Biennial 2014 Schedule
Updated February 12, 2014
FRIDAY, MARCH 28
11:00 A.M. – 6:30
P.M.
Sapphire West
Foyer A, Level 4
Registration Open
12:00 P.M. – 1:00
P.M.
Sapphire West
Foyer A, Level 4
Pick up Kosher Boxed Lunches (pre-order required)
At Registration Desk
12:00 P.M. – 2:00
P.M.
Sapphire 402 /
Patio
Level 4
JCC Association New Board Training and Lunch (by
invitation)
JCC Association Staff: Allan Finkelstein
2:00 P.M. – 4:00
P.M.
Sapphire CD
Level 4
JCC Association Board Meeting
Chair: Paula L. Sidman, Boston MA
JCC Association Staff: Allan Finkelstein
2:00 P.M. – 4:00
P.M.
Sapphire H
Level 4
Opening Program for Esther Leah Ritz Emerging
JCC Leaders Institute
Meet fellow Esther Leah Ritz Emerging JCC Leaders in a program
orientation. Pick up your Biennial registration materials at this
session.
Chair: Ruth Fletcher, San Jose, CA
Presenters: Dori Denelle, ELR Emerging JCC Leaders staff director &
community consultant, JCC Association
Matt Abrams Gerber, assistant vice president, Mandel Center for
Jewish Education at JCC Association
JCC Association Staff: Dori Denelle
2:00 P.M. – 4:00
P.M.
Cobalt 501C
Level 5
Merrin Fellows Seminar Opening Session
JCC Association Staff: Jodi Sperling and Shara Perlman
2:00 P.M. – 4:00
P.M.
Cobalt 500
Level 5
JCC Association Graduate Scholars Program
Graduate Scholar’s Opening Session – Part A)
How to make the most of the Biennial Part B)
Where are you now and Career Pathing.
JCC Association Presenter and Staff: Joy Brand-Richardson,
Associate Vice President Training, JCC Association
2:00 P.M. – 4:00
P.M.
Cobalt 501A
Level 5
Consultations
1
2:00 P.M. – 4:00
P.M.
Cobalt 502B
Level 5
Consultations
3:30 P.M. – 4:00
P.M.
Cobalt 520
Level 5
JWB Jewish Chaplains Council: Welcome and Introduction
to JWB Shabbaton
Brief introduction and orientation for JWB Shabbaton.
Staff: Rabbi Abbi Sharofsky
FRIDAY, MARCH 28 (CONTINUED)
4:15 P.M. – 4:30
P.M.
Sapphire CD
Level 4
Welcome to Biennial
Chair: Robin Frederick, Stamford CT
JCC Association Staff: Robin Ballin
4:30 P.M. – 5:30
P.M.
Sapphire L
Level 4
Challah Baking
Presenter: Matt Abrams Gerber
4:30 P.M. – 5:30
P.M.
Aqua 300A
Level 3
Musical: And the Angels Sing
Prepare for Shabbat by joining the Biennial
Shabbat choir and learning Shabbat songs, one
of which will be performed to introduce the
Kabbalat Shabbat service.
Chair: Steve Rubin, St. Paul, MN
Presenters: David Ackerman, Director, MCJE, JCC Association
Mark Horowitz, VP, Early Childhood and Family Engagement,
JCC Association
4:30 P.M. – 5:30
P.M.
Aqua Salon C
Level 3
Centering on Shabbat – A Creative Centerpiece Craft
project Shabbat is coming! Join us as we put our
crafty talents to work to create beautiful
centerpieces for Shabbat Dinner. No artistic
abilities needed! All materials will be
provided. Our stunning work will be used at
tonight’s dinner.
Presenter: Joy Brand-Richardson, Associate Vice President of
Professional Development, JCC Association
4:30 P.M. – 5:30
P.M.
Aqua Salon D
Level 3
The Original Social Networking App
Can we make a business deal at Kiddush? Text
during services? This session explores how laws
about how we speak on Shabbat help switch off
one aspect of our communities permitting a
whole new type of networking to take place.
Chair: Ann P. Kaufman, Houston, TX
Presenter: Scholar in Residence Rabbi Daniel Greyber
4:15 P.M. – 5:30
P.M.
Merrin Fellows Seminar
JCC Association Staff: Jodi Sperling and Shara Perlman
2
Cobalt 501C
Level 5
6:30 P.M. – 6:45
P.M.
Aqua Salon C
Level 3
Mechitza Mincha/Maariv Services
Led by JWB Jewish Chaplains Council
6:30 P.M. – 6:45
Non-Mechitza Mincha/Maariv Services
P.M.
Led by JWB Jewish Chaplains Council
Sapphire Ballroom
H
Level 4
6:45 P.M.
Aqua Salon C
Level 3
Candle Lighting and Kabbalat Shabbat/Welcoming Shabbat
(Mechitza)
A complete Hebrew service with a mechitza
(divider) separating men and women that
welcomes Shabbat.
Led by JWB Jewish Chaplains Council JCC
Association Staff: Dr. David Ackerman
6:45 P.M.
Sapphire Ballroom
H
Level 4
Candle Lighting and Kabbalat Shabbat/Welcoming Shabbat
(Non-Mechitza)
An abbreviated, egalitarian service that
welcomes Shabbat with Hebrew and English song,
prayer, and discussion. All levels of knowledge
and experience are invited and supported.
Led by David Ackerman, MCJE, JCC Association
JCC Association Staff: Dr. David Ackerman
8:15 P.M.
Shabbat Dinner
Sapphire Ballroom
CD
Level 4
9:15 P.M. – 11:30
P.M.
Cobalt 501C
Level 5
Merrin Fellows Seminar
JCC Association Staff: Jodi Sperling and Shara Perlman
9:45 P.M.
Oneg Shabbat
Sapphire Ballroom
H
Level 4
3
SATURDAY, MARCH 29
7:00 A.M. – 9:30
A.M.
Aqua 310/Patio
Level 3
Breakfast* on your own or opt-in. Preregistration required for delegates
9:00 A.M. – 6:30
P.M.
Sapphire West
Foyer A
Level 4
Registration Open
8:00 A.M. – 10:30
A.M.
Aqua Salon AB
Level 3
Mechitza Shabbat Services
Led by JWB Jewish Chaplains Council
9:00 A.M. – 10:30
A.M.
Aqua Salon C
Level 3
Non-Mechitza Shabbat Services: Praising and Celebrating
Shabbat (Non-Mechitza)
An abbreviated, egalitarian service that
celebrates Shabbat with Hebrew and English
song, prayer, and discussion. All levels of
knowledge and experience are invited and
supported.
Led by Dr. David Ackerman
9:00 A.M. – 10:30
A.M.
Aqua Salon D
Level 3
Family Service: 92Y Shababa™ with Karina
Celebrate Shabbat in an intergenerational
experience that connects families with prayer,
song, and guitar. Note: Amplification and
guitar will be used in this session.
Led by Karina Zilberman, Director of Jewish Family Life and
Culture, 92nd Street Y
JCC Association staff: Mark Horowitz
9:00 A.M. – 10:30 Yoga
A.M.
A contemporary approach to traditional yoga
techniques that facilitates the development of
COBALT 502B
proper body alignment and breathing
Level 5
effectiveness.
Led by Haris Lender, founder of Yoga Yeladim
JCC Association staff: Janet S. Elam
9:15 A.M. – 12:30
P.M.
Sapphire 402
Level 4
Merrin Fellows Seminar
JCC Association Staff: Jodi Sperling and Shara Perlman
10:30 A.M.11:00A.M.
Aqua Salon CD
Kiddush
Level 3
11:00 A.M. – 12:30 The Fullness of Connection
P.M.
Are people and God connected? This session
looks at the writing of the Rebbe of the Warsaw
Aqua Salon D
Ghetto to understand how emptying yourself can
4
SATURDAY, MARCH 29
Level 3
help you connect and survive life's toughest
moments.
Chair: Jerome B. Makowsky, Memphis, TN
Presenter: Scholar in Residence Rabbi Daniel
Greyber
JCC Association Staff: Dr. David Ackerman
11:00 A.M. – 12:30
P.M.
Aqua Salon C
Level 3
Doing Shabbat at the JCC: Cultural Uplift as Shabbosdik
Fare
Washington DCJCC’s Theater J
See how the Washington DC JCC’s Theater J
creates community on Shabbat by
magically introducing characters
and conflicts that provide a mirror for selfreflection and group interaction.
Chair: Francine Zorn Trachtenberg, Washington,
DC
Presenter: Ari Roth, artistic director DCJCC
11:00 A.M. – 12:45 Esther Leah Ritz Emerging JCC Leaders Institute:
Sourcing Your Leadership Style
P.M.
Aqua 310
Learn to identify the different ways people
Level 3
approach leadership and the way in which your
method of interacting with others shapes your
effectiveness as a leader.
Chair: Ruth Fletcher, Los Gatos, CA
Facilitator: Stuart Gelles, Effective
Communication Skills and Professional
Development Speaker and Coach
JCC Association Staff: Dori Denelle, Matt
Abrams Gerber, Randy Lutterman
12:45 P.M. – 1:45
P.M.
Aqua Terrace
Level 3
Esther Leah Ritz Emerging JCC Leaders Institute Lunch
Chair: Ruth Fletcher, Los Gatos, CA
JCC Association Staff: Dori Denelle, Matt Abrams Gerber
12:30 P.M. – 1:30
P.M.
Sapphire 400
Lunch* on your own or opt-in. Pre-registration required
for delegates
Level 4
1:30 P.M. – 3:00
P.M.
Aqua 310
Level 3
Esther Leah Ritz Emerging JCC Leaders Institute:
Leadership Through a Jewish Lens
Examine Jewish perspectives on Leadership and
what that means for our JCCs and the Jewish
community today. Is there something different
about being a Jewish leader?
Chair: Ruth Fletcher
Presenter: Rabbi Daniel Greyber, Biennial scholar-in-residence,
former director of Camp Ramah in California and Rabbi at Beth
El Synagogue in Durham, NC
JCC Association Staff: Dori Denelle and Matt Abrams Gerber
1:45 P.M. – 2:45
JWB Jewish Chaplains Council Session with Allan
5
SATURDAY, MARCH 29
P.M.
Finkelstein
OFF-SITE
2:00 P.M. – 3:30
P.M.
Cobalt 500
Level 5
Doing Shabbat at the JCC: A Special Shabbat JCCReads
Book Club selection
“There were in life rarely, if ever, "right"
decisions, never perfect ones, only the best to
be made under the circumstances.” --Amy
Waldman, The Submission
We will gather to discuss The Submission by Amy
Waldman. The novel poses questions about our
obligations as citizens; our obligations to
those we love, and to those we don’t know; to
those here, and to those elsewhere; to those we
have lost, and to those to come; to truth and
to beauty; to ideas and to experience; to those
we agree with, and to those whose views may
seem beyond the pale.
Chair: Carol Weintraub Fogel, West Bloomfield,
MI
Presenter: Amy Waldman, author of The
Submission
JCC Association Staff: Randy Lutterman
2:00 P.M. – 3:30
P.M.
COBALT 502B
Level 5
Doing Shabbat at the JCC: Shababa™ Intergenerational
Music Program - The Art of Creating Intergenerational
Experiences
This workshop uses intergenerational music as a
platform for transformative experiences.
Anyone-educators, clergy, lay leaders-can
access this creative technique. No teaching
experience is required.
Presenter: Karina Zilberman, 92Y
JCC Association Staff: Mark Horowitz
2:00 P.M. – 3:30
P.M.
Aqua 300A
Level 3
JWB Jewish Chaplains Council
JCC Association Staff: Rabbi Abbi Sharofsky
2:00 P.M. – 5:00
P.M.
Sapphire 402
Level 4
Merrin Fellows Seminar
JCC Association Staff: Jodi Sperling and Shara Perlman
3:00 P.M. – 4:00
P.M.
Aqua 310
Level 3
Esther Leah Ritz Emerging JCC Leaders Institute: A
Dialogue with Today’s JCC Leaders
Hear from some of JCC Association’s top lay
leaders about why they chose to be involved at
the JCC and why they continue to stay involved.
What makes this business so special?
Chair: Ruth Fletcher
Presenters: Paula L. Sidman, Chair, JCC Association
Stephen Seiden, Incoming Chair, JCC Association
Alan Solow, Past Chair, JCC Association
Allan Finkelstein, President, JCC Association
6
SATURDAY, MARCH 29
JCC Association Staff: Dori Denelle, Matt Abrams Gerber
5:00 P.M. – 6:00
P.M.
Cobalt 520
Level 5
Mechitza Mincha Service
JCC Association Staff: Rabbi Abbi Sharofsky
5:00 P.M. – 6:00
P.M.
Cobalt 502B
Level 5
Non-Mechitza Mincha Service
JCC Association Staff: Rabbi Abbi Sharofsky
4:15 P.M. – 5:30
P.M.
Cobalt 500
Level 5
Zionism: A Revolution in Jewish Connection
Zionism, both before and after the Holocaust,
constitutes a revolution in Jewish approaches
to connection. What does it mean when Jews no
longer wait for God to act?
Chair: Larry Magid, Searingtown, NY
Presenter: Scholar in Residence Rabbi Daniel
Greyber
4:15 P.M. – 5:30
P.M.
Cobalt 501C
Level 5
Doing Shabbat at the JCC: And There was Light!
Light and Jewish Art.
Light has always been a central symbol in
Jewish life. This session will use art from
the Jewish Artists’ Laboratory of the Upper
Midwest to explore how Jewish artists have
found inspiration in Jewish attitudes toward
light.
Chair: Sue
Presenter:
Education,
Milwaukee,
Strait, Milwaukee, WI
Jody Hirsh, Director of Judaic
Rose & Harry Samson Family JCC,
WI
6:00 P.M. – 8:00
JCC Association Board Dinner
P.M.
San Diego Central Library is a 10 minute walk
from the hotel.
OFF-SITE,
San Diego Central
Library
330 Park Blvd
6:30 P.M.
Off-site
Merrin Fellows Dinner
6:30 P.M.
Off-site
Graduate Scholars Dinner
6:30 P.M. – 8:30
P.M.
Dinner* on your own or opt-in for kosher dinner. Preregistration required.
6:30 P.M. – 8:30
P.M.
JWB Jewish Chaplains Council and Guests Dinner
(preregistration required)
7
SATURDAY, MARCH 29
off-site
8:30 P.M. - 8:45
P.M.
Sapphire Terrace
Level 4
Havdallah
JCC Association Staff: Dr. David Ackerman
9:00 P.M. – 10:30
P.M.
Sapphire Ballroom
Level 4
KEYNOTE PLENARY: WELCOMING GUESTS
National Anthems - J Company, Lawrence Family
JCC
Welcome:
Paula L. Sidman, Chair, JCC Association
Robin Frederick, Chair 2014 Biennial
David Wax, Host Community Chair, Lawrence
Family JCC
NetVentures, Presenting sponsor
Florence G. Heller Award
Presenter: Allan Finkelstein, President, JCC
Association
Recipient – Alan Mann, Boston, MA
This year’s recipient, Alan Mark
Mann, is a native of Brooklyn, New
York, and a graduate of Queens
College and Yeshiva University’s
Wurzweiler School of Social Work.
Mann began his career at the
Midtown YM-YWHA and the JCC of
Atlantic City. Moving to Boston in 1976, he was
the executive director of the South Area JCC,
then in 1980 becoming the associate executive
director of JCCs of Greater Boston until 1993,
when he took on the role of executive vicepresident of the agency until 2000. Alan was
the key JCC professional involved in developing
the new Jewish Community Campus in Newton,
Massachusetts and became the first executive
director of the Leventhal-Sidman JCC in Newton
Centre.
A recipient of a scholarship from JCC
Association (known at the time as the Jewish
Welfare Board), Mann also participated in the
executive leadership training the agency
offered. He joined the JCC Association staff in
2000 as executive vice-president of community
services. “Alan Mann played the major role in
transforming the way that JCC Association
delivers service to JCCs by bringing in a group
of seasoned JCC executives to work with him,”
said Allan Finkelstein, president and CEO of
JCC Association. “His deep knowledge and
dedication to the JCC Movement informed
everything he did.”
KEYNOTE PRESENTER:
Greg Liberman, CEO, president and director of
Spark Networks, Inc.,
(JDate.com,ChristianMIngle.com)
We can no longer just welcome our guests at the
front door of the JCC. We must welcome them
where ever they are on their mobile devices, in
the parking lot or in their living room. Hear
from the founder of the company whose mission
is to create niche-focused brands that build
and strengthen the communities they serve,
wherever they are.
8
SATURDAY, MARCH 29
Greg Liberman is the CEO, president
and director of Spark Networks,
Inc., whose mission is to create
niche-focused brands that build and
strengthen the communities they
serve. Anchoring Spark’s portfolio
of “relationship brands” are
ChristianMingle.com, the leading community for
Christian singles, and JDate.com, which is
responsible for more Jewish marriages than all
other online dating sites combined. Since
taking the reins as CEO in 2011, Liberman has
been instrumental in driving historic growth
for Spark Networks. Liberman’s relational
leadership approach has generated impressive
results, creating a company culture in which
the best and brightest want to work, and
perhaps most importantly, producing countless
”success stories” for the company’s
subscribers. Spark Networks’ success under
Liberman’s direction has garnered him
interviews with top media outlets including
Bloomberg Television and Radio, BusinessWeek
and Fortune, among others. Liberman holds a
B.A. in economics from Stanford University and
a JD from the University of Chicago, where he
also served as The Law School’s student body
president. In addition, he completed the
program for management development at Harvard
Business School. When not leading the charge at
Spark, Liberman can be found cheering on
Stanford’s sports teams and enjoying family
time with his wife and two young children.
RECOGNIZING OUR HONOREES
HOST: Robin Frederick, Chair, 2014 JCCs of North America
Biennial
Paula L. Sidman, Chair, JCC Association
Stephen Seiden, Incoming Chair, JCC Association
Jody Hirsh, recipient of the 2014 Morton L.
Mandel Jewish Educational Leadership Award
J. Victor Samuels, 2014 Frank L. Weil Award
Alan Mann, 2014 Florence G. Heller Award
Senator Carl Levin, 2014 Frank L. Weil Military
Award
Rear Admiral Rabbi Harold L. Robinson, 2014
Jewish Military Leadership Award
2014 Esther Leah Ritz Emerging JCC Leaders
JCC Maccabi Games® and JCC Maccabi ArtsFest®
past and current Host Communities
JCC Association Staff: Arnie Sohinki
10:30 P.M. – 11:30 Biennial 2014 Convention-Wide Honorees Reception Join
P.M.
us as we honor the recipients of our
Exhibit Hall
continental awards.
Level 4
(Exhibit Hall
open from
10:00P.M. –
9
SATURDAY, MARCH 29
midnight)
10
SUNDAY, MARCH 30
6:15 A.M. – 7:15
A.M.
SAPPHIRE 410
Level 4
Early Morning Fitness – Boot Camp
A boot camp type session will be led by a local
military drill instructor. All levels are
welcome (all exercises can be modified), but
prepare to schvitz.
JCC Association Staff: Steve Becker and/or
Brian Soileau
6:15 A.M. – 7:15
A.M.
MEET IN LOBBY
Early Morning Fitness – Run Around San Diego
Participants will go on a run of 3-5 miles at a
moderate pace (if enough runners are present,
we will have an easy and less easy pace) around
beautiful San Diego. All are welcome.
Instructor/JCC Association Staff: Steve Becker and/or Brian
Soileau
7:00 A.M. – 7:45
A.M.
Aqua 311A
Level 3
Mechitza Shacharit Services
Led by JWB Chaplains Council
7:00 A.M. – 7:45
A.M.
Aqua 311B
Level 3
Non-Mechitza Shacharit Services
Led by JWB Chaplains Council
7:00 A.M. – 6:00
P.M.
Sapphire West
Foyer A
Level 4
Biennial Registration Open
7:30 A.M. – 8:45
Continental Breakfast
A.M.
Sapphire West
Foyer A and
Terrace, Level 4
OUTSIDE OF COBALT AND
AQUA MEETING ROOMS,
LEVELS 3 AND 5
7:30 A.M. – 8:45
A.M.
Aqua 313
Level 3
Breakfast located
outside of room.
JCC Boarding Pass FAM Trip Reunion
JCC Association staff: Leah Garber
7:30 A.M. – 8:45
A.M.
Cobalt 502B
Level 5
Incoming Presidents Breakfast: Preparing to Lead Your JCC
(for incoming JCC presidents taking office on or before
April 1, 2016)
Learn about JCC Association’s new Guide for New
JCC Presidents.
Engage with other leaders in
discussions about how to maximize the months
preceding your term in office.
Chair: Brian Kriftcher, Stamford, CT
11
SUNDAY, MARCH 30
Presenter: Dori Denelle, Vice President &
Community Consultant, Governance, Emerging
Leadership, JCC Association
JCC Association Staff: Janet S. Elam, Alan
Goldberg, and Jerry Wische
7:30 A.M. – 8:45
A.M.
Cobalt 500
Level 5
First Time Attendees Breakfast
Is this your first time attending the Biennial? Pick up some
breakfast and come join us to learn how to maximize your time
at the Convention. Meet other first timers and chat with Joy
Brand-Richardson, Director of Training at JCC Association for
tips and tricks to navigating the Biennial.
Chair: Stephen Dorsky, Birmingham, AL
Presenter: Joy Brand-Richardson, Associate Vice President,
Director of Training, JCC Association
7:30 A.M. – 8:45
A.M.
Cobalt 501A
Level 5
Consultation
7:30 A.M. – 8:45
A.M.
Cobalt 501B
Level 5
Consultation
7:30 A.M. – 8:45
A.M.
Cobalt 501C
Level 5
Consultation
9:00 A.M. – 10:45
A.M.
Aqua 314
Level 3
Size of City – Without Walls
Share and discuss how to successfully implement
programs and engagement experiences beyond the
walls of the JCC or in a community without a
facility. Identify the key challenges and
opportunities to leverage community impact.
Chair: Richard Frankoff, Las Vegas, NV
JCC Association Staff: Alan Goldberg
9:00 A.M. – 10:45
A.M.
Aqua 300A
Level 3
Size of City – Intermediate
Share and learn from the successes and
challenges of similar size JCCs with fellow
Executive Directors and Board Members. Discuss
how other JCCs have implemented findings from
Benchmarking and the JCC Vision and Statement
of Principles.
Chair: Thom Mandel, Akron, OH
JCC Association Staff: Mark Horowitz
9:00 A.M. – 10:45
A.M.
Aqua Salon AB
Level 3
Size of City – Large-Intermediate 1
Share and learn from the successes and
challenges of similar size JCCs with fellow
Executive Directors and Board Members. Discuss
how other JCCs have implemented findings from
Benchmarking and the JCC Vision and Statement
of Principles.
12
SUNDAY, MARCH 30
Chair: Kenneth B. Jacobs, Jacksonville, FL
JCC Association Staff: David Posner
9:00 A.M. – 10:45
A.M.
Aqua 313
Level 3
Size of City – Large-Intermediate 2
Share and learn from the successes and
challenges of similar size JCCs with fellow
Executive Directors and Board Members. Discuss
how other JCCs have implemented findings from
Benchmarking and the JCC Vision and Statement
of Principles.
Chair: Linda Russin, Rockland County, NY
JCC Association Staff: Arnie Sohinki
9:00 A.M. – 10:45
A.M.
Aqua Salon EF
Level 3
Size of City – Large
Share and learn from the successes and
challenges of similar size JCCs with fellow
Executive Directors and Board Members. Discuss
how other JCCs have implemented findings from
Benchmarking and the JCC Vision and Statement
of Principles.
Chair: Jack Baum, Dallas TX
JCC Association Staff: Janet S. Elam
9:00 A.M. – 10:45
A.M.
Aqua Salon C
Level 3
Size of City – Metropolitan 1
Share and learn from the successes and
challenges of similar size JCCs with fellow
Executive Directors and Board Members. Discuss
how other JCCs have implemented findings from
Benchmarking and the JCC Vision and Statement
of Principles.
Chair: Joyce Goldstein, MetroWest, NJ
JCC Association Staff: Jerry Wische
9:00 A.M. – 10:45
A.M.
Aqua Salon D
Level 3
Size of City – Metropolitan 2
Share and learn from the successes and
challenges of similar size JCCs with fellow
Executive Directors and Board Members. Discuss
how other JCCs have implemented findings from
Benchmarking and the JCC Vision and Statement
of Principles.
Chair: Stephen Kaufman, Houston, TX
JCC Association Staff: Jordan Shenker
9:00 A.M. – 10:45
A.M.
AQUA 311B
Merrin Fellows Seminar
Presenter: Stuart Gelles, Effective Communication
Skills and Professional Development Speaker and
Coach
JCC Association Staff: Jodi Sperling and Shara Perlman
11:00 A.M. – 12:30
P.M.
Sapphire Ballroom
Level 4
KEYNOTE PLENARY: Connecting with Judaism and Israel
The role of leaders in transforming JCCs to
engage people and connect them to Judaism,
community and Israel in meaningful and lasting
ways.
Welcome
Robin Frederick, Biennial chair, Stamford, CT
13
SUNDAY, MARCH 30
Honoring Mort Mandel – 60 Years of Leadership
for the JCC Movement
The Morton L. Mandel Jewish Educational
Leadership Award
Recipient: Jody Hirsh, Director of Judaic Education,
Rose & Harry Samson Family JCC, Milwaukee, WI
Jody Hirsh, the Judaic Education
Director at the Harry & Rose
Samson Family Jewish Community
Center in Milwaukee, Wisconsin,
has been chosen to receive the
Morton L. Mandel Jewish
Educational Leadership Award for
his lifelong commitment to Jewish
education. The Mandel Award is presented by JCC
Association, the leadership network of the JCC
Movement, and will be awarded at the JCCs of
North America Biennial Convention in San Diego
on Sunday, March 30, 2014.
Prior to joining the Samson JCC in 1999, Hirsh
taught Jewish studies at the University of
California (both the Berkeley and Los Angeles
campuses), Mills College, and the University of
San Francisco as well as the Los Angeles
University of Judaism and Hebrew Union College.
In the fall of 1990 through the winter of 1992,
he was a Jerusalem Fellow, concentrating on
museum education at the Israel Museum and the
Citadel Museum, with post-graduate work at the
Hebrew University. For three years, he served
as programme director of the Hong Kong Jewish
Community Centre. Hirsh was honored with the
2005 Covenant Award for Outstanding Jewish
Educator.
“Jody’s breadth and depth of knowledge, his
creative imagination, and his interest in the
learning process make him the ‘Gold Standard’
for JCC Jewish educators. I’m always learning
from him; Jody is a JCC Movement treasure,”
said David Ackerman, director of JCC
Association’s Mandel Center for Jewish
Education and staff coordinator for the Mandel
Award.
President’s Address
Allan Finkelstein, president and CEO, JCC Association
Keynote Address:
Dr. Ron Wolfson; Fingerhut Professor of
Education for the Graduate Center for
Education, American Jewish University
Ron Wolfson is a visionary Jewish
educator whose enthusiasm for
bringing Judaism alive in homes and
synagogues has shaped his work in
the community. An author of many
books, his most recent is Relational
Judaism: Using the Power of
Relationships to Transform the Jewish
Community. He is a member of the Shevet: Jewish
Family Education Exchange and President of the
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SUNDAY, MARCH 30
Kripke (KRIP-kee) Institute for Jewish Family
Literacy.
Ron is currently the Fingerhut Professor of
Education at the American Jewish University
(formerly the University of Judaism) in Los
Angeles where he has been a member of the
faculty since 1975. He has also served as Dean
of the Fingerhut School of Education, Vice
President and Founding Director of the Whizin
Center for the Jewish Future and the Whizin
Institute for Jewish Family Life. The
book, First Fruit: A Whizin Anthology of Jewish
Family Education, which he co-edited with
Adrianne Bank, won the 1999 Jewish Book Award.
Over the years, Ron has visited hundreds of
Jewish institutions across North America and
around the world as a consultant, teacher and
scholar-in-residence widely recognized for his
passionate, insightful and often humorous
presentations. Ron is a co-founder of Synagogue
2000 (with Rabbi Lawrence Hoffman) and
currently serves as President of Synagogue
3000/Next Dor, a catalyst for excellence,
empowering congregations and communities to
create synagogues that are sacred and vital
centers of Jewish life
Book signing following Plenary: Relational
Judaism: Using the Power of Relationships to
Transform the Jewish Community
JCC Association Staff: Arnie Sohinki
12:45 P.M. – 2:00
P.M.
Exhibit Hall
Level 4
(Exhibit Hall
open from 11:45
A.M. – 2:30P.M.)
Biennial Buffet Lunch
Exhibit Hall Open - Please support our Vendors!
Photo Ops
12:45 P.M. – 1:45
P.M.
Sapphire 402
Level 4
Canadian JCCs Meeting (by invitation)
Please pick up your lunch in the Exhibit Hall.
JCC Association Staff: Arnie Sohinki
12:45 P.M. – 1:45
P.M.
Sapphire
Boardroom
Level 4
JCC Association Graduate Scholars Private Consultations
Please pick up your lunch in the Exhibit Hall.
JCC Association Staff: Joy Brand-Richardson
12:45 P.M. – 1:45
P.M.
Aqua 313
Level 3
Consultation
Please pick up your lunch in the Exhibit Hall.
12:45 P.M. – 1:45
P.M.
Aqua 314
Level 3
Consultation
Please pick up your lunch in the Exhibit Hall.
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SUNDAY, MARCH 30
12:45 P.M. – 1:45
P.M.
AQUA 300A
Israel Consul General Meeting with S. California JCCs
JCC Association staff: Leah Garber
12:45 P.M. – 1:45
P.M.
Sapphire 410
Level 4
JCC Association Executive Committee Luncheon (by
invitation)
Chair: Paula L. Sidman
JCC Association Staff: Allan Finkelstein
12:45 P.M. – 3:45
P.M.
Aqua 310/Terrace
Level 3
Esther Leah Ritz Emerging JCC Leaders Institute and
Luncheon: Building and Enhancing Your Leadership Skills
What are the competencies needed to be a
successful JCC leader? How do we balance
competing demands as leaders of our JCCs? This
session focuses on our own leadership skills and
will help us cultivate those that enable our
JCCs to thrive.
Chair: Ruth Fletcher
Presenter: Noa Peri-Jensch, founder and principal of The Global
Momentum
JCC Association Staff: Dori Denelle and Matt Abrams Gerber
2:00 P.M. – 3:30
P.M.
Cobalt 500
Level 5
Advanced Leaders: Civil Discourse in the Jewish
Community: The advanced JCC leaders role as community
leader
What does it mean for a JCC to “support diverse
Jewish opinions, beliefs, and practices” (as
stated in our movement’s statement of
principles), particularly when it comes to
controversial topics? Explore, through case
studies, how you as an advanced leader can help
your JCC take the lead in your community by
creating a constructive environment for dialogue
while embracing people's differences.
This session is recommended for JCC past
presidents, JCC Association board members and
other advanced JCC leaders.
Chair: Marc Merklin, Akron, OH
Presenter: Rabbi Melissa Weintraub, Faculty, Shalom Hartman
Institute of North America; Director, JCPA Civility Initiative
JCC Association Staff: Alan Goldberg
2:00 P.M. – 3:30
P.M.
Aqua Salon EF
Level 3
Presidents and Executives Cohort 1: Governance as
Leadership
Presenter: Susan Meier, senior governance consultant for
BoardSource and the principal at Meier & Associates
Chair: Ann P. Kaufman, Houston, TX
JCC Association Staff: Jerry Wische and Janet S. Elam
2:00 P.M. – 3:30
P.M.
Sapphire 400
Level 4
FRD Cohort 1: Complementary and Independent Roles in
the FRD Process for the JCC President, Executive Director
and Chief Development Professional
How do the key JCC team members responsible for
JCC fund development interface and maximize
their relationships, skills, and networks to
increase the financial results?
What are the appropriate roles for the annual
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fund, a capital campaign, and other initiatives?
What are the expectations for each person's
duties and efforts, and are these reasonable and
complementary?
Chair: Sue Strait, Milwaukee, WI
Presenter: Jeff Metz, Bloom Metz Consulting
JCC Association Staff: Susan Bender
2:00 P.M. – 3:30
P.M.
Aqua Salon A
Level 3
Fiscal Cohort 1: Communication is Key
This panel discussion, will explore the topics
that should be communicated on a regular basis
between professional and lay leadership to help
keep a JCC strong financially.
Chair: Ed Goldberg, Louisville, KY
Presenters: Marc Kahn, former board member, JCC of
Metropolitan Detroit
Howard Jacobson, JCC Association board member and former
board president, JCC of Greater Kansas City
Arnold Raymon, CFO of the Merage JCC of Orange County
JCC Association Staff: Bob Kimsal
2:00 P.M. – 3:30
P.M.
Aqua 300A
Level 3
Marketing Cohort 1: Updating the JCC brand
With the launch of our first new JCC brand tool
kit in ten years, what role should lay leaders
and committees play?
Chair: Shirley Solomon, Boca Raton, FL
Presenters: Peter Shevenell, Michael Rowland
JCC Association Staff: Michael Rowland
2:00 P.M. – 3:30
P.M.
Cobalt 502B
Level 5
Merrin Fellows Seminar
JCC Association Staff: Jodi Sperling and Shara Perlman
2:00 P.M. – 3:30
P.M.
Sapphire
Boardroom
Level 4
Graduate Scholars Workshop
JCC Association Staff: Joy Brand-Richardson
2:00 P.M. – 3:30
P.M.
Cobalt 520
Level 5
Short Film: Big Impact—Building connections at your JCC
Through Israeli Film and Wrap-Around Programming
Israeli film as a catalyst for discussion in
your JCC. We will screen several short Israeli
films, and discuss ways to use them as part of
your JCCs integrated programming. With guests
from the Ma'aleh Film School in Israel and the
Israel Film Center in Manhattan for a curated
and passionate discussion on building
connections through film, and access for JCCs.
Chair: Sue Diamond, San Francisco, CA
Presenter: Einat Kapach, International Relations & Special
Projects, The Ma'aleh Film School, Jerusalem
Isaac Zablocki, Director, Israel Film Center, JCC in Manhattan
JCC Association Staff: Randy Lutterman
2:00 P.M. – 3:00
P.M.
Aqua 314
Level 3
JWB Jewish Chaplains Council – Welcome / State of JWB
Address
Rabbi Harold Robinson will address JWB
delegation about the organization.
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Presenter: Rabbi Harold Robinson, RADM CHC USN Ret., JWB
Director
JCC Association Staff: Rabbi Abbi Sharofsky
3:00 P.M. – 3:45
P.M.
Aqua 314
Level 3
JWB Jewish Chaplains Council – Pivot to the Pacific Rim
Updates and insights on the ever shifting focus
of the U.S. Armed Forces.
Presenter: General Paul J. Selva, USAF, Commander, Air
Mobility Command, Scott AFB
JCC Association Staff: Rabbi Abbi Sharofsky
3:45 P.M. – 5:15
P.M.
Aqua Salon BCD
Level 3
J’s Stake House
Featuring the menu of JCC Association programs
and services available to all JCC stakeholders.
Find out everything you can take advantage of as
an affiliated JCC. There’s more than you know!
Chair: Robin Frederick, Stamford, CT
JCC Association Staff: Robin Ballin
TABLE #18
Arts and Culture
Randy Ellen Lutterman, vice-president, arts and
culture, director, JCC Maccabi ArtsFest
Find out how JCC Association can help you
collaborate with JCCs individually, in small
groups, or on a continental level to maximize
and share arts and culture resources, including
latest trends and programming ideas. Stop by to
join the discussion and learn about other JCC
programs that might be perfect to share with
your constituents, including JCC Maccabi
ArtsFest, the amazing community- building
Jewish experience for your teens that is the
partner program of the JCC Maccabi Games.
TABLE #24
Club One:
JCC Association’s Partner in Fitness Center Management
Dan Burns, vice-president of operations, Club
One
Club One is recognized as the JCC
Association's "Best in Class" provider for JCC
membership, fitness and wellness programs and
services. As a leader in JCC fitness
management and the fitness industry, Club One
has developed results-driven solutions in
member acquisition, engagement, and
retention. Learn about Club One's BeWell
Wellness Platform and how you can differentiate
your JCC to build net membership and increase
participation in your programs. Have all of
your questions answered regarding wellness,
fitness, and how Club One partners with JCCs.
TABLE #11
Community Consultation
Jordan Shenker, senior vice-president, community consultation
Want to know where innovation is happening in
JCCs? Want to have access to best practices in
each program area of your JCC? Want to bring
resources back to your JCC today to maximize
effectiveness and impact? Learn about
consultation services offered by JCC
Association that can help you do all these and
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more.
TABLE #17
Engaging Ways to Put the J in Your JCC
Matt Abrams Gerber, assistant vice-president,
Mandel Center for Jewish Education
Learn about different MCJE initiatives to help
make the "J" more interesting and engaging for
children, teens, and adults at your JCC: TAG:
Jewish Values Through Camping, Journeys: Adult
Jews Living and Learning, and Yisrael Sheli (My
Israel), our teen Israel education curriculum
funded by the Goodman Family Institute. Also,
find out more about the Study Guide for the
Statement of Principles, which includes
activities and discussions to help you explore
the beliefs that bind us together as a
continental JCC Movement. There will be great
program and activity materials for you to see.
Come and learn more about what MCJE programs
can do for you.
TABLE #1
Engaging Young Leaders in JCCs
Janet S. Elam, vice-president, community
consultant
Does your board reflect the great potential of
creative leaders between their mid-twenties and
early forties? How can your JCC connect with a
new generation of leaders and engage them in
meaningful ways? Stop by to learn more, and to
participate in the conversation.
TABLE #9
First-Time Attendees
Alan Goldberg, vice-president and community
consultant
Get the lay of the land. Learn how to navigate
the Biennial and use the next four days as
effectively as possible.
TABLE #4
Governance Review/Board Development/Board SelfAssessment
Dori Denelle, vice-president, community
consultant, Certified Governance Trainer
How well is your board of directors working at
your JCC? Do you have a managing board or a
governing board? Do you know the benefits of
board self-assessment? JCC Association can help
you with a governance performance review, board
self-assessment, and board development
activities. Stop by and find out more.
TABLE #3
Israel within the JCC
Leah Garber, vice-president, JCC Israel Center
Delve into the programs and services offered by
the JCC Israel Center. Learn about the
educational opportunities and materials needed
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to bring Israel to your community. Find out
about JCC Boarding Pass member-travel programs,
JCC Maccabi Israel (JMI), professional seminars
and educational trips. Learn about the JCCIsraeli Community Center twinning program and
other possible ways to connect your JCC to
Israel and Israelis.
TABLE #12
JCCA.me – Where JCC Professionals Go to Learn, Share and
Grow
Alexandra White, digital marketing manager
JCCA.me is where JCC professionals learn,
share, and grow. This platform features over 20
knowledge bases curated by JCC Association
consultants, including topics such as aquatics,
Jewish education, digital marketing and many
more. Knowledge bases feature articles,
training videos, archived webinars and other
resources that JCC professionals can learn
from, comment on, share and save for later
reference. Each JCC professional can publish
her own ideas and resources, connect with other
like-minded professionals across the continent,
and build his own custom learning environment.
This system will make the very best of JCCs and
JCC Association easily available for all
positions and experience levels.
TABLE #20
JCC Camps and the Merrin Center for Teen
Engagement
Jodi Sperling, vice-president and director,
camping and the Merrin Center for Teen
Engagement and Shara Perlman, assistant
director of camping services
Come hear about some of the exciting new
initiatives for our day and resident camps
taking shape. Hear details about our vision for
JCC camps, and how our Day Camp Initiative
could be strengthening your camp program now!
Also stop by to learn about the Merrin
Fellowship, JCC Association’s premiere
professional development opportunity for JCC
professionals who work directly with teens.
Current Fellows will be available to share
their experiences with you and discuss
recruitment for the next cohort!
TABLE #21
JCC Early Childhood Education and Family Engagement
Mark Horowitz, vice-president,
early childhood education & family engagement
Our early childhood education and family
engagement department provide guidance to JCCs
across North America to support and strengthen
their early education and family engagement
programs in a variety of ways including study
opportunities, site visits, and phone
consultation. Our new Early Learning Framework,
Sheva, is now a part of over 60 JCCs across the
continent as they begin their journey as Sheva
Learning Communities. Come and hear about these
and other exciting opportunities for your JCC.
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TABLE #6
JCC Excellence: Benchmarking
Andy Paller, director, JCC Excellence: Benchmarking
Discover how benchmarking can help you improve
your bottom line, advance your Jewish impact,
and increase the satisfaction and retention of
your members and staff. This program, drawing
on JCC data and on customer and staff survey
feedback, has provided the lay and professional
leadership of 85 JCCs with the objective
quantitative information they need to assess
management effectiveness and leadership needs,
capitalize and expand on areas of strength, be
more responsive to difficulties as they arise,
and develop a practical approach towards
continuous self-improvement. Stop by to learn
about recent Benchmarking insights/case
studies, how to participate.
TABLE #19
JCC Maccabi
Dan Deutsch, vice-president, JCC Maccabi
JCC Maccabi Games®, JCC Maccabi ArtsFest® and
JCC Maccabi Israel® programs are “new and
improved.” Each year, over ninety JCCs
participate in the JCC Maccabi Experience. Come
and learn how you can build or strengthen your
delegation and provide an amazing communitybuilding Jewish experience for your teens.
TABLE #2
JWB Chaplains Council /Project Welcome Home
Rabbi Abbi Sharofsky, deputy director, JWB Jewish Chaplains
Council
For more than ninety years, in wartime and
peacetime, JWB Jewish Chaplains Council, a
service of JCC Association, has been providing
for the needs of Jewish personnel in the U.S.
Armed Forces. Learn more about our programs and
how your JCC can engage military personnel and
their families, and how your JCC can support
Jews in the military.
TABLE #22
Lenny Krayzelburg JCC Swim Academy
Lenny Krayzelburg, founder
The Lenny Krayzelburg JCC Swim Academy offers
learn-to-swim programs for children of all
ages. Started in 2005 by four-time Olympic
Gold Medalist Lenny Krayzelburg, our mission
is to teach and inspire children to be water
safe. Since our inception, we have taught
thousands of kid’s water safety. Our learn-toswim program features the SwimRight© Method,
developed by Lenny Krayzelburg and his staff.
This method is based on six levels of
progressive learning techniques, and within
the first set of lessons, children greatly
improve their chances of saving themselves if
they purposely or accidentally enter any body
of water.
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TABLE #10
Leveraging JCC Association Preferred Vendors
for your JCC
Kelly Rainey, corporate sponsorships and
marketing manager
Learn about our JCC Association Preferred
Vendors, what they have to offer your
community, and how this can add value to your
JCC. There are many opportunities that already
exist and that can benefit your JCC
professionals and members. See what so many
JCCs have already taken advantage of and how
you can, too.
TABLE #14
Marketing Consultation
Michael Rowland, marketing consultant,
Mandel Center for Excellence in Leadership and Management
How effective are the marketing efforts of your
JCC? Is it time to try a new approach? Do you
have a marketing plan? To help you rethink your
JCC’s marketing direction, request a
consultation visit from Michael Rowland, JCC
Association’s marketing consultant. Have a chat
with him at the Marketing Stake House table.
TABLE #23
Membership and Fitness at Your JCC
Brian Soileau, consultant, health &
wellness/membership services
Membership is the entry point for most members
at your JCC, but membership is not only about
monthly drafts and guest passes. Learn how your
JCC should be selling value and relationship
memberships and how to compete in a volatile
fitness market. Join in the discussion about how
we conquer the buzz word of “member retention”
through new member on-boarding, better interdepartmental collaboration, and member
engagement.
TABLE #13
New Media Consultation
Chris Strom, director, new media and social
networking
See what forces are changing the communications
landscape, and how your JCC can target, connect
and engage your community as never before.
Learn how to drive more web traffic to your JCC
website from DiscoverJCC.com, launching a
"Program Guide 2.0" for your JCC in the JCCs of
North America iPhone & Android app and how your
community can benefit from a digital marketing
consultation.
TABLE #5
Professional Development/JCC Executive Search/
JCC Staff Training
Joy Brand-Richardson, associate vice
president/director of training
Jerry Wische, executive vice-president, chief
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operating officer, director, Mandel Center for
Excellence in Leadership and Management
Staff members are your JCC’s greatest resource.
JCC Association can help you to retain the high
performers and recruit new ones. Whether you are
seeking training opportunities, executive
succession planning, staff or executive search,
candidates to fill open positions, or
scholarship opportunities for graduate education
programs, we can partner with your JCC. Visit us
at www.jccworks.com for more information.
TABLE #7
Strategic Planning and Thinking
David Posner, vice-president,
community services; director, strategic performance,
Mandel Center for Excellence in Leadership and Management
Do you find yourself spending too much time in
the “weeds” and not enough time focusing on the
big picture at your JCC? Strategic thinking is
about leadership’s ability to focus on the
critical agenda to keep the JCC moving forward.
In this session, learn about JCC Association’s
strategic thinking program, which helps JCCs
engage in and continue strategic thinking for
their agency.
TABLE #16
Total Wellness, Discover @ the JCC
Steve Becker, vice-president,
health and wellness services/Discover @ the JCC
The transition from fitness to total wellness
will allow JCCs to distinguish themselves from
all competitors and create a unique niche. The
end result will be a holistic model that
crosses all departments, even in those JCCs
without fitness centers, to become wellness
providers offering physical, social,
intellectual, mental, emotional, medical,
rehabilitative, social action, environmental,
cultural, financial, vocational and spiritual
components.
TABLE #8
The New Brand: What's in It for Your JCC?
Peter Shevenell, creative director
The largest generation ever, the millennials,
are forming households and having children.
This is our core constituency of the future,
and we can't afford to lose them. The JCC brand
has been revitalized for the first time in a
decade — learn how to focus your JCC's brand
promise to connect with a new generation in a
new era.
TABLE #15
Young Schlichim and Torch Relay Programs
Osnat Zur, continental shlicha
The Young Schlichim program is an innovative
service placing young Israeli staff in your JCC.
Also learn about the Hanukkah Torch Relay
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program, which brings schlichim to your
community for two weeks.
4:00 P.M. – 5:15
P.M.
Sapphire 410
Level 4
JWB Jewish Chaplains Council - Chaplain Learning Session with
Scholar-in-Residence Dr. Michael Chernick
Chaplains will engage in text study and
discussion about religious pluralism and what
it means in the context of military chaplaincy.
Presenter: Michael L. Chernick, Rabbi, Ph.D.,
Professor of Rabbinic Literature, HUC-JIR/New
York
JCC Association Staff: Rabbi Abbi Sharofsky
4:00 P.M. – 5:15
P.M.
Aqua 314
Level 3
JWB Jewish Chaplains Council – Lay Leader Training:
“Understanding Christian Proselytizing”
Examining key texts and points of argument used
by Christians proselytizing to Jews in the
military.
JCC Association Staff: Rabbi Harold L. Robinson
5:30 P.M. – 6:00
P.M.
Aqua 300A
Level 3
Mechitza Mincha/Maariv Services
Led by JWB Jewish Chaplains Council
5:30 P.M. – 6:00
P.M.
Sapphire 410
Level 4
Non-mechitza Mincha/Maariv Services
Led by JWB Jewish Chaplains Council
5:30 P.M. – 6:30
P.M.
Sapphire 400
Level 4
JCC Global (formerly World Confederation of Jewish
Community Centers / WCJCC) Orientation for Overseas
Delegates
Chairs: Jane Gellman, Milwaukee, WI and Ishie Gitlin, Mexico
City
JCC Global Staff: Smadar Bar Akiva
5:30 P.M. – 7:00
P.M.
COBALT 500
Level 5
Consultations
5:30 P.M. – 7:00
P.M.
COBALT 501C
Level 5
Consultations
5:30 P.M. – 7:00
Meet Ups and Networking
P.M.
Visit our vendors
Exhibit Hall
Sapphire Ballroom Solutions Bar (Cash bar, JCCA.me, consultants, etc.)
Level 4
Collect your awards certificates and take a
photo with your delegation at our photo ops
(Exhibit Hall
booth
open from
5:00P.M. – 7:30
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P.M.)
6:30 P.M. – 7:30
P.M.
WEST TERRACE
Level 4
or Aqua Salon AB
(IN CASE OF RAIN)
Col. Chaplain Brett Oxman’s Retirement Ceremony (by
invitation)
8:00 P.M.
OFF-SITE
SAN DIEGO CENTRAL
LIBRARY
Col. Chaplain Brett Oxman’s Retirement Dinner (by
invitation)
7:30 P.M.
Off-site
JCC Global (formerly World Confederation of JCCs) Shared
Cost Dinner (by invitation)
8:00 P.M.
Off-site
Dine Around San Diego (with delegations)
JCC Association Staff: Rabbi Abbi Sharofsky
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MONDAY, MARCH 31
6:15 A.M. – 7:15
A.M.
Sapphire 400
Level 4
Early Morning Fitness – Yoga
A contemporary approach to traditional yoga
techniques that facilitates the development of
proper body alignment and breathing
effectiveness. Appropriate for all levels.
Led by Haris Lender, founder of Yoga Yeladim
JCC Association Staff: Steve Becker and/or
Brian Soileau
6:15 A.M. – 7:15
A.M.
Lobby
Early Morning Fitness – Run Around San Diego
Participants will go on a run of 3-5 miles at a
moderate pace (if enough runners are present,
we will have an easy and less easy pace) around
beautiful San Diego. All are welcome.
Instructor: JCC Association Staff: Steve Becker
and/or Brian Soileau
7:00 A.M. – 7:45
A.M.
Aqua 311A
Level 3
Mechitza Shacharit Services
Led by JWB Chaplains Council
7:00 A.M. – 7:45
A.M.
Aqua 311B
Level 3
Non-Mechitza Shacharit Services
Led by JWB Chaplains Council
7:30 A.M. – 6:30
P.M.
Sapphire West
Foyer A
Level 4
Registration & Host Community Hospitality
7:30 A.M. – 8:45
A.M.
Sapphire Foyer
and Terrace,
Level 4 and Aqua
Meeting Rooms,
Level 3
Continental Breakfast
Collect your awards certificates and take a
photo with your delegation at our photo ops
booth.
7:30 A.M. – 8:45
A.M.
Aqua Salon EF
Level 3
Presidents and Executive Directors Cohort 2 Breakfast:
Governance as Leadership
Chair: Jerome B. Makowsky, Memphis, TN
Presenters: Susan Meier, senior governance consultant for
BoardSource and the principal at Meier & Associates
JCC Association Staff: Jerry Wische and Janet S. Elam
7:30 A.M. – 8:45
A.M.
Sapphire 400
Level 4
FRD Cohort 2 Breakfast: Integrating Planned Giving into
Your FRD Model: Enhancing Annual, Capital and
Endowment Campaigns
This session debunks some of the myths about
planned giving. Attendees will learn how
planned giving enhances current giving while
building a future financial reservoir.
Chair: Harriet Blank, New Hope, PA
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MONDAY, MARCH 31
Presenters: Joel M. Breitstein, J.D., Attorney serving as
Consultant on planned Giving to the JCC Association
Jeff Metz, Bloom Metz Consulting
JCC Association Staff: Susan Bender
7:30 A.M. – 8:45
A.M.
Aqua 300A
Level 3
Fiscal Cohort 2 Breakfast: What Does a JCC Budget Look
Like?
JCCs are all the same, but they are all
different. Find out how your JCC compares to
the average operating budget structure and how
that might help in managing agency operations.
Chair: Phil Schatten, New York, NY
Presenter:
TBA
JCC Association Staff: Bob Kimsal
7:30 A.M. – 8:45
A.M.
Sapphire 410
Level 4
Marketing Cohort 2 Breakfast: Building reputation in the
community
Beyond the hundreds of events promoted monthly,
what do people actually know and think about
your JCC? And how can we raise the JCC’s
overall profile in the marketplace?
Chair: Stephen M. Kaufman, Houston, TX
Presenter: Jonathan Baskin, Baskin Brand
JCC Association Staff: Michael Rowland
7:30 A.M. – 8:45
JCC Association Graduate Scholarship Students
A.M.
Bring your breakfast and join us to discuss
Sapphire Boardroom career path options with current Senior Level JCC
Level 4
Professionals.
JCC Association Staff: Joy Brand Richardson
7:30 A.M. – 8:45
A.M.
Aqua 314
Level 3
JCC Association Jewish Military Services Committee
Meeting (by invitation)
Chair: Donald Brodsky, Houston, TX
JCC Association Staff: David Posner
7:30 A.M. – 8:45
A.M.
Aqua 306A
Level 3
JCC Global (formerly World Confederation of JCCs)
Breakfast
(open to all Biennial delegates)
Come listen to unique accounts of personal
Jewish journeys from JCCs around the globe.
Chair: Shirley Solomon, Boca Raton, FL
JCC Global Staff: Smadar Bar Akiva
8:00 A.M. – 9:00
A.M.
Aqua 311A
Level 3
JWB Jewish Chaplains: Chaplain Learning with Scholar-inResidence Dr. Michael Chernick
Chaplains will engage in text study and discussion about
religious pluralism and what it means in the context of military
chaplaincy.
Presenter: Michael L. Chernick, Rabbi, Ph.D., Professor of
Rabbinic Literature, HUC-JIR/New York
JCC Association Staff: Rabbi Abbi Sharofsky
8:00 A.M. – 9:00
A.M.
JWB Jewish Chaplains: Lay Leaders Training: “Religion in
the Strategic Environment” Understanding the role of the lay
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MONDAY, MARCH 31
Aqua 311B
Level 3
leader and exploring best practices for Jewish military
communities.
Presenter: CH (COL) Bonnie Koppell, USAR
JCC Association Staff: Rabbi Abbi Sharofsky
9:00 A.M. – 10:30 Movement-wide initiative: Repositioning Day Camp
A.M.
As part of JCC Association’s Day Camp
Initiative, a new playbook for JCC day camps
Aqua 310
has just been completed. Get an in-depth look
Level 3
into this new tool and explore the key factors
that set apart the most successful day camps.
Chair: Meryl Ainsman, Pittsburgh, PA
Presenters: Meryl Ainsman, Camp Chair, JCC Association
Board member
Jodi Sperling, Director of Camping and the Merrin Center for
Teen Engagement, JCC Association
Shara Perlman, Assistant Director of Camping, JCC Association
JCC Association Staff: Jodi Sperling
9:00 A.M. – 10:30
A.M.
Aqua Salon D
Level 3
Movement-wide initiative: Sheva: Engaging Visionary
Directors & Educators Across the Continent
How does this new early learning framework
support JCCs in becoming THE cutting edge
program in the community?
This session will provide the tools for you as
a lay leader to be an advocate for the success
of your JCC's early learning center. Join our
JCC Association board members for an engaging
roundtable discussion.
Chair: Thom Mandel. Dayton, OH
Presenters: Mark Horowitz, Vice President, Early Childhood
Education & Family Engagement
Jeanne Lovy, Assistant VP, Young Children and Their Families,
Jewish Community Centers of Greater Boston
JCC Association Early Childhood Education & Family
Engagement CommitteeJCC Association
Staff: Mark Horowitz
9:00 A.M. – 10:30 Movement-wide initiative: Israel: The New Tribes of Israel:
A.M.
Who We Are, and How We See One Another?
Cobalt 500
Recent changes in North American Jewry and
distancing from Israeli and Israelis: The
Level 5
challenge and opportunities to bridge these
gaps and to offer a relevant narrative to
connect. (North America Jewry no longer looks
to connect to Israel and with Israelis based on
a narrative of crisis: In the past, portraying
the State of Israel in a crises mode has raised
a lot of money, missions to Israel, lobbying
for Israel, etc.)
Chair: Harriet Blank, New Hope, NJ
Presenter: Yehuda Kurtzer, President, Shalom Hartman
Institute of North America
JCC Association Staff: Leah Garber
Book signing following session: Shuva: The
Future of the Jewish Past, by Yehuda Kurtzer
9:00 A.M. – 10:30 Movement-wide initiative: Talent Management:
A.M.
Implementing a Talent Management Program in Your JCC
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MONDAY, MARCH 31
Sapphire 400
Level 4
The success of your JCC is based on the
expertise of the staff. Talent Management is so
much more than succession planning. Learn about
how to look for High Potential Staff, what they
need to advance and grow and how to implement
an effective Talent Management System at your
JCC.
Chair: Sue Diamond, San Francisco, CA
Presenters: Joy Brand-Richardson, Associate Vice President,
JCC Association
Jerry Wische, COO, JCC Association
Susan Diamond, Chair, Professional Development Committee,
JCC Association Board Member
JCC Association Staff: Jerry Wische and Joy Brand-Richardson
9:00 A.M. – 10:30
A.M.
Aqua Salon B
Level 3
Movement-wide initiative: Wellness
Expanding your User Engagement Strategy with Discover
@ the JCC
Discover @ the JCC is a user engagement
strategy to expand the wellness platform across
multiple program departments to increase user
touch points and improve their well-being.
Underscoring Discover @ the JCC is the vision
of the JCC Movement, which is “to create a
vibrant and welcoming Jewish environment that
encourages people to lead engaged lives of
meaning and purpose.”
This session will highlight the manual created
as a roadmap for JCCs that will not just tell
JCCs why this effort is critical to our
sustainability, but how to implement this
rethinking of how we engage our users and serve
our community.
Chair: Ken Jacobs, Jacksonville, FL
Presenters: Ken Jacobs, Chair, Discover @ the JCC , JCC
Association Board Member
Jordan Shenker, Senior Vice-President for Community Services,
JCC Association
Steven Becker, Vice President, Health & Wellness Services
Discover @ the JCC, JCC Association
Brian Soileau, Consultant for Health & Wellness/Membership
Services, JCC Association
Randy Lutterman, Vice President, Arts and Culture and Director,
JCC Maccabi ArtsFest®, JCC Association
Todd Rockoff, Chief Executive Officer / President, Tucson
Jewish Community Center
JCC Association Staff: Steve Becker and Jordan Shenker
9:00 A.M. – 10:30
A.M.
Sapphire 410
Level 4
Movement-wide initiative: Revitalizing the JCC Brand: New
Era, New Generation… New JCC Brand
The largest generation in history is coming of
age – but will they come to the JCC? Learn how
the new JCC brand can help you connect with
Millennials — and the future of your JCC.
Presenter: Peter Shevenell, Creative Director, JCC Association
Chair: Francine Zorn Trachtenberg, Washington, D.C.
JCC Association Staff: Peter Shevenell and Robin Ballin
9:00 A.M. – 10:30
A.M.
Aqua 311B
JWB Jewish Chaplains Council Keynote: What Do Warriors
Need Before They Leave the Service Hear from the VA
perspective on how military chaplains can
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MONDAY, MARCH 31
Level 3
prepare today’s troops spiritually for the
transition to civilian life.
Presenter: Chaplain Michael Pollitt, Director, National Chaplain
Center
JCC Association Staff: Rabbi Abbi Sharofsky
10:30 A.M. – 11:15
A.M.
Exhibit Hall
Level 4
(Exhibit Hall
open from 10:00
A.M. – 11:45
A.M.)
Refreshment Break – Please support our vendors
Please support our vendors. They are here only
for a short time, so go take a look now. Take a
photo with your delegation at our photo ops
booth, pick up your awards certificates.
11:15 A.M. – 12:45 KEYNOTE PLENARY: Honor and Respect
P.M.
Chair: Paula L. Sidman, chair, JCC Association
Sapphire Ballroom
JCC Association Business Meeting
Level 4
Nominating Committee Report:
Alan P. Solow, past chair, JCC Association
Chair’s Report
Paula L. Sidman, Boston, MA
Recognizing Esther Leah Ritz Emerging JCC
Leaders
Presenter: Ruth Fletcher, chair,
Esther Leah Ritz Emerging JCC Leaders
Keynote Address: Wellness: Honoring and
Respecting Ourselves
Harley Pasternack, author and a renowned
nutrition and fitness expert
Celebrity trainer and nutritionist
Harley Pasternak is a New York Times
bestselling author whose books
include 5-Factor Fitness, 5-Factor
Diet, and The 5-Factor World Diet,
and his books have been translated
into 12 languages in over 20
countries around the globe. His most recent
book, The Body Reset Diet debuted at the top of
the New York Times bestseller list in March of
this year. Pasternak holds a M.S. in exercise
physiology and nutritional sciences from the
University of Toronto. He is also certified by
The American College of Sports Medicine and The
Canadian Society of Exercise Physiology, and
served as an exercise and nutrition scientist
for Canada’s Department of National Defense for
three years. As a fitness and nutrition
specialist, Pasternak has trained many
celebrities including Lady Gaga, Rihanna, Halle
Berry, Katy Perry, Megan Fox, Robert Downey
Jr., Robert Pattinson, Jessica Simpson, Ke$ha,
Hillary Duff and Jennifer Hudson. He has
appeared on MTV, VH1, E!, The Oprah Winfrey
Show, Dr. Oz, The View, The Tyra Banks Show,
Access Hollywood, Extra, Rachael Ray, Next Top
Model, Good Morning America, and The Today
Show. Pasternak is a Toronto native and
currently resides with his wife in Los Angeles.
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MONDAY, MARCH 31
Lenny Krayzelburg, Four-time Olympic gold
medalist (swimming);
Lenny Krayzelburg is a four-time
Olympic gold medal winner swimmer
and was the 2004 Olympic team
captain. He is the founder of the
Lenny K JCC Swim Academies. Born in
Ukraine, Lenny immigrated to the
U.S. with his family. As a
teenager, Lenny swam at the Westside JCC in Los
Angeles, and participated in the JCC Maccabi
Games.
Kerri Strug, Olympic gold medalist (gymnastics),
Part of the “Magnificent Seven Team”
Born in Tucson, Arizona, Kerri
Strug is an Olympic gold medal
winner who earned nationwide
stardom for her heroic efforts at
the 1996 Olympics in Atlanta.
Despite an injury to her ankle,
Kerri completed a successful vault,
which ensured that the American team won the
Gymnastics Team gold. Kerri’s famous coach Bela
Caroly had to carry her to the podium to accept
the award. Now a young mother, Kerri works for
the U.S. Juvenile Justice Department. She
earned her bachelor’s and master’s degrees at
Stamford University.
Book signing following plenary: The Body Reset
Diet , by Harley Pasternak
JCC Association Staff: Arnie Sohinki
12:45 P.M. – 2:15 Lunch On Your Own
P.M.
12:45 P.M. – 2:00 JWB Lunch with Chiefs of Chaplains
P.M.
Chiefs of Chaplains from the Army, Navy, and
OFF-SITE
Air Force, and the Director of the National
Chaplain Center (VA) will address the entire
JWB delegation.
Presenters: Chaplain, Maj. Gen. Howard
Stendahl, USAF, Chaplain (MG) Donald L.
Rutherford, USA, RADM Mark L. Tidd, CHC, USN,
Chaplain Michael Pollitt, Director, National
Chaplain Center (VA)
JCC Association Staff: Rabbi Abbi Sharofsky
12:45 P.M. – 2:00 JCC Maccabi Meeting and Lunch (by invitation)
P.M.
Chair: David Wax, San Diego, CA
Aqua Salon B
JCC Association Staff: Dan Deutsch
Level 3
12:45 P.M. – 2:00 JCC Association Investment Committee Meeting and Lunch
P.M.
(by invitation)
Sapphire
Chair: Brian Kriftcher, Stamford, CT
Boardroom
JCC Association Staff: Bob Kimsal
Level 4
12:45 P.M. – 2:00 JCC Association FRD Committee Meeting and Lunch (by
31
MONDAY, MARCH 31
P.M.
Aqua Salon F
Level 3
invitation)
Chair: J. Victor Samuels, Houston, TX
JCC Association Staff: Susan Bender
12:45 P.M. – 2:00 Consultation
P.M.
Aqua Salon D
Level 3
12:45 P.M. – 2:00 Consultation
P.M.
Aqua Salon E
Level 3
12:45 p.m. – 2:00 Merrin Fellows Seminar Lunch
p.m.
Aqua Salon A
Level 3
12:45 P.M. – 2:00
P.M.
Aqua Salon C
Level 3
Esther Leah Ritz Emerging JCC Leaders Institute Lunch
with JCC Executives: What’s Next? Time to Make an
Impact!
Now comes the real work – how do we take what
we’ve learned back to our JCCs? After reviewing
our key take-aways, participants will work with
their executive directors/CEOs to craft a plan
for new responsibilities back home. Participants
will also receive their award certificates.
Chair: Ruth Fletcher, San Jose, CA
Presenters: Dori Denelle, staff director & community consultant,
JCC Association
JCC Association Staff: Dori Denelle and Matt Abrams Gerber
2:30 P.M. – 4:00
P.M.
Seminar Tracks
2:30 P.M. – 4:00
P.M.
Aqua 300A
Level 3
Track 1 – Jewish Leadership: Civil Discourse in the Jewish
Community: Supporting JCCs to Take the Lead
What does it mean for a JCC to “support diverse
Jewish opinions, beliefs, and practices” (as
stated in our movement’s statement of
principles), particularly when it comes to
controversial topics? Explore how to help your
JCC take the lead in your community by creating
a constructive environment for dialogue while
embracing people's differences.
Chair: Arlene Fickler, Philadelphia, PA
Presenter: Rabbi Melissa Weintraub, faculty, Shalom Hartman
Institute of North America; Director, JCPA Civility Initiative
JCC Association Staff: Matt Abrams Gerber
2:30 P.M. – 4:00
P.M.
Sapphire 400
Level 4
Track 2 – Financial Resource Development: The Master
Plan for Successful Capital Campaigns
Understanding the core elements for a successful
capital campaign that will benefit your JCC
community today and tomorrow.
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MONDAY, MARCH 31
Chair: Lisie Gottdenker, Bethesda, MD
Presenter: David Valinsky, President, David Valinsky Associates
JCC Association Staff: Barbara Lerman Golomb
2:30 P.M. – 4:00
P.M.
Aqua Salon B
Level 3
Track 3 – Wellness: Discover @ the JCC
Boomers and the Emerging Intergenerational Landscape
What does it mean to engage—or re-engage-Boomers in a full Jewish life? And what unique
opportunities does this challenge present
to JCC's? This session will explore the changes
and challenges Boomers face today and will place
these issues into a larger intergenerational
context. This new stage of life represents an
opportunity to engage or re-engage Boomers in
Jewish life…or could be a best-missed chance for
the Jewish community.
Chair: Jack Levy, Birmingham, AL
Presenter: Stuart Himmelfarb, CEO and co-founder of B3/The
Jewish Boomer Platform
JCC Association Staff: Steve Becker and Brian Soileau
2:30 P.M. – 4:00
P.M.
Cobalt 502A
Level 5
Track 4 – Professional Development: Attracting and
Retaining 1st Rate Professionals
Professional staff are the backbone and engine
of the JCC. What is the lay leader’s role in
ensuring they have a great work environment
that nurtures them and helps them thrive?
Explore why people keep their jobs, why they
leave and what we can do at our JCCs to attract
and retain the best.
Book signing to follow session: From Sanctuary
to Boardroom: A Jewish Approach to Leadership,
by Dr. Hal M Lewis
Chair: Andrew Eisenberg, Boston, MA
Presenter: Dr. Hal M Lewis, President and CEO
Spertus Institute for Jewish Learning and
Leadership | Professor of Contemporary Jewish
Studies
JCC Association Staff: Joy Brand-Richardson and Alan
Goldberg
2:30 P.M. – 4:00
P.M.
Aqua Salon A
Level 3
Track 5 – Israel / Jewish Peoplehood: Connecting to Israel
and the Jewish world as a tool to strengthen local Jewish
leadership
Learn how Jewish geographical journeys that take
young leaders to the four corners of the world,
in turn, can strengthen commitment to your local
JCCs. Young leaders, from different countries,
will share the personal paths that transformed
them and their communities.
Chair: Kara Bierman, Memphis, TN
Presenter: Eliana (Ellie) Rudee, a student at Scripps Women's
College in Claremont, president and founder of Claremont
Students for Israel (CSI), a former fellow of Hasbara and
Committee for Accuracy in Middle East Reporting in America
(CAMERA), and David Bar-Illan "Outstanding Student
Leadership" awardee for 2013.
Agata Rakiwiecka, director of the newly opened Warsaw JCC,
Poland
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MONDAY, MARCH 31
Sara Tesler, Director of Jewish renewal department, Israeli
Association for Community CentersJCC Association Staff: Leah
Garber
2:30 P.M. – 4:00
P.M.
Aqua Salon D
Level 3
Track 6 – ECE: Innovative Initiatives to Engage Families
With Young Children in Your Local Community
What do you get when you combine one of the
founders of Jewish family education in America
with a woman who embodies spirituality and is
known as a “happening?” You get one of the most
exciting sessions at this year’s biennial. Join
our visionary speakers; one the executive
director of a foundation that is a catalyst for
change in Jewish education across North America,
and the other a force of nature from a worldclass community and cultural center in the heart
of New York City, for a vibrant discussion that
will help to change your local community.
Chair: Maxine Freilich, Stamford, CT
Presenters: Karina Zilberman, Director of Jewish Family Life and
Culture for the Bronfman Center for Jewish Life at 92Y
Harlene Winnick Appelman, Executive Director, The Covenant
Foundation
JCC Association Staff: Mark Horowitz
2:30 P.M. – 4:00
P.M.
Aqua Salon E
Level 3
Track 7 – Engagement: From Outreach to Engagement: The
JCC's Role in 21st Century Jewish Life
The recently released Pew study on American
Jewish life described the thousands of American
Jews who are proud to be Jewish but do not
necessarily connect to Judaism religiously. JCCs
are perfectly positioned to help them explore
Judaism, experiencing and building personal
Jewish lives in ways that are relevant to them.
This requires JCCs to move even farther beyond
our walls, learning from smart practices in
"engagement" to bring our pluralistic, Judaismpositive philosophy to those who are not (yet)
comfortable in our buildings. This session will
help participants learn and adopt new JCC
engagement practices, learning from other
organizational paradigms and from sociological
research. It will be a working session including
a presentation, group reaction, and conversation
and brainstorming.
Chair: Joyce Goldstein, MetroWest, NJ
Presenter: Beth Cousens, Principal, Imagine: Jewish Education
Consulting, San Francisco, CA
JCC Association Staff: David Posner
2:30 P.M. – 4:00
P.M.
Sapphire 410
Level 4
Track 8 – Brand Development / Marketing: Jewish in a nonJewish market
Do you dial down the ‘Jewish’ when marketing to
a non-Jewish base? Or is ‘Jewish’ a brand
advantage?
Chair: David Wax, San Diego, CA
Presenters: Michael Rowland, Peter Shevenell
JCC Association Staff:
2:30 P.M. – 4:00
P.M.
AQUA 310
Track 9 – Camp: JCC Day Camps: Issues and Opportunities
Adam Gaynor’s 2012 research on JCC day camps in
the NY metropolitan area sheds light on the
field as a whole and offers key strategies for
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MONDAY, MARCH 31
Level 3
JCCs to be maximizing opportunities in day
camp.
Chair: Cheryl Fishbein, New York, NY
Presenter: Adam Gaynor, founding partner, Plan A Advisors
JCC Association Staff: Jodi Sperling and Shara Perlman
2:30 P.M. – 4:00
P.M.
Aqua Salon C
Level 5
Track 10 – Digital Media: Creating the Lead Machine:
Leveraging Marketing for Lead Generation
Tracking the ROI of your traditional ad-spend
can be tricky- but not with digital. Learn how
JCCs can leverage their website, search engines
and social networking sites for leads.
Chair: Stuart Hochwert, Chicago, IL
Presenters: Jeff Kline, president, Accrinet
Sarah Steele Chang, Associate Director of National Sales,
YELP
JCC Association Staff: Chris Strom
2:30 P.M. – 4:00
P.M.
Cobalt 500
Level 5
Track 11 – Governance: Culture & Dynamics: The Secret to
Boardroom Success
Does your board's culture invite robust
discussion on important matters? Is your board
willing to ask the hard questions? Does it
wrestle with the toughest issues facing your
organization? Nonprofit leaders today must think
differently about how they govern if their
organizations are going to truly advance on
their missions in our increasingly complex,
rapidly changing environment. Boards that
cultivate a culture where assumptions are
challenged and tough questions are asked are
more likely to anticipate and optimize both
opportunities and problems. Explore your board's
culture and how to optimize it to leverage the
best thinking of your board.
Chair: Francine Zorn Trachtenberg, Washington, DC
Presenter: Susan Meier, senior governance consultant for
BoardSource and the principal at Meier & Associates
JCC Association Staff: Dori Denelle and Andy Paller
2:30 P.M. – 4:00
P.M.
Aqua Salon F
Level 3
Track 12 – Innovation & Entrepreneurship: Innovative Ideas
for your JCC
In the business industry, many innovations are
based on market research that maps client
behaviors. And as successful businesses know
well, innovation can involve expanding on
existing strengths just as often as it leads
to new products or services. With the recent
Pew Research Center's "Portrait of Jewish
Americans" and Jumpstart's "Connected to Give,"
along with other recent surveys, our JCCs have
a timely opportunity to leverage new knowledge
to pinpoint areas of opportunity for new and
existing programs, and innovative ways to reach
out to traditional and unconventional
populations.
Join Shawn Landres, Prof. Steven M. Cohen and
other experts in this area as we explore how
you can innovate and create your next big
program idea for your JCC.
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MONDAY, MARCH 31
Chair: Ronald Leibow, Los Angeles, CA
Presenters: Shawn Landres, CEO, Jewish Jumpstart
Prof. Steven M. Cohen, Research Professor of
Jewish Social Policy at Hebrew Union CollegeJewish Institute of Religion
Jonathan Lev, executive director, Boulder JCC
Toby Rubin, CEO & founder Upstart Bat Area, San Francisco,
CA
JCC Association Staff: Dan Deutsch
2:30 P.M. – 4:00
P.M.
Aqua 313
Level 3
Track Elective – The Four Essential Steps in Creating Your
JCC Strategic Plan
Strategic plans are essential for every JCC.
This session will share the key elements in
creating a successful strategic plan. The plan
will be data-driven and actionable. The process
will efficiently utilize staff and board member
time, and can easily be modified based on the
needs of your organization. This session will
share a proven methodology and includes the
review of an example and lessons learned from
the strategic plan created and successfully
implemented by the Indianapolis JCC.
Chair: Howard Jacobson, Overland Park, KS
Presenter: Sandra J. Zeckel, Management Consultant
Ira Jaffee, CEO, JCC of Indianapolis
JCC Association Staff:
2:30 p.m. – 4:00 JWB Breakouts by Branch of Service - Army
p.m.
JWB Delegates serving in the Army will meet
Aqua 311A
with Army Chief of Chaplains
Level 3
Presenter: Chaplain (MG) Donald L. Rutherford, USA
JCC Association Staff: Rabbi Abbi Sharofsky
2:30 p.m. – 4:00 JWB Breakouts by Branch of Service - Navy
p.m.
JWB Delegates serving in the Navy will meet
Aqua 311B
with Navy Chief of Chaplains
Level 3
Presenter: RADM Mark L. Tidd, CHC, USN
JCC Association Staff: Rabbi Abbi Sharofsky
2:30 P.M. – 4:00
P.M.
Sapphire 402
Level 4
JWB Breakouts by Branch of Service – Air Force
JWB Delegates serving in the Air Force will
meet with Air Force Chief of Chaplains
Presenter: Chaplain, Maj. Gen. Howard Stendahl, USAF
JCC Association Staff: Rabbi Abbi Sharofsky
2:30 P.M. – 4:00
P.M.
Sapphire
Boardroom
Level 4
JWB Breakouts by Branch of Service – VA
JWB Delegates serving in VA Hospitals will meet
with Director of National Chaplain Center (VA).
Presenter: Chaplain Michael Pollitt, Director of National
Chaplain Center (VA)
JCC Association Staff: Rabbi Abbi Sharofsky
4:15 P.M. – 5:45
P.M.
Aqua 300A
Level 3
Track 1 – Jewish Leadership: Inspiration & Innovation:
Jewish Perspectives on Leadership
If you are Jewish and a leader, does that make
you a Jewish leader? How do/can Jewish values
inform your leadership? Explore interesting,
exciting, and accessible ways to take your
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MONDAY, MARCH 31
leadership to the next level.
Chair: Lisa Brill, Atlanta, GA
Presenter: Dr. Yehuda Kurtzer, President, Shalom Hartman
Institute of North America
JCC Association Staff: Matt Abrams Gerber
Book signing following session: Shuva: The
Future of the Jewish Past, by Yehuda Kurtzer
4:15 P.M. – 5:45
P.M.
Sapphire 400
Level 4
Track 2 – Financial Resource Development: Building Your
JCC Endowment: Recipe for Success
All successful endowment programs are the
product of the right ingredients. In this
session you will learn what those ingredients
are and how to put them together.
Chair: Michael Gildenhorn, Bethesda, MD
Presenters: Joel M. Breitstein, J.D., attorney and planned giving
consultant to the JCC Association
Marjory Kaplan, President & CEO, Miriam Jerome Katzin
President’s Chair, Jewish Community Foundation of San Diego
JCC Association Staff: Barbara Lerman Golomb
4:15 P.M. – 5:45
P.M.
Aqua Salon B
Level 3
Track 3 – Wellness: Discover @ the JCC
Integrating Membership and Sports & Wellness at your
JCC.
Membership is the entry point for most members
at your JCC, but membership is not only about
monthly drafts and guest passes. Learn how your
JCC should be selling value and relationship
memberships and strategizing around engagement
to compete in a volatile fitness market. Join in
the discussion about how we conquer the buzz
word of “member retention” through new member
on-boarding, better inter-departmental
collaboration, and more beneficial user touch
points.
Chair: Jeff Tuvlin, Louisville, KY
Presenter: Brian Soileau, consultant for Sports &
Wellness/Membership, JCC Association
JCC Association Staff: Steve Becker
4:15 P.M. – 5:45
P.M.
Cobalt 502A
Level 5
Track 4 – Professional Development: Maximizing the LayPro Relationship
You get along great with your Executive
Director, but there’s a large number of staff
who work at the JCC who could gain from your
knowledge and mentorship. What is the
appropriate Lay-Pro relationship? What can you
do as a Lay Leader to enhance the professional’s
work? What do you have to offer to staff at your
JCC that will help staff grow? This session will
offer concrete information and some secret tips
to making the Lay-Pro relationship work.
Book signing will follow session: From
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MONDAY, MARCH 31
Sanctuary to Boardroom: A Jewish Approach to
Leadership, by Dr. Hal M. Lewis
Chair: Mary Rita Weissman, Dayton, OH
Presenter: Dr. Hal M Lewis, President and CEO
Spertus Institute for Jewish Learning and
Leadership | Professor of Contemporary Jewish
Studies
| Professor of Contemporary Jewish Studies
JCC Association Staff: Joy Brand-Richardson and Alan
Goldberg
4:15 P.M. – 5:45
P.M.
Aqua Salon A
Level 3
Track 5 – Israel / Jewish Peoplehood: Is there more to
Israel than just politics and the peace process? Israel, the
Start Up Nation
Discuss the sociological, military and economic
implications of Israel's success. Delve into
some of the great technological breakthroughs
that Israeli entrepreneurs are currently
developing and marketing.
Chair: Ken Steinberg, Memphis, TN
Presenter: Nadav Kidron, Chief Executive Officer & Director,
Oramed Pharmaceuticals
JCC Association Staff: Leah Garber
4:15 P.M. – 5:45
P.M.
Aqua Salon D
Level 3
Track 6 – ECE: Creative Ways of Engaging Interfaith &
Unaffiliated Families through your ECE Department
Overall our JCC’s are seeing more families who
are coming from interfaith or unaffiliated
families. The percentage of US adults who say
that they are Jewish when asked about their
religion has declined by about half since the
late 1950s and currently is less than 2% (Pew
Research Religion & Public Life Project,
2013). JCC Early Childhood departments provide
one of the lowest barrier points of entry in the
community. The challenge for our institutions
is how to attract these interfaith and
unaffiliated families while still keeping the
Jewish core of our programming. Please join us
for a session giving both instruction and real
life examples of how to achieve these very lofty
goals.
Chair: Stephen Dorsky, Birmingham, AL
Presenters: Jeanne Lovy, Assistant VP, Young Children and
Their Families, Jewish Community Centers of Greater Boston
Todd Rockoff, Chief Executive Officer / President, Tucson
Jewish Community Center, Tucson, AZ
Steve Tepper, CEO/Executive Director, East Valley JCC,
Chandler, AZ
JCC Association Staff: Mark Horowitz
4:15 P.M. – 5:45
P.M.
Aqua Salon E
Track 7 – Engagement: Engagement is the New
Relationship
Membership as the primary mode and measure of a
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MONDAY, MARCH 31
Level 3
community’s relationship with its JCC has
limits, as JCC Association’s 2012 report,
Monetizing Engagement in the 21st Century,
demonstrated. In this session, we will release
the next report on the topic. Engagement is the
New Relationship, with its implications for JCCs
for building community. We will also hear about
two exceptional practices, on the engagement of
Hebrew speakers and with young families.
Chair: Marc Merklin, Akron, OH
Presenters: David Posner, Vice President, Strategic
Performance, JCC Association
Orli Rinat, Vice President, Oshman Family JCC, Palo Alto, CA
Beth Grafman, Program Officer, Harold Grinspoon Foundation
JCC Association Staff: Janet S. Elam
4:15 P.M. – 5:45
P.M.
Sapphire 410
Level 4
Track 8 – Brand Development / Marketing: Brand
Engagement
JCCs have a lot to say, but our audience is
busier and more critical than ever. Beyond the
hype of social media, let’s explore new ways of
real engagement.
Chair: Annette Saxon, Baltimore, MD
Presenter: Jonathan Baskin, Baskin Brand
JCC Association Staff: Michael Rowland and Peter Shevenell
4:15 P.M. – 5:45
P.M.
Aqua 310
Level 3
Track 9 – Camp: Positioned For Excellence: JCC Day Camp
Done Right
JCC Camps of Medford is a giant in camping,
setting the bar for JCCs in excellence,
profitability, and impact. As JCC Association’s
Day Camp Initiative is working toward raising
the bar for the field, learn about their
business model and bring home practical
strategies to position your camp for even
greater success.
Chair: Donald Brodsky, Houston, TX
Presenters: Les Cohen, Executive Director, Katz JCC, Cherry
Hill, NJ
Aaron Greenberg, Camp Director, JCC Camps at Medford, Katz
JCC, Cherry Hill, NJ
JCC Association Staff: Jodi Sperling and Shara Perlman
4:15 P.M. – 5:45
P.M.
Aqua Salon C
Level 3
Track 10 – Digital Media: Think Mobile First: JCC Mobile
Marketing Strategies
Benchmarking shows over two-thirds of JCC
members have smartphones. Learn how your JCC
can put these devices at the core of your JCC’s
marketing strategy.
Chair: Gary Jacobs, San Diego, CA
Presenter: Chris Strom, Director of New Media and Social
Networking, JCC Association
Alan Blank, Marketing Director at Guidebook, Inc.
Jonathan Lev, executive director, Boulder JCC
39
MONDAY, MARCH 31
JCC Association Staff: Alexandra White
4:15 P.M. – 5:45
P.M.
Cobalt 500
Level 5
Track 11 – Governance
Transformation of an Iconic Culture – the New 92Y
Learn about the dynamic transformation taking
place at 92Y, a 140 year old iconic institution
on New York’s Upper East Side. 92Y’s Head of
Human Resources, Eric Lange will share a story
of what it’s like taking a 140 year old
institution through a cultural transformation
that touches all aspects of the Y. Eric will
begin with the transformation of the board
itself, which required a deep rethinking of
their role and engagement. From there, he
speaks to the implications of this
transformation from talent management to
technology, policies to people, history to
innovation. With an invested and engaged board,
Eric, along with a number of other new
executives at the Y, is taking 92Y through one
of the biggest shifts in its storied history,
bringing their best practices from successful
corporate careers into the organization. Learn
how you can take an organization through an
innovative approach to doing business while
preserving and honoring its mission and
significant historical perspective.
Chair: Ronald Leibow, Los Angeles, CA
Presenter: Eric J. Lange, Director, Human Resources, 92Y
JCC Association Staff: Dori Denelle and Andy Paller
4:15 P.M. – 5:45
P.M.
Aqua Salon F
Level 3
Track 12 – Innovation & Entrepreneurship: You’ve Read the
PEW Study, Now Let’s Innovate
In the business industry, many innovations are
based on market research that maps client
behaviors. With the recent Pew Study of the
American Jewish community and other recent
surveys, our JCC’s have the chance to pinpoint
areas of opportunity for new programs, and
innovative ways to reach out to new
populations.
Chair: Joyce Goldstein, MetroWest, NJ
Presenter: Shawn Landres, CEO of Jewish Jumpstart
JCC Association Staff: Dan Deutsch
4:15 P.M. – 5:45
P.M.
Aqua 313
Level 3
Track Elective: Creating a Culture of Safety
As JCCs/Camps, we are entrusted with the lives
of our members and guests (from newborns to
seniors) and our employees. It is our
responsibility to provide for the safety and
security of those who entrust their lives to us
(Achrayut is responsibility and Amoon is
trust). Learn about how to focus on child
sexual abuse prevention, avoiding trips and
falls, aquatics safety and transportation
safety.
Chair: Michael Segal, North Miami Beach, FL
40
MONDAY, MARCH 31
Presenters: Kevin Trapani, CEO, The Redwoods Group
Josh Heimowitz, Program Director, The Redwoods Group
JCC Association Staff: Arnie Sohinki
5:45 P.M. –
6:15P.M.
Mechitza Mincha/Maariv Services
Led by JWB Jewish Chaplains Council
5:45 P.M. – 6:15
P.M.
Non-Mechitza Mincha/Maariv Services
Led by JWB Jewish Chaplains Council
5:45 P.M. – 7:00
P.M.
Exhibit Hall
Level 4
Meet Ups / Networking / Biennial Bonanza and Raffle
Join us for a nosh and a drink (cash bar) and connect with your
new and old friends. This is your LAST opportunity to visit our
vendors who help to support our Biennial.
Solutions Bar (Cash bar, JCCA.me, consultants, Photo Ops,
etc.)
(Exhibit Hall
open from 5:15
P.M. – 7:30 P.M.)
5:45 P.M. – 7:00
P.M.
Sapphire 402
Level 4
Consultation
5:45 P.M. – 7:00
P.M.
Sapphire
Boardroom
Level 4
Consultation
5:45 P.M. –
7:15P.M.
SAPPHIRE 400
JCC Global (formerly World Confederation of
JCCS/WCJCC) Board Meeting (by invitation)
Chair: Jane Gellman
JCC Global Staff: Smadar Bar-Akiva
6:30 P.M.
Exhibit Hall
Level 4
Biennial Bonanza Raffle - Last Chance to Visit the Vendors
Visit our vendors and win great raffle prizes. You must be
present to win.
6:30 P.M.
Off-site
JWB Jewish Chaplains Council Dinner and Screening of
“The Invisible War” “The Invisible War” is a 2012
documentary film about sexual assault in the
military and recipient of the U.S. Documentary
Audience Award at the 2012 Sundance Film
Festival.
JCC Association Staff: Rabbi Abbi Sharofsky
7:30 P.M.
Dinner on Your Own
9:45 P.M. -
JCC Karaoke
41
MONDAY, MARCH 31
MIDNIGHT
Sapphire 410
Level 4
Have some fun, a drink, a nosh and connect with your old and
new friends. (Cash bar)
Karaoke led by Mobile Music
JCC Association Staff: Yael Lubofsky
42
TUESDAY, APRIL 1
6:00 A.M. – 7:00
A.M.
Sapphire 400
Level 4
Early Morning FUNctional Fitness
This high energy group fitness class will leave
you energized for the rest of the conference!
You will use kettle bells, medicine balls,
battle ropes, TRX, resistance bands, and more.
You will never have more fun exercising than in
this modified boot camp session. Regardless of
your fitness level, you will come away from
this session with a new appreciation of
functional fitness training.
Instructor: Aaron Moser – Perform Better
JCC Association Staff: Steve Becker and/or
Brian Soileau
6:00 A.M. – 7:00
A.M.
MEET IN LOBBY
Early Morning Fitness – Run Around San Diego
Participants will go on a run of 3-5 miles at a
moderate pace (if enough runners are present,
we will have an easy and less easy pace) around
beautiful San Diego. All are welcome.
Instructor: JCC Association Staff: Steve Becker
and/or Brian Soileau
7:00 A.M. – 7:30
A.M.
Aqua 311A
Level 3
Mechitza Shacharit Services
Led by JWB Chaplains Council
7:00 A.M. – 7:30
A.M.
Aqua 311B
Level 3
Non-Mechitza Shacharit Services
Led by JWB Chaplains Council
7:00 A.M. – 8:30
Continental Breakfast
A.M.
Photo ops & testimonial booths open.
Sapphire Foyer and Take a photo with your delegation; pick up your
Terrace, Level 4 awards certificates.
and at Aqua
Meeting Rooms,
Level 3
7:15 A.M. – 8:30
A.M.
Aqua Salon D
Level 3
FRD Cohort 3 Breakfast: Great Campaigns Begin with a
Campaign Feasibility Study
Session will focus on core elements of a
comprehensive feasibility study which should
position your JCC for conducting a
transformative and wildly successful campaign.
Chair: Jack Baum, Dallas, TX
Presenter: David Valinsky, president, David Valinsky Associates LLC
JCC Association Staff: Susan Bender
7:15 A.M. – 8:30
A.M.
Aqua 300A
Level 3
Fiscal Cohort 3 Breakfast: Dashboard: A Tool for Effective
Financial Communication
Communicating financial information to all JCC
board members and key stakeholders is a
balancing act between data and the time to
interpret it. Thoughtfully developed dashboard
reports can provide an effective solution.
Chair: Donald Brodsky, Houston, TX
43
TUESDAY, APRIL 1
Presenter: Hilda Polanco, CPA, CCSA®, founder & managing
director, Fiscal Management Associates, LLC
JCC Association Staff: Bob Kimsal
7:15 A.M. – 8:30
A.M.
Aqua Salon C
Level 3
Marketing Cohort 3 Breakfast: From Reactive to Proactive
Too many marketing departments are in a busy
trap, constantly reacting to outside demands.
A marketing plan can make order out of chaos.
Where do you start?
Chair: Carol Weintraub Fogel, West Bloomfield, MI
Presenters: Michael Rowland. Peter Shevenell
JCC Association Staff: Michael Rowland
7:15 a.m. – 8:30
a.m.
Aqua Salon EF
Level 3
PEW Findings Response Session
In this session, Dr. Steven M Cohen, one of the
foremost sociologists on the Jewish community
today, will offer an approach to the Pew study
that offers an exciting opportunity for JCCs.
In that approach, Dr. Cohen will argue that
JCCs are uniquely situated to provide the
social networking needs that much of the Pew
study points to as lacking within today’s
American Jewish population
Presenter: Prof. Steven M. Cohen, Research
Professor of Jewish Social Policy at HUC-JIR
JCC Association Staff: David Posner
7:15 a.m. – 8:30
a.m.
Aqua 310
Level 3
JCC Global (formerly WCJCC)/JCC Association "AmitimFellows: A Global Leadership Network" breakfast (by
invitation)
7:30 A.M. – 6:00
P.M.
Sapphire West
Foyer A
Level 4
Biennial Registration & Information Desk Open
Host Community Hospitality
7:45 A.M. – 8:45
A.M.
Aqua 314
Level 3
JWB Jewish Chaplains Council “Outreach to Jewish
Military Families” Presentation on PJ Library, the
PJ Library for Military Families program, and
discussion on ways to engage Jewish Military
Families
Presenter: Beth Grafman, Program Officer, Harold Grinspoon
Foundation
JCC Association Staff: Rabbi Abbi Sharofsky
Chair: Jane Gellman, MI
JCC Global Staff: Smadar Bar Akiva
44
TUESDAY, APRIL 1
8:45 A.M. – 10:00
A.M.
Sapphire Ballroom
Level 4
J-TALKS PLENARY: YOUNG LEADERS SHARE INSIGHTS
ON THE CHALLENGES FACING THE JEWISH COMMUNITY
OVER THE NEXT 5-10 YEARS
J-talks, similar to TED talks, are 10 minute,
compelling and inspiring presentations given by
some of the best and brightest young minds in
the Jewish community.
Chair: Robin Frederick, Biennial Chair
Moderator: Mark Shapiro | Executive Director at
the Harry & Rose Samson Family JCC
Mark Shapiro is the executive
director at the Harry & Rose Samson
Family JCC in Milwaukee, Wisconsin.
A Chicago native, he moved to
Milwaukee in 2004. He was the
assistant director at JCC Camp Chi
from 1993 – 2002, and then became
director of the Perlstein Resort and Conference
Center. Before entering the JCC field, Mark
owned a transportation brokerage company called
Cool Runnings. Mark studied psychology at
Indiana University.
SPEAKERS
Adrienne Kort | President of the Asheville JCC
Beth Cousens | Principal of Imagine: Jewish
Education Consulting
Beth Cousens serves as principal of
Imagine: Jewish Education
Consulting, working with leaders in
Jewish education and in Jewish life
to help organizations create impact.
Her focus on strategic thinking,
collaboration, and creative and
relevant Jewish educational ideas have helped
her to be a respected voice in this field. For
almost two decades, Beth has helped to lead
Jewish educational organizations in program and
policy development. At Hillel: The Foundation
for Jewish Campus Life, she launched the
department of organizational learning and
invigorated the Meyerhoff Center for Jewish
Experience, creating new initiatives and
setting new priorities within Hillel. At the
Jewish Federation of Greater Washington, she
was responsible for launching change projects
in congregational education, Jewish overnight
camping, and teen participation in Jewish life.
Beth has a Ph.D. in Jewish education from
Brandeis University and was the recipient of a
Wexner Graduate Fellowship. She is the author
of numerous articles and research publications
about Jewish life and living and is a
specialist in emerging adulthood, Millennials,
and Generation X. She lives in San Francisco
with her husband.
Barry Finestone | Executive Director of the JCC
of San Francisco
Barry Finestone joined the JCC of
San Francisco as executive director
in June 2010. Previously, he served
as executive director of the twocampus Isaac M. Wise Temple from
1999 through 2005, transforming its
information technology systems and
earning the Harris K. and Alice F. Weston Award
for outstanding leadership. Barry then joined
national retailer Jones the Florist/Sweets in
Bloom as an executive vice-president.
Previously, he was the national associate
45
TUESDAY, APRIL 1
director of Hadassah/Young Judaea, a national
youth movement with camps, conventions and
college study programs throughout the United
States and Israel.
Barry holds a B.S. in community education from
Jordanhill College of Education in his native
Glasgow, Scotland. He and his wife, Ellen, have
three children: Gabrielle, Ethan and Mia.
Liz Fisher | Managing Director at NEXT: A
Division of Birthright Israel
Foundation
Elizabeth (Liz) Fisher is managing
director at NEXT: A Division of
Birthright Israel Foundation. Liz
comes to NEXT from The Jewish
Education Project, where she served
as director of development and institutional
advancement. Prior to that, she spent eight
years in the Federation system, first at the
Jewish Federation of St. Louis and then at UJAFederation of New York. For much of her time at
UJA-Federation, Liz focused on team-building,
strategy, and operations with the emerging
leaders and philanthropists department, which
re-envisioned outreach to donors in their 20′s
and 30′s. Liz has a M.S.W. degree from
Washington University in St. Louis. She’s a fan
of Brooklyn (where she lives with her husband
and two children), an amateur runner, and an
avid reader of periodicals.
Yehuda Kurtzer | President of the Shalom
Hartman Institute of North America
Yehuda Kurtzer is president of the
Shalom Hartman Institute of North America,
overseeing the Institute’s many educational
initiatives for the leadership of the North
American Jewish community. He previously served
as the inaugural chair of Jewish Communal
Innovation at Brandeis University, where he
taught courses in Jewish studies and in the
Hornstein Jewish Professional Leadership
Program. He has also taught at the Hebrew
College Rabbinical School and in adult and
academic settings across the country.
Yehuda is the author of Shuva: The Future of
the Jewish Past, which deals with many of the
central challenges facing contemporary Jewry,
and offers new thinking on how contemporary
Jews can and should relate to our past.
Yehuda received his doctorate in Jewish studies
from Harvard University and is an alumnus of
both the Wexner Graduate and Bronfman Youth
Fellowships. Yehuda also helped co-found
Brookline’s Washington Square Minyan, and coorganized the first two Independent Minyan
Conferences. He lives in New York with his
wife, Stephanie Ives, and their three children.
JCC Association Staff: Dan Deutsch and Chris
Strom
9:00 A.M. – 9:50
A.M.
JWB Jewish Chaplains Council: Preventing Military Sexual
Violence and Abuse Discussion on the documentary
46
TUESDAY, APRIL 1
Aqua 311A
Level 3
film “The Invisible War”
Presenter: Professor Elizabeth Hillman, Professor of Law,
Provost and Academic Dean of University of California Hastings
College of the Law
JCC Association Staff: Rabbi Abbi Sharofsky
10:00 A.M. – 10:50 JWB Jewish Chaplains Council: Jewish Learning Session
A.M.
for Chaplains and Lay Leaders
Aqua 311A
Presenter: David Ackerman, Sr. Vice President and Director,
Level 3
Mandel Center for Jewish Education, JCC Association
JCC Association Staff: Rabbi Abbi Sharofsky
10:15 A.M. – 11:00
A.M.
Aqua Salon C
Level 3
J-Talks Breakout: Q & A with Barry Finestone
Continue the conversation with Barry Finestone
about his J-Talk and his vision for the future
of the Jewish community.
Chair:
Presenter: Barry Finestone, Executive Director, Jewish
Community Center of San Francisco
10:15 A.M. – 11:00 J-Talks Breakout: Q & A with Beth Cousens
Continue the conversation with Beth Cousens
A.M.
about her J-Talk and her vision for the future
AQUA SALON D
of the Jewish community.
Level 3
Chair: Cheryl Fishbein, New York, NY
Presenter: Beth Cousens, Imagine: Jewish Education
Consulting
10:15 A.M. – 11:00 J-Talks Breakout: Q & A with Yehuda Kurtzer
Continue the conversation with Dr. Yehuda
A.M.
Kurtzer about his J-Talks and his vision for
AQUA SALON EF
the future of the Jewish community.
Level 3
Chair: Jack Levy, Birmingham, AL
Presenter: Dr. Yehuda Kurtzer, President, The Shalom Hartman
Institute of North America
Book signing following session: Shuva: The
Future of the Jewish Past, by Yehuda Kurtzer
10:15 A.M. – 11:00 J-Talks Breakout: Q & A with Liz Fisher Continue the
conversation with Liz Fisher about her J-Talk
A.M.
and her vision for the future of the Jewish
AQUA SALON AB
community.
Level 3
Chair: Brian Kriftcher, Stamford, CT
Presenter: Liz Fisher, Managing Director, Birthright Israel NEXT
10:15 A.M. – 11:00 J-Talks Breakout: Q & A with Adrienne Kort Continue the
conversation with Adrienne Kort about her JA.M.
Talk and her vision for the future of the
AQUA 300A
Jewish community.
Level 3
47
TUESDAY, APRIL 1
Chair: Larry Magid, Searingtown, NY
Presenter: Adrienne Kort, President, Ashville, North Carolina
JCC
10:15 A.M. – 11:00 J-Talks Breakout: Q & A with Mark Shapiro Continue the
conversation with Mark Shapiro about his vision
A.M.
for the future of the Jewish community and an
AQUA 311B
opportunity to share yours.
Level 3
Chair: Andrew Eisenberg, Boston, MA
Presenter: Mark Shapiro, Executive Director, Harry & Rose
Samson Family JCC, Milwaukee, WI
11:00 A.M. – 12:00 JWB Jewish Chaplains Council Conference Wrap Up JCC
P.M.
Association Staff: Rabbi Abbi Sharofsky
Aqua 311A
Level 3
JCC Program and Excellence Workshops
We are adding a new component to the Biennial
this year. 13 Zahav Award winning programs will
be featured in 12 JCC Excellence Workshops,
with JCC leaders sharing the details of their
initiatives and how they can be adapted for
your JCC.
11:10 A.M. – 12:00 JCC Program and Excellence Workshop 1:
P.M.
Day Camp Excellence
Aqua 300A
Edith & Carl Marks JCH of Bensonhurst:
Level 3
For 86 years, the Edith & Carl Marks JCH of
Bensonhurst has provided an enriching summer
day camp experience for each child entering the
doors. The day camp is a crucial aspect of the
lives of over 500 children each summer, a place
where growth and development is a constant
process, and identity and character are built.
Their day camp program, which actually operates
year-round. Exemplifies excellence in camp
design, implementation and staffing.
Chair: Steve Wishnia, Memphis, TN
Presenters: TBA, Edith & Carl Marks JCH of Bensonhurst,
Brooklyn, NY
JCC Association Staff: Shara Perlman
11:10 A.M. – 12:00 JCC Program and Excellence Workshop 2: Summer Nights
P.M.
Outdoor Concert Series
AQUA SALON AB
Level 3
Osher Marin JCC :
Learn from this JCC’s creation of an affordable
performance series that engages families and
adults, strengthens their overall performing
arts reputation in the general community
through live music, local restaurant booths,
children’s’ arts area, dancing and fun.
Chair: Steve Rubin, St. Paul, MN
Presenters: Linda Bolt, Kanbar Director, Center
48
TUESDAY, APRIL 1
for the Performing Arts
Marty Friedman, President, Osher Marin JCC, San
Rafael, CA
Judy Wolff-Bolton, Executive Director, Osher
Marin JCC, San Rafael, CA
JCC Association Staff: David Ackerman
11:10 A.M. – 12:00 JCC Program and Excellence Workshop 3: A Strategic
P.M.
Planning Process to Boost Your Fitness Program
Aqua Salon C
Level 3
Rose & Max Rady JCC:
Faced with increasing competition, and the
early warning signs of a decline in membership,
the Rady JCC undertook a 6 month strategic
planning process of its fitness programs, and
developed a 5 point plan that revitalized the
fitness facility, renewed interest among
existing and new members and reoriented the JCC
to appeal to a younger demographic.
Chair: Phil Shiekman, Philadelphia, PA
Presenters: TBA, Rose & Max Rady JCC, Winnipeg, MB
JCC Association Staff: David Posner
11:10 A.M. – 12:00 JCC Program and Excellence Workshop 4: Under One Roof:
P.M.
Be Part of the Art
Aqua Salon D
Level 3
Mayerson JCC, Cincinnati, OH:
Designed to celebrate community by transforming
an outdoor courtyard into a stunning
exhibition, the JCC involved nearly 50
organizations, with each creating a panel for
the country's largest community-driven art
installation sukkah.
Chair: Lisa Brill, Atlanta, GA
Presenters: Marc Fisher, CEO, Mayerson JCC, Cincinnati, OH
Pamela Saeks, Director of Innovation and Engagement,
Mayerson JCC, Cincinnati, OH
JCC Association Staff: Randy Lutterman
11:10 A.M. – 12:00 JCC Program and Excellence Workshop 5: Mishpacha
and Me
P.M.
Aqua Salon EF
Evelyn Rubenstein Jewish Community Center:
Level 3
Mishpacha and Me was created to quench the
thirst for community and connection among
unaffiliated young Jewish families who reside
in neighborhoods that the ERJCC is not
currently servicing. This program was designed
to provide opportunities to foster
relationships and a sense of Jewish belonging
for families who may not have identified with
or are not currently involved in the Jewish
community.
Chair: Lisie Gottdenker, Bethesda, MD
Presenters: TBA, Evelyn Rubenstein Jewish
Community Center, Houston, TX
JCC Association Staff: Brian Soileau
11:10 A.M. – 12:00 JCC Program and Excellence Workshop 6:
P.M.
Marketing: Social Media Guidelines
Aqua 310
Schwartz/Reisman Centre:
Level 3
49
TUESDAY, APRIL 1
The JCC developed guidelines for JCC employees
and/or contractors who contribute to any online
social media. All employees are participating
in social media and should adhere to these
guidelines when representing the JCC. The goal
is simple: everyone who participates complies
with the overall branding and privacy standards
of the JCC.
Chair: Ken Steinberg, Memphis, TN
Presenters:
JCC Association Staff: Chris Strom
11:10 A.M. – 12:00 JCC Program and Excellence Workshop 7:
P.M.
SukkahCity Austin
Jewish Community Center of Austin: SukkahCity
Aqua 313
Level 3
Austin was adapted from an original concept
from Reboot, an organization that engages both
the Jewish and Non-Jewish worlds, and resulted
in local, State-wide and Israeli collaborations
with very strong impacts. The goal was to
create a competition to create inspiring
Sukkah’s that followed Halacha-Talmudic lawreimagined through the eyes of architects and
designers within the State of Texas and schools
of architecture and design in Israel, while
incorporating shelter, environment,
sustainability and creativity as key elements.
Come learn how you can easily adapt this idea
for your home community.
Chair: Kara Bierman, Memphis, TN
Presenters: Aliza Orent, Director, Jewish Life
and Learning & the Florence Melton School of
Adult Jewish Learning, Jewish Community
Center of Austin
JCC Association Staff: Matt Abrams Gerber
11:10 A.M. – 12:00
P.M.
Sapphire 400
Level 4
JCC Program and Excellence Workshop 8: The Art of Aging
Gracefully Resource Fair: Developing a Successful Large
Event for the 50+ Audience
JCC San Francisco: This annual daylong health &
wellness event, co-sponsored by UCSF Medical
Center, provides expert speakers, a resource
fair, classes and screenings, and socialization
opportunities for Baby Boomers and older
adults. Learn how you can replicate this free
program in your JCC.
Chair: Sid Miller, Columbus, OH
Presenters: Todd Braman, Chief Operating Officer, JCC of San
Francisco JCC Association Staff: Steve Becker
11:10 A.M. – 12:00
P.M.
Sapphire 410
Level 4
JCC Program and Excellence Workshop 9:
Developing a Positioning Strategy and Marketing
Plan for your Camp
Learn how well-designed and effectively
executed marketing, built around a compelling
positioning strategy, helped generate immediate
and substantial growth in enrollment and
revenues for JCC Chicago’s overnight Camp Chi
and JCC of Central New Jersey’s Camp Yachad day
camp.
50
TUESDAY, APRIL 1
JCC Chicago: JCC Chicago established a new
positioning strategy designed to attract first
time younger Jewish campers, fourth and fifth
graders specifically, to choose JCC Camp Chi
overnight camp. They strategically targeted the
thousands of JCC Chicago day campers, other JCC
program users approaching overnight camp age,
and non-JCC families more aggressively. New
messages were utilized in a multi-staged, fully
integrated marketing campaign among multiple
communication platforms to reach these
participants.
JCC Central NJ: The objective was to create a
marketing plan to drive both retention in camp
as well acquisition of new campers. Based on a
rigorous SWOT analsysis and informed by
Benchmarking data, the JCC developed a
marketing and media plan based on postiioning
relative to local completition, communicating
both tnaglible and emotional benefits, and
resuling in significant increases in campers,
camper weeks and net income.
Chair: Michael Segal, North Miami Beach, FL
Presenters: Jennifer Mamlet, executive
director, JCC of Central NJ
Alan Sataloff, executive director/CEO, JCC
Chicago
JCC Association Staff: Jodi Sperling
11:10 A.M. – 12:00 JCC Program and Excellence Workshop 10:
P.M.
Responding to the Crisis of SuperStorm Sandy: Shorefront
Cobalt 500
YM-YWHA's Call to Action Continues to this Day
Level 5
Shorefront YM-YWHA of Brighton Manhattan Beach:
After SuperStorm Sandy ravaged New York City's
southern Brooklyn coastal communities, the
Shorefront YM-YWHA stepped up to become the
epicenter of emergency support and recovery
assistance, volunteer coordination, disaster
coordination and planning leadership. The
impact of ongoing efforts in disaster recovery
has improved lives of tens of thousands of
local residents and business owners from
diverse backgrounds and socioeconomic levels.
The community rebuilding work will continue for
months, if not years, to come.
Chair: Phil Schatten, New York, NY
Presenter: Susan Fox, executive director,
Shorefront YM-YWHA of Brighton Manhattan
Beach, Brooklyn, NY
JCC Association Staff: Arnie Sohinki
11:10 A.M. – 12:00 JCC Program and Excellence Workshop 11: Sheva
P.M.
Guided Conversations – Linking Values and
Theory with Practice
Cobalt 501C
JCCs of Greater Boston:
Level 5
Created as a professional development tool to
build bridges for teachers and school
leadership between Sheva concepts and classroom
practice, Sheva Guided Conversations
effectively engaged over 100 early childhood
teachers, connecting JCC values and visions
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with what actually happens in the classroom.
Chair: Judith Lieberman, West Orange, NJ
Presenter: Jeanne Lovy, Assistant VP, Young
Children and Their Families, JCCs of Greater
Boston
JCC Association Staff: Mark Horowitz
11:10 A.M. – 12:00 JCC Program and Excellence Workshop 12: Do
P.M.
Justice Garden and Mural Project
The Peninsula Jewish Community Center:
Cobalt 520
Level 5
A powerful justice initiative, the Grow
Justice: Fight Hunger 3 Year Project involved
planting an organic, 500+ square foot Justice
Garden [Gan Tzedek] in April, 2013 to grow
organic produce to help feed local homeless
families and involve the community in Tikkun
Olam. Families, children and seniors help work
on the garden and bring the food to the local
shelter, and a Jewish muralist involved the
entire community [all ages] in the design and
painting of a social justice mural alongside
the garden. Funded by grants, in less than a
year, close to 1000 volunteers are involved
with this effort.
Chair: Jane Rubin, St. Louis, MO
Presenters: Deborah Pinsky, executive director, Peninsula JCC,
Foster City, CA
Barbara Lerman-Golomb, JCC Association, Director, Research,
Grants and Foundations
JCC Association Staff: Barbara Lerman-Golomb
12:15 P.M. – 2:00 Biennial Conference-Wide Luncheon
P.M.
Chair: Robin Frederick, Stamford, CT
Sapphire Ballroom
Ha’Motzi (blessing over bread) Led by Merrin
Level 4
Fellows:
2014 Frank L. Weil Award Recipient for
Distinguished Contribution to the Jewish
Community Center Field
Recipient: J. Victor Samuels, Houston, TX
Recipient of the 2014 Weil Award
for service to the JCC field, J.
Victor Samuels has served as JCC
Association’s treasurer, member of
the executive committee, member of
the national JCC Maccabi Games
committee, and is currently the
chair of the financial resource development
committee. Samuels is the founder and owner of
Victory Packaging, which is now run by his son
Ben. His numerous philanthropic activities in
Houston and nationally have spanned almost
forty years and extend from the Jewish
community to the world at large. A graduate of
Brandeis University and Reed College, Samuels
worked to integrate the Houston school system
in the 1970s. He hired the first Jewish
educator when he was president of the Evelyn
Rubenstein Jewish Community Center in Houston,
Texas. He also chaired Houston’s first Jewish
demographic study.
“Vic Samuels has been involved with JCCs since
childhood and has been an exemplary lay leader,
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committed to our mission of strengthening
Jewish life, an advocate for engagement,
leadership development, and a supporter of
innovative programs that transform members and
the community at large. His life’s volunteer
work reflects the highest ideals for which the
Frank L. Weil Award was established,” said
Jerry Wische, former executive director of the
Evelyn Rubenstein Jewish Community Center.
Wische is currently chief operations officer at
JCC Association.
Birkat Hamazon (blessing at the conclusion of a
meal)
Led by JCC Association Graduate Scholars:
Ethan Bortnick | Pianist, Composer, Singer,
Entertainer
Twelve year old Ethan Bortnick has
moved audiences nationally and
internationally as a pianist,
composer, singer, entertainer,
dedicated to combining his musical
pursuits with his charity work. At
three years of age, the Hollywood, Florida
native begged his parents for piano lessons and
discovered an uncanny ability to hear a song
once and play it back note for note, the
musical equivalent of a photographic memory.
Ethan has been featured on many national
television shows, including multiple
appearances on The Tonight Show with Jay Leno,
Good Morning America and Oprah, where he was
named one of Oprah’s All Time Smartest, Most
Talented Kids. In 2010, Ethan made history as
the youngest musician to create and host his
own award-winning, nationally-televised concert
special on PBS. Also in 2010, Bortnick released
his debut CD & DVD, Ethan Bortnick & His
Musical Time Machine (Razor & Tie), a diverse
collection of imaginatively interpreted covers
of well-known pop songs and impressive original
compositions.
2:15 P.M. – 3:45
P.M.
Size of City Sessions
2:15 P.M. – 3:45
P.M.
Sapphire 410
Level 4
So What and Now What? – Intermediate
Discuss how to put ideas into action in your
own JCC and community. Share plans to actualize
your experiences with fellow Executive
Directors and Board Members from similar size
JCCs.
Chair: Mary Rita Weissman, Dayton, OH
JCC Association Staff: Mark Horowitz
2:15 P.M. – 3:45
P.M.
Aqua 310
Level 3
So What and Now What? – Large-Intermediate 1
Discuss how to put ideas into action in your
own JCC and community. Share plans to actualize
your experiences with fellow Executive
Directors and Board Members from similar size
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TUESDAY, APRIL 1
JCCs.
Chair: Maxine Freilich, Stamford, CT
JCC Association Staff: David Posner
2:15 P.M. – 3:45
P.M.
Aqua 300A
Level 3
So What and Now What? – Large-Intermediate 2
Discuss how to put ideas into action in your
own JCC and community. Share plans to actualize
your experiences with fellow Executive
Directors and Board Members from similar size
JCCs.
Chair: Arlene Fickler, Philadelphia, PA
JCC Association Staff: Dr. David Ackerman
2:15 P.M. – 3:45
P.M.
Sapphire 400
Level 4
So What and Now What? – Large
Discuss how to put ideas into action in your
own JCC and community. Share plans to actualize
your experiences with fellow Executive
Directors and Board Members from similar size
JCCs.
Chair: Sid Miller, Columbus, OH
JCC Association Staff: Janet S. Elam
2:15 P.M. – 3:45
P.M.
Aqua Salon C
Level 3
So What and Now What? – Metropolitan 1
Discuss how to put ideas into action in your
own JCC and community. Share plans to actualize
your experiences with fellow Executive
Directors and Board Members from similar size
JCCs.
Chair: Meryl Ainsman, Pittsburgh, PA
JCC Association Staff: Jerry Wische
2:15 P.M. – 3:45
P.M.
Aqua Salon D
Level 3
So What and Now What? – Metropolitan 2
Discuss how to put ideas into action in your
own JCC and community. Share plans to actualize
your experiences with fellow Executive
Directors and Board Members from similar size
JCCs.
Chair: Brian Schreiber, Pittsburgh, PA
JCC Association Staff: Jordan Shenker
2:15 P.M. – 3:45
P.M.
Aqua Salon EF
Level 3
JCC Association Board Meeting
Chair: Stephen Seiden, MetroWest, NJ
JCC Association Staff: Allan Finkelstein
2:15 P.M. – 3:45
P.M.
Aqua 311A
Level 3
JWB Jewish Chaplains Movements: Reform
JCC Association Staff: Rabbi Abbi Sharofsky
2:15 P.M. – 3:45
P.M.
Aqua 311B
Level 3
JWB Jewish Chaplains Movements: Conservative
JCC Association Staff: Rabbi Abbi Sharofsky
2:15 P.M. – 3:45
JWB Jewish Chaplains Movements: Orthodox
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TUESDAY, APRIL 1
P.M.
JCC Association Staff: Rabbi Abbi Sharofsky
Aqua 313
Level 3
2:15 P.M. – 3:45
P.M.
Aqua Salon AB
Level 3
JWB Jewish Chaplains Movements: Lay Leaders
JCC Association Staff: Rabbi Abbi Sharofsky
2:15 P.M. – 3:45
P.M.
Sapphire
Boardroom
Level 4
JCC Association Graduate Scholars: So What? Now What?
Group discussion about the Biennial experience
and learning and how it relates to your school
work and the work at a JCC.
Presenter: Joy Brand-Richardson, Associate Vice President,
Director of Training, JCC Association
JCC Association Staff: Joy Brand-Richardson
4:00 P.M. – 5:45 KEYNOTE PLENARY: WE ARE ALL RESPONSIBLE FOR
P.M.
EACH OTHER
Sapphire Ballroom
Level 4
Stephen Seiden, chair JCC Association
Linda Russin, Chair, 2016 Biennial
Invitation to 2016 JCCs of North America
Biennial,
Baltimore, MD
Keynote Address
Panel presentation on building community
through arts and culture, philanthropy and
leadership.
Moderator: Gary Jacobs, La Jolla, CA
Presenters:
Arna Poupko Fisher, Faculty of the Judaic
studies department of the University of
Cincinnati
Joan Jacobs: Philanthropist and community
volunteer
Irwin Jacobs: founding Chairman and CEO
Emeritus of Qualcomm
Craig Taubman: singer, songwriter and music
producer
Irwin Mark Jacobs | Founding Chairman and CEO
Emeritus of Qualcomm
Irwin Mark Jacobs is founding
chairman and CEO emeritus of
Qualcomm, a company he co-founded
in 1985. As CEO through 2005 and
chairman through 2009, he led the
growth from startup to Fortune 500
company, now with over 22,000
employees worldwide. Qualcomm pioneered the
development and commercialization of CDMA
wireless technology, the basis for all thirdgeneration cellular networks, which now provide
voice and broadband Internet access for over
1.6 billion customers. Qualcomm is the world’s
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TUESDAY, APRIL 1
largest semiconductor supplier for wireless
products and a leader in introducing fourthgeneration technology. For 15 consecutive
years, QUALCOMM has been named to Fortune’s
list of The 100 Best Companies to Work For.
From 1959 to 1966, Irwin Jacobs was an
assistant, then associate professor of
electrical engineering at Massachusetts
Institute of Technology. From 1966 to 1972, he
served as professor of computer science and
engineering at the University of California,
San Diego. While at MIT, Irwin co-authored with
Jack Wozencraft a textbook in digital
communications Principles of Communication
Engineering. First published in 1965, the book
remains in use today.
Irwin was named chair of the Board of Trustees
of the Salk Institute In November 2006 and
served as chair of the National Academy of
Engineering from 2008-2012. He has served on
the UCSD Foundation Board of Trustees, the UC
San Diego Health System Advisory Board and is
past chairman of the University of California
President’s Engineering Advisory Council. In
June 2011, he was appointed by the Secretary of
Education to serve on the Board of the National
Center for Research in Advanced Information and
Digital Technologies (aka, Digital Promise).
Additionally, Irwin is a board member of
Building Engineering & Science Talent (BEST)
and has served on the Advisory Board of the
Tsinghua University School of Economics and
Management since the formation in 2000.
He is the recipient of numerous industry,
education and business awards, the author of
many articles and books, and the holder of a
multitude of patents.
Joan Klein Jacobs
Joan Klein Jacobs was born in New
York City and received her B.S
from Cornell University in 1954.
She was trained as a dietician and
worked for the Groton Central
Schools outside of Ithaca and at
Boston Lying-in Hospital (now
Brigham and Women’s Hospital), one
of the nation’s first maternity hospitals. In
2008, Joan received an honorary doctorate in
fine arts from the University of Massachusetts.
In 1956, she moved to Boston, where her four
sons were born between 1957 and 1966. While in
Boston, Joan was extensively involved with the
Boston Chapter of the League of Women Voters.
She moved to La Jolla, California, in 1966 and
has since played an integral part in shaping
the community through her activism.
As a leading member of the San Diego community,
Joan has focused her energies on numerous
community groups and committees. Among these
were support organizations at the University of
California-San Diego and the San Diego arts
community. She has served on the board of the
La Jolla Playhouse since 1996, and she has
chaired several committees for the San Diego
Symphony. Currently, she is the chair of the
Board of the San Diego Symphony Endowment
Foundation. Joan and her husband were the
honorary co-chairs for the San Diego Symphony’s
Centennial Celebrations throughout 2010. Joan
also sits on the Accession’s Committee of the
Museum of Contemporary Art San Diego.
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TUESDAY, APRIL 1
Joan is a dedicated member of a number of
community boards and organizations, including
the University Club, City National Bank, the
President’s Advisory Council at San Diego
Hospice, the San Diego Opera and the Globe
Theatre.
In 1995, she was the recipient of the David K.
Kroll Leadership Award for exemplary service,
dedication and commitment to the Lawrence
Family Jewish Community Center of San Diego
County.
Arna Poupko Fisher, | Faculty of the Judaic
studies department of the University of
Cincinnati
Arna Poupko Fisher, who has
lectured in over 130 North
American communities, is on the
faculty of the Judaic studies
department of the University of
Cincinnati, where she teaches
Bible and Jewish thought. Arna has
over twenty-five years of
experience teaching and working in the Jewish
community. She was recently chosen as one of
ten 2010 Women to Watch by Jewish Women’s
International.
After graduating from Yeshiva University with
degrees in both Jewish education and medieval
Jewish philosophy, Arna continued her graduate
work in the doctoral programs of both the
University of Toronto and McGill University.
She is a frequent guest on national radio and
television and has published on subjects
pertaining to the relationship of Jewish law to
contemporary society. Professor Fisher is on
the core faculty for the Wexner Foundation, the
Wexner Fellows program and is a frequent
scholar in residence for JFNA Young Leadership
Cabinet, and synagogues and Federations
throughout North America.
Craig Reid Taubman | American Singer/Songwriter
and Music Producer
Craig Reid Taubman is an American
singer/songwriter and music
producer based in Los Angeles,
California. Through his
independent label/production
office, Craig ‘N Company, he has
produced 11 albums. He is also the
executive producer of the
Celebrate Series, 12 Jewish-themed compilation
albums with titles like Celebrate Hip Hop and
Celebrate Passover.
Taubman’s career initially launched with his
popularity as a children’s recording artist in
the early 1990s, during which he was
prominently seen on the Disney Channel. In
recent years, he has branched out into
recording and performing more adult-oriented
music, most of it Jewish in nature, although he
continues to record and perform for children.
Through Craig ‘N Co., Taubman regularly
produces and performs at concert events across
the country, most notably his regular Friday
Night Live Shabbat evening services at Sinai
Temple (Los Angeles, California), the Let My
People Sing Passover Festival, and the Big Tent
Event.
In February 2013, Taubman bought the former
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Welsh Presbyterian Church on Valencia Street in
downtown Los Angeles. Taubman announced plans
to convert the building, which from 1909 to
1925 was the home of Sinai Temple and which was
named a Los Angeles Historic-Cultural Monument
in 1977, into a “a multicultural and interfaith
performing arts center and house of worship.”
2014 Biennial Highlights Video
JCC Association Staff: Arnie Sohinki
5:45 P.M. – 6:15
P.M.
Aqua 311A
Level 3
Mechitza Mincha/Maariv Services
Led by JWB Jewish Chaplains Council
5:45 P.M. – 6:15
P.M.
Aqua 311B
Level 3
Non-mechitza Mincha/Maariv Services
Led by JWB Jewish Chaplains Council
6:30 P.M. – 10:00
P.M.
Off-site
Lawrence Family JCC Host Community Event: USS Midway
Museum
Shuttle buses leave from side entrance on Promenade level, Gull St.
Jewish Military Award
Recipient: Rear Admiral Rabbi Harold L. Robinson,
director, JWB Jewish Chaplains Council
CONVENTION CONCLUDES
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WEDNESDAY, APRIL 2
6:30 A.M. – 7:30
A.M.
Aqua 311A
Level 3
8:30 A.M. –
P.M.
Aqua 313
Level 3
5:00
Shacharit Services
Led by JWB Chaplains Council
Merrin Fellows Seminar and Luncheon
Mentors: Matt Abrams Gerber, Dori Denelle, Janet S. Elam,
Arnie Sohinki
JCC Association Staff: Jodi Sperling and Shara Perlman
7:00 A.M. – 11:00 JWB Jewish Chaplains Council Breakfast and Plenum
A.M.
JCC Association Staff: Rabbi Harold Robinson
Aqua 314
Level 3
Presenters and speakers do not necessarily represent the opinions
of JCC Association.
*Your registration includes Shabbat dinner on Friday, March 28.
Pre-registration required for meals on Saturday, March 29. All
meals will be Glatt kosher.”
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