The Strategy for Managing
Across Cultures
Management in Renauit :
From this case,we can see that as a MNC,its
strategies must address the cultural similarities
& differences in varied market.If it didn't
understand the culture well,it will be in danger.
Strategic Predispositions
(战略倾向）

Ethnocentric-----母国中心型

Polycentric-------当地（多国）中心型

Regiocentric-----区域中心型

Geocentric-------全球中心型
Ethnocentric Predispositions---A company allows the values and interests of the parent
company to guide strategic decisions.
Polycentric Predispositions----Firms make strategic decisions tailored to suit the
cultures of the countries where the MNC operates.
Regiocentric Predispositions----It leads a firm to try to blend its own interests with those of its
subsidiaries on a regional basis.
Geocentric Predispositions------A company tries to integrate a global systems approach to
decision making.
High
Ethnocentric
Global
integration
Geocentric
Regiocentric
Polycentric
Low
Low
High
Local adaptation
Orientation of an MNC Under
Different Profiles
1.Mission
6.Technology
2.Goverance
7.Marketing
3.Strategy
8.Finance
4.Structure
9.Personnel
5.Culture
10.Practices