INTRODUCTION TO BUSINESS
MR. GEBERS
BUSINESS INSTRUCTOR
UMATILLA HIGH
SCHOOL
541-922-6552
GEBERSK@UMATILLASD.
ORG
COURSE SYLLABUS
Course Description:
The objective of this class is to introduce to the students the idea of the Business environment and how to organize a
business. The students will identify various aspects of the business environment, business ethics, management styles,
and ownerships. They will also identify the Organization of a Business, and Business Management as well as the
operations of business management. We will discuss Leadership and Decision Making, Marketing, distributing and
promotion of products. The students will also identify for Information technology.
TARGET(S): CHAPTER 1: THE U.S. BUSINESS
ENVIRONMENT
MAIN TARGETS:
●
DEFINING U.S. BUSINESS & MAIN GOALS:
●
IDENTIFY EXTERNAL ENVIRONMENTS OF BUSINESS AND HOW THEY AFFECT BUSINESS: THE FIVE
COMPONENTS
●
DESCRIBE DIFFERENT TYPES OF GLOBAL ECONOMIC SYSTEMS: ECONOMIC SYSTEMS AND
WHAT ARE THE STRENGTHS AND WEAKNESSES OF EACH
●
DEFINE HOW MARKETS, DEMAND AND SUPPLY AFFECT RESOURCE DISTRIBUTION: SUPPLY AND
DEMAND PAPER
●
EXPLAIN THE IMPORTANCE OF THE ECONOMIC ENVIRONMENT TO BUSINESS: MBA PAPER
●
SUMMATIVE ASSESSMENT FOR CH. 1. DUE 9-9-2015
TARGET(S): CHAPTER 2: BUSINESS ETHICS AND
RESPONSIBILITY
MAIN TARGETS:
●
HOW DO INDIVIDUALS DEVELOP THEIR PERSONAL CODES OF ETHICS? PERSONAL ETHICS
●
WHY ETHICS ARE IMPORTANT IN THE WORKPLACE AND WHAT ARE THOSE MAIN
ETHICS? ETHICS IN THE WORKPLACE
●
IDENTIFY AND DESCRIBE FOUR GENERAL APPROACHES TO SOCIAL RESPONSIBILITY: SOCIAL
RESPONSIBILITY
●
DESCRIBE 4 STEPS A BUSINESS MUST TAKE TO IMPLEMENT A SOCIAL RESPONSIBILITY
PROGRAM: THE SOCIAL RESPONSIBILITY PROGRAM
TARGET(S): CHAPTER 3: ENTREPRENEURSHIP, NEW
VENTURES, AND BUSINESS OWNERSHIP
MAIN TARGETS:
●
DEFINE SMALL BUSINESS AND NAME POPULAR AREAS OF SMALL BUSINESS:
●
DEFINE THE BUSINESS PLAN AND THE STARTUP DECISIONS MADE BY SMALL BUSINESSES? THE
BUSINESS PLAN
●
EXPLAIN:
O
O
O
●
SOLE PROPRIETORSHIPS
PARTNERSHIPS
COOPERATIVES
DESCRIBE THE DIFFERENT KINDS OF CORPORATIONS, EXPLAIN THEIR ADVANTAGES AND
DISADVANTAGES: TYPES OF CORPORATIONS
TARGET(S): CHAPTER 4: THE GLOBAL CONTEXT OF A
BUSINESS
MAIN TARGETS:
●
DESCRIBE THE MAJOR WORLD MARKETPLACES: GLOBAL MARKET
●
EXPLAIN HOW DIFFERENCES IN IMPORT-EXPORT BALANCES, EXCHANGE RATES, AND FOREIGN
COMPETITION DETERMINE THE WAYS IN WHICH COUNTRIES AND BUSINESSES RESPOND TO
THE INTERNATIONAL ENVIRONMENT:
●
FIND AT LEAST 2 DIFFERENT WAYS THESE DIFFERENCES AMONG NATIONS AFFECT
INTERNATIONAL BUSINESS:
O
O
O
O
O
SOCIAL DIFFERENCES
CULTURAL DIFFERENCES
ECONOMIC DIFFERENCES
LEGAL DIFFERENCES
POLITICAL DIFFERENCES
TARGET(S): CHAPTER 5: BUSINESS MANAGEMENT
MAIN TARGETS:
●
DESCRIBE THE NATURE OF MANAGEMENT AND IDENTIFY THE FOUR BASIC FUNCTIONS THAT
CONSTITUTE THE MANAGEMENT PROCESS: 4 KEY MANAGEMENT FUNCTIONS
●
IDENTIFY DIFFERENT TYPES OF MANGERS LIKELY TO BE FOUND IN AN ORGANIZATION AND
EXPLAIN WHICH ONES ARE MORE YOUR STYLE AND WHICH ONES ARE NOT YOUR
STYLE: TYPES OF MANAGERS
●
DESCRIBE THE BASIC SKILLS REQUIRED OF MANAGERS: BASIC MANAGEMENT SKILLS
●
DISCUSS CONTINGENCY PLANNING AND CREATE A PLAN FOR A BUSINESS: CONTINGENCY
PLAN CREATIONS
TARGET(S): CHAPTER 6: ORGANIZING THE BUSINESS
MAIN TARGETS:
●
DISCUSS FACTORS THAT INFLUENCE A FIRM’S ORGANIZATIONAL STRUCTURE: FACTORS
●
EXPLAIN SPECIALIZATION AND DEPARTMENTALIZATION AS TWO OF THE BUILDING BLOCKS OF
ORGANIZATIONAL STRUCTURE:
●
DESCRIBE THESE FOUR TOPICS AS THE KEY INGREDIENTS IN ESTABLISHING THE DECISIONMAKING HIERARCHY:
O
O
O
O
●
EXPLAIN THE DIFFERENCES BETWEEN THESE ORGANIZATIONAL STRUCTURES, AND EXPLAIN
WHICH STRUCTURE IS MOST POPULAR AND WHY:
O
O
O
O
●
*CENTRALIZATION
*DECENTRALIZATION
*DELEGATION
*AUTHORITY
*FUNCTIONAL
*DIVISIONAL
*MATRIX
*INTERNATIONAL
3 OF THE ORG. STRUCTURES
TARGET(S): CHAPTER 7: OPERATIONS MANAGEMENT
AND QUALITY
MAIN TARGETS:
●
EXPLAIN THE TERMS PRODUCTION AND OPERATIONS:
●
DESCRIBE THE 4 KINDS OF UTILITY THAT OPERATIONS PROCESSES PROVIDE FOR ADDING
CUSTOMER VALUE: OPERATIONS PROCESSES
●
EXPLAIN A SUPPLY CHAIN STRATEGY VS. TRADITIONAL STRATEGY FOR COORDINATING
OPERATIONS AMONG FIRMS: SUPPLY STRATEGIES
●
DEFINE THE FOUR KINDS OF OPERATION SCHEDULES:
O
O
O
O
*MASTER PRODUCTION SCHEDULE
*DETAILED SCHEDULE
*STAFF SCHEDULE
*PROJECT SCHEDULE
TARGET(S): CHAPTER 8: EMPLOYEE BEHAVIOR AND
MOTIVATION
MAIN TARGETS:
●
DESCRIBE WHY THERE SHOULD BE DIFFERENCES AMONG EMPLOYEES FOR A SUCCESSFUL
BUSINESS:
●
IDENTIFY AND SUMMARIZE THE MOST IMPORTANT MODELS AND CONCEPTS OF EMPLOYEE
MOTIVATION: MODELS FOR EMPLOYEE MOTIVATION AND MODEL FOR EMPLOYEES
●
IDENTIFY SOME OF THE STRATEGIES AND TECHNIQUES USED BY ORGANIZATIONS TO IMPROVE
EMPLOYEE MOTIVATION: MOTIVATION STRATEGIES
TARGET(S): CHAPTER 9: LEADERSHIP AND DECISION
MAKING
MAIN TARGETS:
●
DEFINE LEADERSHIP AND DISTINGUISH IT FROM MANAGEMENT: LEADERSHIP AND
MANAGEMENT
●
SUMMARIZE EARLY APPROACHES TO THE STUDY OF LEADERSHIP: STUDY OF LEADERSHIP
●
IDENTIFY THE CONCEPT OF SITUATIONAL APPROACHES TO LEADERSHIP: SITUATIONAL
APPROACH
●
DESCRIBE TRANSFORMATIONAL AND CHARISMATIC PERSPECTIVES ON LEADERSHIP: LEADERSHIP
APPROACHES
●
IDENTIFY LEADERSHIP SUBSTITUTES AND NEUTRALIZERS: LEADERSHIP SUBSTITUTES
●
IDENTIFY LEADERS AS COACHES: LEADERSHIP AS A COACH
●
DESCRIBE THESE 3 LEADERSHIP THEORIES; STRATEGIC LEADERSHIP, ETHICAL LEADERSHIP, AND
VIRTUAL LEADERSHIP:
●
IDENTIFY BOTH RATIONAL AND BEHAVIORAL PERSPECTIVES ON DECISION MAKING AND STATE
THE STRENGTHS AND WEAKNESSES.
TARGET(S): CHAPTER 10: HUMAN RESOURCE
MANAGEMENT AND LABOR RELATIONS
MAIN TARGETS:
●
DEFINE HUMAN RESOURCE MANAGEMENT AND EXPLAIN HOW MANAGERS PLAN FOR THEIR
ORGANIZATIONS HUMAN RESOURCE NEEDS.
●
IDENTIFY THE TASKS IN STAFFING A COMPANY AND DISCUSS WAYS IN WHICH
ORGANIZATIONS SELECT NEW EMPLOYEES
●
DESCRIBE HOW MANAGERS DEVELOP THE WORKFORCE IN THEIR ORGANIZATIONS THROUGH
TRAINING AND PERFORMANCE APPRAISAL.
●
DESCRIBE THE MAIN COMPONENTS OF A COMPENSATION SYSTEM AND DESCRIBE SOME OF
THE KEY LEGAL ISSUES INVOLVED IN HIRING, COMPENSATING, AND MANAGING WORKERS IN
TODAY’S WORKPLACE.
●
EXPLAIN WHY WORKERS ORGANIZE INTO LABOR UNIONS. DESCRIBE THE COLLECTIVE
BARGAINING PROCESS.
TARGET(S): CHAPTER 11: MARKETING PROCESSES AND
CONSUMER BEHAVIOR
MAIN TARGETS:
●
EXPLAIN THE CONCEPT OF MARKETING AND IDENTIFY THE FIVE FORCES THAT CONSTITUTE THE
EXTERNAL MARKETING ENVIRONMENT.
●
EXPLAIN THE PURPOSE OF A MARKETING PLAN AND IDENTIFY THE FOUR COMPONENTS OF THE
MARKETING MIX
●
EXPLAIN MARKET SEGMENTATION AND HOW IT IS USED IN TARGET MARKETING
●
DISCUSS THE PURPOSE OF MARKETING RESEARCH, AND COMPARE THE FOUR MARKETING
RESEARCH METHODS.
●
DESCRIBE THE KEY FACTORS THAT INFLUENCE THE CONSUMER BUYING PROCESS.
●
DISCUSS THE FOUR CATEGORIES OF ORGANIZATIONAL MARKETS, AND THE CHARACTERISTICS
OF BUSINESS-TO-BUSINESS (B2B) BUYING BEHAVIOR.
●
DISCUSS THE MARKETING MIX AS IT APPLIES TO SMALL BUSINESS.
TARGET(S): CHAPTER 12: DEVELOPING AND PRICING
PRODUCTS
MAIN TARGETS:
●
EXPLAIN THE DEFINITION OF A PRODUCT AS A VALUE PACKAFE AND CLASSIFY GOODS AND
SERVICES.
●
DESCRIBE THE NEW PRODUCT DEVELOPMENT PROCESS.
●
DESCRIBE THE STAGES OF THE PRODUCT LIFESTYLE (PLC) AND METHODS FOR ESTENDING A
PRODUCT’S LIFE.
●
IDENTIFY THE VARIOUS PRICING OBJECTIVES THAT GOVERN PRICING DECISIONS, AND
DESCRIBE THE PRICE-SETTING TOOLS USED IN MAKING THESE DECISIONS.
TARGET(S): CHAPTER 13: DISTRIBUTING AND
PROMOTING PRODUCTS
MAIN TARGETS:
●
EXPLAIN THE MEANING OF DISTRIBUTION MIX, IDENTIFY THE DIFFERENT CHANNELS OF
DISTRIBUTION.
●
DESCRIBE THE ROLE OF WHOLESALERS AND EXPLAIN THE DIFFERENT TYPES OF RETAILING.
●
DESCRIBE THE DIFFERENT TYPES OF RETAILING AND EXPLAIN HOW ONLINE RETAILERS ADD
VALUE FOR CONSUMERS ON THE INTERNET
●
DEFINE PHYSICAL DISTRIBUTION AND DESCRIBE THE MAJOR ACTIVITIES IN THE PHYSICAL
DISTRIBUTION PROCESS.
●
IDENTIFY THE OBJECTIVES OF PROMOTION, THE CONSIDERATIONS IN SELECTING A
PROMOTIONAL MIX, AND DISCUSS KINDS OF ADVERTISING PROMOTIONS.
●
OUTLINE THE TASKS INVOLVED IN PERSONAL SELLING, DESCRIBE THE VARIOUS TYPES OF
SALES PROMOTIONS, AND DISTINGUISH, BETWEEN PUBLICITY AND PUBLIC RELATIONS.
TARGET(S): CHAPTER 14: INFORMATION TECHNOLOGY
FOR BUSINESS
MAIN TARGETS:
●
IDENTIFY THE THREATS AND RISKS INFORMATION TECHNOLOGY POSES ON BUSINESSES.
●
DESCRIBE THE WAYS IN WHICH BUSINESSES PROTECT THEMSELVES FROM THE THREATS AND
RISKS INFORMATION TECHNOLOGY POSES.
TARGET(S): CHAPTER 15: THE ROLE OF ACCOUNTANTS
AND ACCOUNTING INFORMATION
MAIN TARGETS:
●
EXPLAIN THE ROLE OF ACCOUNTANTS AND DISTINGUISH BETWEEN THE KINDS OF WORK
DONE BY PUBLIC ACCOUNTANTS, PRIVATE ACCOUNTANTS, MANAGEMENT ACCOUNTANTS,
AND FORENSIC ACCOUNTANTS.
●
EXPLAIN HOW THE ACCOUNTING EQUATION IS USED.
●
DESCRIBE THE THREE BASIC FINANCIAL STATEMENTS AND SHOW HOW THEY REFLECT THE
ACTIVITY AND FINANCIAL CONDITION OF A BUSINESS.
●
EXPLAIN THE KEY STANDARDS AND PRINCIPLES FOR REPORTING FINANCIAL STATEMENTS.
●
DESCRIBE HOW COMPUTING FINANCIAL RATIOS CAN HELP USERS GET MORE INFORMATION
FROM FINANCIAL STATEMENTS TO DETERMINE THE FINANCIAL STRENGTHS OF A BUSINESS.
●
DISCUSS THE ROLE OF ETHICS IN ACCOUNTING.
TARGET(S): CHAPTER 16: MONEY AND BANKING
MAIN T ARGETS:
●
DEFINE MONEY AND IDENTIFY THE DIFFERENT FORMS THAT IT TAKES IN THE NATION’S MONEY
SUPPLY.
●
DESCRIBE THE DIFFERENT KINDS OF FINANCIAL INSTITUTIONS CREATE MONEY THAT COMPOSE
THE U.S. FINANCIAL SYSTEM AND EXPLAIN THE SERVICES THEY OFFER.
●
EXPLAIN HOW FINANCIAL SYSTEM CREATE MONEY AND DESCRIBE THE MEANS BY THEY ARE
REGULATED.
●
DISCUSS THE FUNCTIONS OF THE FEDERAL RESERVE SYSTEM AND DESCRIBE THE TOOLS THAT IT
USES TO CONTROL THE MONEY SUPPLY.
TARGET(S): CHAPTER 17: MANAGING FINANCES
MAIN TARGETS:
●
EXPLAIN THE CONCEPT OF THE TIME VALUE OF MONEY AND THE PRINCIPLE OF COMPOUND
GROWTH.
●
DESCRIBE THE ROLE OF SECURITIES MARKETS AND IDENTIFY THE MAJOR STOCK EXCHANGES
AND STOCKS MARKETS.
●
DESCRIBE THE RISK-RETURN RELATIONSHIPS AND DISCUSS THE USE OF DIVERSIFICATION AND
ASSET ALLOCATION FOR INVESTMENTS.
These course objectives align with these courses for Blue Mountain Community College:
●
BA 101 Intro to Business
THE COLLEGE COURSE SYLLABI FOR BMCC TECHNOLOGIES CAN BE FOUND HERE:
BMCC BUSINESS TECHNOLOGIES SYLLABI
Grading:
Students may earn college credit via BMCC for this Course
The Grading Scale will be as follows:
Formative assignments: 10%
Summative assignments: 90%
Grades:
90%
A
80%
B
70%
C
60%
I (Have two weeks to finish and turn in Missing Summative)
Under
F
Due dates: The summative assessments MAY have due dates. If due dates are used, if the student does not complete
assessment in due time, the highest grade allowed will be 85% on the assessment.
COLLEGE COURSE ARTICULATION AGREEMENTS: BA 101 INTRO TO
BUSINESS
College course information:
1. The college course is only for those students who is ready to pass this course with an A or B in both semester.
2. If you are struggling passing this course, do not sign up for college courses.
3. We pay for the college course AS LONG AS YOU PASS. You pay if you fail.
4. All college credit courses are for SPRING SEMESTER, do not worry, I will get the forms to you when the time
comes. This course is a Year Long Course and students MUST pass each Semester.