From a Roadside
to the Worldwide
Created by:
Jacob Bradley Larson
Tuongvi Huynh
ORIGINS OF BUSINESS
• KFC was founded in 1930 by Colonel Harland
Sanders
• The first Kentucky Fried Chicken franchise
opened in Utah in 1952
• KFC is a fast food restaurant that specializes in
making fried chicken.
• KFC is in the Yum! Brands system that
includes Pizza Hut, Taco Bell, LJ’s and A&W.
• KFC is currently the world’s second largest
restaurant chain, which has 18,000 stores in
120 different countries.
HARLAND DAVID SANDER: KFC’S FOUNDER
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Was born in Henryville , Indiana in 1890
Father died at six years old, did responsibility with siblings.
After ten years old, worked through many jobs to support family.
After forty years old, started his career with selling fried chicken
at the roadside in Corbin, Kentuckey, during the Great Depression.
Became a legendary figure of American cultural history by gotten
Kentuckey Colonel in 1935.
Sold KFC to a group of investors led by Jack Massey and John Y.
Browning 1963.
Visited KFC restaurants as a spokesman.
Died of leukemia at 90 in Louisville, Kentuckey.
FUNCTION OF BUSINESS
1. The Kentucky fried mission statement:
 Compliance with laws and regulations
 Employment practice
2. Category’s under employment practice:
 Working hours & Condition
 Non-Discrimination
 Non Child Labor
 Forced and Indentured Labor
 Notification to Employee’s
PEOPLE
PEOPLE
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• KFC was founded by
Sanders when Sanders was
40
• Sanders later sold the
company to John Y. Brown,
who was the son of his
lawyer
• When it got to big for
Brown to handle he sold it
to a drink and packaging
corporation called Heinlein
for 285 million dollars
PEOPLE CONT…
• KFC started being run by
R.J. Reynolds who was
said to have saved the
company
• A lot of KFC’s ideas today
come from Reynolds
• Right now, the chairman
of KFC is David Novak,
who just won CEO of the
year in 2012.
• As of 2008 KFC has over
one million people
employed
MONEY
• KFC serves more than
12 million customers
each day
• Yum! Brands was listed
to have over 11 billion
in revenue in 2008
• KFC has a 42 percent
market share which is
more than 3 times the
closest national
competitor.
THE GRAPH BELOW SHOWS YUM BRANDS
QUARTERLY INCOME
In Yum Brands, KFC makes the most money, more than Pizza Hut,
.
Taco Bell, LJ’s and A&W. KFC’s EPS growth was 13% or $3.25 a
share, which is the 11th year in a row they have met that mark
PRODUCTION
• Colonel Sander’s secret
original recipe that
consisted of 11 herbs and
spices is one of the most
famous recipes in the fast
food industry
• KFC has a variety of sides
that you can generally
choose such as French fries,
coleslaw, baked beans,
mashed potatoes, corn on
the cob, bread rolls and
American biscuit.
PRODUCTION CONT…
for COMPETITION
 In Asia, there is a preference
for spicier foods so they offer
the zinger, hot pepper, and
curry for the main dish
They sell shrimp burgers in
Indonesia as a second main
dish
In Vietnam, they have rice
and legume soup as sides
THE RISING PRODUCTION & PROFIT
OF KFC
MARKETING STRATEGY
1. KFC’s marketing strategy:
a. Competitive prices
b. Quality
c. Promoting with different
products
d. Convenient locations
2. Advertising target on:
a. The youth market.
b. Advertising by
• billboards,
• junk mail
• sponsors for local big events
and charity programs
KFC’S INTERNATIONAL INFLUENCE
KFC was one of the first fast food chains to expand internationally
The Colonel signed his first international franchisee in Canada
By the 1960’s KFC expanded to England, Mexico and Puerto Rico
The first franchise in Australia opened in 1968 and in New Zealand in
1971
KFC first entered the Middle East and North Africa in the early 1970’s
Japan is the third-largest market for KFC behind the U.S. and China
COUNCOUNTRIES KFC SERVE
COUNTRIES
KFC SERVE
COMPETITION

KFC issues online FREE
printable coupons.

They have a multidomestic strategy: KFC products
combine with local traditional
foods or spices, depending on
the area.

They combine with other
local organizations to distribute
market shares.
SOCIAL RESPONSIBILITY’S
• KFC has always been active in the
community and with charity
organizations
• KFC started a non-profit
organization called “ KFC
Foundation”
• Colonel Sanders believed that a
business should have integrity,
determination and must give back
to the community
KFC & THE PUBLIC
Not everyone welcomed KFC
 In countries where many people are
vegetarians or vegans, protested with the
reason that killing chicken just for food is
cruel.
 Environmental activists accused KFC of
destroying rain forests that cause harm to
cities and community’s.
Health concerners blamed fried chicken
won’t be good for health.
CONCLUSION
• KFC is one of the largest
growing fast food
corporations in the world
• They spread to over 120
different countries around
the world and are one of
the most spread out chains
of fast food across the
world
• Harland Sanders is an
excellent example of
somebody who’s dreams to
change the life to success.
• Sanders and KFC are great
examples of giving back and
being one with society
REFRENCES
http://www.KFC.com/foundation/
http://colonelsanders.com/
http://en.wikipedia.org/wiki/KFC
http://interceder.net/latest_news/KFC-Foundation
http://kfcscholarblogger.com/blog/
http://www.successprinciplesonline.com/business-success-stories/kfcCorporation-the-making-of-a-global-business-from-the-ground-floor/975.htm
http://money.cnn.com/video/news/2012/01/16/n_yum_brand_ceo.cnnmoney/
http://voices.yahoo.com/the-history-colonel-harland-sanders
-his-kentucky-23199.html
http://www.kfcfranchise.com/franchisees-best-restaurant-franchise.php
http://www.slideshare.net/sajeelpok/marketing-12850251
http://www.kfc.com/about/news/2013/050113.asp
http://www.japanator.com/post.phtml?pk=6971
http://yum.com/annualreport/