Insert page title
First level
Second
level
Like
Never Before with
Third
level
SAP
Cloud for Human Resources
April 2014
New Cloud Marketing Programs for SAP Partners
© 2014 SAP AG or an SAP affiliate company. All rights reserved.
For internal SAP and partner use only
1
Agenda
RUN Like Never Before SAP Cloud for Human Resources
SAP Cloud Content:
Ready-to-go Campaigns
Partner Web Feed Content
Questions and Answers
© 2014 SAP AG or an SAP affiliate company. All rights reserved.
For internal SAP and partner use only
2
The Program
SAP RUN Like Never Before with Partners
SAP RUN Like Never Before Program 2014
Ready to RUN for SAP Partners
via Marketing Service Bureaus or SAP Virtual Agency:
SAP Business
All-in-One RDS
SAP Business
Intelligence NNN
SAP 360
Customer
SAP Afaria
New Campaigns
SAP Business
One on HANA
SAP Business One
(v9)
Solutions for Big Data
from SAP
Coming Soon
SAP Real-Time Data
Platform
SAP Business
Suite on HANA
SAP Rapid
Deployment Solutions
© 2014 SAP AG or an SAP affiliate company. All rights reserved.
SAP Mobile
(Lines of Business)
SAP Cloud
for Sales
SAP Cloud for
Human Resources
Predictive Analytics
Hybris
Syclo
SAP BPC
SAP BCM
For internal SAP and partner use only
4
SAP RUN Like Never Before
Campaign Concept
(Example: RLNB Business Suite on HANA)
Business ‘Pain Point’ or
Line of Business set
email; DM postcard; banners in
3 formats – images and copy
x 4 pain points
Industries
Web Pages
Event Kit
images and copy
x 5 industries
Landing; Registration and
Thank You
Poster; banner; online and offline invites
Offers x 3
Implemetation
Guide
Social Media Kit
Teleguide
Modular approach:
•
Ready-to-go with Cloud for Sales and Cloud for HR content
•
Available for Co-Marketing or Partner-led use
•
100% MDF reimbursement applies
© 2014 SAP AG or an SAP affiliate company. All rights reserved.
For internal SAP and partner use only
5
SAP Cloud for Human Resources
SAP RUN Like Never Before with Partners
Coming soon: SAP RUN Like Never Before - SAP Cloud for Human
Resources Overview
Easy to RUN campaign kits:
High level cross industry campaign with focused message
under the SAP RUN Like Never Before theme
100% MDF Promotion applies to all tactics
Kit 1 General
Go To Market Fast Start Model SAP Partners
Ready-to-go shortly on Virtual Agency (partner-led) and Cobranded (via your local Marketing Service Bureau)
Kit 2 DM
Kit 3 Online
Kit 3 Event in a Box
Email
Event Invite (Email)
Teleguide
Letter
Landing Page
Event Banner
EDM with offer
Postcard
Thank You Page
Event Poster
Thank You Email
Event Postcard
Online Banners
Thank You Page/Email
VITO letter
Social Media Pack
Offers x 3
Implementation Guide
© 2014 SAP AG or an SAP affiliate company. All rights reserved.
For internal SAP and partner use only
8
Ready-to-go campaign:
SuccessFactors HCM Suite Campaign
•
Messaging: The SuccessFactors HCM Suite includes all companies need to align
staff with the right goals; optimize workforce performance; and accelerate results with
analytic and collaboration tools. This helps companies improve business execution
and drive business results.
•
Partner-led Campaign Assets:
• Electronic direct mail, landing page, thank you page, thank you email and
telescript.
• First touch email, second touch email and third touch nurture email.
•
Campaign Offers:
• eBook: Business Execution for Dummies
• SuccessFactors Checklist: Top 10 Reasons to Move to the Cloud
• Playbook: Making HR a Strategic Force with SuccessFactors Cloud Services
• Looking Under the Hood: Answers to Top Questions CIOs Ask Cloud-based HR
Vendors.
•
Additional Offers: Delivering best practice performance management WP, SF ROX:
Investing in Execution Pays Dividends, Driving business execution through integrated
talent management, Business execution buyer’s guide, Moving Mountains WP,
Telemarketing Script, Loud in the Cloud Customer Success Story, Top 10 Reasons to
move to the cloud checklist
URL: https://www.sapvirtualagency.com/Orgs/Initiative.aspx?id=1000000074
•
© 2014 SAP AG or an SAP affiliate company. All rights reserved.
For internal SAP and partner use only
9
Additional Cloud Content
Ready to go on SAP Virtual Agency
SAP Cloud Campaigns on SAP Virtual Agency
Campaign Name
Campaign Link
SuccessFactors HCM Suite
https://www.sapvirtualagency.com/Orgs/Initiative.aspx?id=1000000074
SuccessFactors HCM Event-in-a-Box
https://www.sapvirtualagency.com/Orgs/Initiative.aspx?id=2484
SuccessFactors Employee Central
https://www.sapvirtualagency.com/orgs/Initiative.aspx?id=1000000115
SuccessFactors Recruiting
https://www.sapvirtualagency.com/Orgs/Initiative.aspx?id=1000000071
SuccessFactors Workforce Analytics
https://www.sapvirtualagency.com/Orgs/Initiative.aspx?id=1000000026
SuccessFactors Talent Solution
https://www.sapvirtualagency.com/Orgs/Initiative.aspx?id=1000000156
SuccessFactors Performance and Goals
https://www.sapvirtualagency.com/Orgs/Initiative.aspx?id=1000000158
SuccessFactors Learning
https://www.sapvirtualagency.com/Orgs/Initiative.aspx?id=1000000112
2013 Business ByDesign Manufacturing
https://www.sapvirtualagency.com/Orgs/Initiative.aspx?id=2408
2013 CRM upsell campaign with Cloud for Sales
https://www.sapvirtualagency.com/Orgs/Initiative.aspx?id=1000000046
2013 ProServ Best Practices Webinar Series Replay
https://www.sapvirtualagency.com/Orgs/Initiative.aspx?id=1000000110
2013 SAP ByD Profitability non-industry specific campaign
https://www.sapvirtualagency.com/Orgs/Initiative.aspx?id=2420
2013 SAP ByDesign Competitive Campaign
https://www.sapvirtualagency.com/Orgs/Initiative.aspx?id=1000000023
2013 SAP GB Subsidiary Campaign
https://www.sapvirtualagency.com/Orgs/Initiative.aspx?id=2308
Behind the Numbers - ByD Analytics Campaign 2013
https://www.sapvirtualagency.com/Orgs/Initiative.aspx?id=1000000076
SAP Cloud for Sales Campaign 2013
https://www.sapvirtualagency.com/Orgs/Initiative.aspx?id=2434
SAP Cloud for Social Engagement 2013 Campaign
https://www.sapvirtualagency.com/Orgs/Initiative.aspx?id=1000000119
SAP Cross Cloud 2013 Campaign
https://www.sapvirtualagency.com/Orgs/Initiative.aspx?id=1000000119
Cloud Go Guides for Customers and Travel & Expenses
https://www.sapvirtualagency.com/Orgs/Initiative.aspx?id=1000000176
© 2014 SAP AG or an SAP affiliate company. All rights reserved.
For internal SAP and partner use only
11
Partner Web Feed - Cloud
SAP Partner Web Feed is a FREE program designed to keep your website updated with
the latest SAP Cloud content.
SAP Partner Web Feed for Cloud
The SAP Partner Web Feed will help you:
Bring fresh SAP Cloud content to your website
automatically:
o SAP Business ByDesign
o SAP Cloud for Customers
o SAP Cloud for Travel & Expense
o SAP Cloud for Social Engagement
o SuccessFactors HCM Suite
Generate leads through gated assets like: white
papers, ROI calculators, videos, etc.
Give prospects, customers, and employees fast
access to the latest SAP Cloud product
information and resources
… with just an easy, one-time set up!
© 2014 SAP AG or an SAP affiliate company. All rights reserved.
For internal SAP and partner use only
13
Thank you
Contact information:
Siegmar Beier
Director Partner Marketing
SAP Cloud Ecosystems
& Channel EMEA & MEE
Phone: +49 160 90821490
Email: siegmar.beier@sap.com
© 2014 SAP AG or an SAP affiliate company. All rights reserved.
Marketing Service Bureau
(MSB):
Michele Tilley
Michele.tilley@sapbureau.co.uk
SAP Virtual Agency
demjans.rimars@sapvasupport.com
SAP Partner Web Feed
http://SAP.sharedvue.net/partner
For internal SAP and partner use only
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