PennDOT Feasibility Is Your Business Ready to do Business PennDOT (DBE Services 2016) | Cynthia Moultrie and Mark Corbin Facilitator Table of Contents 3. What is a Feasibility Study 4. Feasibility of the Business Idea 5. Is This the Right Business Idea? 6. Business Idea Analysis – First Things First 7. Market Analysis – Yes, More Research 8. Competitive Advantage – Do You Have One? 9. No Need to be Business Partner Registered 10. Engineering Construction Management System 11. ECMS Hint – Pay Attention 12. How to Register as a Business Partner 13. PennDOT Work Class Codes (A – P5) 14. PennDOT Work Class Codes (P6 – ZZ) 15. Upcoming DBE Webinar Schedule 2 Feasibility Study 1. A feasibility study is an analysis of the viability of an idea. 2. The feasibility study focuses on helping answer the essential question of “Should we proceed with the proposed project idea?” 3. All activities of the study are directed towards helping answer this question. 3 Feasibility of the Business Idea? Answer the Question - First 1. Is your business idea a good one? 2. Analyze the business idea Market analysis 3. Competitive advantage analysis 4. Financial feasibility analysis 5. Is PennDOT a Good Fit http://www.clark-consulting.co.uk/wp-content/uploads/2012/12/iStock_000020104396_Small-586x300.jpg 4 Is This the Right Business Idea? Look critically and impartially at your business idea when determining whether or not it's worth investing your time and money. • Find a business advisor/mentor who can provide a qualified and objective perspective. • A basic feasibility study will help you determine whether your idea will make a profit before you make a financial commitment. • Your feasibility study you should: a. Analyze your idea b. Market viability c. Competitive advantage d. Financial feasibility of the business http://cspa.files.wordpress.com/2008/10/business-plan1.jpg 5 Business Idea Analysis First Things First • First Thing: Look objectively at the business idea and determine can you make money. • First Things First: Get a chair and go sit down. Objectively study (a) location, (b) market size and (c) competitors and competitive advantage – competition validates your idea. • First Things First Again: Know how much money you need and then multiply by two. • This is First: Who’s in charge? – Can you manage people and yourself? http://www.themarketingbuzz.co.uk/userimages/MarketingStrategy.jpg 6 Market Analysis Yes, More Research Once you have determined there is a market for the product or service you are planning to supply, you need to conduct more research which should include the following: • PennDOT Demand Analysis: Does PennDOT demand the work you perform? Yes or No? • The Bell Curve at Work: Is it the right time for you to pursue PennDOT? Also study the work that PennDOT does in within the and think about how that will affect your business. • How are new entrants viewed? • Also study the work that PennDOT does within your PennDOT District and analyze how it will affect your business. 7 Competitive Advantage Do You Have One? • You have arrived and know your ideas are valid and there is a market for what you are offering. • Determine what makes your product or service distinct. Ask yourself these questions: 1. 2. 3. 4. http://a1-marketing.co.uk/wp-content/uploads/2013/12/stand-out.jpg How is my product or service different to those offered by my competitors? Are there any barriers to me entering the market? What makes my competitors successful? Do I know how the PennDOT ECMS process works? 8 No Need to be Business Partner Registered 9 The Engineering and Construction Management System (ECMS) can give you background on the types of work planned and advertised prior to becoming a registered business partner, and you have no obligation to register. 10 Why do I need to be a registered business partner? ECMS is the only vehicle that individuals and firms can use to submit statements of interest, technical proposals, price proposals and to execute contracts if selected for work. 11 Business Partner Registration 12 13 14 DBE Supportive Services Team Webinar Schedule February 16th at 10:00am – 11:00am Marketing to PennDOT – Business Plan February 23rd at 10:00am – 11:00am Getting Your Financial House in Order DBE Website: http://www.pennsylvaniadbe.com/ 15 DBE Supportive Services Contact Information: Cynthia Moultrie, Director: cmoultrie@cheyney.edu Telephone: 610-399-2093 DBE Website: http://www.pennsylvaniadbe.com/ 16 Sources 1. Feasibility Study: https://www.extension.iastate.edu/agdm/wholefarm/html/c5-65.html 2. Feasibility of the Business Idea: https://www.smallbusiness.wa.gov.au/business-life-cycle/pre-start/feasibility-of-the-business-idea/ 17