Television & Digital Video
CPB
Jennifer Lawson
SVP, Television & Digital Video
Terry Bryant
VP, Media Research & Relations
FY 2011 Operating Budget
(adjusted for .2% Rescission)
System Support
$25,748,400
> 6%
Allocated to Public Television
$287,950,950
Direct TV Grants (CSGs)
$214,838,213
TV Programming
$73,112,737
Revenues
Federal Appropriation
+ Estimated Interest
$431,140,000
Station and Programming Grants
$384,700,000
CPB Operations
$21,457,000
< 5%
Allocated to Public Radio
$95,983,650
Direct Radio Grants (CSGs)
$66,838,555
Radio Programming Grants
$22,211,240
Radio Program Fund
$6,933,855
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FY 2011
TV Programming Funds
Non – Discretionary Funds
(by statute, contract, or practice)
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National Program Service (PBS)
Program Challenge Fund (PBS)
Minority Consortia
Independent Television Service (ITVS)
National Center for Media Engagement
Discretionary Funds
(by formal evaluation process)
• General Program Fund
(includes Educational
Programming, Ken Burns, etc.)
• Diversity & Innovation Fund
• Professional Development
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FY 2011 TV Programming Budget
Primetime Support of PBS
National Program Service - $26,000,000
FY 2011 investments:
• American Experience
• American Masters
• History Detectives
• Frontline
• PBS NewsHour
• Washington Week
• ` NOVA
• Nature
• Wild Kratts
• Daniel Tiger‘s Neighborhood
• Sesame Street
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FY 2011 TV Programming Budget
Primetime Support of PBS
Program Challenge Fund
CPB $9,000,000
PBS $9,000,000
$18,000,000
FY 2010-11 investments:
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America Revealed
Faces of America (Henry Louis Gates, Jr.)
Black in Latin America (Henry Louis Gates, Jr.)
Tina Fey: The Kennedy Center Mark Twain Prize
In Performance at the White House: The Motown Sound
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FY 2011 TV Programming Budget
Primetime Support of PBS
General Programming
(individual productions)
Recent examples include:
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Ken Burns (Prohibition, Vietnam, future productions)
Memorial Day and Capitol Fourth concerts
FRONTLINE (expanded year-round footprint)
Half The Sky (Diversity & Innovation Fund)
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Content Development Criteria
Proposal evaluation focuses on the following:
• Addresses priorities as indicated in the CPB Business
Plan and approved by CPB Board
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• Delivers high quality content
• Fits with PTV needs (PBS schedule, station needs)
• Meets objectives for initiative (where applicable)
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CPB Content Decision-making Process
Internal Review
Additional Materials
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External Review
Pitch Meeting
Final Decision
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Key Challenges & Priorities
• Increasingly scarce resources
• Competition across broadcast, cable and new media
platforms
• Leveraging program investments through:
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– Digital Media
– Diversity & Innovation
– Dialogue/Community Engagement
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Television & Digital Video
CPB
Jennifer Lawson
SVP, Television & Digital Video
jlawson@cpb.org
Terry Bryant
VP, Media Research & Relations
tbryant@cpb.org
Don’t Miss These Concurrent Sessions
Helping Viewers and Users Find Your Content
Tuesday, May 17 from 4:15 pm – 5:30 pm
Full-time Nielsen and Audience Insights
Wednesday, May 18 from 11:30 am – 12:45 pm
What You Need To Know About Your Pledge Audience
Thursday, May 19 from 9:00 am – 10:00 am
Going Mobile: The Path Ahead for Public Television
Thursday, May 19 from 9:00 am – 10:00 am
Full-time Nielsen and Audience Insights
Wednesday, May 18 from 11:30 am – 12:45 pm
In 2009, CPB made a major investment that enabled PBS to reach full Nielsen client status with access to Nielsen NTI data 24
hours a days, 365 days a year. CPB’s investment also funded a large-scale audience analysis of the 2009-2010 television
season. Find out how all of this Nielsen data is helping to inform program acquisition and production, scheduling, promotion
and underwriting strategy.
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Thank you!
Jennifer Lawson
SVP, Television & Digital Video
jlawson@cpb.org
Terry Bryant
VP, Media Research & Relations
tbryant@cpb.org