PH 7020: Principles of Tobacco Control
Instructor: Michael Eriksen, Sc.D.
Fall Semester 2014
Faculty Accessibility
Course Basics
Class Day/Time:
Class Location:
Face-to-face classroom sessions will be held on Fridays at 9:30am - 12:00pm on the following dates: Aug.
29, Sept. 26, Oct. 31, and Dec. 05
Web-facilitated Hybrid Course: Online and On-Campus Sessions.
Face-to-face session will be held at the Urban Life Building, 140 Decatur Street, Suite 1240.
Prerequisite(s):
None
Required Course Materials
Eriksen M, Mackay J, Ross H. The Tobacco Atlas. Fourth Ed. Atlanta, GA: American Cancer Society;
New York, NY: World Lung Foundation; 2012. http://www.tobaccoatlas.org/. Complimentary copies
will be made available on the first day of class.
Instructor(s) of Record:
Michael Eriksen
Office Location:
Urban Life Building - 140 Decatur Street, Suite 854
Phone Number(s):
(404) 413-1480
Email:
meriksen@gsu.edu
Follow on Twitter: @MPEriksen
Office Hours/Availability:
By appointment – contact Emily Cahill, ecahill1@gsu.edu
I.
COURSE DESCRIPTION
Principles of Tobacco Control - 3.00 Credit hours
Progress in reducing tobacco use is one of the ten greatest achievements of the second half of the 20th century; however, tobacco use still
remains the leading preventable cause of death in America. The control of tobacco use draws upon many if not all of the academic disciplines
that compose public health. In many ways the study of tobacco control serves as a case study for understanding the broad field of public health.
This course will provide an overview of the history and evolution of tobacco in society, with particular emphasis on the variety of public health
disciplines used to reduce tobacco use, including behavior change, communications, law, regulation, public policy and community action.
II. Course Objectives / Competency / Assessment of Student Learning:
This course is designed to support students in acquiring competence in the following areas, as indicated in the GSU School of Public Health
Graduate Student Handbook (see MPH Competencies).

HPMB 2. Describe steps and procedures for the planning, implementing and evaluating public health programs, policies and
interventions.

HPMB 3. Apply evidence-based principles and the scientific knowledge base to critical evaluation and decision making in
public health.

HPMB 4. Develop a logic model for use in program development, implementation, and evaluation.
Course Objectives
Assess harm caused by primary smoke and secondhand smoke.
Program Competency
N/A
Assessment Method(s)
In class activities and
discussions
In class activities and
discussions
Examine smoking behavior variations by population characteristics
(gender, race, age, SES, special populations) in both the U.S. and globally.
N/A
Question the concept of harm reduction from a public health
perspective.
HPMB 4
In class activities and
discussions
Contrast the human and monetary costs of tobacco use to profits
received by tobacco companies.
N/A
In class activities and
discussions
Analyze tactics used by the tobacco industry to market their products and
influence politics.
N/A
In class activities and
discussions

Contrast clinical and population-based tobacco control interventions.
HPMB 2

Evaluate the evidence for tobacco control methods such as smoke-free air
laws, taxes, and marketing restrictions.
HPMB 2
In class activities and
discussions
In class activities and
discussions

Scrutinize the variability of tobacco control laws in the U.S. and globally.
N/A

Hypothesize how tobacco control methods can be applied to other
public health issues.
HPMB 3

Contrast endgame targets and strategies in place around the world.
N/A
In class activities and
discussions
In class activities and
discussions
Final exam paper
III. Course Assignments and Requirements
Prerequisites: None.
Course Design: Hybrid Course Format - Online and On-Campus Sessions

The syllabus, any changes to the syllabus, lecture slides, homework, quizzes, and other important information will be posted to
Moodle. http://train-nacdd.gsu.edu/

Students should check the Moodle course page at least every other day.

Professor will hold an in class meeting on the following Fridays at 9:30am - 12:00pm on the following dates: Aug. 29, Sept. 26,
Oct. 31, and Dec. 05 at Urban Life Building 140 Decatur Street Suite 1240.

Should you have any questions about the course or its requirements, please ask your question during virtual sessions or contact the
Instructor via email or phone. He/she will respond to you within 2 working days.

Instructions for accessing Moodle site:
o
Go to URL: http://train-nacdd.gsu.edu/
o
Username: [your email address up until the @ symbol]
o
Password: changeme
o
You will be prompted to enter a new password
Assessment: Following are the criteria for evaluating student performance – 100 points possible. Refer to the grading rubrics located in the
course website for specifics on the criteria for grading each assessment. The instructor will provide results/feedback on assessments within 7
working days.
Discussion Board Posts: 45 Points
Each week students are required to enter 2 postings for this discussion. You may either start a new thread plus comment on an existing
thread; or you may comment on two already existing threads.
Online Assignments: 45 Points
Each week students are assigned online activities. Instructions and deadlines for these activities can be found on the course page.
Final Essay: 10 Points
Topic: Endgame Paper - Describe what the world will look like relating to tobacco in 2050? Discuss the type of nicotine delivery system used
(combusted cigarettes, electronic, or other type), and the number of tobacco users in 2050. Which tobacco control strategies will be in place in
2050?
Instructions: The paper should be approximately 5 pages (1250 words) in length, typed, double spaced, 12-pt Times New Roman font. See
grading rubric for this paper found under the additional resources tab in Moodle. Deadline for the final essay is Wednesday, December 10th,
2014 @ 11:00pm.
IV. Grading Policy
Grading breakdown:
90 – 100 points
80 – 89 points
70 – 79 points
A
B
C
60 – 69 points
Below 60 points
D
F
V. Attendance and Class Participation Policy
This course assumes substantial and informed student participation. General discussion of theory and practice is encouraged and expected of all
students. At a minimum, being informed requires completion of assigned readings and homework, and assessments. Attendance at each class
meeting is extremely important and is highly correlated with overall success in the course. Students are expected to complete the 15 modules
(sessions) online and will have one week to complete each module, depending on the module assignment. Deadlines are indicated below and
on the course webpage.
VI. Late Assignments and Make-up Examination Policy
Late Assignments: The deadlines for the assignments are final. Any assignment turned in late will receive a grade of zero. Please contact the
instructor if you believe you require an excused deadline extension; an extension is not guaranteed.
Withdrawals: A student who withdraws at any time up to the mid-point of the quarter will be assigned a W or WF depending upon whether
he/she is doing satisfactory work at the time of withdrawal. An average grade of D or F at the time of withdrawal will be assigned a grade of WF.
After the mid-point of the quarter, the Registrar’s Office will assign an automatic WF to any student who withdraws from the course without a
hardship withdrawal. If a student receives permission to withdraw under hardship, the Instructor will assign a W or WF grade depending upon
the student’s work up to the point of time that the student withdrew.
The following is the formal policy at Georgia State University:
“Effective Fall 2001, Instructors must on a date after the mid-point of the course to be set by the Provost (or his designee),
1. give a WF to all those students who are on their rolls but no longer taking the class and
2. report the last day the student attended or turned in an assignment.
Students who are withdrawn may petition the department chair for reinstatement into their classes.
Incompletes: A student will be given the grade I only if nonacademic circumstances beyond the student’s control prevent the student from
completing a small segment of the course—e.g., the final examination. For a student to receive the grade of I, he/she must be doing satisfactory
work (an average grade of C or better) up to the point that he/she could not continue. Arrangements must be made with Instructor to remove
the incomplete grade within one quarter.
Appeals: GSU student appeals policy and procedure
General Expectations: This is a graduate level course, and student behavior is expected to be in keeping with that expected of graduate students
and professionals. Students are expected to show courtesy and respect for classmates and faculty.
VII.
Syllabus Deviation Policy
The course syllabus provides a general plan for the course; deviations may be necessary.
VIII.
Student Code of Conduct and Policy on Academic Honesty
All students at this University are expected to engage in academic pursuits on their won with complete honesty and integrity. Any student
found guilty of dishonesty in any phase of academic work will be subject to disciplinary action. The complete Academic Honesty policy is
located in the GSU Graduate Catalog, Section 1350: http://enrollment.gsu.edu/catalogs/. Students and faculty are expected to review and
conform to the university’s policy on academic honesty. Information on the Student Code of Conduct and related policies and procedures
are available at: http://codeofconduct.gsu.edu/.
Special attention should be paid to the sections on plagiarism and multiple submissions:
Plagiarism. Plagiarism is defined as, “appropriating and putting forth as one’s own the ideas, language, or designs of another” (The
Living Webster, 1975) – and it is strictly forbidden. Written and oral presentations must be a student’s own work. Students
plagiarizing or cheating in any form will face disciplinary action which could result in an “F” in this course and suspension or
expulsion from the University. Copying from written materials, presentations, websites, etc. without source acknowledgement and
referencing is plagiarism. Read it, appreciate it, learn from it, and make sure you source it – and then reflect it with your own
thoughts and words! If you are uncertain about what constitutes plagiarism, please contact the instructor.
Multiple Submissions. It is a violation of academic honesty to submit substantial portions of the same work for credit more than once
without the explicit consent of the faculty member(s) to whom the material is submitted for additional credit. In cases in which
there is a natural development of research or knowledge in a sequence of courses, use of prior work may be desirable, even
required; however, the student is responsible for indicating in writing, as a part of such use, that the current work submitted for
credit is cumulative in nature.
Core Rules of Netiquette
In addition to the student code of conduct policy, students should also follow the following rules of netiquette. These rules provide you with
guidance about Internet etiquette, including the importance of demonstrating effective and respectful online communication.
Students should review these rules before class begins.

IX.
Rules of Netiquette1
Disability Accommodations Policy
Students who wish to request accommodation for a disability may do so by registering with the GSU Office of Disability Services. Students
may only be accommodated upon issuance by the Office of Disability Services of a signed Accommodation Plan and are responsible for
providing a copy of that plan to instructors of all classes in which an accommodation is sought. The Office of Disability Services is located in
the GSU Student Center, Suite 230 and online here: http://disability.gsu.edu/.
X.
Course Evaluations Statement
Your constructive assessment of this course plays an indispensable role in shaping education at Georgia State. Upon completing this course,
please take time to fill out the online course evaluation.
XI.
Career Services
The School of Public Health provides career services & student leadership opportunities (student clubs & organizations) to all current SPH
students and alumni. SPH Career Services can help students with resume writing, interviewing, job searching, internship development, and
professional networking. Students are invited to attend our career events and workshops, and individualized career counseling
appointments can be arranged. To see what career panels, career fairs, and events are available this semester, please visit:
http://publichealth.gsu.edu/students/career-resources/. The SPH Career Services office is co-located with the Office of Academic
Assistance in room 640 at One Park Place.
Reference: The core rules of netiquette are excerpted from the online book Netiquette, authored by Virginia Shea. The material
in the online book and the copyright page were accessed on October 15, 2012,
http://www.albion.com/netiquette/book/0963702513p4.html.
1
XII.
Tentative course schedule, topics, and readings
Week
Module
Module Reading
Module Activity
Aug. 25 - 31
1) Harm and Death
A. Cigarettes are Instruments
of Death
B. Forced Smoking Harms
and Kills
C. Other Tobacco Products
Also Kill
D. Causality is Established
and Essential
1.
Face-to-Face Class
meeting:
August 29, 2014
9:30 am-12:00pm am
o
o
o
o
o
Eriksen M., Mackay J., & Ross H. (2012). The Tobacco Atlas. Fourth Ed. Atlanta, GA:
American Cancer Society; New York, NY: World Lung Foundation.
Chapter 1: Death
Chapter 2: Harm from smoking
Chapter 3: Secondhand smoking
Chapter 4: Types of Tobacco
Chapter 11: Smokeless Tobacco
2. U.S. Department of Health and Human Services. (2004). The Health Consequences
of Smoking: A Report of the Surgeon General -- Executive Summary. Atlanta, GA: U.S.
Department of Health and Human Services, Centers for Disease Control and
Prevention, National Center for Chronic Disease Prevention and Health Promotion,
Office on Smoking and Health. (Pages 1-13)
3. U.S. Department of Health and Human Services. (2006). The Health Consequences
of Involuntary Exposure to Tobacco Smoke: A Report of the Surgeon General -Executive Summary. Atlanta, GA: U.S. Department of Health and Human Services,
Centers for Disease Control and Prevention, Coordinating Center for Health
Promotion, National Center for Chronic Disease Prevention and Health Promotion,
Office on Smoking and Health. (Pages 1-14)
4. U.S. Department of Health and Human Services. (2010). A Report of the Surgeon
General: How Tobacco Smoke Causes Disease - The Biology and Behavioral Basis for
Smoking-Attributable Disease.
Discussion board: Gap
Minder- Lung Cancer
Statistics
Online Assignment:
Using the 2004 Surgeon
General’s Report
Due at 11:00 pm on
Sunday, August 31st
5. Moolgavkar, S.H., Holford, T.R., Levy, D.T., Kong, C.Y., Foy, M., Clarke, L., … Feuer,
E.J. (2012). Impact of Reduced Tobacco Smoking on Lung Cancer Mortality in the
United States During 1975–2000. Journal of the National Cancer Institute, 104(7),
541—548. doi: 10.1093/jnci/djs136.
6. Doll, R., & Hill, A. B. (1950). Smoking and carcinoma of the lung. British Medical
Journal, 2(4682), 739—748.
7. Proctor, R. (2012). The history of the discovery of the cigarette-lung cancer link:
evidentiary traditions, corporate denial, global toll. Tobacco Control, 21: 87-91.
Sept. 01 –
07
2) Adult Tobacco Use Behaviors
A. U.S. Adult Tobacco Use
B. Global Adult Tobacco Use
1.
Tobacco Atlas, Fourth Edition –
o
o
o
o
2.
Chapter 6: Cigarette Consumption
Chapter 7: Male Tobacco Use
Chapter 8: Female Tobacco Use
Chapter 11: Smokeless Tobacco
Giovino, G. et al. (2012). Tobacco use in 3 billion individuals from 16 countries: an
analysis of nationally representative cross-sectional household surveys. The
Lancet, 380 (9842): 668-679 DOI: 10.1016/S0140-6736(12)61085-X). (Uses GATS
data). http://nccd.cdc.gov/GTSSData/Ancillary/DownloadAttachment.aspx?ID=11
83
3.
CDC NHIS Early Release: Prevalence of current smoking among adults aged 18 and
over: United States, 1997–
2012. http://www.cdc.gov/nchs/data/nhis/earlyrelease/earlyrelease201306_08.p
df
4.
SAMHSA. Results from the 2010 National Survey on Drug Use and Health:
Summary of National Findings. Read Chapter 4 “Tobacco Use” of the Results.
http://www.samhsa.gov/data/NSDUH/2k10NSDUH/2k10Results.pdf
5.
PBS news hour report on a recent study in Lancet by Gary Giovino who is talking
about the GATS survey results, and highlighting the smoking prevalence rates
among 14 developing nations around the world.
http://video.pbs.org/video/2270788691/
Discussion board:
GTSS Newsletter
Online Assignment:
State Tobacco Activities
Tracking and Evaluation
(STATE) System Quiz
Online Assignment:
CDC Vital Signs
Infographic Quiz
Due at 11:00 pm on
Sunday, September 7th
Sept. 08 –
14
3) Youth Tobacco Use Behaviors
A. U.S. youth tobacco use
B. Global youth tobacco use
1.
Tobacco Atlas, Fourth Edition –
o
o
Chapter 9: Boys’ Tobacco Use
Chapter 10: Girls’ Tobacco Use
2.
American Cancer Society: Child and Teen Tobacco Use, 2012.
http://www.cancer.org/acs/groups/cid/documents/webcontent/002963-pdf.pdf
3.
Centers for Disease Control and Prevention, 2013. More than 40 percent of middle
and high schoolers who smoke use flavored little cigars or flavored
cigarettes. http://www.cdc.gov/media/releases/2013/p1022-flavoredcigarettes.html
Discussion Board:
Little cigars and youth
smoking
Online Assignment:
Global youth tobacco
survey
Online Assignment:
MMWR Smoking in top
grossing movies
Due at 11:00 pm on
Sunday, September 14th
Sept. 15 - 21
4) Novel Nicotine Products and
Harm Reduction
A. It’s All About Nicotine
B. Tobacco Companies
Respond to Smoking’s
Harm
C. Novel Nicotine Products
and Harm Reduction: A
Cloud of Controversy
1. Eriksen M., Mackay J., & Ross H. (2012). The Tobacco Atlas. Fourth Ed. Atlanta, GA:
American Cancer Society; New York, NY: World Lung Foundation.
o
Chapter 5: Nicotine Delivery Systems
2. Clearing the Smoke: Assessing the Science Base for Tobacco Harm Reduction.
Washington, DC: The National Academies Press, 2001. Read theExecutive Summary on
Pages 1-18.
3. Nitzkin, J. L. (2012). Tobacco harm reduction—A public health perspective.
Discussion board:
Electronic Cigarettes
Online Assignment:
Harm Reduction in the
US vs. the UK activity
Online Assignment:
Arguments for and
against E-cigarettes
activity
4. National Public Radio. (2013). E-Cigarettes bring smokers back inside, for now.
5. National Public Radio. (2013). E-Cigarettes bring smokers back inside, for now.
Due at 11:00 pm on
Sunday, September 21st
6. Short video where Dean Eriksen was interviewed by our local Fox Network talking
about the phenomenon of e-cigarettes in terms of how they’re marketed, their sales,
and whether they are regulated or not.
http://www.myfoxatlanta.com/story/17878340/i-team-e-cigarettesregulation#axzz30xhggKO5.
Sept. 22 –
28
5) Tobacco Enterprise
A. The Tobacco Business:
Big, Legal and Deadly
1.
Eriksen M., Mackay J., & Ross H. (2012). The Tobacco Atlas. Fourth Ed. Atlanta, GA:
American Cancer Society; New York, NY: World Lung Foundation.
Face-to-Face Class
meeting:
Sept. 26, 2014
B.
Tobacco is Grown with
Little Benefit to Farmers
C. Six Trillion Cigarettes are
Manufactured Annually
D. The Costs of Smoking to
Society far outweigh the
benefits
E. The Illicit Cigarette Trade
May Involve Organized
Crime
F. As Price Increases
Smoking Decreases
o
o
o
o
o
o
Chapter 13: Costs to Society
Chapter 15: Affordability of Cigarettes
Chapter 16: Growing tobacco
Chapter 17: Manufacturing cigarettes
Chapter 18: Tobacco Companies
Chapter 19: Illicit Cigarettes
2. Internal Revenue Service. (2011). Farmers (ATG) Chapter 10 - Tobacco. Retrieved
April 23, 2013.
3. Tobacco Control Legal Consortium: Strategies to Combat Illicit Tobacco
Trade (2012).
4. Xi, U. (2012). CNTC Reveals Huge Profit. Global Times, March 7, 2012.
9:30 am-12:00pm am
Discussion board:
Cigarette Affordability
Analysis
Online Assignment:
Interactive Tobacco
Atlas Cigarette
Affordability Analysis
Quiz
Due at 11:00 pm on
Sunday, September 28th
5. NDTV reports One fourth of bindi workers in Madhya Pradesh are kids.
http://www.ndtv.com/article/india/one-fourth-of-bidi-workers-in-madhya-pradeshare-kids-131011
Sept. 29 –
Oct. 05
6) Tobacco Industry Behavior
A. The Tobacco Industry as
an Opponent to Public
Health
B. The Tobacco Industry
Influences Politics
C. The Truth about
Corporate Social
Responsibility
D. Tobacco Front Groups as
a Diversionary Tactic
1. Eriksen M., Mackay J., & Ross H. (2012). The Tobacco Atlas. Fourth Ed. Atlanta, GA:
American Cancer Society; New York, NY: World Lung Foundation.
o
Chapter 21: Undue Influence
Discussion board:
Corporate Social
Responsibility
(alternative to posttest)
2. A FRANK STATEMENT TO CIGARETTE SMOKERS. (1954). Retrieved July 3, 2013.
3. Bates, C., & Rowell, A. (2004). Tobacco Explained... The truth about the tobacco
industry... in its own words. Read the Abstract and Chapter 1.
4. Hastings, G. (n.d.). The Wolf Dons its Fleece: Corporate Social Responsibility by the
Tobacco Industry.
5. The Cigarette Papers. Chapter 2 Smoking and Disease: The Tobacco Industry’s
Earliest Responses. (n.d.). Retrieved June 12, 2013.
6. Jiang N, Ling P. Read the full paper in PLOS Medicine and the
accompanying commentary by Tom Novotny.
Online Assignment:
Compare and Contrast
“Addiction
Incorporated” and
“Thank you for
smoking”.
Online Assignment:
Tobacco – Trick or
Treat quiz
Due at 11:00 pm on
Sunday, October 5th
7. Front Groups & Allies - no-smoke.org (n.d.). Retrieved July 3, 2013.
8. CSR Strategy - TobaccoTactics (n.d.). Retrieved July 10, 2013.
9. CSR Handout_2013_SEATCA (n.d.). Retrieved July 10, 2013.
Oct. 06 - 12
7) Marketing
A. Marketing a Deadly
Product – Why Advertise?
B. Selected case studies of
tobacco marketing
C. Today’s Tobacco
Marketing
D. Marketing Expenditures
and Tactics
1. Eriksen M., Mackay J., & Ross H. (2012). The Tobacco Atlas. Fourth Ed. Atlanta, GA:
American Cancer Society; New York, NY: World Lung Foundation.
o
Discussion board:
Campaign for tobaccofree kids
Chapter 20: Tobacco Marketing
2. Tobaccofreekids.org: How Do You Sell Death? 2008
3. Federal Trade Commission: Cigarette Report for 2011
4. National Cancer Institute: Monograph Series 19 - The Role of the Media in
Promoting and Reducing Tobacco Use
o
o
Chapter 3: Key Principles of Tobacco Promotion and Rationales for Regulation
Chapter 10: Role of Entertainment Media in Promoting or Discouraging
Tobacco Use
5. Tobaccofreekids.org: Tobacco Marketing and the Internet, 2011
6. Surgeongeneral.org: Preventing Tobacco Use Among Youth and Young Adults - Fact
Sheet
Online Assignment:
GYTS and GATS activity
Online Assignment:
UCSF Marketing to
women activity
Due at 11:00 pm on
Sunday, October 12th
Oct. 13 - 19
8) Tobacco Control
Frameworks
A. Clinical vs. population
approaches to tobacco
control
B. The importance of social
norms
C. There is strong evidence
on the effectiveness of
tobacco control
D. Where you live makes a
difference
E. Anti-government
sentiment challenges
tobacco control
1. Glynn, T., Seffrin, J. R., Brawley, O. W., Grey, N., & Ross, H. (2010). The Globalization
of Tobacco Use: 21 Challenges For The 21st Century. CA: A Cancer Journal for
Clinicians, 60(1), 50–61. doi:10.3322/caac.20052
Discussion board: The
Nudge Debate
2. Bollyky TJ, & Gostin LO. (2010). The united states’ engagement in global tobacco
control: Proposals for comprehensive funding and strategies. JAMA, 304(23), 2637–
2638. doi:10.1001/jama.2010.1842.
Online Assignment:
Individual vs.
Population Based
Interventions
3. Centers for Disease Control and Prevention’s Best Practices for Comprehensive
Tobacco Control Programs (2007). Read the Executive Summary and Introduction on
pages 7-18.
Online Assignment:
Healthy People 2020
quiz
4. U.S. Department of Health and Human Services (2000). Reducing Tobacco Use: A
Report of the Surgeon General—Executive Summary. Atlanta, Georgia: U.S.
Department of Health and Human Services, Centers for Disease Control and
Prevention, National Center for Chronic Disease Prevention and Health Promotion,
Office on Smoking and Health, 2000. Read the major conclusions and chapter
conclusions found in the 2000 Surgeon General’s Report Executive Summary on pages
1-4.
Due at 11:00 pm on
Sunday, October 19th
5. Briefly review and familiarize yourself with the full text of the World Health
Organization’s Framework Convention on Tobacco Control.
6. Koplan, J. P., Eriksen, M., Chen, L., & Yang, G. (2013). The value of research as a
component of successful tobacco control in China. Tobacco Control BJM.
7. State Preemption of Local Tobacco Control Policies Restricting Smoking,
Advertising, and Youth Access --- United States, 2000--2010. (2011).
Oct. 20 - 26
9) Smoke-free Air Laws
A. What are smoke-free air
laws and why are they
popular?
B. How have smoke free air
laws spread throughout
society?
C. Do smoke-free air laws
work?
1. Eriksen, M., and Chaloupka, F. (2007). The economic impact of clean indoor air
laws. CA: A Cancer Journal for Clinicians, 57(6): 367-378.
2. Americans for Nonsmoker’s Rights. (2005). Visual summaries of IAQ/Cotinine
studies.
3. WHO. (2009). WHO Report on the Global Tobacco Epidemic, 2009: Implementing
smoke-free environments: Protect people from tobacco smoke.
Discussion board:
Making cities smokefree
Online Assignment:
New York smoke-free
air case study
Online Assignment:
D. What are the future
directions of smoke free
air laws?
4. Eriksen M, Mackay J, Ross H. The Tobacco Atlas. Fourth Ed. Atlanta, GA: American
Cancer Society; New York, NY: World Lung Foundation; 2012.
Confounding a smoking
ban
o Chapter 24: Smoke Free Areas
5. Loomis B.R., Shafer P.R., van Hasselt M. The Economic Impact of Smoke-Free Laws
on Restaurants and Bars in 9 States. Prev Chronic Dis 2013;10:120327.
Due at 11:00 pm on
Sunday, October 26th
6. Zablocki R.W., Edland S.D., Myers M.G., Strong D.R., Hofstetter C.R., Al-Delaimy
W.K., Smoking ban policies and their influence on smoking behaviors among current
California smokers: A population-based study. Preventive Medicine, 5973-78.
doi:10.1016/j.ypmed.2013.11.018
Oct. 27 –
Nov. 02
10) Taxes and Funding Tobacco
Control
A. As price goes up,
consumption goes down
B. Tobacco taxes vary widely
throughout the world
C. The tobacco industry says
tobacco taxes are
regressive, create illicit
trade
D. Funding tobacco control
through taxes and the
Master Settlement
Agreement
1. Eriksen M, Mackay J, Ross H. The Tobacco Atlas. Fourth Ed. Atlanta, GA: American
Cancer Society; New York, NY: World Lung Foundation; 2012.
o Chapter 29: Tobacco Taxes
2. Read the section on Tobacco Taxation in the article “The Impact of Tax and SmokeFree Air Policy Changes" (2011)
3. State Cigarette Excise Taxes – United States, 2010-2011
4. Raising the Excise Tax on Cigarettes: Effects on Health and the Federal Budget
5. Affordability of Cigarettes and the Impact of Raising Tobacco Excise Taxes in
Southeast Asia: Cambodia, Indonesia, Lao PDR, Philippines, Thailand and
Vietnam (2012)
Face-to-Face Class
meeting:
Oct. 31st, 2014
9:30 am-12:00pm am
Discussion board:
Tobacco taxes
Online Assignment:
Follow the Money
activity
Due at 11:00 pm on
Sunday, November 2nd
6. Roeseler, A., & Burns, D. (2010). The quarter that changed the world. Tobacco
Control, 19(Suppl 1), i3–i15. doi:10.1136/tc.2009.030809
7. CBS News Video: Cigarette smuggling costs states billions, October 18, 2011.
Nov. 03 - 09
11) Marketing Restrictions and
Counter-Marketing
A. Why use marketing
restrictions to curb
tobacco
B. Types of campaigns and
guidelines
1. Eriksen M, Mackay J, Ross H. The Tobacco Atlas. Fourth Ed. Atlanta, GA: American
Cancer Society; New York, NY: World Lung Foundation; 2012.
Discussion board: Info
graphic forum
o Chapter 26: Mass Media Campaigns
o Chapter 28: Marketing Bans
2. Monograph 19: The Role of the Media in Promoting and Reducing Tobacco Use
Read Chapter 11: An Overview of Media Interventions in Tobacco Control: Strategies
Online Assignment:
WHO Report on the
Global Tobacco
Epidemic
C. Case study on Legacy
D. The ultimate counter
marketing – warning
labels and plain
packaging
and Themes
3. CNN article: “FDA changes course on graphic warning labels for cigarettes.”
Due at 11:00 pm on
Sunday, November 9th
4. Cancer Council Victoria, 2011. Read the Executive Summary on the Evidence of
Plain Packaging.
5. CDC Newsroom, 2013. Press Release: More than 100,000 Americans quit smoking
due to national media campaign.
6. Cantrell J, Vallone DM, Thrasher JF, Nagler RH, Feirman SP, et al. (2013) Impact of
Tobacco-Related Health Warning Labels across Socioeconomic, Race and Ethnic
Groups: Results from a Randomized Web-Based Experiment. PLoS ONE 8(1): e52206.
doi:10.1371/journal.pone.0052206
7. “Tobacco companies are savvy about the power of branding.” Article addressing
plain packaging in Australia and smokers perception of their cigarettes as less
satisfying.
Nov. 10 - 16
12) Tobacco Cessation
A. The basics of cessation
B. Population-based
cessation
C. Clinical or individual-level
cessation
D. Cessation among special
populations
1. Eriksen M., Mackay J., & Ross H. (2012). The Tobacco Atlas. Fourth Ed. Atlanta, GA:
American Cancer Society; New York, NY: World Lung Foundation.
o Chapter 25: Quitting Smoking
2. Centers for Disease Control and Prevention. (2007). Best Practices for
Comprehensive Tobacco Control Programs 2007.
o Read Section I (State and Community Interventions)
o Read Section II (Health Communication Interventions)
o Read Section III (Cessation Interventions).
3. Zhu S-H., Lee M., Zhuang Y-L., Gamst A., Wolfson T. (2012). Interventions to
increase smoking cessation at the population level: how much progress has been made
in the last two decades?
4. Fiore M.C., Croyle R.T., Curry S.J., Cutler C.M., Davis R.M., Gordon C., Healton C.,
Koh H.K., Orleans C.T., Richling D., Satcher D., Seffrin J., Williams C., Williams L.N.,
Keller P.A., Baker T.B. (2004) Preventing 3 Million Premature Deaths and Helping 5
Million Smokers Quit: A National Action Plan for Tobacco Cessation.
5. U.S. Department of Health and Human Services. Agency for Healthcare Research
Discussion board:
Population-based
smoking cessation
Online Assignment:
Tobacco Trend Report
Due at 11:00 pm on
Sunday, November 16th
and Quality. Public Health Service. (2008). Treating Tobacco Use and Dependence:
2008 Update – Clinical Practice Guideline.
o
o
Read the Executive Summary (pg. 1-10)
Read Section 3 (Clinical Interventions for Tobacco Use and Dependence).
6. Aveyard, P., & Raw, M. (2012). Improving smoking cessation approaches at the
individual level. Tobacco Control, 21(2), 252–257. doi:10.1136/tobaccocontrol-2011050348.
7. Centers for Disease Control and Prevention. (2012, June 15). Tobacco Use Screening
and Counseling During Physician Office Visits Among Adults — National Ambulatory
Medical Care Survey and National Health Interview Survey, United States, 2005–2009.
8. Morris, C. Waxmonsky, J., May, M. Giese, A., Martin, L. (2009, January). Mental
Health Tobacco Cessation Toolkit. University of Colorado, Denver, Department of
Psychiatry, Behavioral Health and Wellness Program.
o
Read pages 1-5 of the toolkit above. “Why is a smoking cessation toolkit for
persons with mental illnesses needed?”
9. Fox News Video - CDC Studey: 100,000 smokers quit because of graphics ads
Sept. 09, 2013.
Nov. 17 - 23
13) Laws, Litigation, and
Regulation
A. Laws
B. Litigation
C. Regulation
D. Global Efforts
1. Eriksen M., Mackay J., & Ross H. (2012). The Tobacco Atlas. Fourth Ed. Atlanta, GA:
American Cancer Society; New York, NY: World Lung Foundation.
o Chapter 30: Legal Challenges and Litigation
2. Summary of the Master Settlement Agreement (2003).
Discussion Board: New
York Tobacco
Regulations Light Up
Public Health Debate
3. USA v. Philip Morris USA, Inc., et al.: Analysis of Judge Kessler’s Final Opinion and
Order (2007)
Online Assignment:
State Legislated Actions
on Tobacco Issues
4. Tobacco Control Legal Consortium. (2009). Federal Regulation of Tobacco: A
Summary
Due at 11:00 pm on
Sunday, November 23rd
5. Tobacco Control Legal Consortium. (2013). Legal Update 2013
Dec. 01- 07
14) Lessons Learned from
1. Brownell, K. D., & Warner, K. E. (2009). The perils of ignoring history: Big Tobacco
Discussion board:
Tobacco
A. Understanding
externalities and social
change
B. Relating Tobacco and
Obesity
C. Relating Tobacco and
Alcohol
D. Other public health
lessons learn from
tobacco
played dirty and millions died. How similar is Big Food? The Milbank quarterly, 87(1),
259–294. doi:10.1111/j.1468-0009.2009.00555.x.
2. Chaloupka, F., & Davidson, P. (2010). Applying Tobacco Control Lessons to Obesity:
Tax and Other Pricing Strategies to Reduce Consumption. Tobacco Control Legal
Consortium.
3. Graff, S., & Ackerman, J. (2009). A special role for lawyers in a social norm change
movement: from tobacco control to childhood obesity prevention.Preventing chronic
disease, 6(3), A95.
4. Lyn, R., Moore, B., & Eriksen, M. (2012). The application of public health lessons to
stemming the obesity epidemic. In Textbook of Obesity: Biological, Psychological and
Cultural Influences. Wiley-Blackwell.
Obesity prevention
Online Assignment:
Lessons Learned from
Tobacco Control
Online Assignment:
The Alcohol Industry
and the Tobacco
Industry
Due at 11:00 pm on
Sunday, December 7th
5. Sinclair, C., & Makin, J. K. (2013). Implications of Lessons Learned From Tobacco
Control for Tanning Bed Reform. Preventing Chronic Disease, 10.
doi:10.5888/pcd10.120186.
6. Yach, D., McKee, M., Lopez, A. D., & Novotny, T. (2005). Improving diet and physical
activity: 12 lessons from controlling tobacco smoking. BMJ  : British Medical Journal,
330(7496), 898–900.
7. CNN "No soda ban here: Mississippi passes 'Anti-Bloomberg' bill".
http://www.cnn.com/2013/03/21/us/mississippi-anti-bloomberg-bill/
8. CBS "Are energy drink makers targeting and harming kids?"
Dec. 08 -10
Please note
that you
only have
until Wed.
to complete
the
assignments
for this
module, so
15) Endgame
A. Global Tobacco
Consumption Projections
B. Endgame Targets
C. Future Issues of
Importance
1. Eriksen M., Mackay J., & Ross H. (2012). The Tobacco Atlas. Fourth Ed. Atlanta, GA:
American Cancer Society; New York, NY: World Lung Foundation.
o Chapter 31: The Future
2. Ending the Tobacco Epidemic: A Tobacco Control Strategic Action Plan for the U.S.
Health and Human Services. November, 2010.
o Read through the Strategic Actions (p. 19-24) and Conclusion (p. 26)
3. Berrick, A. J. (2013). The tobacco-free generation proposal. Tobacco Control,
22(suppl 1), i22–i26. doi:10.1136/tobaccocontrol-2012-050865.
Online Assignment:
Ending the Tobacco
Epidemic
Online Assignment:
Keynote Address at the
ICPHP
Assignments due at
11:00 pm on
Wednesday, December
plan
accordingly.
The Final
Paper is also
due on Dec.
10th.
4. Proctor, R. N. (2013). Why ban the sale of cigarettes? The case for
abolition. Tobacco Control, 22(suppl 1), i27–i30. doi:10.1136/tobaccocontrol-2012050811.
5. Smoking: The endgame - Life & Style - NZ Herald News. (n.d.). The New Zealand
Herald. (August 11, 2013).
Web Resources
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The Tobacco Atlas, Fourth Edition http://www.tobaccoatlas.org/
The Tobacco Portal - http://tobacco.publichealth.gsu.edu/
Tobacco.Org - Tobacco News and Information http://www.tobacco.org
Tobacco Control http://tobaccocontrol.bmj.com/
Legacy document website http://legacy.library.ucsf.edu/
Philip Morris document website http://www.pmdocs.com/
CDC Office on Smoking and Health http://www.cdc.gov/tobacco/index.htm
Surgeon General's Reports http://www.surgeongeneral.gov/library/reports/index.html
NCI Monographs http://www.cancer.gov/cancertopics/tobacco/statisticssnapshot
Healthy People 2020 http://www.healthypeople.gov/2020/topicsobjectives2020/overview.aspx?topicid=41
Community Guide to Preventive Services http://www.thecommunityguide.org/tobacco/index.html
Cochrane Systematic Reviews http://www2.cochrane.org/reviews/en/topics/94_reviews.html
Global Tobacco Control Course http://www.globaltobaccocontrol.org/?email=true
World Health Organization - Tobacco Free Initiative http://www.who.int/tobacco/en/
WHO Framework Convention on Tobacco Control http://www.who.int/fctc/en/
10th
Final Essay Due Wed.
Dec. 10th