ROXAS PRIDE CAMPAIGN Qualitative Data Analysis
Combined Data Form:
Qualitative research
questions
Why is the target
audience carrying
out their current
behavior(s)?
Answers to the question as found in the
in-depth interviews and/or focus groups
Tell me more about your fishing practices.
 Where do you fish and how often?
(mapping)
Caramay
Body language, Tone &
Special Notes
Two persons mostly put
stickers; while others were just
dictating where to put stickers
They are smiling
Legend: Pink = baklad; yellow = kawil;
green= hanger/pamo; L = lambat; white
= bitana
What’s the “+ sign” mean in the map?
Before we also fish in Bgy. Salvacion but because
of trawl, it’s not done anymore
Now we only fish in Caramay
In areas around 111000 – 113000
Before also in Costancia, but not today
Puntod island (sand bar) was drawn to serve as
landmark for marking of the MPA boundary
The group identified coral reef, sea grass area
and MPA core zone
Barangay IV
Qualitative research
questions
Answers to the question as found in the
in-depth interviews and/or focus groups
Legend: Green=lambat;
yellow=alimasag; white=sisid; L=kawil
Barangay I
Legend: Yellow= suno; Pink= hulbot;
Green=kawil sagwan; L= lambat;
white=dynamite; white oblong=cyanide

What kind of fishing gear/s do you use?
Caramay
Different kinds of gears are used for different
fish products
1. Lambat
2. Lambat pang-alimasag
3. Kawil
4. Lambat with 4 cm eye
5. Lambat with 7 cm eye
Barangay IV
1.
2.
Naglalato
Namamana
Body language, Tone &
Special Notes
Qualitative research
questions
Answers to the question as found in the
in-depth interviews and/or focus groups
3. Lambat sa bahura (for isdang bato)
4. Lambat-buhangin
5. Fish – Lambat
6. Alimasag – bubo
7. Pangisid
8. Fish – sigpaw
9. Fish – kawil
(participants identified illegal fishing)
10. Naghuhulbot - > 20 boats are using this
gear
Hulbot – used green net made of
polyethylene
Some fishers don’t engaged in hulbot
because it requires high capital; almost
Php80,000; there are about 16
persons/boat sa gumagamit ng hulbot;
lahat inaaryahan ng hulbot kahit kanto
ng bahura
In case the wind is strong, they catch
fish near the island and in port area;
most affected are nag-aalimasag
Bgy IV consist of 10 puroks; In Bgy. IV
Republic – almost all are using hulbot
Hulbot na mano-mano requires 5
persons
11. Trawl – 20 are using this gear from Bgy.
IV
Small fishermen usually goes with 2-3
persons per boat; this is commonly used if
the target species is shrimp
What do you do in case you see those
fishermen using hulbot?
Di masaway kasi maraming tao yong
nandoon, anong laban ng small fishermen?
Barangay I
1. Lambat – about 2-3 or 5-6
persons/boat/laot
Boats – 3 tons below
2. Gill net – 5-6 persons
- Fishnet pamante with 8” size of mata
3. Hulbot – usually fish 17 nautical miles
away from the island, but during strong
winds they also fish near the island
Now they are fishing near the islands
even if the wind is not strong because of
the absence of authorities who do
roving in the area
4. Trawl (galadgad) – usually from Bgy. I, II
and IV
Those who are engaged in this gear are
increasing because the government
didn’t do anything to stop them
This primarily affect those who use hook
and line
There are about 200 fishermen engaged
in trawling from Roxas
5. Dynamite and cyanide fishing – greatest
reason why fish decline; persons
involved are from San Vicente,
Dumaran, taytay, Puerto, Masbate,
Body language, Tone &
Special Notes
Qualitative research
questions
Answers to the question as found in the
in-depth interviews and/or focus groups
Batangas, Lucena
Panabagak – used to catch tamban
Body language, Tone &
Special Notes
Additional notes:
In Tumarbong – Bgy. LGU is strictly implementing
fishery laws
Illegal gears used by residents of Roxas – hulbot,
trawl, fine net
Nets were not used inside the MPA because it
will only be destroyed due to presence of many
corals
What do you think are the main problem/issue:
Lack of guard
Logistics and equipments of enforcers
Pasaway na enforcer/ bantay-salakay
attitude of guard

Do you think your gears are efficient in
catching fish?
Caramay
Gears are not sufficient because sometimes we
need to borrow money to support the needs of
the family
During night time, there are many fishers using
trawl
Hulbot is also used which drag corals
Palutang/hanger is also used and it destroys net
Lampasot – are present, no definite season;
plenty; you can see them everyday “pag nagaarya ng bangka”
Don’t you consider it as tourism potential?
Malapit pero yong grupo nila about 4-5 miles
(Taniguehan),They destroy net
Before we were able to catch 100 kls but since
they’ve learned how to use hanger, we cannot
catch that volume anymore
What species are not allowed to be caught? Is
manta and sting ray prohibited to be sold?
PCSDS: There are specific species not allowed to
be caught
We cannot sell stingray now because they said it
is prohibited
Salanga – prohibited, pamo ang nakakahuli
Barangay IV
We think our way of living is uncomfortable but
what else can we do?
We usually fish somewhere outside the barangay
because we can’t catch any fish along Bgy. IV
P150 – cost of gas consumption to and fro the
barangay
The area where they are fishing now can be still
considered near but because of high price of
fuel, it also burdens the fishers
If they were going in Green Island, P150 is not
enough to and fro the island when the wind is
Serious then laugh afterwards
Qualitative research
questions
Answers to the question as found in the
in-depth interviews and/or focus groups
strong
Lapaz collector (abalone)– destroys corals; from
Masbate
What is the farthest area you fish?
About 7 – 13 miles away
Why do you go that far?
Because we cannot catch fish nearby
Volume of fish catch ranges from 0-10 kls
Everyday fishermen went to catch a fish, because
if they will not, they cannot have food
Barangay I
Before, fish catch is enough. but now, it’s not
enough due to presence of many illegal
fishermen.
If they catch about 5-10 kilos/trip they will be
happy.
But 20 years before, residents are able to send
their students to Manila to study
Now, they will be happy if they can send their
children in PSU; some of them are not able to go
even in high school
What do you think of the reason why this
happen?
Mayor has not identified it as her priority maybe
Absence of guard
People’s practices should be changed – small fish
should be returned back to the sea to allow them
to grow in right size
Who among you use illegal paraphernalia?
None, we use baling before but it is now
prohibited

Do you know about the Caramay MPA?
Caramay
Yes, its boundary starts from the corals
Person wearing stripes – draws the
boundary of the MPA
Can you identify the different zones? – yes
MPA di lampas sa isla
In core zone, fishing is not allowed
Barangay IV
yes

Do you know the existing MPAS in
Roxas?
Malcampo
Mauyaw – w/b
Coco loco – w/b
Johnson– w/b
Cabugan
Calagsingan – w/b
Salvacion – sakop ng Caramay
- If its season for Pugita we go there in
group but now, we don’t go there
Body language, Tone &
Special Notes
Qualitative research
questions
Answers to the question as found in the
in-depth interviews and/or focus groups
anymore, we go from place to place
Rizal
N. Zabala
Tabuyo
Taradungan
Sta. Cruz – w/b
Green Island – w/b
Sometimes, enforcers also prohibit us from
fishing outside the MPA. They said that it’s
illegal, but what else can we do? It’s our
livelihood?
If it’s prohibited, then all most abide. But in
our case, there are exemptions. People from
a certain bgy. will allow their residents to
fish but if fishermen are from other bgys.,
they will charge us.
It’s good if we can implement the same
thing in Tubbataha to ensure protection of
the resources
Guards are not functioning well
Coastguards don’t go with the
operation/enforcement activity
PNP Maritime are only available upon
request
 What do you think are the main issues that
needed to be resolved?
Needs to provide guard – totoong bantay
and not bantay-salakay type
Enforcement needs to be established next
year
There is unequal treatment of fishers, if
they know the violator they will just
release them even if they don’t register.
Barangay I
Yes ( they identified it on the map)

Are there more fish inside than outside the
MPA?
Caramay
There are no fishes inside MPA because Badjao
intrude the area and catches fish there; they
used “pana”.
Non-residents are commonly the problem
In some areas, compressor is used especially
during night time. There are people who were
seen to catch lobster during night
Barangay IV
Yes
Breams (Bisugo) are most abundant followed by
jack fish (talakitok)
shrimps are caught by trawl
Body language, Tone &
Special Notes
Qualitative research
questions
Answers to the question as found in the
in-depth interviews and/or focus groups
Barangay I
There are more fish inside the MPAs
because it is protected.
 Do you know people who enter the
sanctuary?
Yes, if there is no guard, we enter the sanctuary
In Tumarbong – penalty is imposed to those
violators
In other areas- they don’t strictly implement
laws, di sila nanghuhuli
Why they are not apprehended?
They have contact with enforcers: bantay-dagat
and bgy. Officials
Before the team can arrive in the area, they are
already informed so no one are caught in the act

Tell me about your fishing business-what is a
day like?
Caramay
Pang ilaw is used during night to catch pusit,
lobster
Lambat- is used at dawn
They are commonly “lugi sa gasolina”
Abonado na
Pahirap ng pahirap ang paghuli
But sometimes fish catch is dependent on the
seasonality i.e. during month of May – they said
that volume of fish catch is high because the
water is clear
Barangay IV
80% of the population are fishermen
They also go fishing – pantawid-gutom,
minsan pang-ulam lang talaga ang nakukuha
so if they will not fish, they will have nothing
to eat
Even women in the community also benefits
from the fishery, they usually does selling of
fishes/naglalako
Barangay I
We fish somewhere far from the bgy.
Because we cannot catch in nearby areas
Before, there is an initiative to convert in
tahong industry but because of cyanide,
water becomes polluted and poisonous

Since when are you fishing here?
Caramay
Different responses,
 some are less than 30 years,
 others are almost 10 years,
 10 years and
 30 years fishing in the area
Barangay IV
Different responses,
 15 years
Body language, Tone &
Special Notes
Qualitative research
questions
Answers to the question as found in the
in-depth interviews and/or focus groups
 10 years and
 30 years fishing in the area
Barangay I
Different responses,
 15 years
 10 years and
 30 years fishing in the area
Are there multiple
audiences that need
to change their
behavior(s)?

Who else fish in Caramay?
Caramay
Those Badjao people
Residents from Bgy I and IV, Roxas, Palawan
From PPC
Those who used compressor are using it during
daytime
1. Hulbot are commonly used by Badjao in
Bgy. IV, Roxas
2. Compressor – Bgy. 1 and IV, Roxas and
PPC
Kawil has no negative impact to the
environment; it has no problem if this method is
to be used
Barangay IV
During amihan, many fishers outside Roxas come
over to catch fish

What are the problems/issues you have
regarding fishing in Roxas?
Unequal treatment of fishers: ex. if enforcers
know a fishermen, they will automatically
released confiscated paraphernalia such as nets
even if that fisherman will not register. But in my
case, they didn’t released my net unless I have to
pay for fine and register
Barangay I
 Who else fish in Roxas?
residents from San Vicente, Dumaran,
taytay, Puerto, Masbate, Batangas,
Lucena – involved in Dynamite and
cyanide fishing

From what barangay/s are they?
Caramay
Bgy. I and Iv of Roxas, Palawan
And from PPC, specific barangay where those
fishers originate was not identified
Barangay IV
Barangay I

Can you tell me the fishing practices of other
fishers in the area?
Body language, Tone &
Special Notes
Qualitative research
questions
Answers to the question as found in the
in-depth interviews and/or focus groups
Caramay
 Hulbot which are commonly used by
Badjao from Bgy. IV, Roxas
 Compressor – used by fishers from Bgy.
1 and IV, Roxas and PPC
 Some are using “pana” specifically those
fishers who catch fish inside the MPA
 Hanger
 Pa-ilaw
There is also fish cage in the area owned by
Mitra
Lambat with 4 and 7 cm eye are put in the same
area, no specific zonation depending on size of
eye
Baklad – many were installed in the area,
between area 110000 and 111000; ubos ang
Caramay sa baklad
Sodium – used by fishers from other areas
Compressor
Hanger/pamo – destroys net by dragging it, even
small organisms were destroyed; this is
considered as active gear and is illegal; this has
no problem for fishes but the problem is its
effect on the dragged objects, nets were
destroyed and even “similya” were affected;
some of the owners are residence of Bgy.
Caramay
Bitana
Tabuyo
Position on the presence of baklad in the area
(Fishermen sector) – masakit, since baklad ang
present in the area, we cannot get anything from
the area
Bgy LGU issues permit for baklad
Pamo is prohibited in PPC so they went here –
wearing white shirt with red cap
Barangay IV
Barangay I
1. Hulbot – usually fish 17 nautical miles
away from the island, but during strong
winds they also fish near the island
Now they are fishing near the islands
even if the wind is not strong because of
the absence of authorities who do
roving in the area
2. Trawl (galadgad) – usually from Bgy. I, II
and IV
Those who are engaged in this gear are
increasing because the government
didn’t do anything to stop them
This primarily affect those who use hook
Body language, Tone &
Special Notes
Qualitative research
questions
Answers to the question as found in the
in-depth interviews and/or focus groups
and line
There are about 200 fishermen engaged
in trawling from Roxas
3. Dynamite and cyanide fishing – greatest
reason why fish decline; persons
involved are from San Vicente,
Dumaran, taytay, Puerto, Masbate,
Batangas, Lucena

When it comes to fishing, who else plays an
important role besides you?
Caramay
Fishermen usually fish with 2-3 members.
Barangay IV
none
Barangay I
Those who are with them on the boat.

So tell me more about who you deal with
everyday or every week in your fishing
Caramay
Buyer, those who do wholesale and retail
business
If they want to sell fish in higher prices, they
brought it to Poblacion, Roxas
Barangay IV
Buyer, those who do wholesale and retail
business
Buyer dictates the price on how much they will
buy certain fish products because with that we
don’t need to go in the market. Transaction
usually happens in dock area. With this, we don’t
need to worry about additional costs such as ice,
etc.
Barangay I
none
Are there audiences
that have major
influence over your
primary audience
(i.e. key influencers)?

Do you decide on the site and fishing gear or
is it someone else?
Caramay
Fishermen decide where to catch and what
fishing gear to use. Usually it depends on where
fish can be found. (kung saan ang huli doon
kami)
Barangay IV
Fishermen decide where to catch and what
fishing gear to use. Usually it depends on where
fish can be found. For instance, if a fisherman
catch fish in a certain area, that will be known to
other fisherman. So the next day, group of
fishermen will be seen to the same area.
It is noticeable now that even if we do fishing
using hook and line whole day, we can only get 1
klo and that would be a lucky one, because
Body language, Tone &
Special Notes
Qualitative research
questions
Answers to the question as found in the
in-depth interviews and/or focus groups
sometimes they even went home without any
catch because of resource scarcity
Barangay I
Fishermen decide where to catch and what
fishing gear to use. Usually it depends on where
fish can be found. For instance, if a fisherman
catch fish in a certain area, that will be known to
other fisherman. So the next day, group of
fishermen will be seen to the same area.
Specific gears are used for specific fishery
products caught by residents

How do you decide where to fish, what to
catch, what to keep, what to throw back?
Caramay
Species targeted for fishing is identified ju st by
the fishers before going to “laot”. Site of fishing
depends on the seasonality of fishes and the
gear to be used.
Fishermen usually don’t throw back anything.
What they caught in their net/gear will be part of
their catch.
Lampasot and marine turtles were returned in
the sea even if it’s already dead
Barangay IV
Area where to fish usually depends on the
fisherman himself. Sometimes, co-fisherman’s
catch influence us where to fish. For ex. we see
that one of the fishers catch many fish, they will
ask him where he catch and then they will also
go in the same area
Barangay I
Area where to fish usually depends on the
fisherman himself. Sometimes, co-fisherman’s
catch influence us where to fish. For ex. we see
that one of the fishers catch many fish, they will
ask him where he catch and then they will also
go in the same area
Usually kanya-kanyang diskarte;
kung ano ang maisipan yon ang gagawin
hanapan ng isda ay sunod-sunuran lang.

Is there anyone you talk to you before you
go to your fishing area? Can you tell me who
that person is? And how many they are?
Caramay
Wife and no. 2 (laughing)
Aside from this, some don’t talked to anyone
else
Others
will
get
ice
from
the
“kumukompra”/financer; if this is the situation
all the catch of that fishermen will be sold to the
financer
If it’s not the case, fish are bought by retailer,
whether those who use bicycle or motorcycle
Body language, Tone &
Special Notes
Qualitative research
questions
Answers to the question as found in the
in-depth interviews and/or focus groups
Barangay IV
None
Barangay I
Yes, we ask our neighbor as to why we
experienced decrease in catch.
What can you notice about the volume of fish
products and gears used?
Volume of fish catch is decreasing,
To cope up, we change the size of nets
we used. From 6” we shifted to 7” and
now 7 ½ “. While we decrease the size
of nets, we observed that size of fish
also decreases
Pamante – usually hapon at medaling
araw lang but for
commercial fishing they fish from
morning until evening basta kaya ng
katawan nila, they can “arya”
Additional notes:
I’ve went to Mayor’s office and mentioned this
things but they said that they need a request so
they will act
BFARMC: I don’t apprehend those fishermen
because I pity them. It’s their livelihood and if I
apprehend them I cannot take what might
happen to their family
 Why in other places, they can protect their
resources? (question arises among the
respondents)
Because number of fishermen from other
municipalities is minimal compared to no. of
fishermen in Poblacion. In Bgy. I, almost 80%
depend on fishing.
Now it’s open for illegal activities because of the
upcoming election. Politicians don’t want to
strictly implement laws because might not vote
them. But after election, all those illegal fishers
will be eliminated.
But by that time, resources may also be gone
There is a need for immediate action on this
problem
 What do you think is needed for
enforcement?

Financial aspect
Discipline of people
So you are telling me that somebody
influence you on this behavior. Right?
Caramay
None, they are the one who determine their
behavior and no one influences them (wala
kami-kami lang)
Body language, Tone &
Special Notes
Qualitative research
questions
Answers to the question as found in the
in-depth interviews and/or focus groups
Barangay IV
None, they are the one who determine their
behavior and no one influences them
Barangay I
None, they are the one who determine their
behavior and no one influences them.

So tell me more about the traders who buys
your fish – does he determine the price – or
do they all pay about the same?
Caramay
Fishermen determine the price of fish
They will not have transaction if they don’t want
the price identified by the buyer
They decide whether to have a transaction with
them or not
But if they will provide all the financial
necessities/ capital for fishing, fishermen have
no choice/power to decide for the price of fish;
price of fish will be determined by the capitalist
Barangay IV
The buyer usually dictates the price on how
much they will buy certain fish products because
with that we don’t need to go in the market.
Transaction usually happens in dock area. With
this, we don’t need to worry about additional
costs such as ice, etc.
Barangay I
The buyer usually dictates the price
40-60 (price of fish from the source/fishermen)
100 – 120 (market price)
What does your
target audience(s)
perceive as the
barrier(s) to taking on
the new behavior(s)?
Price of fish depends on class and conscience of
the buyer
If the buyer would want to buy it in low price and
the fisherman has a debt or the buyer is the
financer, the fisherman don’t have a choice
 Please tell me more about your thoughts.
(What hinders them from intruding into the
MPA/illegally fish?)
Caramay
Those who intrude in the MPA are doing it
illegally
Before, there are many fish inside the MPA but
because of their illegal intrusion, volume of fish
is declining
Those who did illegal intrusion have other
livelihood but because of higher gains through
higher fish catch they are still engaged in illegal
fishing
Barangay IV
The guards in tumarbong mpa are really strict
that’s why we don’t go there.
Barangay I
If there are guards who apprehend we don’t go
inside mpas.
Body language, Tone &
Special Notes
Qualitative research
questions
Answers to the question as found in the
in-depth interviews and/or focus groups
 Do you have other means of livelihood?
Caramay
Some of the residents in the area own land; but
the group is entirely fishermen
Barangay IV
No, all are full time fishermen
Barangay I
Some answered none
Seaweed farming
Livefish industry – uses kawil and lambat
Fish trader
Boat operator
Before there is a project to shift to tahong
farming but due to cyanide and other natural
occurrences, it did not push through

If the government provides you another
livelihood/skill other than fishing, will you
decide to stop fishing?
Caramay
Depends on the situation; if the livelihood they
will be providing is better, why not?
What kind of work? Manager (laugh)
In case the government will provide livelihood,
we want it to be also fishery-related like
providing capital, new fishing technology,
mariculture
We have a good area here, so it’s better if we
can use it as an asset
Barangay IV
Yes, as long as the offer is good
If it is enough to sustain a family
We cannot afford to obtain good quality of net
because of insufficient capital
If we can have about 20 “panyo” length of net,
we will probably have an increase in catch.
We go fishing at around 5:00 am
We agree that additional capital be provided
Maybe additional capital for fishery-related
activity is ok because we have been doing that
for years, yon ang alam naming gawin
Barangay I
Yes, as long as the offer is good
Requested to have additional capital for their
business
Suggested alternative livelihood:
Tahong/seaweed farming – as long as no
typhoon will occur, they think this project will be
a success
As much as possible, fishery-related activity pa
din yong i-provide ng government

Will the presence of the bantaydagat or
Body language, Tone &
Special Notes
Qualitative research
questions
Answers to the question as found in the
in-depth interviews and/or focus groups
MPA guard affect your decision on the use
of fishing gear and fishing area?
Caramay
(they say they are all legal fishers-they just
commented on the presence of guard/bantaydagat)
Before there is a guard in the MPA but if the
guard is not around, some are still doing illegal
activities inside it
It depends on what kind of guard will be hired
Vessel that can immediately go after illegal doers
should be provided
Armed guard should be provided?
Guard should be provided 24/7 and he should be
vigilant because just one night of catching fish in
the area will discard one year protection of the
area
Barangay IV
yes
Do you fish inside MPA?
Yes, if there’s no guard. But we are not using any
illegal paraphernalia or cyanide, etc
Barangay I
It’s more favorable if a guard will be provided
because when that happens, we may get bisugo
even near the island just like years ago

Do you clearly recognize the marker buoys
of the sanctuary? What do these marker
buoys mean to you? Can you elaborate this
further?
Caramay
Buoys were stolen
Different kinds of marker buoys (bamboo with
flag, metal, etc) were used in the area but it is
taken/stole
I suggest to use metal as marker buoy
Buoy sets the boundary of the MPA, meaning
those areas that were part of the MPA should
not be intruded
Barangay IV
Yes there are buoys.If we see buoys it means
that we are not allowed to enter in that area and
fish
Barangay I
Yes, buoys are clearly identified; flags are usually
used as buoy

Do you like for fishes to increase in the
Caramay MPA?
Caramay
Yes, everyone will like that
Barangay IV
Yes, everyone will like that. Corals should be
preserved in order that to happen
Body language, Tone &
Special Notes
Qualitative research
questions
Answers to the question as found in the
in-depth interviews and/or focus groups
Barangay I
Yes, I illegal fishers will be minimized, fish will
increase
If a fisherman will commit 3rd offense violation –
paraphernalia should be confiscated and this
must be strictly implemented

So if you could help fishes to increase in the
Caramay MPA – would you be interested?
Caramay
Of course, it should be protected from illegal
fishers (smiling faces while others are serious)
Barangay IV
Of course, we can identify those people who are
engaged in illegal activities but since we are just
small people, we might be killed if we do that.
Security of informants should be ensured.
Barangay I
yes
What does your
target audience(s)
perceive as the
benefit(s) in carrying
out the new
behavior(s)?
 Do you see more fish inside the MPA?
Caramay
yes
Barangay IV
there is a possibility because it is not intruded by
people
Barangay I
Yes, because it is protected

Do you think it is necessary to protect them
in the MPA?
Caramay
yes
Barangay IV
Strict implementation should really be done. If
it’s illegal, then it must not be allowed to be
done so that fish will return
Barangay I
Yes, but protection should not be concentrated
in the sanctuary alone. Instead, the whole sea
must be protected
If there is logistics, enforcement can be done
easily. Sisipagin manghuli yong mga manghuhuli,
even citizen’s arrest lang for sure marami ang
tutulong
 Are you willing to do that even no
honorarium?
30% of the penalty will be given to those who
apprehended so that incentive alone will be fine

5 years from now, can you describe what
happens to the MPA if it be fully protected?
Body language, Tone &
Special Notes
Qualitative research
questions
Answers to the question as found in the
in-depth interviews and/or focus groups
Caramay
If the Caramay MPA will be protected, we
perceived that fish will increase in 5 years except
if there is flooding
What do you think will cause more threat in the
increase of fish inside the MPA, flooding or
illegal fishers?
 Their effect is the same
 Hulbot will have the greatest threat, it
destroys corals so even small species
were affected (teary eyed)
 Bitana – it is a net with fine eyes almost
1”; it is destructive (catch juveniles)
Barangay IV
Even for only a year that the area will be closed
from any activity, the volume of fish will surely
increase.
Just like what happened beore.
10 tons of talakitok are caught by commercial
fishers daily which may be available to those
who use hook and line.
Barangay I
Dadami, magiging sagana
If the area will be protected even for just 3 years,
the volume of fish will surely increase.
Pag panahon ng pangingitlog, it’s ok if it will be
declared as close/off-season, basta may
alternative livelihood
It’s requested that 2 months before the off
season, alternative livelihood must be
established by then so that their families can still
have their income
Seaweeds can be harvested after 1 ½ month

What will you gain from this 24/7 guarded
sanctuary?
Caramay
That is good, especially if the guard is armed and
that he cannot be easily frightened
Guard should be determined and must be a real
guard
Will the guard to be provided will responsible
only in MPA?
Maybe his main function will be for the MPA but
I think the adjacent area will also be protected
Guard should not be a resident of Bgy. Caramay
Maybe from the municipal government?
But if from the municipal government, in case of
Bantay-dagat in Roxas, those who used hulbot
are docking in front of their station but they did
nothing
They only arrest those small fishermen in Bgy.
Caramay usually because of expired license
We think fishermen should be given time to
renew their licenses, for instance renewal is
done in January but they are able to have money
only in May when fish catch is good
Body language, Tone &
Special Notes
Qualitative research
questions
Answers to the question as found in the
in-depth interviews and/or focus groups
Barangay IV
Maybe we can get the same volume that we get
before. For instance, before one day is not
enough to get all the catch of a net which only
measures “5 panyo”
But now we only get about 2 kilos for a day
Barangay I
Fish will increase
If it will be strictly implemented no one will dare
to enter or come near MPAs

If there are programs to protect the corals
and fish inside the Caramay would you like
to support that?
Caramay
Yes, we can report illegal fishers in the area
Training of fish wardens
Maybe we cannot fully do that because we also
have other work
It’s better if there will be someone who will run
after or respond to our reports
However in previous cases, some will inform the
illegal doers that an enforcement team will go to
the area and that they should leave so they will
go away in the area (serious but laugh
afterwards)
Barangay IV
We will take initiative by doing protective
measures (report illegal)
Barangay I
Yes, we can identify who and where illegal
activities are done
Present situation: staff of bantay-dagat informs
illegal fishers
Suggested strategy to prevent this:
Apprehension should be done in secrecy
Change of assignment every week
The team must be composed with Bgy. Tanod
and police

So if there is ways to protect the MPA,
would you support that?
Caramay
Yes
Barangay IV
Yes
Barangay I
yes
What information
source(s) do the
target audience(s)
look to when it comes
to the target
behavior?






Meetings/fora
Television
Newspaper
Notices/Memo
Radio Programs
Advertisements
Body language, Tone &
Special Notes
Qualitative research
questions
Answers to the question as found in the
in-depth interviews and/or focus groups
 Ordinary Conversation
Caramay
Meetings/fora – much favorable for them
IEC, posters
Radio- as long as they have radio
Fishermen believe in bgy. officials
Barangay IV
Meetings much acceptable
Reading materials – from BFARMC
Barangay I
Pamphlets
Radio program
Assembly meeting
IEC
All these are not done in the bgy.

What materials would you know the best
way to remind you about the MPA and its
regulations?
Caramay
Poster
Billboards
In this case, illegalists will go away from the MPA
Before, a billboard was set up in the area but it
was just turned upside down because it was only
small (laughing)
(big tarps) from where
Barangay IV
Tarpaulin, Bandera, sign board
Suggestion: Establishment of a guard house
inside the MPA and posting of regulations in the
area for easy recognition of fishermen
Barangay I
Pamphlets
Radio program (what time & channel)
Assembly meeting
IEC
Who does the target
audience(s) trust as
an information
source?

Do you seek information
from others
regarding your fishing practices and
regulations?
Caramay
Yes, the barangay provides information
Municipal Agriculture Office (MAO) sometimes
go in the area and conducts IEC
Fishermen also interacts with each other and
shares their experiences
BarangayIV
No, we just ask co-fishermen about on the
area where they fish, especially if we saw
that he has many catch
Barangay I
We just ask co-fishermen about on the area
where they fish, kung saan ang maraming
Body language, Tone &
Special Notes
Qualitative research
questions
Answers to the question as found in the
in-depth interviews and/or focus groups
huli doon kami
Some went to Dumaran to catch fish
If our resources will not be protected, fish
may only be seen in books
If hulbot will stop, even just for 5 months we
observed that fish return in the area

If you have concerns and problems, who
(persons, agencies) do you approach when it
comes to fishing practices and fishery
regulations?
Caramay
For instance a boat was driven by waves, we
asked assistance from the bgy and mayor
Can you trust the government?
MAO – they are ok but sometimes they have no
actions on matters that we report. They said
they will do action but no action at all.
Barangay IV
MAO is always there to help us
Bantay-dagat – we usually avoid if we see them
KSK-Puerto also implements law, nanghuhuli din
sila
Barangay I
None, amin-amin lang
We only approach the government if we are
apprehended
Only NGO extends help in the community
It is observed that 2 months after election all
illegal activities will stop
We hope we can report our concerns to a certain
agency and that they will surely respond to our
reports
Action needs:
One agency that will handle reports on fisheryrelated activities

Can you tell me anything you know or
believe about the following agencies with
fishery mandates:
 LGU
 BFAR
 DENR
 MAO
 PCSD
 Barangay
 BantayDagat
 MMCMPC
 Maritime/PNP
 Others
Caramay
NGO has been helping the bgy, specifically the
Samahan ng Maliliit na Mangingisda ng Bgy.
Caramay
Body language, Tone &
Special Notes
Qualitative research
questions
Answers to the question as found in the
in-depth interviews and/or focus groups
Body language, Tone &
Special Notes
Barangay IV
We don’t receive any help from the Bgy. We do
“sariling sikap”
Barangay I
LGU & Bantay dagat apprehends illegal
We heard there’s a party list for pamalakaya, but
we are not sure if this exists in Roxas.

So if you are saying if the LGU, NGO were
behind this you would you feel you could
trust them?
Caramay
NGO before is helping the “Samahan ng Maliliit
na Mangingisda ng Bgy. Caramay”
Boy Magallanes of HARIBON – but is also not
active
Cooperative is still there
Barangay IV
(no answer)
Barangay I
yes
Combined Data Form:
Qualitative
research
questions
Why is the
target
audience
carrying out
their current
behavior(s)?
Answers to the question as found in the in-depth interviews
and/or focus groups
Unique/Different
Similar responses
responses
 Where do you fish and how  Where do you fish and how
often? (mapping)
often? (mapping)
Fishers from Bgy. I and IV
Fishers from Caramay
did fish in wider areas
only fish in Bgy. Caramay
reaching Caramay and
outside the MPA.
even intruding into the
MPA.
 What kind of fishing gear/s
 What kind of fishing gear/s do
do you use?
you use?
All answered those
Fishers from Bgys. I and IV
different kinds of gears for
identified illegal fishing
different fish products.
gears such as trawl and
Common are fish net and
hulbot-hulbot.
hook&line
Bgy. I fishers identified
dynamite and sodium
cyanide fishing in some
areas but not inside the
MPA.
 Do you think your gears are
efficient in catching fish?
All answered not enough

Do you know about the
Caramay MPA?
Body language, Tone
& Special Notes
Everyone seemed
comfortable in
the interviews and
are all smiling
Qualitative
research
questions
Answers to the question as found in the in-depth interviews
and/or focus groups
Everyone answered yes

Are there more fish inside
than outside the MPA?
Fishers from Bgy. I and IV
said there are more fish
inside the MPA
Body language, Tone
& Special Notes

Are there more fish inside than
outside the MPA?
Fishers from Bgy. Caramay
said there are no more fishes
in the MPA because of
intrusion

Tell me about your fishing
business-what is a day like?
Every says that fishing is
getting harder

Are there
multiple
audiences
that need to
change their
behavior(s)?
Since when are you fishing
here?
Answers from all barangays
are 10, 15, and 30 years
 Who else fish in Caramay?
All barangays says from
other municipalities and
barangays.
Everyone seemed
comfortable in
the interviews and
are all smiling

Can you tell me the fishing
practices of other fishers in
the area?
All fishers identified illegal
fishing such as hulbot &
trawl are practiced by
fishers
from
other
barangays

When it comes to fishing,
who else plays an important
role besides you?
Fishers from Bgys. Caramay and
I said those with them on the
boat.



So tell me more about who
you deal with everyday or
every week in your fishing?
Fishers from Bgys. Caramay and
IV said buyers
Are there
audiences
that have
major
influence over
your primary
audience (i.e.
key
influencers)?
 Who else fish in Caramay?
Fishers from Caramay
identified fishers from Bgy. I
and IV
When it comes to fishing, who
else plays an important role
besides you?
Fishers from Bgy. IV said none
So tell me more about who you
deal with everyday or every
week in your fishing?
Fishers from Bgy. I said none

Everyone seemed
comfortable in
the interviews and
are all smiling
Do you decide on the site
and fishing gear or is it
someone else?
Everybody said that it is
them who decide where to
catch and what to catch

How do you decide where
to fish, what to catch, what
to keep, what to throw
back?
All answered that it is on
the fishermen himself to
decide. Usually, everything
caught in their net is part of
the catch.

Is there anyone you talk to you
Qualitative
research
questions
Answers to the question as found in the in-depth interviews
and/or focus groups
before you go to your fishing
area? Can you tell me who that
person is? And how many they
are?
In Bgy. Caramay, one
answered wife and the
financer.
For Bgy. IV – none
For Bgy I, they talk to
neighbors and fellow
fishers
 So you are telling me that
somebody influence you on
this behavior. Right?
All answered none
Body language, Tone
& Special Notes

What does
your target
audience(s)
perceive as
the barrier(s)
to taking on
the new
behavior(s)?
So tell me more about the
traders who buys your fish
– does he determine the
price – or do they all pay
about the same?
All answered that buyers
and capitalists dictate the
price
 Please tell me more about
your thoughts. (What
hinders them from
intruding into the
MPA/illegally fish?)
Fishers from Bgy. I and IV
said that strict MPA guards
will make them not go
inside the MPA

Please tell me more about your
thoughts. (What hinders them
from intruding into the
MPA/illegally fish?)
Fishers from Caramay
said that higher gains in
illegal fishing kept those
fishers engaged in illegal
fishing

Do you clearly recognize the
marker buoys of the
sanctuary? What do these
marker buoys mean to you?
Can you elaborate this further?
Fishers from Bgy.
Caramay said that bouys
in the MPA are stolen.

If the government provides
you another livelihood/skill
other than fishing, will you
decide to stop fishing?
All answered yes as long as
the offer is good and
provide better

Will the presence of the
bantaydagat or MPA guard
affect your decision on the
use of fishing gear and
fishing area?
All answered yes and it is
more favorable to have a
guard.

Do you clearly recognize the
marker buoys of the
sanctuary? What do these
marker buoys mean to you?
Can you elaborate this
further?
Fishers from Bgy I and IV
said yes.
All fishers said these
markers mean not allowed
Everyone seemed
comfortable in
the interviews and
all are smiling
Qualitative
research
questions
Answers to the question as found in the in-depth interviews
and/or focus groups
to enter
Body language, Tone
& Special Notes

Do you like for fishes to
increase in the Caramay
MPA?
Everyone said yes

What does
your target
audience(s)
perceive as
the benefit(s)
in carrying out
the new
behavior(s)?
So if you could help fishes
to increase in the Caramay
MPA – would you be
interested?
Everyone said yes
 Do you see more fish inside
the MPA?
All said yes
Everyone seemed
comfortable in
the interviews and
all are smiling

Do you think it is necessary
to protect them in the
MPA?
All said yes

5 years from now, can you
describe what happens to
the MPA if it be fully
protected?
All said that fish will
increase

What will you gain from this
24/7 guarded sanctuary?
All said that fish will
increase and might even
equal to the same volume
they catch years ago

If there are programs to
protect the corals and fish
inside the Caramay would
you like to support that?
Everyone said yes and they
will support through
reporting of illegal activities

What
information
source(s) do
the target
audience look
to when it
comes to the
target
behavior?
So if there are ways to
protect the MPA, would you
support that?
All said yes
 If there are fishery related
information (new laws,
proposals) affecting your
fishing activities, what
information sources would
likely
influence
your
decision making?
All said that meetings and
forums
are
much
acceptable followed by
reading materials

What materials would you
know the best way to
remind you about the MPA
Everyone seemed
comfortable in
the interviews and
all are smiling

What materials would you
know the best way to remind
you about the MPA and its
regulations?
Qualitative
research
questions
Who does the
target
audience(s)
trust as an
information
source?
Answers to the question as found in the in-depth interviews
and/or focus groups
and its regulations?
Fishers from Bgy. IV said
All suggested tarps and
that a guardhouse in the
billboards
MPA and posting
regulations in the
guardhouse.
Fishers from Bgy. I
suggested radio
program, assembly
meeting and IEC
 Do you seek information  Do you seek information from
from others regarding your
others regarding your fishing
fishing
practices
and
practices and regulations?
regulations?
Fishers from Bgy. IV
Fishers from Caramay
answered no
and Bgy I said yes they
seek information.

If you have concerns and
problems, who (persons,
agencies) do you approach
when it comes to fishing
practices
and
fishery
regulations?
Fishers
from
Bgy.
Caramay and IV said
they trust the Municipal
Agriculturist.


If you have concerns and
problems,
who
(persons,
agencies) do you approach
when it comes to fishing
practices
and
fishery
regulations?
Fishers from Bgy. I said
they approach the
government only when
they are apprehended.

Can you tell me anything you
know or believe about the
following agencies with fishery
mandates:
Caramay fishers said
NGOs; Bgy IV fishers said
none; Fishers from Bgy I
said the LGu and Bantay
Dagat
Body language, Tone
& Special Notes
Everyone seemed
comfortable in
the interviews and
all are smiling
Choosing the flagship species:
A focus group discussion on choosing the flagship species was done during a session on the
orientation on Social Marketing with all the members of the MPA Management Committee
(ManComm) present. The participants are divided into 3 groups of 7-8 people per group. Each
group is made to list the top 5 species they want based on habitat, geographical
uniqueness/endemism,
ecological
importance,
threatened
status,
relevance,
marketability/charisma, social/cultural significance, and economic significance.
After 5 minutes, each group is made to present their top 5 species list and discuss briefly why
they think it is apt to become their flagship species.
A total of 11 species were identified by the 3 groups namely, 1) dugong or the sea cow, 2)
pawikan (sea turtle), 3) dolphin, 4) butanding (whaleshark), 5) lobster, 6) green grouper, 7)
alimango (mud crab), 8) kamaron (shrimp), 9) pugita (octopus), 10) sikad-sikad (little bear
conch/jumping shell), 11) danggit (rabbit fish). There are 4 species in the list that are identified by
2 of the 3 groups which are the dugong or the sea cow, pawikan (sea turtle), dolphin, and the
alimango (mud crab).
The final species list will be included in the KAP survey for participants to choose which 3 species
they like best. The top 3 species based from the analysis will be the 3 species that the CF will
bring to the 2nd University Phase.
The table below shows the species identified and explanation per group as to why they chose
the species.
Species Identified
Group I
Group II
Group III
Dugong /sea cow
To preserve, protector of
It is threatened or an
small fishes
endangered species
Pawikan (sea turtle)
Protector of small fishes
It is part of marine
biodiversity
Dolphin
Life
save,
protector,
It serves as tourist
tourist attraction
attraction
Butanding (whaleshark)
Tourist attraction, life
saver
Lobster
Delicious to eat, source of
income
Green Grouper
We have in the river and
we have it in the sea
Alimango (mud crab)
We culture it before
It is plenty in our area
Kamaron (shrimp)
it is high-priced
Pugita (octopus)
Flexible, wise, can adopt
to any environment
Sikad-sikad (little bear
There is plenty of supply
conch/jumping shell)
Danggit (rabbitfish)
Provide livelihood