The Internet and
E-Commerce
Back to Table of Contents
Chapter 1
The Internet and
E-Commerce
Section
1-1
Internet Basics
Section
1-2
The Internet
Connecting to, Searching,
andand
Using the InternetE-Commerce
Section
1-3
E-Commerce in Action
2
The Internet and E-Commerce
Section 1-1
Why It’s Important
The Internet greatly impacts both our personal
and professional lives.
An understanding of how the Internet came to be
and its vast capabilities can help you realize the
scope of its influence.
Section 1-1
3
The Internet and E-Commerce
Section 1-1
Key Terms
Internet
Transmission control
protocol/Internet protocol
World Wide Web
Web browser
Section 1-1
hypertext transfer protocol
hypertext markup
language
domain name
uniform resource locator
4
The Internet and E-Commerce
The Basics of the Internet
and the World Wide Web
Using satellites, fiber
optics, and
telecommunications
networks, the Internet
connects computers
around the planet.
Section 1-1
Internet a global
network of computers,
communication tools,
and information
resources
5
The Internet and E-Commerce
What Is the Internet?
In 1969, the U.S. Department of Defense
developed ARPANET, an emergency
communications network that grew to become
the Internet.
Section 1-1
6
The Internet and E-Commerce
What Is the Internet?
No single one authority controls the Internet.
A variety of companies, groups, and individuals
work to define how the Internet should work and
how new technologies should be implemented.
Section 1-1
7
The Internet and E-Commerce
Internet Anatomy
Transmission control
protocol/Internet Protocol
(TCP/IP) is the basic
language for Internet
communications.
Section 1-1
Transmission control
protocol/Internet
protocol the common
underlying language or
protocol through which
systems communicate on
the Internet
8
The Internet and E-Commerce
Internet Anatomy
The Internet is the global
system of computer
networks that supports the
collection of resources
known as the World Wide
Web.
Section 1-1
World Wide Web
a vast global collection of
graphical and hypertext
Internet pages that can
be read, viewed, and
interacted with via
computer
9
The Internet and E-Commerce
Internet Anatomy
The Web browser is a
software application that
was developed to deliver
World Wide Web resources
to computers.
Section 1-1
Web browser a program
used to view, download,
surf, or access Web
documents
10
The Internet and E-Commerce
Internet Anatomy
Web browsers contain
applications that can read
hypertext transfer
protocol (HTTP).
Section 1-1
hypertext transfer
protocol (HTTP)
the language that moves
hypertext files across the
Internet and defines the
rules for transferring those
files, which may include
text, graphic images,
sound, video, or other
multimedia
11
The Internet and E-Commerce
Internet Anatomy
Web browsers read Web
pages coded in a standard
computer language such as
hypertext markup
language (HTML).
Section 1-1
hypertext markup
language (HTML)
the standard language for
the Web browser; an
easy-to-learn standard
that uses tags to structure
text and display visual
elements
12
The Internet and E-Commerce
Internet Anatomy
A domain name is used to
identify a numerical Internet
protocol (IP) address.
Section 1-1
domain name an
addressing scheme
employing words and
phrases to identify and
locate computers on the
Internet
13
The Internet and E-Commerce
Internet Anatomy
To find a Web page on the
Web, you have to know the
uniform resource locator
(URL).
Section 1-1
uniform resources
locator indicates the
address of a Web site; it
consists of two primary
parts: the hypertext
transfer protocol and the
domain (or server)
14
Internet Anatomy
Domain Name Extensions
Section 1-1
.edu
educational institutions
.com
commercial entities
.org
nonprofit organizations
.net
Internet administrative entities
.gov
government sites
15
The Internet and E-Commerce
Internet Anatomy
E-mail is a system of worldwide electronic
communication.
Send small electronic files as attachments
to e-mail messages.
Send large electronic files via a file transfer
protocol (FTP) site.
Section 1-1
16
The Internet and E-Commerce
Section 1-1
Review
1.
How are the operations of the Internet monitored?
2.
What are Web browsers, and why are these
programs necessary?
3.
How can a domain name reveal clues about an
organization?
4.
What is ARPANET? What government department
created it, and what was its original purpose?
Section 1-1
17
The Internet and E-Commerce
Section 1-2
Why It’s Important
Understanding the differences among the various
types of Internet service providers can help you to
select the most appropriate one for your needs.
Finding the right Internet service provider allows
you to use a search engine to access data and take
full advantage of the Internet’s power.
Section 1-2
18
The Internet and E-Commerce
Section 1-2
Key Terms
Internet service provider
Web host providers
wireless Internet
Section 1-2
wireless Internet service
providers
crawler-based search
engines
19
The Internet and E-Commerce
Linking to the Internet
Connecting to the Internet is easier and faster
than ever.
The information superhighway’s access ramps
are all around you.
Section 1-2
20
The Internet and E-Commerce
Types of Internet
Connections
Consider these things
when choosing an Internet
service provider (ISP):
type of service
type of connection
(dial-up or broadband)
Section 1-2
Internet service
provider a company
that provides other
companies or individuals
with access to or a
presence on the Internet
21
The Internet and E-Commerce
Types of Internet
Connections
For a monthly fee, Web
host providers provide
Web hosting services.
Section 1-2
Web host providers
businesses that allow
customers to house their
Web site documents on
the companies’ servers
22
The Internet and E-Commerce
Types of Internet
Connections
Many small businesses
offer wireless Internet
access to their patrons.
Section 1-2
wireless Internet
a system that works
much in the same way as
a cordless telephone,
adding short-range
radios to stationary
computers, laptops, and
handheld personal digital
assistants (PDAs)
23
The Internet and E-Commerce
Types of Internet
Connections
To use wireless Internet,
you need to have a
wireless Internet service
provider (WISP).
Section 1-2
wireless Internet
service provider (WISP)
companies that offer
wireless connection
services to the public
24
The Internet and E-Commerce
Search Engines
Search engines use key words to access lists of
documents containing those key words.
Section 1-2
25
The Internet and E-Commerce
Search Engines
An Internet directory is a
comprehensive listing of
Web sites.
A crawler-based search
engine is useful for finding
up-to-date information.
Section 1-2
crawler-based search
engine search engines
that use automated
computer programs to
scan Internet databases
in search of new or
revised Web pages
26
The Internet and E-Commerce
Section 1-2
Review
1.
Why might a user select a cable-modem service
over a dial-up connection?
2.
Where can you access a wireless ISP?
3.
Why might users prefer the more heavily trafficked
search engines?
4.
Name two types of Internet search tools, and
explain how they are different.
Section 1-2
27
The Internet and E-Commerce
Section 1-3
Why It’s Important
E-commerce has revolutionized the business world,
making it essential for companies in virtually every
industry to have an online presence.
Understanding the mechanics of the electronic
marketplace will help you to appreciate its nature,
scope, and importance.
Section 1-3
28
The Internet and E-Commerce
Section 1-3
Key Terms
electronic commerce
bricks-and-mortar
business
Section 1-3
multichannel retailer
pure-play retailer
29
The Internet and E-Commerce
The Evolution of
Electronic Communication
The introductory stage of the computer revolution
lasted about four decades, when the Internet was
still in the stages of development, revision, and
refinement.
The permeation stage of the computer revolution
began when computer usage took hold in personal
lives, workplaces, homes, and schools. This
continues today.
Section 1-3
30
The Internet and E-Commerce
Characteristics of
E-Commerce
A bricks-and-mortar
business is a traditional
business that does not
engage in e-commerce.
Section 1-3
bricks-and-mortar
business a business
with a physical storefront
31
The Internet and E-Commerce
Characteristics of
E-Commerce
A multichannel retailer has
a physical location and an
e-commerce component.
Section 1-3
multichannel retailer
a retailer that sells its
products via traditional
channels (catalog,
bricks-and-mortar, and
telephone) as well as via
an online channel
32
The Internet and E-Commerce
Characteristics of
E-Commerce
While some companies
generate sales from both
real-world and online
storefronts, pure-play
retailers mainly sell online.
Section 1-3
pure-play retailers
retailers that sell
primarily through the
Internet
33
The Internet and E-Commerce
Purpose of E-Commerce
The basic goal of e-commerce is to reach and
transact business with customers using
electronic means.
E-commerce is bringing new opportunities,
challenges, and adventures to today’s
business world.
Section 1-3
34
The Internet and E-Commerce
Section 1-3
Review
1. How can the introductory and permeation
stages of the computer revolution be
differentiated?
2. Describe how e-commerce has changed
business.
3. What jobs has e-commerce created?
Section 1-3
35
The Internet and E-Commerce
36
End of
The Internet and
E-Commerce
Back to Table of Contents