KEY DRIVER OF
CHANGE
Career Advancement
Barriers
Individual barriers to career
advancement
Corporate/organizational
barriers to career
advancement
IMPLICATIONS FOR HBA
HBA RESPONSE
• Shift in workplace environment –
• Individual responsible for own career
• many options from which to chose
• Women not paid equally and represented
proportionally in leadership roles
• Not reaching all demographics or
challenges with intergenerational workplace
(e.g. millennial)
• Technology changing rapidly
• Not getting reach into companies available
(only small % 2.5 approx.)
• Proactively help to shape the work
environment at a corporate level
• Personalize experience using
assessments
• Develop engagement models for
different segments
• Leverage in-person connections
• Value of volunteering, prove with
data
• Consistent and higher value
programming for executive women
• Offer success stories/examples
• Support for members seeking
career growth via programming,
mentorship, networking
• Become a strategic partner for
corporate partners
• Offer individual develop program for
career track advancement
• Offer a full range of career
navigation resources.
• Broaden product offerings
• Build new/enhance current skills
• Experiential learning more defined
• Increase new technology focus
exploring new channels—
opportunity to expand engagement
• Identify top companies through
recognition system honoring those
with women friendly practices and
policies. List practices and polices
in index.
KEY DRIVER OF CHANGE
Technology
o Technology leading to
collaboration/partnerships
within and across industries
o New business sectors
emerging from healthcare/IT
partnerships
IMPLICATIONS FOR HBA
•Programming expectations
o More virtual
o On demand
•Technology has us working more
across the globe/cultures
•Technology –diverse companies
merging (e.g. GSK purchases tech
companies to create new medical
delivery device)
HBA RESPONSE
•HBA creates virtual platform for
members to compliment in person
networking
•Virtual/global creating
communities on demand
•Upgrade technology
•Multi-channel connections that
offer continuity for members with
busy schedule/travel demands
•Affinity groups—more broad
•Help with career services ( e.g.
resumes, member pages within the
HBA site.
•Better training for volunteers in
the digital/technology areas
KEY DRIVER OF CHANGE
IMPLICATIONS FOR HBA
HBA RESPONSE
Demographics
o Aging population leading
to increase of healthcare
jobs
o Millennials will continue
to be the largest age cohort
in the workplace for decades
•New radical diversity of
membership and leadership
•Membership opportunitiespotential for new members from
diff groups both generational and
career stage
•Curriculum demand increases
•Virtual teams
•Customer potential-- more
diversity of verticals—broad across
healthcare spectrum
• Emphasize young professional
membership
•Partner with universities
•More mechanisms to give
feedback
•HBA for life curriculum
•Cross generational mentoring ( bidirectional)
•Programs/products offer things for
all groups from new to position to
tenured mid level career and senior
leadership.
•HBA offers the experiential
learning of virtual interactions.
•Broader lens of offerings
•Expand board representationbring in more diversity
•Adjust communication means and
messages (structured comm plans)
•Go beyond vertical advancement
•Selective/quality sponsor
•C-suite/VP programs
KEY DRIVER OF CHANGE
Globalization
o Globalization across
industries will continue to
create additional
opportunities in healthcare
IMPLICATIONS FOR HBA
•Diff countries have diff
laws/cultures/languages
•Diff cost structures/currencies
•Varied --treatments, practices,
government legislation, etc.
•Time zones diff
HBA RESPONSE
•Leverage technology for global
reach
•Establish strategic partnerships to
penetrate these segments
•Adjust offerings to align with
cultural and business nuisances
•Expand Virtual offerings
•HBA Next—reorg of strategic
model
•Intentional connection of local
members with the global
membership
KEY DRIVER OF
CHANGE
Disruption to Workforce
Dynamics
o Layoffs and job
growth will require
need for career
transition
assistance
IMPLICATIONS FOR HBA
•Rapid/significant changes in the health
industries from ACA/company
restructures/new economic and social
environments
•Changing work situations/environments—
transitional
HBA RESPONSE
•Virtual connection for lifelong
resources
•Expand this concept to be
resource for entrepreneurs, career
guidance, new skills dev,
translation of work experiences
into stories and documentation
that would guide member career
path
•HBA provides constant –virtually
and in person
connections/learning/skill
development/industry trends—
offers ongoing resources that will
be beacon for membership in
achieving goals
•Establish HBA as thought leaders
•Second career offerings and
community/affinity group
•Comprehensive solution to career
pathing and bridging.