Taking Action to
Improve the Image
of Portable Sanitation
Resources, Experience, Important
Services and water savings
March 24, 2015
Introductions and Background
Director
Nancy Gump-Melancon
Andy Gump Inc.
Santa Clarita, CA 91350
nancy@andygump.com
www.andygump.com
Associate/Supplier Director
Mark Herring
Heffernan Insurance Brokers
Portland, Oregon 97239
markh@heffins.com
www.heffins.com
Education Initiative (EI)
The Portable Sanitation Association International
Education Initiative (PSAI/EI) is a global community of
sanitation professionals whose mission is to:
 enhance the image of portable restrooms, related
equipment and services within the United States and
throughout the world, and
 raise the general awareness of the value and benefits
this industry brings to the human experience.
Ideas to Consider:
Enhance the image of portable
restrooms, related equipment and
services
Raise the general awareness of the
value and benefits this industry
brings to the human experience.
Hope through our vision
 Exchange of ideas and resources
 Raise the awareness of portable sanitation as an
effective tool in dealing with the lack of toilets globally
 Help combat environmental issues
 Clean sanitary facilities around the world
 Protect health while considering safety and dignity
Think and Change
Our image affects our businesses
If we change our image, we will change our
business too
So, we started changing the image by creating
a day for Portable Sanitation
August 15th
WPSD Objectives
• World Portable Sanitation Day (WPSD) is a project
within the PSAI’s Education Initiative (EI), which
focuses on
• highlighting the importance of sanitation in daily living,
the lack of adequate sanitation in developing countries,
and
• the valuable role portable sanitation can play in helping
to address global issues.
It’s time we bring portable
sanitation’s contributions to
the forefront!
Creating Value
• Dignity
• Productivity
• Protecting the environment
• Preserving natural resources like water
• Lifesaving – critical for natural disasters
Education and awareness
Did You Know?
Every single day portable restrooms save
over 125 million gallons of fresh water.
Companies Involved in WPSD
Board Treasurer Karen Holm is the CEO of On Site Companies, which has
been promoting WPSD recently through its blogs. On Earth Day, they
published an article about the connection between portable restrooms
and fresh water, and discussed the global impact and problems caused
by the lack of adequate sanitation around the world. For WPSD, On Site
published a blog that showed the WPSD logo, talked about the PSAI,
and included links to WPSD information. Thank you, On Site!
Saving water has taken a highly innovated turn at Crosier’s Sanitary
Services Inc. in West Virginia by PSAI President Ron Crosier - President and
General Manager. Using a system of moving bed bio reactor sand nano
filtration, Crosier's efficiently treats their own waste water beyond typical
publicly owned treatment works standards. This allows for the water to be
reused in their portable restrooms, thus recycling the water and helping to
further save the planet. Thank you, Crosier’s!
PSAI Past President Mike Rice’s company, A-Throne, in
Long Beach, California is supporting WPSD by using the
water-saving decals in all of their units. Water saving is
particularly critical in the western United States, where
water restrictions are in place due to a large drought.
Thank you, A-Throne!
Kasey Salvetti is the owner of Luxury Restroom Trailers by Privy Chambers and
they have pulled out the stops to support WPSD! They sent out information about
public health and environmental saving factors via an email blast to their clients
and event coordinators, posted links and information to their Facebook page,
and alerted local media to the August 15 date. Thank you, Luxury Restroom
Trailers!
Dwayne Siegmann is a PSAI Board Member and WPSD supporter.
Chem-Can has been using the water saving decals to educate the
public about water savings. Operator Dickie Hale from Chem-Can
is featured at the left showing what the decals look like when used
on their portable restrooms. Thank you, Chem-Can!
Northwest Cascade participated in a local
event, The Milton Days, which is put on
every year in the city of Milton drawing in
about 13,000 people from the
surrounding communities. Honey Bucket
volunteer Quinn Ramsay interacts with
some of people and handed out Honey
Bucket stickers. They also sent out a press
release on WPSD via PRWeb. Thank you,
Northwest Cascade!
Companies Involved in WPSD
Steve Brinton is the head of Satellite’s Sales and
Marketing and co-chair of the PSAI
Education Initiative. The company website
has extensive information about World Portable
Sanitation Day (WPSD) and has posted numerous
informative articles about how the portable
restroom industry preserves the environment and
improves people’s lives.
READ THE “MAKING AN IMPACT” BLOG.
Satellite also created a video for WPSD
Making an Impact - Satellite Industries
August 15th is the first World Portable Sanitation Day (WPSD). It is a
day to recognize the importance of the portable sanitation industry.
Ice cream truck in a local park, recyclable water
bottles, employees with signs/materials and t-shirts
What do we gain from
changing our image?
Profitability
Currently we are seen by many as
a commodity,
not a value-added service.
Change how you view your
service
and it will
change how you sell your
service.
The Importance Of Green Space Around New Homes
“Homebuyers want to live in an area that has walking and bicycle
paths. They are no longer interested in living near a golf course or a
clubhouse. According to new home buying trends, they do not need
private swimming pools or spas on their property. They are more
interested in community landscaping of green spaces in the area. This
is in keeping with the current emphasis on green home trends.”
www.realtor.com
Special event organizers
can be sold on the green
nature of portable
restrooms.
Promoting the Environment & creating value
Every day, portable restrooms save 125 million gallons of fresh water!
Other interesting water facts:
45 billion gallons of fresh water are saved annually through the use of portable restrooms.
Only 3 percent of the Earth’s water is fresh; 97 percent is salt water.*
Americans use more water each day by flushing the toilet than they do by showering or any
other activity.**
A running toilet can waste up to 200 gallons of water per day.*
Americans use about 100 gallons of water per day. Europeans use about 50 gallons of water
per day. Residents of sub-Saharan Africa use only two to five gallons of water per day.*
When you use a portable restroom, you are contributing to the preservation of our most
important natural resource – fresh water.
* Source: United States Environmental Protection Agency
** Source: Florida Water Environmental Association
Willy Make It?
February 10 at 8:34am
Post on Facebook
Protecting our natural resources
Higher Perceived Value = Better Business Results
Increase our value by
educating customers,
public and team members
Invest in further
improving our image
Customers will accept
prices that reflect the cost
of delivering value
Margins will increase, giving
operators more working
capital
Improving image
• Uniforms
• Truck graphics
• Clean trucks and yards
• Needed repairs
• Replace old restrooms
• New products
• More staff
Create positive sales and
marketing tools
Articles
Booklet
Restroom decals
Future Projects
• Articles to generate awareness
• Member marketing materials
• Expand reach of companies
involved in World Portable
Sanitation Day
• WPSD T-shirts
• Humanitarian efforts
Questions and
Answers
www.psai.org
THANK YOU!