Good Food, Good Life
Presented by: Susan Wang
Adam Hurlbert
Windy Wang
Catherine Ning
Text Your Chocolate
IQ…
1
The best way to store chocolate is:
A. In the fridge
B. In a cool, dry place
C. Next to the stove
D. It should never be stored
– just eaten right away
2
The Aztec name for chocolate was ‘xocalatl’ (try
saying that 5 times fast), which means:
A. Medicine
B. Brown paste
C. Fruit of the gods
D. Bitter water
3
White chocolate is:
A. Not really chocolate
B. Cocoa butter without the cocoa liquor
C. Sweetened milk
D. A disco group from the 70s
4
Which country consumes the most chocolate
per capita?
A. The USA
B. France
C. Switzerland
D. United Arab Emirates
5
• Finish the sentence: The higher the cocoa
level…
A.The darker the chocolate
B.The bigger the chocolate bar
C.The more romantic the date
D.The higher the price
Overview
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Introduction
History
SWOT
Global Market
Industry Analysis
Competitors
Recommendations
Introduction
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Type: Public
Founded: 1866
HQ: Vevey, Switzerland
Key people: Henri Nestle (Founder)
Products: Chocolate, water, dairy products
Revenue: 88.6 billion USD
Net Income: 4.9 billion USD
Employees: 305,000
ANCIENT HISTORY OF
CHOCOLATE
•Cocoa and Maya Civilisation(600 AD)
4 cocoa beans =a pumpkin
10 cocoa beans =a rabbit
100 cocoa beans =a slave
•The Aztec Empire
Food of the Gods
•First Chocolate For Eating (1847)
Created by Fry & Sons in Bristol, England.
Only plain dark chocolate
•First milk chocolate bar (1875)
Daniel Peters (1836-1919)
History of Nestlé
1866-1905
“Farine Lactée Henri Nestlé”
Merged with Anglo-Swiss Condensed Milk Company
1905-1918
By the early 1900s, the Company was operating factories in
the United States, Britain, Germany and Spain.
World War I
1918-1938
The end of World War I brought with it a crisis for Nestlé.
1938-1944
World War II : Nescafé became popular
1944-1975
Dozens of new products were added
Outside companies were acquired
In 1974, the Company became a
major shareholder in L'Oréal
1996+
Nestlé USA
Come for the Opportunity. Stay for the People.
WE’RE LOOKING FOR
THE VERY BEST!
For
OPERATIONS MANAGEMENT
DEVELOPMENT PROGRAM
Business: Operations, Industrial, Manufacturing, Production,
food Industry and Supply Chain Management
Agriculture: Food Science, Food Processing, Food
Manufacturing
Engineering: Industrial, Mechanical, Chemical, Electrical,
Biosystems, and Agricultural Engineering
*Applicants must be US citizens or permanent residents
Nestlé Information Session
Thursday, Oct. 06 @ 6:00 p.m.-7:30 p.m.
MU 219 Navajo
Refreshments and Snacks
Deadline for resume submission is 10/10/2005.
All resumes must be submitted via the ASU Career Services
Website. Info Session for preselected applicants will take place on
Monday October 17th, with interviews the following day.
Please contact your Office of Career Services for
details on how to sign-up for interviews.
To learn more about Nestlé USA, please visit:
www.nestleusa.com
ASU – OMT – F05
Industry Analysis
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Very strong globally
Many different brands
Compete in several markets
Chocolate, dairy products, food, water, baby
food and pet food
SWOT Analysis
• Strengths– Many products with wide variety
– Flexibility
– Recognized world wide
SWOT Analysis
• Weaknesses– Compete in many markets
– Weak in US
SWOT Analysis
• Opportunities– Healthy food market
– Asian Market
SWOT Analysis
• Threats– Chocolate interest decrease
– Water
Global market
• Nestle leads the global milk market with a 3.2%
share
• Leads the global ice cream market with a 17%
share
• Leader of bottled water in North America, Europe,
Middle East-Africa
• Ranks third in the soft drinks global market with
3.4 percent in total sales
Nestle in Europe
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In 1868, set up a sales office in London
In 1901, opened first UK factory
In 1913, chocolate production began at Hayes
In 1988, bought the British confectionery
company Rowntree Mackintosh
• In 2007, teamed up with Barry Callebaut
• In Nov.2007, acquired Russian chocolate factory
Nestle in USA
• In 1900, entered the US
• In 1984, acquisition of American food giant
Carnation
• In 2002, merged with Dreyer’s of the US ice
cream business
• In Aug. 2002, acquisition of Chef America
• In 2007, bought Gerber for 5.5 billion
Kit Kat Issue
• Produced worldwide by Nestle except USA
• In USA, made under licence by Hershey’s
• Number #1 brand in UK, the world’s
#2 chocolate after snickers
• Japan pushed Kit Kat flavors the most
Nestle in China
• In 1908, opened sales office in Shanghai
• In 1987, established the first joint venture
company
• In 1990, the first factory opened
• In 1999, bought famous food seasoning company Happy Wife
• In 2004, set up milk factory in Inner Mongolia
Chinese market
• Most famous for Nescafe, Nesquick and Nestle baby
mike formula
• Launched premium ice cream
• Ambitious to be leader in food-seasoning
• Condemned by consumers for
its unqualified baby milk formulatoo much iodine
Competitors (chocolate)
Mars Inc.
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Type: Private
Founded: Tacoma, Washington (1911)
Headquarters: McLean, Virginia
Key people: Frank C. Mars, Founder
Industry: Confectionery manufacturing
Products: M&M's, Snickers, Twix, and Skittles
Revenue: US $21 billion (2006)
Employees: 40,000 (2006)
Competitors (chocolate)
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The Hershey Company Inc.
Type: Public
Founded: 1894
Headquarters: Hershey, Pennsylvania, USA
Key people: Milton S. Hershey, founder
Industry: Chocolate and candy manufacturer
Products: Hershey KISSES, etc.
Revenue: $4.944 Billion USD (2006)
Net income: 305.6 million
Employees: 14,352 employees worldwide
Slogan: "a palatable confection and a most nourishing
food."
Competitors (food)
Kraft Foods Inc.
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Type: Public
Founded: 1903
Headquarters: Northfield, Illinois, USA
Key people: Irene Rosenfeld, CEO
Industry: Food Processing
Products: Kraft, Nabisco
Revenue: $34.356 billion USD (2006)
Net income: $3.06 billion (2006)
Employees: 90,000 (2006)
soft drink global market (2006)
Coca-Cola 25.6%
PepsiCo 13.4%
Nestle 3.4%
Danone 2.6%
Other 55%
Competitors (water)
The Coca-Cola Company
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Type: Public
Founded: 1892 by Asa Griggs Candler
Headquarters: Atlanta, Georgia, USA
Key people: E. Neville Isdell, CEO & Chairman
Industry: Beverage
Products: Water and Non-alcoholic soda drinks
Revenue: $24.088 billion USD (2006)
Net income: $5.080 billion USD (2006)
Employees: 55,000 (2006)
Central promise: to refresh the world in mind, body, and
inspirit; to inspire moments of optimism; to create value
and make a difference
Competitors (water)
Danone Group
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Type: public
Founded: 1919
Headquarters: Paris, France
Key people: Franck Riboud, Chairman & CEO
Industry: Food
Products: Dairy products (55%), Water, Biscuits
(18%),
• Revenue: EUR 13,024 million (1.9 million US) (2005)
• Employees: 88,184
Recommendations
• Short-term
– Local markets
– Purchase Kit Kat license in U.S.
– Health and Nutrition
Recommendations (cont.)
• Long-term
– Continue to expand globally
– Other markets and one brand
– Quality of products
Thanks for watching!
Any questions?