Speech 4: Persuasive Speech Detailed Outline
Anne-Marie Miola
Submitted to Fifield
COMM 1020
Speech 4: Persuasive Speech
December 4th, 2014
Persuasive Speech: Audience Assessment
Specific Goal: My audience will [agree that animal testing is inaccurate and inhumane].
Type of Claim: This is a claim of FACT.
Ethos: Primary Ethos:
a) Competence: [I am an animal lover, who strongly opposes animal testing which has lead me to doing
hours of research on the topic, on both sides of the spectrum].
b) Fairness: [I will fairly and accurately recognize opposing claims in the speech by stating that animal
testing has been a common practice since the 1930s and it is currently the only way known to get the most
accurate result for human consumption].
Secondary Ethos: I will state 8 different authoritative references throughout.
Audience Assessment: Most of my audience members will probably have an attitude toward my proposition that
is . . . [choose one: netural.]
Adaptation to Audience Attitude:
a. Common ground: [I am going to include topics that are common in most opinions, either for or against,
animal testing. I will present the information in a way for the audience to make their own decision about
the topic, but persuading them to share my opinion].
b. Latitude of acceptance: [I believe the audience will accept my proposition after the speech because of
the references and facts that will be presented to them; I am anticipating that the audience will be
hearing the information for the first time].
Baby Steps: [I start out explaining why and when animal testing became the norm, why animal testing does not
accurately represent what products will do to humans when we use/consume them, explain the pain inflicted on
animals when the tests are conducted, and finally explain what they can do as audience members to make more
informed decisions about the products/companies they buy from].
Pattern of Organization: [Problem-solution pattern].
Speech #4: Persuasive Speech: Speaking/Key-Word Outline
[Animal Testing]
Introduction: Imagine, just for a moment being caged for 20+ hours a day; only being let out to be burned,
poisoned, crippled and abused.
Hook: Even more, imagine going through all that just to help develop the latest and greatest in laundry detergent,
eye shadow and medications.
Thesis: I will explain how animal testing provides inaccurate test results and is inhumane with testing techniques.
Preview
1. Differences
2. Failed tests
3. Inhumane techniques
4. What we can do
Transition: Keep in mind that there are hundreds of illnesses and diseases that are common among humans and
animals, as well as many shared organs that are controlled by the same nerves and hormones.
Body
I. There are certainly similarities between animals and humans, but the molecular biology and genetics prove
there are profoundly important ways in which animals cannot ever accurately represent what will happen
when humans use/consume a product.
A.
B.
Not using animals from the shelters
Adding/removing genes
Transition: Even after all of those efforts, there are far more human trials that fail.
II.
The FDA states that 92% of drugs and other clinical trials tested effective and safe in animals fail during
human trials.
A. Smoking
Transition: Above all not only are the experiments conducted on animals unreliable, the techniques used are also
unthinkably inhumane.
II.
Force fed, forced to inhale chemicals, deprived of food/water, exposed to prolonged periods of physical
restraint, had holes drilled into their skulls, inflicted with burns and cuts to study the healing process, and
infected with pain to study the effectiveness of remedies.
A. 2010 – 97,123 animals suffered pain
B. End of their lives
III. Let me conclude by saying it is possible to get animal testing stopped.
A. European Union in 2013
B. Cruelty-free
C. Leaping Bunny
Conclusion: If we work together, animal testing can become a thing in the past.
Works Cited:
Animal Experiments: Overview. (n.d.). Retrieved November 19, 2014, from http://www.peta.org/issues/animalsused-for-experimentation/animals-used-experimentation-factsheets/animal-experiments-overview/
Annual Report Animal Usage by Fiscal Year. (n.d.). Retrieved November 26, 2014, from
http://www.aphis.usda.gov/animal_welfare/efoia/downloads/2010_Animals_Used_In_Research.pdf
Cruelty Free International. (n.d.). Retrieved November 26, 2014, from
http://www.crueltyfreeinternational.org/en/the-solution/animal-testing-for-cosmetics-in-europe-finallyset-to-end
Lab Animal Welfare. (n.d.). Retrieved November 19, 2014, from http://www.mspca.org/programs/animalprotection-legislation/animal-welfare/lab-animal-welfare/cruelty-free-labeling.html
M.P.H., A. (2013, November 11). The Top 3 Ways Animal Experiments Hurt Humans. Retrieved November 26, 2014,
from http://www.huffingtonpost.com/aysha-akhtar/animal-experiments_b_4209541.html
Pain and Distress in Research Animals : The Humane Society of the United States. (n.d.). Retrieved November 19,
2014, from http://www.humanesociety.org/issues/pain_distress/?credit= web_id329654370
Put Animal Testing to Sleep. (n.d.). Retrieved November 26, 2014, from
http://www.businessweek.com/debateroom/archives/2008/05/put_animal_test.html
Smoking Experiments on Animals. (n.d.). Retrieved November 26, 2014, from http://www.peta.org/issues/animalsused-for-experimentation/animals-used-experimentation-factsheets/smoking-experiments-animals/