Coca-Cola is enjoyed in the United States
Coca-Cola made its debut in Atlanta,
at Jacobs’ Pharmacy Soda Fountain,
where it sold for 5 cents a glass
Like many people who change history, John
Pemberton, an Atlanta pharmacist, was inspired by simple
curiosity. One afternoon, he stirred up a fragrant, caramelcolored liquid and, when it was done, he carried it a few
doors down to Jacobs' Pharmacy. Here, the mixture was
combined with carbonated water and sampled by
customers who all agreed -- this new drink was
something special. So Jacobs' Pharmacy put it on sale for
five cents a glass.
**Pemberton's bookkeeper, Frank Robinson,
named the mixture Coca-Cola®, and wrote it out in his
distinct script. To this day, Coca-Cola is written the same
way.**
Music hall performer Hilda Clark appears in
advertisement
As a G. Candler, a natural born salesman, transformed
Coca-Cola from an invention into a business. He knew
there were thirsty people out there, and Candler found
brilliant and innovative ways to introduce them to this
exciting new refreshment. He gave away coupons for
complimentary first tastes of Coca-Cola, and outfitted
distributing pharmacists with clocks, urns, calendars and
apothecary scales bearing the Coca-Cola brand. People
saw Coca-Cola everywhere, and the aggressive promotion
worked. By 1895, Candler had built syrup plants in
Chicago, Dallas and Los Angeles.
Coca-Cola is enjoyed in 8 countries worldwide.
To combat copycats, coca-cola develops a unique bottle
Imitation may be the sincerest form of flattery,
but The Coca-Cola Company was none too
pleased about the proliferation of copycat
beverages taking advantage of its success. This
was a great product, and a great brand. Both
needed to be protected. Advertising focused on
the authenticity of Coca-Cola, urging consumers
to "Demand the genuine" and "Accept no
substitute."
Coca-Cola is enjoyed in 53 countries worldwide
The convenient packaging revolutionizes soft
drink consumption by enabling people to enjoy
Coca-Cola anywhere
Perhaps no person had more impact on The Coca-Cola Company
than Robert Woodruff.
Woodruff was a marketing genius who saw opportunities for
expansion everywhere. He led the expansion of Coca-Cola overseas
and in 1928 introduced Coca-Cola to the Olympic Games for the
first time when Coca-Cola traveled with the U.S. team to the 1928
Amsterdam Olympics. Woodruff pushed development and distribution
of the six-pack, the open top cooler, and many other innovations that
made it easier for people to drink Coca-Cola at home or away. This
new thinking made Coca-Cola not just a huge success, but a big part
of people's lives.
Coca-Cola is enjoyed in 120 countries worldwide
Females are used to introduce the use of the word coke
In 1941, America entered World War II. Thousands of men
and women were sent overseas. The country, and CocaCola, rallied behind them. Woodruff ordered that "every
man in uniform gets a bottle of Coca-Cola for 5 cents,
wherever he is, and whatever it costs the Company." In
1943, General Dwight D. Eisenhower sent an urgent
cablegram to Coca-Cola, requesting shipment of materials
for 10 bottling plants. During the war, many people
enjoyed their first taste of the beverage, and when peace
finally came, the foundations were laid for Coca-Cola to
do business overseas.
Coca-Cola is enjoyed in 163 countries world wide
During the 70’s, Coca-Cola thrilled the world with its
exciting and dynamic advertisement
After 70 years of success with one brand, Coca-Cola®,
the Company decided to expand with new flavors: Fanta®,
originally developed in the 1940s and introduced in the
1950s; Sprite® followed in 1961, with TAB® in 1963 and
Fresca® in 1966. In 1960, The Coca-Cola Company
acquired The Minute Maid Company, adding an entirely
new line of business -- juices -- to the Company.
The Company's presence worldwide was growing rapidly,
and year after year, Coca-Cola found a home in more and
more places: Cambodia, Montserrat, Paraguay, Macau,
Turkey and more.
Coca-Cola is enjoyed in 160 and sixty country world
wide
In 1985 coke becomes the first soft drink ever in space.
The 1980s -- the era of legwarmers, headbands and the fitness
craze, and a time of much change and innovation at The CocaCola Company. In 1981, Roberto C. Goizueta became chairman
of The Board of Directors and CEO of The Coca-Cola Company.
Goizueta, who fled Castro's Cuba in 1961, completely
overhauled the Company with a strategy he called "intelligent
risk taking."
Among his bold moves was organizing the numerous U.S.
bottling operations into a new public company, Coca-Cola
Enterprises Inc. He also led the introduction of diet Coke®, the
very first extension of the Coca-Cola trademark; within two
years, it had become the top low-calorie drink in the world,
second in success only to Coca-Cola.
Coca-Cola is enjoyed in nearly 200 countries world wide.
The company uses its longstanding
association with athletic events
including the Olympic games and the
FIFA World Cup
The 1990s were a time of continued growth for The Coca-Cola
Company. The Company's long association with sports was strengthened
during this decade, with ongoing support of the Olympic Games, FIFA
World Cup™ football (soccer), Rugby World Cup and the National
Basketball Association. Coca-Cola classic became the Official Soft Drink
of NASCAR racing, connecting the brand with one of the world's fastest
growing and most popular spectator sports.
And 1993 saw the introduction of the popular "Always Coca-Cola"
advertising campaign, and the world met the lovable Coca-Cola Polar
Bear for the first time. New markets opened up as Coca-Cola products
were sold in East Germany in 1990 and returned to India in 1993.
New beverages joined the Company's line-up,
Coca-Cola is enjoyed in more than 200 countries world wide.
Welcome to the Coke side of life.
Strengths
o Weaknesses
o Opportunities
o Threats
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Popularity
well known
branding obvious and easily recognized
A lot of finance
customer loyalty
International Trade
Coca-Cola has strong brand recognition
across the globe.The company has a
leading brand value and a strong brand
portfolio. Business-Week and Interbrand, a
branding consultancy, recognize. Coca-Cola
as one of the leading brands in their top
100 global brands ranking in2006.
o Word of mouth
o lack of popularity of many Coca Cola’s
brands
o Most unknown and rarely seen
o result of low profile or non-existent
advertising
o health issues
The company received negative publicity in India during September 2006.The
company was accused by the Center for Science and Environment (CSE) of
selling products containing pesticide residues. Coca-Cola products sold in and
around the Indian national capital region contained a hazardous pesticide
residue.These pesticides included chemicals which could cause cancers,
damage the nervous and reproductive systems and reduce bone mineral
density. Such negative publicity could adversely impact the company’s brand
image and the demand for Coca-Cola products. This could also have an
adverse impact on the company’s growth prospects in the international
markets
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many successful brands to pursue
advertise its less popular products
buy out competition.
More Brand recognition
Hispanics are growing rapidly both in number and economic power. As a
result, they have become more important to marketers than ever before.
In 2006, about 11.6 million US households were estimated to be
Hispanic. This translates into a Hispanic population of about 42million.
The US Census estimates that by 2020, the Hispanic population will
reach 60 million or almost 18% of the total US population. The
economic influence of Hispanics is growing even faster than their
population. Nielsen Media Research estimates that the buying power
of Hispanics will exceed $1 trillion by 2008- a 55% increase over 2003
levels. Coca-Cola has extensive operations and an extensive product
portfolio in the US
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changing health-consciousness attitude
legal issues
Health ministers
competition (Pepsi)
Intense competition Coca-Cola competes in the nonalcoholic beverages
segment of the commercial beverages industry. The company faces intense
competition in various markets from regional as well as global players. Also, the
company faces competition from various nonalcoholic sparkling beverages
including juices and nectars and fruit drinks. In many of the countries in which
Coca-Cola operates, including the US, PepsiCo is one of the company’s primary
competitors. Other significant competitors include Nestle, Cadbury Schweppes,
Grouped DANONE and Kraft Foods. Competitive factors impacting the
company’s business include pricing, advertising, sales promotion programs,
product innovation, and brand and trademark development and protection.
Intense competition could impact Coca-Cola’s market share and revenue
growth rates.
I recommend that a person should not purchase
stock in this company right now because I feel that it
is too high.The price is 11 dollars higher than its
lowest stock price for the last 52 weeks. This does
not mean that a person should not think about
buying stock in the future. Coca-Cola is enjoyed in
over 200 countries world wide and has been around
longer that any other Cola Company!
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