Telstra
Presented by:
Goh Suet Kee
Tan Hooi Hoon
Siow Chun Chong
Wong Yik Siong
Business Aspect of Telstra

History

Established in 1901 by the Postmaster Generals
Department to manage all domestic phone services.

In 1982 Telstra became the official Telecommunications
Corporation for all domestic and international telephone
services.


Trading international since 1993.
Currently Telstra operates in over 19 countries worldwide.
 Competitors


Unwired Australia
Singtel Optus
 Financial
Situation

Telstra reported revenue growth of 6.3% in mobiles for
the first quarter of its 2003-04 year.

In 2002-03, revenue from mobiles grew only 4% after
an ill-fated and short-lived attempt to reduce handset
subsidies.

2 ways to obtain finance: issue of share & sales asset.
 Marketing
strategies

No specific brand name, which is used, all over the world.
The brands used vary from country to country.

Organizational structure is divided into 4 strategic
business units: Telstra Retail, Telstra On Air and Telstra
Country Wide, Telstra Wholesale, Telstra International
and Infrastructure Services.

Takes a decentralized approach to staffing in all
countries of operation
Technology aspect of Telstra
Some major Products and
services
Internet:
Broadband
ISDN
Dial Up
Mobile:
Personal
Business
Detailed Functions Of Featured
Products And Services
Broadband
 ADSL



plans
System uses digital signal processing and algorithms to
squeeze massive amounts of information through twistedpair telephone lines
Data stream delivered in the 20kHz to 2.2MHz frequency
spectrum
Phone and fax information is in the 0kHz to 4kHz spectrum
ADSL monthly fees
Monthly
Plan
Allowance
Speed
256/64
kbps
(Download/upload)
512/128 kbps
1500/256 kbps
0MB
All Usage
Charged per
MB
$39.95
$49.95
$79.95
500MB
$59.95
Ideal for
Occasional
online and
email access
Email and light
web use
1GB
$76.95
3GB
$94.95
Experienced
web users
$119.95
High volume
web users
5GB
$169.95
Very heavy
Internet use
10GB
$289.95
Professionals
and specialists
Unlimited
$69.95
$99.95
High-end web
users and game
playing

ADSL Home Wireless Plans

Can connect one or more computers to a high
speed Internet service with or without wires
Lets us share one Internet connection between
several computers, wirelessly, within home or
office
Allows 2 or more computers communicate with
each other and share the same Internet
connection


Continue…

ADSL Home Wireless Plans system
requirements







Windows 2000, XP
Spare USB and Ethernet port
IBM Compatible PC
Pentium II processor
128MB Ram
150MB hard disk space
Internet Explorer 5
Continue…
ADSL Home Wireless monthly fees
Contract Period
12 month
ADSL Home Wireless
Modem Self Installation
Fee
$ 459.00
24 month
$ 399.00
• Cable plans
Can deliver huge amounts of Internet data
to home very quickly than ever could over
the fine copper wire that carry normal
phone and dial-up Internet services
 Have a massive bandwidth capacity

Cable monthly fees
(Download/upload)
Ideal for
Monthly Plan Allowance
Uncapped/128kbps
0MB
All Usage Charged per MB
Uncapped
$39.95
Occasional online and email
access
500MB
$54.95
Email and light web use
1GB
$64.95
Experienced web users
3GB
$87.95
High volume web users
5GB
$129.95
Very heavy Internet use
10GB
$249.95
Professionals and specialists
Unlimited
$69.95
High-end web users and
extensive game playing
 Satellite
plans
Does not have to be dependant on landbased phone lines or cables
 Use the enormous bandwidth and
geographical coverage of orbiting satellites
 Satellites have plenty of available
bandwidth, can transfer large amounts of
data very quickly

Continue…
two
options choose:
1-Way Satellite Service
•
•
users are a home or small business
users
deliver a cost-effective and high-speed
Internet service
2-Way
•
•
Satellite Service
professional or specialist Internet user
provide high speed uploads and
downloads
Continue…
1-Way Satellite monthly fees
Plan
Speed
Monthly
fee
Ideal for
Basissat
Up to 64kbps
$44.00
Email and casual web
use.
Libertysat
(Residential only.)
Up to 64kbps
$54.95
Frequent Internet use,
infrequent media and
large file downloads
Businesssat
Up
400kbps
to
$60.50
Experienced Internet
use with frequent large
downloads.
Gigasat
(Residential only)
Up
400kbps
to
$76.95
Heavy internet use,
with frequent mediarich downloads
Continue…
2-Way Satellite monthly fees
Plan
Speed
Monthly fee
Ideal for
2-Way Basis sat
Up to 64kbps
$120.00
Fast email and occasional
web use.
2-Way Blast Off
Up to 256kbps
$140.00
Send larger email files
fast, occasional web use.
2-Way-Business
Standard
Up to 512kbps
$240.00
Super fast emails and web
access for experienced use.
2-Way
Plus
Up to 512kbps
$450.00
Super-fast email and
downloads for heavy and
professional web use.
Business
ISDN
Speeds of up to 128kbps
 it is faster than a standard dial-up Internet
connection but it still uses existing phone
line
 low cost solution


ISDN system requirements
IBM Compatible PC
Macintosh
Processor
Pentium II +
Power PC, Power Book, iMac
or iBook (G3 or G4 strongly
recommended)
Operating System
Windows 98, ME, 2000,
XP
OS 8.6 to 10.2
Disk Drive
CD-ROM Drive
CD-ROM Drive
Memory
16 MB RAM (for Windows 98)
64 MB RAM (for Windows 2000
and ME)
128 MB RAM (for Windows XP)
12 MB RAM
(recommended)
128 MB RAM for OSX
Hard Drive Space
150MB
20 Mb
Internet Browser
Any browser capable of
supporting FTP (File Transfer
Protocol)
Any browser capable of supporting FTP
(File Transfer Protocol)
Display/Sound
Colour display 800 x 600
resolution x 256 colours
Sound card and speakers
Colour display 800 x 600
resolution x 256 colours
Sound card and speakers
ISDN monthly fees
Plan / Monthly
Usage
Monthly Fee
Ideal for
500MB
$44.95
500MB
(12
month contract)
$39.45
Moderate
web
use. Email with
occasional web
browsing
and
downloading
1GB
$65.95
1GB (12 month
contract)
$58.95
Frequent web use.
Heavy
email
traffic
and
browsing, with
regular
downloading.
Business
• Telstra Mobil SMS Directory Search

Access to the details of members in an
organization simply by sending an SMS.

company’s contact directory includes phone,
mobile, fixed and fax numbers, as well as email
addresses.
Continue…
 Flexible, secure and easy to update:
~ all updates are done via a convenient and secure
Internet administration interface accessible.
~ access can be controlled, it must an exact match.

A cost effective and resource efficient solution,
costs are only charged for the SMS messages
sent to and received from SMS Directory
Search.
•
MessageBank Premium

multi-featured answering service for
mobile phone:

Call Back - call the person who left the message by
pressing a specific button.
~
~Personal Receptionist - callers can leave a voice
message or be transferred
to an operator.
~Reminders - record reminder messages for important
dates or appointments.
Continue…

2 MessageBank option:
Option
Features
Back
Standard Stores up to 20 five minute
messages
User
Call
All
Call
All
Back
Personal Receptionist
Premium Reminders
Stores up to 60 five minute
messages
Reply to messages or send
voice messages to groups of
people
Telstra Mobile customers
Telstra Pre-Paid mobile
customers
Business Telstra Mobile
customers
 Telstra

Mobil Online SMS Business
Seriously easy SMS Messaging for business
~ quickly and easily reach multiple team members and
customers simultaneously.

Reach many people in less time, with less
effort
~ communicating directly with one or many people is easy
and inexpensive. Message is sent across all networks
and reached thousand of people.
Continue…
 Controlled Costs
~ User can control over the usage of Online SMS
Business.
~ Messages are charged to company's Online SMS
Business account.
 Easily
integrates with user’s way of
doing business
~ Full address book functionality to keep user’s vital
contact information.
~ The ability to mass upload of mobile phone numbers
for easy mass-message delivery.
Continue…

Enhanced effectiveness through more
useful features
~ Complete Mail Merge - great for customized & personalized
messages.
~ Message templates - make the messaging more efficient by
creating templates for messages that
send frequently.
~ Create recurring, scheduled & delayed messages

Email SMS – New Feature
~ send an SMS message to a mobile phone directly from
popular email applications and forward email from inbox to
mobile.

Telstra Mobile EFTPOS
perfect mobile payment system for businesses
 A secure and direct way to be paid almost
wherever you are
 Offer an alternative to cash on delivery
 Reduce administration time and the need for
cash handling security
 A secure connection to user’s own bank's
payment processing system



Continue…
How to use?
~ Telstra Mobile GSM service with SIM card
~ merchant agreement with users’ bank
2 types of Mobile EFTPOS units:
Ingenico
EFTPOS
and mobile phone in 1
used for mobile and fixed line
EFTPOS
voice calls
Keycorp
Keycorp
K78 terminal (cradle)
separate mobile phone required
must be a compatible Ericsson
mobile (Ericsson T39 and T65)
 Future
projection of Telstra

Assimilating new and evolving technology into its
contact centers.

Enhance its inbound services, with new functions and
products being continuously added.

Trailing and refining internet-based solutions; developing
data capture processes, and are creating the Virtual
Contact Center.

Developed Launceston Broadband Project- Telsra &
Commonwealth Government.
The End…
Thank YOU !!!