A custom presentation for:
Distributor Name
by
Your Name
Selecting the
Right
Customer
Level
Universal is a Member of the Panasonic Group
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Becoming THE LED “Go-To”
Solutions Company …
Universal is growing!
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More than 70% of our business is now represented by LED sales.
We continue to add innovative LED products to our product line and in fact, we now offer over 1,000 Drivers and Modules
in the EVERLINE LED family.
Universal’s strength in the OEM channel has evolved into LED opportunity in the distribution channel.
Due to our experience in LED, Universal is rapidly becoming the “go‐to” partner for LED solutions (e.g. Retrofit Kits, Vapor
Tight Fixtures, Wall Packs, Tubes, Chains, and Replacement Drivers).
We remain committed to you with our comprehensive line of ballasts, and we will likely be the last full line ballast
manufacturer (now private labeling for some competitors).
Our goal is for you to be a leader in the LED arena as well as ballasts.
Universal means quality and availability!
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Panasonic’s R&D, manufacturing and quality excellence combined
with Universal’s multi‐decade advanced manufacturing know‐how
offer the most reliable lighting products on the market today.
Universal manufactures 99% of the products we sell -- designed
and manufactured right here in North America!
You can still count on … “Ease of Doing Business”
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The “ease of doing business” with Universal is one of the qualities
our distributors appreciate about our organization.
We have a strong sales organization with quality agents, Regional
Sales Managers and a regional VP support strategy.
Customer service, availability of product, and marketing/sales
support remain our priority!
Universal is a Member of the Panasonic Group
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Product Road Map
Now Available
 Good: LED Tubes
 Better: LED Tubes & “LED Ready” Compatible Ballasts
 Best: LED Retrofit Kits (now including NEW 3 Lamp)
 LED Wall Pack Fixtures
 LED Vapor Tight Fixtures
 LED Chains
 LED Replacement Drivers
 Surge Protectors
 Comprehensive Ballast Line
 Occupancy Sensors
 DALI Digital Dimming Drivers
Universal is a Member of the Panasonic Group
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Customer Commitment Levels
Universal
Attribute
Qualification
offers several
commitment
Each level has benefits.
Select customer
Freight
Select
Onelevels.
Source Select
LED Select
Minimum Annual $
n/a
Lowers to $25K
Lowers to $35K
Minimum Share %
n/a
90%
90%
Prepaid freight for all
orders over $1,000
Prepaid freight for all orders
over $500
Prepaid freight for all orders
over $300
Prepaid freight for all orders over $250
2
2
up to 5% of previous 12
month purchases
up to 6% of previous 12 month purchases
Yes
Yes
25%
25%
Prepaid Freight
Stock Adjustments
(only if ULT GCC=S)
Upon an initial LED stocking order of $7,500+ the distributor can enter
the program.
To stay in the program they must complete a prorated $30K LED + $50K
Ballast / Core per calendar year.
90%
Returns per year without
1
1
restocking charge
Maximum $ value of
up to 4% of previous 12 up to 5% of previous 12 month
returns
month purchases
purchases
Offsetting order of same
minimum value as return is
Yes
Yes
required
Restocking Charge if Non25%
25%
Compliant with Above
Marketing Funds
n/a
n/a
Samples & Merchandising
n/a
n/a
Other
n/a
n/a
1.) Up to 1.5% of previous year’s purchases
($7500 max/location).
Up to 1% of previous year’s
purchases ($5K
2.) “Preferred LED Distributor” status – includes listing on drivers, listing
max/location).
on website at ULT discretion. Distributor will be provided with counter
merchandising items.
Marketing Funds can be
A FLAT $500 a year will be added to marketing fund amount and can be
used on product samples
credited towards cost of product samples and/or merchandising - this
and merchandising to cover
amount incremental to marketing funds.
costs.
1.) Differentiating price lists for LED and Ballasts.
n/a
2.) Custom lighting configuration and design support via direct FAE
contact.
3.) LED Select distributors qualify for the Driver Quick Ship Program and
Driver Cross Reference Web Service.
Universal is a Member of the Panasonic Group
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What is Freight Source Select?
Freight Source Select customers receive better
freight in return for an annual minimum purchase
amount.
Branch Requirements:
1. $25,000+ Annual Purchases
Universal is a Member of the Panasonic Group
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What is One Source Select?
One Source Select customers receive better freight,
and 1% in marketing funds per the OSS marketing
fund program.
Branch Requirements:
1. $35,000+ Annual Purchases
Universal is a Member of the Panasonic Group
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What is LED Select?
The “LED Select” customer level provides the structure and
support necessary for our distributors to transition from
stocking just ballasts to stocking a greater comprehensive
product offering which includes LED replacement products.
Branch Requirements:
1. $7,500+ Initial LED Stocking Order.
2. $30,000 LED + $50,000 Ballast Annual Purchases.
Universal is a Member of the Panasonic Group
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Customize this slide with your
proposal … delete this box.
Proposal
Distributor Proposal:

We are asking for you to commit today with a $7500 EVERLINE stocking order.
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We can make a recommendation for you on specific items to stock (EVERLINE & Ballasts).
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Once your branch signs up for the LED Select Program (and we receive your qualifying
stocking order), you will receive the following benefits:
 1.5% Marketing Funds
 Up to $500 to utilize towards samples / merchandising
 Better freight terms
 Better return policy
 Differentiating price list
 “Preferred LED Distributor” Status
 EVERLINE LED Merchandising Items
Universal is a Member of the Panasonic Group
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Nashville Customer Service: (800) 862-8666
Universal Technical Engineering Services: (800) 225-5278
Thank you for your time today!
Take a Virtual Google Tour of our headquarters
showcasing our lighting solutions via:
http://tinyurl.com/mpj4gwc
Universal is a Member of the Panasonic Group
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