Email Marketing Renovation
Andrea Ganier and Josh Bourdon
913.888.0772 | imodules.com
Meet your email product owner
“Do ya like dags?”
Brendan and Atlas
Fred, Jane, and Stella*
Sally Ann and Milo
*not pictured
Meet your email product owner
Meet your email product owner
Meet your email product owner
I N T J
Meet your email product owner
•
•
•
•
•
An idealist and cynic
Everything open to
questioning
Curious, focused
Imaginative, strategic
thinker
Clueless in romance
Why does email matter?
•
•
•
•
•
Goes everywhere (mobile)
How we stay informed
Connects back to you
Performance reflects constituent engagement
Cost effective one to many communication
What matters about email?
Email must…
Emails must show up.
If an email is not delivered,
nothing else about it matters.
Emails must be relevant.
Time sensitive / time specific email messages can
bridge distance between a constituent and the campus
community.
Emails must measure
Time.
Email System Renovation Goals
Improve delivery
Enhance scheduling options
Replace reporting
Improving Email Delivery
If an email is not delivered,
nothing else about it matters.
Improving Email Delivery
September 22, 2015
Enhancing sender reputation protection
More flexible and reliable infrastructure
Improving Email Delivery
What is Sender Reputation?
A bad sender reputation
hinders your ability to get
content to the constituents
who want to hear from you.
Improving Email Delivery
ISPs grant strong sender reputation for
Low bounce (kickback) rates
Very few spam complaints
Sending to valid email addresses
Consistent mailing volume
Improving Email Delivery
Sender
Outbound
Mail
Server
Internet
Inbound
Mail
Server
Block
ISP
Decides
Spam
Folder
Inbox
DNS
Check MX
Record
Authenticate
SPF, DKIM, DMARC
User
Filtering
Improving Email Delivery
New Reputation Protection Features
Granular reputation monitoring
Dynamic IP load balancing
Private IP (optional)
SPAM Report tracking
Improving Email Delivery
New: Granular Reputation Monitoring
Every site / GID will have a reputation score
The score will be visible in new reporting UI
Improving Email Delivery
New: Dynamic IP load balancing
Traffic volume will balanced between IPs
Campus IT: white list new email sending IPs
Improving Email Delivery
New: Private IP option
Isolates sender from reputation of other
iModules clients sending on the same IPs
Purchase private IP for whole site or an
individual sub-community / GID
Improving Email Delivery
New: Spam Report Tracking
Know if a constituent reports your email as Spam
Gmail addresses are excluded
Improving Email Delivery
Spam
report
tracking
on profile
Improving Email Delivery
New spam
reports will also
show on the
exception report
Improving Email Delivery
Difference between SPAM / Unsubscribe?
Spam reports significantly impact reputation
Unsubscribes do not influence reputation.
Client administrator can clear unsubscribes.
Improving Email Delivery
How are SPAM reports cleared?
Constituent authenticates to clear Spam Report
Application Support clears Spam report
if a client provides dated opt-in documentation
Enhancing Email Scheduling Options
Time sensitive / time specific email messages can
bridge distance between a constituent and the campus
community.
You shall not pass!
Today, emails can
only be sent or
scheduled at the
top of an hour.
Fellowship of the Ring (2001)
Enhancing Email Scheduling Options
Starting September 22
Send Immediately
Schedule for any time
Dr. Who “The Waters of Mars” (2009)
Enhancing Email Scheduling Options
Enhancing Email Scheduling Options
Exceptions to new scheduling options
Emails with dynamic content send on the hour
Recurring emails cannot be sent immediately
Replacing Email Reporting
#Sizzler15 EXCLUSIVE
Replacing Email Reporting
Until now, this was the
only way to get juice
from an orange.
Replacing Email Reporting
Until now, this was the
only way to get juice
from an orange.
You mean there’s a
better way?
Email Reporting: Faster
We believe in email reporting
that conserves your most
limited resource: time.
Email Reporting: What / where you need
We believe in
reporting that
aggregates and
distributes metrics.
Email Reporting: Educates
We believe in
reporting that helps
you understand
your constituents.
Email Reporting: Illuminates
We believe in email reporting
that reveals the effectiveness
of your marketing strategy.
Email Reporting: Cluing for Looks
We believe in reporting that
supports experimentation
and discovery.
Email Reporting: Tagging  Trending
Add a pre-existing label.
Newsletter
Email Reporting: Tagging  Trending
Create custom a sub-label.
Solicitation
• End of Year
Email Reporting: Tagging  Trending
Add as many as apply.
Event
• Homecoming
Voting
• Survey
Email Reporting: Tagging  Trending
1) Select a time frame
• 3 months
2) Select a metric
• Conversions
3) Explore trends
Email Reporting: Tagging  Trending
Use it or lose it.
If you don’t tag,
we can’t build
trends.
Email Reporting: Beta for all
• Conduct business as usual within the current email
reporting interface
• Try out new features in “beta” before launch
Questions?
913.888.0772 | imodules.com