Ibus 402 question bank for FINAL EXAM: Questions from Midterm
1) Which of these are not part of
Hofstede’s dimensions of national
culture?
a) Power - distance
b) National self-determination
c) Uncertainty avoidance
d) Individualism – collectivism
2) The two key arguments in international
marketing in recent years concern what
two topics?
a) Price versus quality
b) Local versus international marketing
approaches
c) Local competition for global brands
d) Convergence versus divergence
3) What must be on a file ID in order for a
reflection paper or presentation to be
graded?
a) Date and time
b) The name of the paper
c) Your first and last name
d) Your VIP ID number
4) In the reading on Panasonic in China,
the initial problem was
a) Low sales of Panasonic sound
systems
b) Low market share for Panasonic
washers
c) Low market share for Panasonic
microwaves
d) The rejection of Japanese products
by nationalistic Chinese consumers.
9
Leung’s social axioms are another way
of sorting out national difference and
working internationally. It focuses on
a) Social axioms about how the social
world works
b) Local ideology about trade
c) Consumerism vs. environmentalism
d) Power-distance and collectivism
10 Evidence that there are many Chinas.
a) Wide variation in local resources &
climate
b) China includes 13 written languages
c) Literary Arabic used by Hui
students
d) All of the above
11 Secondary data
a) Is always available for country-level
market research
b) Is not as trustworthy as primary data
c) Is not amenable to statistical
analysis
d) Can demonstrate broad patterns in
some but not all international
markets
e) The presence of state-controlled
television
12 International marketers should be
concerned with offshore workplace
conditions because
a) Investors, suppliers, communities,
and consumers will be impacted
otherwise
b) Local regulators are slowly
becoming better able to monitor and
prosecute violations.
c) Workers are key stakeholders, and
may even buy and value your
products as they support your
company efforts in the workplace
d) All of the above
13 Women’s rights, internationally
a) Are not human rights, and are thus
not a corporate concern
b) Are unimportant in India and China
c) Are evidently more important in
China than the USA, as more
women are present in executive
positions there than in the USA
d) Are more important in the USA than
in China, as more women are in
executive positions in the USA
19 Its been said that “people around the
world are willing to sacrifice
preferences in product features,
functions, design and the like, for lower
prices at high quality.” This has been a
key part of what strategy of
International Marketing?
a) Homogenization of wants.
b) The view that divergence is taking
the lead over convergence.
c) The local customization philosophy.
d) The global standardization
philosophy.
14 The transnational firm is not like the
multinational firm because
a) Multinationals are always
headquartered in Delaware
b) Transnational develop and operate
jointly with divisions in different
national settings
c) Multinational expect local branches
to contribute directly to the worldwide effort
d) Transnationals centralize all key
operation
15 Under which of the following conditions
is global standardization a "winning"
strategy?
a) The existence of a global market
segment.
b) b. Potential synergies from
standardization.
c) c. Availability of a communication
and distribution infrastructure to
deliver the firms offering to target
customers worldwide.
d) d. All the above.
20 Harley initially marketed its products
with a standardized approach. When
their Japan affiliated was given room to
move out on its own, what was the
result? (Keegan p.208)
a) New designs for side-cars for the
American market.
b) An entirely new business line and
profit center, but not focused on
motorcycles
c) Cultural incompatibility of
motorcycle riding and Japan
d) Bikes and accessories for women
riders.
16 What is NOT a reason why Walmart
failed in Germany?
a) zoning issues
b) German labor union regulations
c) not enough parking space
d) store hours
21 What is the #1 country for software
piracy?
a) Armenia
b) Iraq
c) China
d) Chile
17 While Americans are often categorized
into Gen X, Gen Y, and Baby Boomers,
younger Chinese are said to fit in the
a) Little Prince and Princess generation
b) The wired generation.
c) The long-march generation
d) The cultural revolution generation’
18 Which of the following is not a low
income country?
a) Haiti
b) Bangladesh
c) Singapore
d) Sudan
Ibus402 question bank: Midterm 2013
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Question Bank 2: IBUS 402 Fall 2014 Erickson