Tobacco Advertising
Assessing the effects of tobacco advertising
via the mass media
Max Pizey
Aurora Lindholm
Natone Morgan
Eli Steiger
Jay Frazier
Brenden Sullivan
Outline and Theme
•There are many ways to advertise tobacco such as the
indirect way.
•Tobacco advertisements all have hidden messages
which affects the audience differently.
•How the government is involved with the advertising of
tobacco and how the first amendment is affected into
all of this.
•Most importantly how all of this affects the media
overtime.
Jay Frazier
History
•1789- First known advertisement was for snuff and tobacco from
P. Lokllard and was in the New York daily paper.
•1868- First bigger scale brand name came out “Bull Durham”
which showed how easy it was to roll your own cigarettes.
•1870- Lithgraphy came into play which allowed companies to
make their tobacco product more attractive, This also lead to the
printing of pictures onto the cigarette cards
•Late 1900’s- Punch carried advertisements for different
cigarettes, snuff, and pipe tobacco. They distributed free branded
cigarettes to the troops in World War I and World War II
Jay Frazier
Who Tobacco
Companies Target
•Targeting is easier than ever.
•Magazines are focused towards certain
types of groups.
•Who are they targeting?
•Women
•Young Adults
• Low Income Individuals
Max Pizey
Why Target
Women?
•Targeting women who are
trying to seek individuality
and beauty.
Max Pizey
Why Target Young
Adults?
•Young Adults who seek excitement and
individuality.
•New products geared towards young
adults.
Max Pizey
Indirect Tobacco
Advertising
• Film
• Video Games
• Internet
• Sporting Events
Brendan Sullivan
Advertising at
Sporting Events
Brendan Sullivan
Advertising in Film
Brendan Sullivan
Hidden Messages in
Media
• Source (who was the message
created by)
• Techniques
• What audience is
targeted?
being
Natone Morgan
The Truth Campaign
•
What was Truth?
•
Was truth effective?
•
Why is Truth relevant?
Natone Morgan
Government Involvement
• What the government is doing to
create anti smoking ads, using mass
media.
• Cigarette Taxes
• New Warning Labels
• Anti-smoking Advertising
Eli Steiger
Cigarette Taxes
•
California 1988 Tobacco Tax used for antismoking
campaign across the state (5%percent Decline rate in 4
years
•
Massachusetts 1993 Tobacco Tax used for youth
antismoking advertisement
Eli Steiger
New Warning Labels
•
Label on Tobacco products to enhance pubic
awareness about harmful affects
•
From of print media or propaganda
Eli Steiger
Anti-Smoking Ads
•
The American Legacy “Truth” Campaign was the first
national antismoking campaign
•
Phillip Morris USA Antismoking ads have an opposite
affect on the public making smoking seem attractive
but forbidden
Eli Steiger
First
Amendment
Issues
• Freedom of Speech
• Types of Speech
• Commercial Speech
• Does the Tobacco Advertising Ban violate 1st
Amendment Rights?
• What the court has to say
Aurora Lindholm