JRE SCHOOL OF Engineering
CLASS TEST-1 EXAMINATIONS SEPTEMBER 14
Subject Name E-Commerce
Roll No. of Student
Subject Code
Max Marks
Max Duration
Time
Date
15th September, 2014
For IT branch only
EIT-501
30
1 Hour
9:20 AM to 10:20 AM
NOTE: ATTEMPT ALL SECTIONS
SECTION – A
(3 marks * 5 Questions = 15 Marks)
(Attempt any five)
Q.1 Give examples of B2C, B2B, C2C, and P2P Web sites.
The answers to this question will vary. Possible examples include:
• B2C: E-tailers:
Bluefly
BarnesandNoble.com
1800Flowers.com
Godiva.com
Wine.com
REI.com
• B2C: Service Providers:
Expedia
Travelocity
• B2C: Portals:
Yahoo
B2C: Content Providers:
WSJonline.com
Consumerreports.com
• B2B:
Grainger.com
Ariba
PerfectCommerce
Quadram
• C2C:
Half.com
Velvetbazaar
Ubid
Oldandsold
Ewanted
• P2P:
Streamcast Networks
eMule-Project.net
Frostwire
Q.2 Describe the relationship between intranets, extranets and the Internet.
Q.3 What are the driving forces behind E-commerce?
Driving forces for EC
A New world Order of Business?

Highly competitive environment

consumers are the focus

Business environment can change quickly

Business environment can change unpredictably
Market & Economic pressures

strong competition

global economy

regional trade agreements

low labour costs in third world countries

frequent & significant changes in markets

increased power of consumers
Societal & Environmental pressures

changing nature of the workforce

government deregulation

shrinking government subsidies

increased importance of ethical and legal issues

increased social responsibility of organisations

rapid political changes
Technological pressures

Increased innovation

information overload

rapid decline in technology costs v=s performance ratio
Q.4 Difference between Pure vs. Partial E-Commerce.
Pure vs. Partial EC
--The product can be physical or digital.
--The process can be physical or digital.
--The delivery agent can be physical or digital.
Brick-and-mortar organizations are purely physical organizations.
Virtual organizations are companies that are engaged only in EC. (Also called pure
play)
Click-and-mortar organizations are those that conduct some e-commerce activities, yet
their business is primarily done in the physical world. i.e. partial EC.
Q. 5 What are the different categories of E-Commerce? Explain.
•
Business-to-Business (B2B) e commerce
•
Business-to-Consumer (B2C) e commerce
•
Consumer-to-Business (C2B) e commerce
•
Priceline, elance
•
Consumer-to-Consumer (C2C) e commerce
•
Peer-to-Peer (P2P) e commerce
•
•
Craigslist
M-commerce
Q.6 What are the different categories of E-Commerce? What are the major application
domains of E-commerce?
1) BUSINESS TO BUSINESS
•
:
B2B can be open to all interested parties or limited to specific, pre-qualified
participants (private electronic market).
•
Companies doing business with each other such as manufacturers selling to
distributors and wholesalers selling to retailers.
2)BUSINESS TO CONSUMER (B2C):
•
Businesses selling to the general public typically through catalogs utilizing
shopping cart software.
•
B2C is the indirect trade between the company and consumers.
•
It provides direct selling through online.
•
If you want to sell goods and services to customer so that anybody can purchase
any products directly from supplier’s website.
3) CONSUMER TO BUSINESS (C2B)
•
A consumer posts his project with a set budget online and within hours
companies review the consumer's requirements and bid on the project.
•
The consumer reviews the bids and selects the company that will complete the
project.
•
C2B empowers consumers around the world by providing the meeting ground
and platform for such transactions.
4)CONSUMER TO CONSUMER (C2C)
•
It facilitates the online transaction of goods or services between two people.
•
Though there is no visible intermediary involved but the parties cannot carry out
the transactions without the platform which is provided by the online market
maker such as eBay.
SECTION – B
(5 marks * 1 Questions = 5 Marks)
(Attempt any one)
Q.1 What is an e-commerce? How does it differ from e-business? Where does it intersect
with e-business? You can draw Venn diagram of set theory for the same.

E-business: a wider perspective than e-commerce.

E-commerce improves the value chain.
E-commerce provides an effective tool for building, managing and enhancing these
relationships
Electronic commerce (e-commerce, EC) describes the buying, selling, transferring or
exchanging of products, services or information via computer networks, including the
Internet.
E-business is a broader definition of EC, including buying and selling of goods and
services, and also servicing customers, collaborating with partners, conducting elearning and conducting electronic transactions within an organization.
Q.2 Suppose, you are a E-Commerce manager for the BBC. How would you evaluate
your response to the launch of the 3G phone? i.e. which sources would you use to base
your response on?
Mobile access platforms
3G mobile example
The main features are:
•
Dual mode 2G/3G device supporting data upload of
and
download
of
384
kbps
(used
for
65,536 colour display of 46 x 57mm (132 x 162 pixels)
•
Web browsing
•
Two cameras for picture and video
•
Download and playing of audio and video e.g football
•
Supports MPEG4 and WMA files
•
Download and play games using JAVA(TM) technology
•
Qwerty keyboard, Email and word processing.
SECTION – C
64
kbps
videos),
(10 marks * 1 Questions = 10 marks)
(Attempt any one)
Q.1 i) Make a list of the potential problems for users of e-business services developed by
The B2C Company. You should consider problems faced by users of e-business
applications who are both internal and external to the organization. Base your answer
on problems you have experienced on a web site that can be related to network,
hardware and software failures or problems with data quality.
Answer:
•
Web site communications too slow.
•
Web site not available.
•
Bugs on site through pages being unavailable or information typed in forms not
being executed.
•
Ordered products not delivered on time.
•
E-mails not replied to.
•
Customers’ privacy or trust is broken through security problems such as credit
cards being stolen or addresses sold to other companies.
ii) Write down all the different types of hardware and software involved from when a
user types in a web address such as www.google.com to the web site being loaded.
Answer
Internet infrastructure components
Information exchange between a web browser and web server
Q.2 i) Draw and explain architecture of E-commerce.
Business conducted on the web
Buyers and sellers interact electronically
ii) What are the differences between B2B and B2C?
Characteristic
B2C
B2B
Proportion of adopters
with access
Low to medium
High to very high
Complexity of buying
decisions
Relatively simple –
individual and
influencers
More complex – buying process involves users,
Channel
Relatively simple –
direct or from
retailer
More complex, direct or via wholesaler, agent or
Purchasing
characteristics
Low value, high
volume or high
value, low volume.
May be high
involvement
Similar volume/value. May be high Involvement.
Product characteristic
Often standardized
items
Standardized items or bespoke
************
specifiers, buyers, etc.
distributor
Repeat orders (rebuys) more common
for sale