Ekaterina Alekseevna Makarova
Position:
Associate professor; Department of marketing, faculty of management;
National Research University Higher School of Economics
136 Rodionova str., office 405, Nizhny Novgorod 603093, Russian Federation
Personal data:
Phone: +7 (920) 251 79 01
E-mail: emakarova@hse.ru; makarovakatya@yandex.ru
Date of birth: 05.12.1976
Nationality: Russian Federation
Education:
2007 / Candidate of sociological Sciences (PhD), 22.00.04 - Social Structure, Social Institutes and Processes,
Lobachevsky State University of Nizhny Novgorod
2000/ Diploma of specialization "Economy and management at enterprise (on branches)" Nizhny Novgorod State
Technical University n. a. R.E. Alekseev
Language skills:
2014/ Cambridge English Entry Level Certificate in ESOL International (Business English) № 0044017246
2010 / «ESP. Upper-Intermediate», National Research University Higher School of Economics, Nizhny Novgorod
2009 / Business English (upper-intermediate), National Research University Higher School of Economics, Nizhny
Novgorod
Professional interests (teaching and research):
Marketing
Internet-marketing
Place marketing
Consumer Behaviour
Sales management
Selected Publications:
1. City marketing: choice of development strategy // European Social Science Journal. 2014. № 10. V.2
2. The case method as a tool to enhance teaching effectiveness within the framework of the master's programme in
Marketing (coauthored with Egorova N.) // Innovations in education. 2014. № 9.
3. Social aspect of internal marketing organization // In the book: Social innovation in the development of labour
relations and employment in XXI century. N. Novgorod : Publishing house NISI, 2014.
4. Marketing infrastructure as one of the key elements of place marketing (coauthored with Egorova N.) // ABSRC
2014 Conference Proceedings. Slovenia: GEA COLLEGE, 2014.
5. Territorial marketing as a promotional tool (Nizhny Novgorod experience) (coauthored with Egorova N.) // Book
of Proceedings 6th International Scientific Conference on Economic and Social Development and 3rd Eastern
Europe ESD Conference: Business Continuity. Varazdin : Varazdin development and Entrepreneurship Agency,
2014.
6. Management of the human resources at the technical higher school: a model of professional competence of the
teacher (coauthored with Mityakov S.N., Shiriaev M.V., Iakovleva N.N.) // Innovation. 2013. № 7(177).
7. Management of the human resources at the technical higher school: monitoring teacher professional competence
(coauthored with Mityakov S.N., Shiriaev M.V., Iakovleva N.N.) // Innovation. 2013. № 8(178).
8. Place marketing in the region modernization system (coauthored with Davydova D. V.) // In the book: The region
in the period of modernization: social institutions. Proceedings of the II International scientific-practical conference,
April 5, 2013 / Scientific. editor: D. A. Shpilev. N. Novgorod : Publishing house NISI, 2013.
9. Problems of the refrigerant market in Russia // Integral.2012. № 3(65).
10. Develop a step-by-step algorithm to evaluate the effectiveness of the advertising campaign (coauthored with
Zhuravleva N.) // Integral. 2012. № 6(68).
11. Features of contextual advertising on the Internet // In the book: Actual issues of economic Sciences:
proceedings of the XXV International scientific- practical conference: in 2 parts / Editor: C. S. Chernov. H. 1.
Novosibirsk : NGTU, 2012.
13. Advertising in Social Media // In the book: Actual issues of economic Sciences: proceedings of the XXV
International scientific- practical conference: in 2 parts / Editor: C. S. Chernov. H. 1. Novosibirsk : NGTU, 2012.
14. Advertising in the structure of everyday life (coauthored with Pak G.S.) // Bulletin of Lobachevsky State
University of Nizhny Novgorod. Series: Social Sciences. 2006. № 1(5).
Selected Conferences:
1. International scientific-practical conference Social innovation in the development of labour relations and
employment in XXI century, Nizhny Novgorod, 2014.
2. Advances in Business-Related Scientific Research Conference, Venice, 2014.
3. 6th International Scientific Conference on Economic and Social Development and 3rd Eastern European esdConference on Business Continuity, Vienna, 2014.
4. III Russian Congress of young scientists (St. Petersburg). Presentation: Marketing territories for example, Nizhny
Novgorod, 2014.
Conferences since 2001 - 13.
Market Research /Consulting:
2012 / Brand image research (for car dealer "Nizhegorodets") analyst, marketing consultant
2011 / Freon market research in Volga Federal District (for "ZAO Promcomplekt-NN), analyst, marketing
consultant