Horizon 2020 Energy Efficiency
Information Day
12 December 2014
Parallel session:
'Consumer engagement (EE10) & New
ICT solutions for energy efficiency
(EE11)'
Agenda
14:00-14:05
Welcome and introduction
Sergio Ferreira
14:05-14:15
EE10 – Policy Background
Kyriakos Gialoglou
14:15-14:25
EE10 – Topic briefing
Nina Klemola & Silvia
Vivarelli
14:25-14:35
EE11 – Policy Background
Carmen Ifrim
14:35-14:45
EE11 – Topic briefing
Francesca Harris & Pau
Rey Garcia
14:45-15:15
Q&A
EE10 Policy background
DG JUST
Consumer Strategy Unit
Energy & Consumers Team
Kyriakos Gialoglou
Energy & consumers: Opportunities & costs
"Opportunities for better deals are available
BUT
consumers show low involvement and trust in the market."
Policy objectives:
Enable active market
participation
Protect consumers rights, especially
of vulnerable ones
Promote sustainable consumption
Areas of improvement:
provision of info,
comparison of offers,
switching procedures,
complaint handling
procedures
Legislative framework
• Third Energy Legislative Package
• Energy Efficiency Directive
• Renewables Directive
• Eco-design and Energy Labelling Directives
• Unfair Commercial Practices Directive
• Consumer Rights Directive
Energy Union & European
Consumer Agenda
Improve
consumer
safety and
engagement
Improve
implementation
step up
enforcement
and secure
redress
Energy
Enhance
knowledge
Align rights
and key
policies to
economic
and societal
changes
The Energy Union
Reform & reorganise
EU energy policy:
• Internal Energy
Market,
• Security of supply,
• Energy efficiency,
• Network investment
 20-20-20 & 2030
targets
 consumers to
contribute & benefit
Evidence for policy development
Consumer Scoreboards: broad screening of overall consumer
conditions
Market studies: in-depth analyses of problems for consumers +
remedies:
Second Retail Electricity Market Study (ongoing)
Comparison Tools Market Study (completed)
Vulnerability Market Study (ongoing)
Behavioural study on energy labels for home
appliances (ongoing)
Energy specific policies:
Implementation of EU legislation for better outcomes for
consumers  the Citizens' Energy Forum
Improving tools for consumers: labels, comparison, bills & e-bills
Evaluation of national best practices on collective & individual
switching, self-generation, energy efficiency
Focus on innovation & new technologies  access to info &
framing
Special attention for those that need it most e.g. vulnerable
consumers
Paper bill model
Correct, Clear, Concise & Comparable
E-Bill model
Make info fun
& user-friendly
Our modus operandi
Go local:
join national energy consumer rights awareness events; listen,
learn & take stock
Energy regulators & consumer authorities:
cooperation with national & EU energy regulators & consumer
authorities  tailor interventions for better consumer conditions
Capacity building:
enhance capability of consumer representatives to engage with
national authorities and business on an equal basis
Gather evidence on markets & consumer behaviour:
policy to take account of actual information on market conditions
and on real rather than assumed ‘rational’ behaviour
(e.g. our market studies & A-G energy labels testing)
More information
•
•
•
•
•
•
•
•
LATEST WG Report: E-billing & Personal Energy Data Management (6th London
Forum)
http://ec.europa.eu/energy/gas_electricity/doc/forum_citizen_energy/201312
19-e-billing_energy_data.pdf
Energy and Consumers web – information on Bills (e- bill and paper bill
templates, green energy, energy policy
http://ec.europa.eu/consumers/citizen/my_rights/energy_en.htm
WG Report: Transparency in EU Retail Energy Market (5th London Forum)
http://ec.europa.eu/energy/gas_electricity/doc/forum_citizen_energy/201211
1314_citizen_forum_meeting_working_group_report.pdf
WG Report Alternative Dispute Resolution in Energy (4th London Forum):
http://ec.europa.eu/consumers/citizen/my_rights/docs/energy_adr_report_en.
pdf
Monitoring markets & the Consumer Markets Scoreboard (latest edition July
2013)
http://ec.europa.eu/consumers/archive/consumer_research/editions/cms9_en.
htm
The SANCO in depth retail electricity study (3rd London Forum)
http://ec.europa.eu/consumers/consumer_research/market_studies/retail_ene
rgy_market_study_en.htm
Report by the Working Group on Billing (2nd London Forum)
http://ec.europa.eu/energy/gas_electricity/forum_citizen_energy_en.htm
(click on 2nd Citizens’ Energy Forum, Reports)
Consumer Classroom: http://www.consumerclassroom.eu/
EE10-2015 Consumer engagement for sustainable energy
Specific Challenge:
Residential use of energy is responsible for 28% of EU
energy consumption. The barriers to consumer energy
saving have been known for more than 30 years but are
still present (e.g. split incentives, lack of information,
high initial investment, habits of energy users).
Type of Action:
CSA (100%)
EE10-2015 Consumer engagement for sustainable energy
Scope:
• Increasing
energy
efficiency/RES
through
changing behaviour of consumers using market
segmentation and focusing on "action"
A
Awareness
I
D
A
Interest
Desire
Action
• E.g. through use of social innovations and
innovative technologies (e.g. smart meters/apps),
educational
activities
or
tools
(supporting
"action"), or RES consumer cooperatives &
community-owned projects
EE10-2015 Consumer engagement for sustainable energy
Impact:
• Significant impacts in terms of number of people changing
their behaviour and taking informed investment decisions
• E.g. each million € of EU support expected to deliver
annual energy savings of around 10% for at least 5,000
households
(around 8 GWh/year of primary energy
savings)
EE10-2015 Consumer engagement for sustainable energy
Relevant IEE projects
Vulnerable consumers:
Achieve
EC-linc
Energy Ambassadors
Reach
Spirit
EPEE
ECOLISH
FinSH
RES consumers:
Clear
Citizenergy
Rescoop 20-20-20
Co-Power
Wise Power
http://ec.europa.eu/energy/intelligent/projects
Households:
Energy neighbourhoods
Eco n' Home
SAVES
Empowering
Efficiency 2.1
PROMISE
ECCC
EnerCities
Energy Bits
USmartConsumer
FIESTA
ECCC
EECC (offices)
Product labelling and consumers:
Euro-TopTen-Max
Promotion 3E
EE10-2015 Consumer engagement for sustainable energy
Projects under Grant Agreement preparation (H2020
call 2014):
• Transforming markets through informed consumer
purchases, pushing manufacturers and retailers towards
more EE products
• Increasing energy efficiency through an effective use of
smart meters and in-house displays by vulnerable
consumers
• Increasing energy savings in public office buildings through
a competition
• Achieving energy savings/increase use of RES through
behavioural changes in households
EE10-2015 Consumer engagement for sustainable energy
Lessons learnt:
• Do not replicate previous action - build on them!
• Consumer action should be at the core of the proposed activities
• Capacity building and awareness-raising activities may support
consumer action, but would not be considered consistent with the
scope of the topic on their own
• Market segmentation: divide bigger target group into subgroups
of consumers and implement specific actions to target them
• Relevant stakeholders necessary for the successful
implementation of the action should be involved (in particular
consumer associations)
• Impact is crucial: to be supported by clear calculations, robust
assumptions and baselines (taking into account relevant data) –
clear link to the proposed activities!
Energy efficiency - Policy at EU level
1. March 2010: Europe 2020: A strategy for smart,
sustainable and inclusive growth – COM(2010) 2020
•
Confirmation of three 20% targets for 2020
2. March 2011: A Roadmap for moving to a competitive, low
carbon economy in 2050 – COM(2011) 885
•
Reduce GHG emissions by 80-95% by 2050 compared to 1990
•
A fully decarbonised Power Sector
3. January 2014: A policy framework for climate and energy in
the period from 2020 to 2030 – COM(2014) 15
•
Reduce GHG emissions by 40% below the 1990 level by 2030
20
Political Guidelines for the European Commission
Extract from the Opening Statement of Jean-Claude Juncker, Strasbourg, 15 July 2014
1. A new Boost for Jobs, Growth and Investment
•
Additional public and private investment in the real economy
•
Focus on infrastructure, notably broadband, energy networks, transport
infrastructure in industrial centres; education, research and innovation;
renewable energy
2. A Connected Digital Single Market
•
Generate up to 250 billion EUR of additional growth in Europe -> vibrant
knowledge-based economy
•
Ambitious legislative steps towards a connected digital single market
3. A Resilient Energy Union with a Forward-Looking Climate
Change Policy
•
A new European Energy Union
•
Significantly enhance energy efficiency beyond the 2020 objective,
notably when it comes to buildings -> ambitious, binding target
21
EU GHG emissions towards an 80% reduction
(100% = 1990) by 2050
100%
80%
100%
Power Sector
80%
Current policy
60%
Residential & Tertiary
60%
Industry
40%
40%
Transport
20%
20%
Non CO2 Agriculture
Non CO2 Other Sectors
0%
1990
2000
2010
2020
2030
2040
0%
2050
22
Policy: How can ICT contribute?
ICT can:
● bring about direct efficiency gains
● help drive behavioural change
By:
 measuring, monitoring, allowing intelligent
management and control
 providing reliable data to governments, industries,
citizens about energy consumption / carbon emissions
 substituting physical products by virtual services
23
Responsible Research and Innovation (RRI) &
Socio-Economic Sciences and Humanities (SSH):
An Organic Approach
 RRI actions & SSH expertise are called for as a
baseline in Excellent Science, Industrial
Leadership, and Societal Challenges
Baseline
 RRI & SSH - explicitly called for in numerous
topics, including energy efficiency
MainStreaming
EE 11 – Mainstreaming, embedded
Intensive
 Motivate & support change of consumers'
behaviour, increase consumer understanding &
engagement in energy efficiency
 Consumers' involvement & empowerment
 Socio-economic analysis/evidence for ICT
investment, plans for sustainability, uptake
Hub
EE11-2015 New ICT solutions for energy efficiency
Specific Challenge:
• To motivate and support citizens' behavioural change to
achieve greater energy efficiency taking advantage of
ICT
• while ensuring that energy savings from this new ICTenabled solutions are greater than the cost of the
services.
EE11-2015 New ICT solutions for energy efficiency
The Scope (1/2)
• Service and Applications making use of information
generated by energy consumers (e.g. through social
networks) or captured by sensors (smart meters, smart
plugs)
• From Apps for smart phones and tablets to serious
games to stimulate consumer's participation into the
energy market
EE11-2015 New ICT solutions for energy efficiency
The Scope (2/2)
• The proposed solutions should be deployed and
validated in real life conditions in publicly owned
buildings (including administrative offices, social
housing) and buildings in public use or of public interest.
• Validation should provide socio-economic evidence for
ICT investment in the field and include detailed plans for
sustainability and large-scale uptake beyond the
project's life time
EE11-2015 New ICT solutions for energy efficiency
The Impact
• Systemic energy consumption and production and
emissions reduction between 15% and 30%.
• Accelerate wide deployment of innovative ICT solutions
for energy efficiency.
• Greater consumer understanding and engagement in
energy efficiency.
EE11-2015 New ICT solutions for energy efficiency
Lessons learned
- Focus on energy savings
- Thoroughly describe pilot building energy consumption
- Validation essential
Check our Frequently Asked Questions available online soon
EE11-2015 New ICT solutions for energy efficiency
• Research & Innovation Action (RIA)
• Indicative budget distribution:
• 8,5 M€ in 2015
• Date of publication: 10 December 2014
• Call deadline: 04 June 2015
Questions?
Thank you very much for your
attention
For more information:
•
•
H2020 Participant Portal:
http://ec.europa.eu/research/participants/portal/desktop/en/home.html
EASME ENERGY EASME-Energy@ec.europa.eu