nor should they discuss private or personal information about themselves, their coworkers, or other members. Vulgarities, disparaging comments, intentionally made false
statements, demeaning behavior, or anything that would be considered illegal or inappropriate is
prohibited. Pictures posted to the site must be appropriate and adhere to the policy on the Use of
Images of NYSFAAA Members and Functions.
PROCEDURES:
1. Members wishing to promote their committees, meetings and any other relevant activities
utilizing social media should contact the social media administrators of the Technology &
Innovation Committee.
2. Posts should be relevant to our profession, accurate and thoughtful of the audience. The
administrators will not be fact checking.
3. No less than two members of the Technology & Innovation Committee will have access to
all Social Media accounts. These members, or their delegates, are responsible to keep the
sites up to date and respond to comments or questions on the sites. Other members of
NYSFAAA are encouraged to represent the organization in a positive and professional
manner via personal posts and responses.
4. A regular schedule of site review will occur at least every seven days.
5. The administrators shall remove inappropriate items immediately.
New York State Financial Aid Administrators Association, Inc.
24
Policing
 It’s imperative that you police your site.
 You will likely set your options so people other than
the Page administrators can comment, post links, etc.
 With this comes a certain vulnerability.
 Make sure you check your site frequently to assure that
unwanted postings are removed or addressed.
New York State Financial Aid Administrators Association, Inc.
25
How to Edit Your Page
 Edit your Page by going to the “Admin Panel”
 At the top, click on the drop down entitled “Manage
Your Page” then click on the “Edit Page” button.
New York State Financial Aid Administrators Association, Inc.
26
New York State Financial Aid Administrators Association, Inc.
27
New York State Financial Aid Administrators Association, Inc.
28
New York State Financial Aid Administrators Association, Inc.
29
New York State Financial Aid Administrators Association, Inc.
30
Connecting
 Facebook can also be set to automatically update your
Twitter page with the same message. The bonus is that
the message will wrap into a URL sending you to
Facebook and you will not be limited to Twitter’s usual
140 characters.
 Your fans will also be able to follow your messages by
RSS feed.
New York State Financial Aid Administrators Association, Inc.
31
New York State Financial Aid Administrators Association, Inc.
32
Admin Box
 On the left of your page, you’ll see the Admin Panel.
This section is used to switch between your personal
profile and your page.
 You must have enough fans and activity for the
information to be released.
New York State Financial Aid Administrators Association, Inc.
33
New York State Financial Aid Administrators Association, Inc.
34
Metrics
 Facebook Insights provides metrics around content.
 After the pages are liked by at least 30 people, the following Insights
will be visible.
o Page Views: Total number of views of your Facebook
Page
o Tab Views: Number of views that each tab on your
Page received when logged-in users visited your Page
o External Referrers: Number of views coming from the
top referring external domains sending traffic to your
Page
o Media Consumption: This data corresponds to
number of views of that your videos, photos and audio
clips received on that day
New York State Financial Aid Administrators Association, Inc.
35
New York State Financial Aid Administrators Association, Inc.
36
New York State Financial Aid Administrators Association, Inc.
37
New York State Financial Aid Administrators Association, Inc.
38
New York State Financial Aid Administrators Association, Inc.
39
More Info:
For more information, check out the Facebook Page for
Facebook Pages at
https://www.facebook.com/FacebookPages.
New York State Financial Aid Administrators Association, Inc.
40
TWITTER
New York State Financial Aid Administrators Association, Inc.
41
Twitter
 Twitter is an online social networking service and




microblogging service that enables its users to send and
read text-based messages of up to 140 characters – from
Wikipedia
Less picture oriented, more text oriented
Works similar to Facebook, in that you are attached to
people and organizations
Easy to link to other profiles and tweets. Also easier to view
what types of “conversations” are taking place on twitter via
the hash-tag: “#”
You will need to set up your own account at
www.twitter.com to use this service
New York State Financial Aid Administrators Association, Inc.
42
Twitter terminology
 Tweet: an update link, or otherwise piece of text to
update your followers
 Follower: someone who has subscribed to your tweets
 Following: other profiles you have subscribed to
New York State Financial Aid Administrators Association, Inc.
43
New York State Financial Aid Administrators Association, Inc.
44
Twitter functions:
 “@”: allows you to link your tweet or reply to someone
else. You place this in front of someone’s profile name
within your tweet so it shows up on their feed
 “#”: creates a keyword or your own index. Using the
hashtag allows others to easily identify the topic of
your tweet; it allows you to search other tweets about
the same topic
New York State Financial Aid Administrators Association, Inc.
45
New York State Financial Aid Administrators Association, Inc.
46
Tweeting
 Limited to 140 characters
 Updated by using the button in the top right-hand
corner
New York State Financial Aid Administrators Association, Inc.
47
New York State Financial Aid Administrators Association, Inc.
48
LinkedIn
New York State Financial Aid Administrators Association, Inc.
49
LinkedIn
LinkedIn is designed to help you do the following:
 Establish your professional profile
 Stay in touch with colleagues and friends
 Find experts and ideas
 Explore opportunities
New York State Financial Aid Administrators Association, Inc.
50
LinkedIn
 Review LinkedIn Today on the News tab for a daily
digest of news and links.
 Use the dropdown on the Search bar to review
Updates.
 Post job openings, news, and links to
products/services on your business page.
 Connect with colleagues by joining a related Group.
 Manage your online image. LinkedIn profiles come up
high in Google people searches.
New York State Financial Aid Administrators Association, Inc.
51
LinkedIn
 Create a blueprint for the future by viewing the skill
set of those in positions you aspire to achieve.
 Use LinkedIn’s Resume Builder templates to create a
resume.
 Add third-party apps to expand your profile.
 Synch your LinkedIn account with your Twitter
account.
 Find out who has been looking at your profile.
New York State Financial Aid Administrators Association, Inc.
52
On behalf of TIC, we thank you for your
attention to this Social Media
presentation
New York State Financial Aid Administrators Association, Inc.
53
Reminder About Nice FA Empire Chat
New York State Financial Aid Administrators Association, Inc.
54