CUSTOMER_CODE
SMUDE
DIVISION_CODE
SMUDE
EVENT_CODE
SMUJAN15
ASSESSMENT_CODE MK0018_SMUJAN15
QUESTION_TYPE
DESCRIPTIVE_QUESTION
QUESTION_ID
10761
QUESTION_TEXT
Define international marketing? Explain in detail the EPRG
framework.
SCHEME OF
EVALUATION
International marketing refers to marketing carried out by companies
overseas or across national borders. It is the application of marketing
principles to more than one country. According to American
Marketing Association, international marketing is the multinational
process of planning and executing the conception, pricing, promotion
and distribution of ideal goods and services to create exchanges that
satisfy individual and organisational objectives.
(2 marks)
The worldview of a company’s personnel can be described as
ethnocentric, polycentric, regiocentric and geocentric. The orientations
are collectively known as the EPRG framework.
1.Ethnocentric: A person who assumes his or her home country is
superior compared to the rest of the world is said to have an
ethnocentric orientation. The ethnocentric orientation mans company
personnel see only similarities in markets and assume the products and
practices that succeed in the home country will, due to their
demonstrated superiority, be successful anywhere.(2 marks)
2.Polycentric: The term polycentric describes management’s often –
unconscious belief or assumption that each country in which a
company does business is unique. This assumption lays the
groundwork for each subsidiary to develop its own unique business
and, market strategies in order to succeed. (2marks)
3.Regiocentric and Geocentric orientations: In a company with a
regiocentric orientation, management views regions as unique and
seeks to develop an integrated regional strategy.A company with a
geocentric orientation views the entire world as a potential market and
strives to develop integrated world market strategies. A company
whose management has a regiocentric or geocentric orientation is
sometimes known as a global or transnational company. (4 marks)
QUESTION_TYPE
DESCRIPTIVE_QUESTION
QUESTION_ID
118775
QUESTION_TEXT
What are the benefits of international marketing?
benefits of international marketing: 1 ¼ marks each
SCHEME OF EVALUATION
1.
Endurance
2.
Progress of overseas markets
3.
Sales promotion
4.
Diversification
5.
Inflation & wholesale price index
6.
Employment & placements
7.
Standard of living
8.
Marketing process
QUESTION_TYPE
DESCRIPTIVE_QUESTION
QUESTION_ID
118780
QUESTION_TEXT
How to make an effective business correspondence in Export
business?
ANS: The aim of the business correspondence is not only to clinch the
buyer’s order but also to obtain the information on the following:
1.
The specifications of the products already in use in the
importing country. (1 mark)
2.
The product should meet the specification of export market.
If not, whether the specifications offer any distinct advantages in terms
of prices, quality, after–sales service etc. (1 mark)
3.
mark)
SCHEME OF
EVALUATION
The import policy prevailing in the buyer’s country or not? (1
4.
The trade practices in the buyer’s country with special
reference to the product, information like whether importer’s import
and distribute the product/ high sea sales, whether agent is required to
book orders from actual users. etc. (1 mark)
5.
If the product requires after–sales service, than the manner in
which it can be offered. (1 mark)
6.
The prices at which the product sells in the retail/wholesale
market, the duty structure and any other cost element to arrive at the
landed cost, information on the margins at which the product is sold.
This information will help the company in evolving a pricing strategy.
(2 marks)
7.
Study of various market segments, viz. Importers,
supermarkets, government suppliers, institutional sales, tenders,
suppliers, etc. (1 mark)
8.
The various factors that rule the market , viz. quality, price,
delivery, brand name, credit terms, etc. (1 mark)
9.
Role of advertising and publicity and reference to the product
and the country. (1 mark)
QUESTION_TYPE
DESCRIPTIVE_QUESTION
QUESTION_ID
118781
QUESTION_TEXT
Write down ten characteristics of World Bank with respect to
India.
1.
mark)
India is one of the founding fathers of the World Bank. (1
2.
World Bank loans are extremely cheap source of
financing. (1 mark)
3.
India is the largest recipient of World Bank’s financial
assistance. (1 mark)
4.
World Bank every time relies on local expert of the
concern country. (1 mark)
SCHEME OF
EVALUATION
5.
World Bank looked at to India first for their new
development ideas. (1 mark)
6.
World Bank joins hands with India in the fight against
HIV/AIDS. (1 mark)
7.
World Bank now covering its assistance to the state level
in India. (1 mark)
8.
World Bank is Helping India truly to energize its
Economy. (1 mark)
9.
World Bank is supporting the e–governance initiation of
India to its fullest extent. (1 mark)
10. World Bank also supporting the “Education for All”
initiative by Government of India. (1 mark)
QUESTION_TYPE
DESCRIPTIVE_QUESTION
QUESTION_ID
118782
QUESTION_TEXT
Explain technological environment.
Meaning (2Marks)
*
SCHEME OF EVALUATION *
Internet(2Marks)
Modems(2Marks)
*
High speed digital stream(2Marks)
*
Satellite imaging (2Marks)
QUESTION_TYPE
DESCRIPTIVE_QUESTION
QUESTION_ID
118783
QUESTION_TEXT
What different pricing strategies can the firms adopt (Explain any
5)
SCHEME OF
EVALUATION
*
Market penetration strategy
*
Probe pricing strategy
*
Follow pricing strategy
*
Follow the leader pricing strategy
*
Skimming pricing strategy
*
Differential trade margins
*
Standard export pricing strategy
*
Cheaper price for original equipment and higher price for
spare pars. (Any 5 pints 2 mark each)